Latest news with #Macs
Hans India
a day ago
- Business
- Hans India
Apple Eyes Generative AI to Speed Up iPhone and Mac Chip Design, Confirms Hardware Chief
Apple is preparing to bring generative AI into the heart of its chip development process, a move that could transform how the company designs processors for its iPhones, Macs, and other devices. Johny Srouji, Apple's Senior Vice President of Hardware Technologies, recently confirmed the company's growing interest in using AI tools to make its silicon design process faster and more efficient. Speaking in Belgium while receiving an award from Imec, a renowned semiconductor research institute, Srouji revealed that Apple sees strong potential in applying AI-driven automation to speed up its chip development timeline. According to a report by Reuters, which reviewed a recording of the event, Srouji stated, 'Generative AI techniques have a high potential in getting more design work done in less time, and it can be a huge productivity boost.' Srouji emphasized that while AI offers immense benefits, it must be complemented by robust design infrastructure. He pointed out the crucial support Apple receives from electronic design automation (EDA) partners such as Cadence Design Systems and Synopsys. 'EDA companies are super critical in supporting our chip design complexities,' he said. Apple's exploration of generative AI for chipmaking reflects a broader industry trend, with tech rivals like Google and OpenAI investing heavily in artificial intelligence. Google, during its I/O 2025 developer event, showcased a range of AI innovations, while OpenAI continues to lead advancements in conversational AI through ChatGPT, further intensifying competition in the AI race. Though Apple has faced criticism for lagging in the consumer-facing AI space—especially after delays in rolling out promised Apple Intelligence features—its latest announcement indicates a shift toward strengthening its behind-the-scenes AI capabilities. Apple has been developing its in-house chips since 2010, beginning with the A4 processor for the iPhone. Since then, the tech giant has expanded its custom silicon portfolio to include the A-series for mobile devices and the M-series for its Mac lineup. The transition from Intel processors to Apple-designed M-series chips was a bold move, but one that has paid off significantly. These chips have helped Apple achieve industry-leading performance, battery efficiency, and tighter hardware-software integration across its devices. 'Moving the Mac to Apple Silicon was a huge bet for us,' Srouji reflected. 'There was no backup plan, no split-the-lineup plan, so we went all in, including a monumental software effort.' Now, with plans to incorporate AI into its chip design workflow, Apple is signaling a new chapter in its silicon strategy. While consumer-facing features may still be in development, the company is clearly investing in foundational technologies that could sharpen its competitive edge in the years ahead. As Apple continues to explore generative AI applications in hardware, the future of Apple Silicon may be even faster, more powerful, and more intelligently designed—bringing the company in closer competition with AI pioneers across the tech landscape.
India Today
a day ago
- Business
- India Today
Apple could soon use AI to speed-up iPhone and Mac chip design, hardware boss Johny Srouji reveals
Apple is exploring the idea of using generative artificial intelligence to accelerate the process of designing its in-house chips that power iPhones, Macs, and other devices. Apple's Senior Vice President of Hardware Technologies, Johny Srouji, recently revealed that the company is interested in using cutting-edge generative AI tools to boost chip design. Srouji's remarks came during a speech in Belgium, where he accepted an award from Imec, a prominent semiconductor research group. According to Reuters, which reviewed a recording of the speech, the hardware executive said that the company is already interested in the AI approach, and if implemented, this could potentially reduce development time and streamline workflows for Apple's in-house silicon development teams. "Generative AI techniques have a high potential in getting more design work done in less time, and it can be a huge productivity boost," Srouji said. He also pointed to the critical role played by electronic design automation (EDA) companies such as Cadence Design Systems and Synopsys, which provide the software tools necessary for chip design. "EDA companies are super critical in supporting our chip design complexities," he added. Other big tech rival brands like Google and OpenAI (and few others) have been taking huge leaps in pushing the envelope with large language models and AI-driven products. Google announced multiple AI breakthroughs during its developer conference I/O 2025. At the same time, OpenAI continues to break new ground with ChatGPT each day, as it aims to achieve AGI (short for artificial general intelligence) sooner rather than later. Apple, on the other hand, has been slow. Many of the consumer-facing Apple Intelligence features it promised last year, are delayed and still Silicon future roadmapNow, with its plan to integrate AI into the chip design process, Apple is highlighting its ongoing efforts and big investments planned for behind-the-scenes AI capabilities— that, we assume, could bear fruit in the coming years bringing it up-to-speed with competition. As for the chip design side of things, this isn't the first time Apple has placed major emphasis on its silicon efforts. In fact, the Cupertino tech giant has a long history of designing its own chips, starting with the A4 for the iPhone back in 2010. Since then, Apple has significantly expanded its silicon portfolio, including the M-series chips, that now power the entire Mac lineup, as well as other products like the Vision Pro headset. Moving from Intel to its own M-series chips for Mac was a risky move, but Apple has in recent years proven its capabilities—and, in fact, has come to lead the field in many ways. Apple's M-series chips allowed Apple to offer powerful performance, energy efficiency, and battery life, which has helped the company maintain control over the entire hardware-software stack across its ecosystem. "Moving the Mac to Apple Silicon was a huge bet for us," said Srouji. "There was no backup plan, no split-the-lineup plan, so we went all in, including a monumental software effort." But as it turns out, the bet is paying off well both for the company as well as the customer.
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Business Standard
3 days ago
- Entertainment
- Business Standard
Garena Free Fire Max: Here are June 18 redeem codes to win in-game rewards
Garena Free Fire Max has made new redeem codes available for June 18, giving players the chance to claim various in-game rewards at no cost. These rewards can include cosmetic items like character skins, weapon designs, diamonds, and other temporary enhancements. Since the codes have usage limits and expiry times, players are encouraged to redeem them as soon as possible. Below is a list of active codes along with steps on how to use READ: Apple announces 'Back to School' offers on iPads, Macs in India: DetailsGarena Free Fire Max redeem codes for todayAs per a report by IGN India, active redeem codes for June 18 are:FFMTYQPXFGX6FFRSX4CYHXZ8QWER89ASDFGHBNML12ZXCVBNCVBN45QWERTYGFDS78POIUASJHGF01LKJHGFMNBV34ASDFZXLKJH67QWERTBPOIU90ZXCVNMTREW23ASDFGHYUIO56BNMLKJFFDMNQX9KGX2FFSGT9KNQXT6XF4S9KCW7KY2FFPURTXQFKX3FFYNCXG2FNT4FPUSG9XQTLMYALSO READ: Samsung Galaxy Watch to get sleep, heart, fitness tools with OneUI 8 updateGarena Free Fire Max redeem codes: How to useVisit the official Rewards Redemption website for Garena Free Fire in using your preferred platform—Facebook, X, Google, or VK the redeem codes from the list and paste them into the provided text a redeem code is used successfully, the rewards are delivered to the player's in-game mail. In the case of currencies like gold or diamonds, the account balance is updated immediately. The available codes can unlock items such as Rebel Academy outfits, Revolt Weapon Loot Crates, Diamond Vouchers, and other visual enhancements for in-game customisation. Each code is restricted to 500 redemptions per day and stays active for 12 hours, making early redemption advisable.
Time of India
4 days ago
- Business
- Time of India
Apple's Back to School offer 2025 live in India: Big discounts on iPads, Macs and accessories for students
Apple's Back to School offer 2025: Apple has officially launched its Back to School offer in India, giving students an exciting chance to grab iPads, Macs, and accessories at special discounted prices. This limited-time Apple offer runs from June 17 to September 30, 2025, and is available both online and at select Apple retail stores in Delhi and Mumbai. Let's take a closer look at what Apple is offering under this student-exclusive promotion. What is Apple's Back-to-School Offer? The Back to School offer by Apple is a special promotion designed for students, teachers, and educators. Eligible customers can enjoy education discounts on selected Apple products such as MacBooks, Macs, and iPads. In addition, they can also choose from a range of discounted accessories like AirPods, Apple Pencil, and more. Who is Eligible for the Offer? The Apple Back to School offer is open to: Current and newly admitted university students Parents buying on behalf of their children in higher education Teachers and staff working at any level of education Buyers need to verify their eligibility using a valid student or faculty ID during checkout. Where Can You Get the Offer? The Back to School offer is available through: Apple Store Online (India) The Apple Store app Apple retail outlets in Delhi and Mumbai Make sure to shop during the offer period — from June 17 to September 30 — to take full advantage of the deal. What's Included in the Apple Back to School Offer? Bundle Offers for Students Depending on which Mac or iPad you choose, you get the chance to select from exciting accessories at no extra cost or at a discounted price. Here's how it works: Buy iPad Air: Choose between AirPods or the Apple Pencil Pro Buy MacBook Air or MacBook Pro: Choose from Magic Mouse, Magic Trackpad, Magic Keyboard, or AirPods 4 with Active Noise Cancellation Buy iPad Pro or iPad Air: Select either the Apple Pencil Pro or AirPods 4 These bundles allow students to personalise their Apple setup according to their academic needs — whether for creative work, note-taking, or entertainment. Important Terms and Conditions Before making a purchase, keep in mind the following: The offer is valid for one eligible iPad and one eligible Mac per customer The offer does not include: iPad mini iPad 10th Generation Mac mini Mac Pro Mac Studio Refurbished Apple devices This Apple offer is strictly for new purchases of eligible models only. Why Students Should Not Miss This Apple Offer This is one of the best times for students in India to invest in iPads and Macs. Not only do they get access to Apple's premium devices, but they also enjoy discounted high-end accessories that boost productivity. Whether you're an art student needing the Apple Pencil, or a programming student who benefits from a Magic Keyboard, there's something for everyone. With the Apple Back to School offer, students can experience seamless learning, creativity, and performance with top-notch Apple technology — all while saving big. Apple's Back to School offer is a great chance for students to upgrade their tech with special pricing on Macs and iPads, plus get premium accessories at a low or no cost. The offer runs till September 30, so don't wait too long to grab these deals. What are the offers? Frequently Asked Questions (FAQs) 1. What is the promotion period for Apple's Back to School offer in India? The Apple Back to School offer in India starts on 17 June 2025 and ends on 30 September 2025. Only purchases made during this time are eligible for the offer. 2. Where can I avail the Apple Back to School offer in India? You can shop the Back to School offer at the Apple Store Online, through Apple's helpline (000800 040 1966), or at select Apple retail stores in Delhi and Mumbai. 3. Who is eligible for the Apple Back to School offer? The offer is available to the following Qualified Purchasers in India: University students currently enrolled or recently admitted Parents buying on behalf of university students Teachers and staff working in any educational institution (public or private) 4. What products are included in the Back to School offer? The offer applies to select MacBooks and iPads. With each eligible purchase, students can choose one free or discounted accessory such as AirPods, Magic Mouse, Magic Keyboard, or the Apple Pencil Pro — depending on the product. 5. Can I buy multiple devices under this promotion? No, each eligible customer can only buy one iPad and one Mac under the Back to School offer. The offer is valid for individual use only, not for institutions or resellers. 6. What if my order is delivered after the promotion ends? As long as the order is placed during the promotion period, it will qualify — even if the delivery happens after 30 September 2025. 7. Is Cash on Delivery (COD) available with this offer? Yes, but you must accept and pay for both the eligible product and the promotional accessory to receive the discount. If you refuse delivery of the accessory, Apple may cancel the discount on the main product. 8. Are returns and exchanges allowed under this offer? No, returns and exchanges are not available at Apple's retail stores for this promotion. However, your consumer statutory rights remain unaffected. 9. Can I combine this offer with other Apple promotions? Yes, this offer can be combined with other Apple promotions for individual customers, as long as they are valid during the same promotion period and do not conflict with these terms. 10. Are there any restrictions or exclusions? Yes, the following are not eligible for this offer: Purchases for resale or by institutions Products like iPad mini, iPad 10th Gen, Mac mini, Mac Pro, Mac Studio, or any refurbished devices Buyers who cannot prove student, teacher, or parent status 11. Can Apple cancel or change the offer? Yes, Apple reserves the right to modify or end the promotion at any time without prior notice. However, any orders already placed will still follow the existing terms. 12. Where can I read Apple's privacy policy? Apple's full privacy policy is available online at: For the latest and more interesting tech news, keep reading Indiatimes Tech.
Economic Times
6 days ago
- Economic Times
Apple will repair these Mac Mini models for free; Find out if yours is on the list
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Apple has announced a worldwide repair programme for certain Mac mini computers fitted with the M2 chip, after reports that a small number of units are unable to power tech company said the problem affects only a limited batch of Mac minis made between 16 June and 23 November 2024. Other Mac mini models are not Apple has not revealed the exact cause of the issue, it confirmed that the fault could stop some devices from turning on check if a Mac mini is eligible, customers can visit Apple's official support website and enter their device's serial number. If it qualifies, Apple or an authorised service provider will repair the unit free of programme is global, meaning users can access support regardless of where they bought the Mac mini. The free service is available for up to three years from the date of described the issue as affecting a very small percentage of devices and encouraged users to back up their data before getting their computer repaired. All repairs will follow Apple's standard service move is part of Apple's ongoing efforts to maintain quality and customer trust, especially as it expands its range of Macs powered by its own from agencies
