Latest news with #MMG
Campaign ME
10 hours ago
- Business
- Campaign ME
Multiply Media Group expands to the UK, partners with Wildstone
Multiply Media Group (MMG) has announced a strategic long-term partnership with the UK's Wildstone, one of the world's largest owners of outdoor media infrastructure with a portfolio of over 5,400 panels. This partnership gives MMG, a subsidiary of the Abu Dhabi-based investment holding company Multiply Group exclusive rights to manage and operate a portfolio of premium digital out-of-home (DOOH) sites in central London. The move marks a significant step in the Group's strategy to create a borderless, tech-enabled media powerhouse. These assets will be commercialised and operated by BackLite Media, a subsidiary of MMG. 'Expanding into the UK marks a pivotal step in MMG's global growth journey,' said Jawad Hassan, Head of Media and Communications Vertical at Multiply Group.' He noted the Wildstone partnership enables the Group's ambition by providing it with immediate scale. 'Positioned as a strategic launchpad into international media markets, London offers the ideal setting for us to deliver meaningful brand experiences across one of the world's most iconic urban landscapes,' Hassan said. The first operational asset taken over is the Wandsworth Roundabout, which was among 13 high-traffic sites acquired by Wildstone from Transport for London (TfL) earlier this year. The site features four large-format digital screens and is situated on one of London's busiest junctions, with bi-weekly impacts of 6.2 million. 'Partnering with Wildstone deepens our presence in a mature, high-impact market and extends Backlite's premium inventory beyond the UAE,' said James Bicknell, Group CEO of Multiply Media Group. 'Through MMG, we are embracing the evolving media landscape that powers dynamic and impactful campaigns – and this collaboration marks an important step in delivering on that promise at a global scale.' Further adding to the conversation, Damian Cox, Global CEO and Founding Partner of Wildstone, said: 'We are excited to partner with MMG as they bring their forward-thinking approach to London's DOOH market.' 'This collaboration reflects our vision to elevate the standards of urban media infrastructure and help deliver more impactful DOOH campaigns for advertisers across London,' Cox added. Multiply Media Group was officially launched in June 2025, uniting three of the UAE's market-leading out-of-home (OOH) companies – BackLite Media, Viola Media and Media 247 – under a single, tech-enabled media house headquartered in the UAE. The launch took place at the World Out of Home Organization (WOO) Annual Congress in Mexico City and was marked by a bold global DOOH takeover that illuminated cities and screens worldwide with MMG's presence. This international move into London marks MMG's first major expansion beyond the Middle East, reflecting Multiply Group's global growth strategy. With a market cap of over $7.2bn, Multiply Group aims to continue to build scale and impact across its verticals through disciplined, future-facing investments. Finally, MMG claims to be actively exploring further market entries in other global cities. This expansion sets the stage for new acquisitions, partnerships, and investments that align with MMG's mandate to reshape the media sector through scale and forward-looking strategies.
Entrepreneur
a day ago
- Business
- Entrepreneur
Multiply Media Expands into UK Through Wildstone Partnership
Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur United Kingdom, an international franchise of Entrepreneur Media. Multiply Media Group (MMG), a media powerhouse focused on strategic growth and meaningful brand engagement, has secured a long-term partnership with Wildstone, one of the world's largest owners of outdoor media infrastructure with a portfolio of over 5,400 panels, gaining exclusive rights to operate a major portfolio of outdoor media assets. The strategic alliance marks a major step in MMG's global growth, as it launches operations in the UK market. A newly formed media entity uniting three of the UAE's leading Out-of-Home (OOH) companies, MMG officially launched with ambitions for rapid international expansion. The group - formed in June 2025 through the consolidation of BackLite Media, Viola Media, and Media 247 - is headquartered in the UAE and backed by Multiply Group, an Abu Dhabi-based investment holding company with a market capitalisation exceeding $7.2bn. The deal grants MMG exclusive rights to operate a portfolio of premium digital Out-of-Home (DOOH) sites across central London - a move that marks a key step in its strategy to build a global, tech-enabled media platform. The assets will be commercialised and managed by BackLite Media, MMG's media operating subsidiary. Speaking on the announcement, Jawad Hassan, Head of Media and Communications Vertical at Multiply Group, said: "Expanding into the UK marks a pivotal step in MMG's global growth journey. Our partnership with Wildstone is a key enabler of that ambition, providing us with immediate scale. Positioned as a strategic launchpad into international media markets, London offers the ideal setting for us to deliver meaningful brand experiences across one of the world's most iconic urban landscapes." The first operational asset taken over is the Wandsworth Roundabout, which was among 13 high-traffic sites acquired by Wildstone from Transport for London (TfL) earlier this year. The site features four large-format digital screens and is situated on one of London's busiest junctions, with bi-weekly impacts of 6.2m. With exclusive rights to operate digital OOH sites in central London, MMG is using the UK capital as a strategic launchpad into Europe. The group has indicated that further international market entries are on the horizon, with plans underway to expand into other key global cities. The company will continue to invest in high-potential media assets, leverage technology to accelerate growth, and create value-driven synergies across its global portfolio. James Bicknell, Group CEO of Multiply Media Group, said: "At MMG, our mission is to shape a future-ready media group rooted in regional strength and global ambition. Partnering with Wildstone deepens our presence in a mature, high-impact market and extends Backlite's premium inventory beyond the UAE. Through MMG, we are embracing the evolving media landscape that powers dynamic and impactful campaigns - and this collaboration marks an important step in delivering on that promise at a global scale." Damian Cox, Global CEO and Founding Partner of Wildstone, said: "We are excited to partner with MMG as they bring their forward-thinking approach to London's DOOH market. This collaboration reflects our vision to elevate the standards of urban media infrastructure and help deliver more impactful DOOH campaigns for advertisers across London."
Web Release
09-06-2025
- Business
- Web Release
Multiply Group lights up the world with the launch of Multiply Media Group, creating a media powerhouse headquartered in the UAE
Multiply Group (ADX: MULTIPLY), the Abu Dhabi-based investment holding company, today launches Multiply Media Group (MMG), uniting the three market-leading out-of-home (OOH) companies under its portfolio to create a new media powerhouse headquartered in the UAE. The combination of BackLite Media, Viola Media and Media 247 under Multiply Media Group represents a significant move that will shape the future of tech-enabled media in the UAE and beyond. Samia Bouazza, GCEO and Managing Director of Multiply Group, said: 'The launch of Multiply Media Group represents the most significant media consolidations in the UAE. By bringing together market-leading media assets under a single AI & tech-driven group, we are reinforcing our commitment to long-term value creation and shareholder returns. MMG lays a strong foundation for our global ambitions and forward-looking investment strategy.' MMG was launched at the World Out of Home Organization (WOO) Annual Congress in Mexico City, and simultaneously it lit up the world through a global takeover across key DOOH media, illuminating cities and screens worldwide with its bold presence. The move reflects the global expansion of Multiply Group, the $7.2 billion holding company, which is part of IHC, the most valuable holding company in the Middle East with a market cap of over $240 billion. The newly consolidated group will serve as a launchpad to capture regional and international opportunities arising in the media sector through MMG portfolio businesses. MMG will drive performance and innovation across the OOH media sector, reshaping the UAE's media landscape through scale, AI, and strategic partnerships. To achieve its mission, MMG will invest in high-potential media assets, catalyse growth with innovation and create synergies across its portfolio through strategic investments. Jawad Hassan, Head of Media and Communications Vertical at Multiply Group, said: 'For several years, Multiply Group's ambitious growth strategy for the media sector has taken us from an integrated portfolio of three industry leaders to a media powerhouse with vast potential to redefine the entire regional media landscape in ways that will bring immediate impact and long-term value for clients. Through MMG, we stand ready to embrace the emerging trends in our industry, particularly the transformative role of AI, and we will continually look to invest in technologies that enable us to create dynamic and innovative campaigns.' The scale of MMG includes 3,000 advertising units across the UAE, including 75+ premium assets on Dubai's Sheikh Zayed Road, which are backed by long-term partnership agreements with the Road and Transport Authority (RTA) (Mada Media) in Dubai and The Department of Municipalities & Transport (DMT) in Abu Dhabi. James Bicknell, CEO of Multiply Media Group, said: 'Multiply Media Group launches as a transformative force in out of home media — a powerhouse that unites some of the region's most strategic media assets under one bold vision. With MMG, we are not simply scaling up — we are scaling intelligently. Our mandate is clear: deliver context at scale, and reach audiences where it truly matters, when it matters most. MMG is engineered to be agile, data-led, and deeply integrated, enabling our clients to engage audiences with greater relevance, responsiveness, and resonance than ever before. This is more than media — it's momentum.' The launch of MMG follows a recent strategic agreement between Multiply Group's media vertical and Al Arabia, Arabian Contracting Services Company (Al Arabia) to create a joint venture (JV) to invest in the global out-of-home (OOH) advertising sector. Multiply Group, also announced a recent Memorandum of Understanding (MoU) with Saudi Media Company (SMC) – with these two strategic moves underscoring the global expansion potential of Multiply's portfolio brands. Multiply Group's other media holdings include Yieldmo, a contextual mobile ads platform, and Firefly, North America's leading digital Taxi-Top company. The group completed the acquisition of Viola Communications, a marketing and communications firm, in 2021.
Campaign ME
09-06-2025
- Business
- Campaign ME
BackLite Media, Viola Media, Media 247 officially unite as Multiply Media Group
Abu Dhabi-based investment holding company Multiply Group has officially united three out-of-home (OOH) companies within its portfolio, including BackLite Media, Viola Media and Media 247 under a UAE-headquartered media entity called Multiply Media Group (MMG). Multiple Media Group (MMG) was officially launched at the World Out of Home Organization (WOO) Annual Congress in Mexico City. To mark the launch, Multiply Group lit up screens across cities around the world through a global takeover of DOOH media. The scale of the newly formed MMG now includes 3,000 advertising units across the UAE, including more than 75 premium assets on Dubai's Sheikh Zayed Road, which are backed by long-term partnership agreements with Dubai's Road and Transport Authority (RTA) under Mada Media in Dubai as well as the Department of Municipalities and Transport (DMT) in Abu Dhabi. Commenting on the launch of the new YAE media powerhouse, Samia Bouazza, GCEO and Managing Director of Multiply Group, said, 'The launch of Multiply Media Group represents the most significant media consolidations in the UAE. By bringing together market-leading media assets under a single AI and tech-driven group, we are reinforcing our commitment to long-term value creation and shareholder returns. MMG lays a strong foundation for our global ambitions and forward-looking investment strategy.' The move also reflects the global expansion of Multiply Group, the $7.2bn billion holding company, which is part of Abu Dhabi-based International Holding Company (IHC), which has a market cap of more than $240bn. The newly consolidated group aims to serve as a launchpad to capture regional and international opportunities arising in the media sector through MMG portfolio businesses. MMG intends to drive performance and innovation across the OOH media sector, reshaping the UAE's media landscape through scale, AI, and strategic partnerships. To achieve its mission, MMG will invest in high-potential media assets, catalyse growth with innovation and create synergies across its portfolio through strategic investments. Jawad Hassan, Head of the Media and Communications Vertical at Multiply Group, said, 'For several years, Multiply Group's ambitious growth strategy for the media sector has taken us from an integrated portfolio of three industry leaders to a media powerhouse with vast potential to redefine the entire regional media landscape in ways that will bring immediate impact and long-term value for clients.' Hassan added, 'Through MMG, we stand ready to embrace the emerging trends in our industry, particularly the transformative role of AI, and we will continually look to invest in technologies that enable us to create dynamic and innovative campaigns.' The launch of MMG follows a recent strategic agreement between Multiply Group's media vertical and Arabian Contracting Services Company (Al Arabia) to create a joint venture (JV) to invest in the global out-of-home (OOH) advertising sector. Multiply Group, also recently announced a Memorandum of Understanding (MoU) with Saudi Media Company (SMC) – with these two strategic moves underscoring the global expansion potential of Multiply's portfolio brands. James Bicknell, CEO of Multiply Media Group, said, 'Multiply Media Group launches as a transformative force in out of home media — a powerhouse that unites some of the region's most strategic media assets under one bold vision. With MMG, we are not simply scaling up — we are scaling intelligently.' Bicknell added, 'Our mandate is clear: deliver context at scale, and reach audiences where it truly matters, when it matters most. MMG is engineered to be agile, data-led, and deeply integrated, enabling our clients to engage audiences with greater relevance, responsiveness, and resonance than ever before. This is more than media — it's momentum.' Multiply Group's other media holdings include Yieldmo, a contextual mobile ads platform, and Firefly, North America's leading digital Taxi-Top company. The group completed the acquisition of Viola Communications, a marketing and communications firm, in 2021.
Broadcast Pro
07-06-2025
- Business
- Broadcast Pro
Multiply Group launches MMG
Multiply Media Group (MMG) combines BackLite Media, Viola Media and Media 247 to operate one of the UAE's largest premium outdoor portfolios with 3,000 units. Abu Dhabi-based investment holding company Multiply Group has launched Multiply Media Group (MMG), bringing together three of its leading out-of-home (OOH) media companies—BackLite Media, Viola Media, and Media 247—into a single, unified entity. Headquartered in the UAE, MMG is positioned to become a dominant force in tech-driven media, with ambitions to reshape the media landscape both regionally and globally. The announcement was made at the World Out of Home Organisation (WOO) Annual Congress in Mexico City, accompanied by a global digital out-of-home (DOOH) campaign that illuminated major cities across the world. The launch highlights Multiply Group's expanding international footprint, reinforcing its role as a $7.2bn subsidiary of International Holding Company (IHC), the most valuable holding firm in the Middle East with a market cap exceeding $240bn. Samia Bouazza, GCEO and Managing Director of Multiply Group, said: 'The launch of Multiply Media Group represents the most significant media consolidations in the UAE. By bringing together market-leading media assets under a single AI & tech-driven group, we are reinforcing our commitment to long-term value creation and shareholder returns. MMG lays a strong foundation for our global ambitions and forward-looking investment strategy.' MMG will focus on performance, scale, and strategic partnerships to advance innovation in the OOH media space. The group will target high-potential media investments and foster synergy across its holdings to capitalize on emerging trends, especially the transformative role of AI in advertising. Jawad Hassan, Head of Media and Communications Vertical at Multiply Group, added: 'For several years, Multiply Group's ambitious growth strategy for the media sector has taken us from an integrated portfolio of three industry leaders to a media powerhouse with vast potential to redefine the entire regional media landscape in ways that will bring immediate impact and long-term value for clients. Through MMG, we stand ready to embrace the emerging trends in our industry, particularly the transformative role of AI, and we will continually look to invest in technologies that enable us to create dynamic and innovative campaigns.' The scale of MMG includes 3,000 advertising units across the UAE, including 75+ premium assets on Dubai's Sheikh Zayed Road, which are backed by long-term partnership agreements with the Road and Transport Authority (RTA) (Mada Media) in Dubai and The Department of Municipalities & Transport (DMT) in Abu Dhabi. James Bicknell, CEO of Multiply Media Group, stated: 'Multiply Media Group launches as a transformative force in out of home media — a powerhouse that unites some of the region's most strategic media assets under one bold vision. With MMG, we are not simply scaling up — we are scaling intelligently. Our mandate is clear: deliver context at scale, and reach audiences where it truly matters, when it matters most. MMG is engineered to be agile, data-led, and deeply integrated, enabling our clients to engage audiences with greater relevance, responsiveness, and resonance than ever before. This is more than media — it's momentum.'
