Latest news with #Lunchables
Indian Express
5 days ago
- Business
- Indian Express
‘That's not even remotely accurate': MrBeast shuts down Forbes' claim he earned $85 million last year
Jimmy Donaldson, popular as MrBeast, remains in the limelight for his thrilling YouTube challenges and vlogs. Referred to as the 'most-subscribed' YouTuber in the world, MrBeast's net worth has always been one of the most-discussed topics on social media. In March, Forbes claimed that MrBeast's earnings were $85 million last year, securing the number one position on the Forbes Top Creators 2024 list. However, the YouTuber shut down the claims, calling them inaccurate. On Tuesday, MrBeast responded to a viral post on X that emphasised his estimated earnings by Forbes. 'MrBeast was ranked #1 on the Forbes 'Top 50 Creators of 2025' List with estimated earnings being over $85M,' the post read. Slamming the claims, the YouTuber wrote, '99.9% sure they just make up numbers. That's just not even remotely accurate lol.' See here: 99.9% sure they just make up numbers. That's just not even remotely accurate lol — MrBeast (@MrBeast) June 16, 2025 The Forbes profile highlights several of MrBeast's major achievements over the past year, particularly the rapid growth of Feastables and the success of Beast Games. MrBeast has built a massive following with his large-scale, game-show-style videos, boasting 370 million subscribers and drawing an average of over 764 million views per episode. Beyond YouTube, MrBeast expanded into various business ventures over the years. His chocolate brand, Feastables, raised $60 million in Series A funding in February 2024. He also introduced Lunchly, a packaged food line inspired by Lunchables, and operates MrBeast Burger, a virtual restaurant brand focused on pickup and delivery. In addition, he runs MrBeast LLC, a production company responsible for creating his signature viral content, according to Fortune. Early this month, he responded to a comment tagging him 'the only billionaire under 20 to have inherited his wealth.' Clarifying the claim, the YouTuber wrote, 'I have very little money because I reinvest everything (I think this year we'll spend around a quarter of a billion on content),' he wrote. 'Ironically, I'm borrowing $ from my mom to pay for my upcoming wedding lol,' MrBeast said.
Los Angeles Times
5 days ago
- Business
- Los Angeles Times
Kraft Heinz to remove all artificial dyes by end of 2027
Kraft Heinz Co. said it will remove synthetic food dyes from all of its US products by the end of 2027, eliminating ingredients such as Red 40 and Yellow 5 from Jell-O, Kool-Aid and some Lunchables products. Kraft Heinz is now the largest US packaged food company to fully commit to eliminating the artificial colorants regulated by the Food and Drug Administration. The owner of the Heinz and Oscar Mayer brands also isn't introducing any new products in the US with the dyes. The change marks a victory for Health and Human Services Secretary Robert F. Kennedy Jr. The HHS and the FDA said in April that they'll work with food producers to eliminate synthetic food dyes by the end of 2026. Industry groups have previously said no agreement exists on the matter, however. 'We are continuously evolving our recipes, products and portfolio to deliver superiority to consumers and customers,' said Pedro Navio, North America president at Kraft Heinz, in a statement. 'The vast majority of our products use natural or no colors, and we've been on a journey to reduce our use of FD&C colors across the remainder of our portfolio.' The term FD&C colors refers to seven common synthetic dyes approved for use in food by the Food and Drug Administration that make up nearly all of the artificial colors consumed by Americans. The FDA announced in January that it would ban Red No. 3, and then in April said it would look to remove the other six. Nearly 90% of Kraft Heinz's products sold in the US contain no synthetic dyes, according to the company. It removed dyes from Kraft Macaroni & Cheese in 2016. Even so, Kraft Heinz still lists dozens of products that use them, from salad dressings and color-changing marshmallows to condiments such as relish. Many of the products are in the company's desserts and drinks categories, including its portfolio of Mio water flavor enhancers, Crystal Light and Kool-Aid drink mixes, and Jell-O gelatins and puddings, a spokesperson for Kraft Heinz said. In products where colors are not 'critical to the consumer experience,' Kraft Heinz will remove them outright. In other instances, it will replace synthetic dyes with natural dyes — or create new colorants 'where matching natural replacements are not available.' The firm will also work with licensees of its brands to urge the removal of the dyes. Partners such as Morris National Inc., for example, produce candies under the Jell-O brand that contain synthetic dyes, while Frankford makes Oscar Meyer branded hot dog gummies. Kraft Heinz cut its annual sales and profit outlook earlier this year after posting a sixth straight quarter of declining revenue. In May, the company said it was evaluating deals in an effort to boost its stock price while announcing that Berkshire Hathaway Inc. was giving up its board seats. The company's stock is down 16% this year through Monday's close, well below the S&P 500 Index's 2.6% increase over the same period. PepsiCo Inc., which makes snacks such as Doritos and Cheetos, has committed to providing options with natural colors in the years ahead. Tyson Foods Inc. announced in May that it would eliminate all synthetic dyes from its products, though the chicken and meat producer had little exposure to the ingredients. Kubzansky writes for Bloomberg.
Miami Herald
05-06-2025
- Entertainment
- Miami Herald
Instacart slashes prices for a surprising reason
It was the summer of 1999. My mom had just dropped me off at day camp at the local JCC. The sun was already beating down, and the blacktop outside the gymnasium shimmered with heat. I had my Lisa Frank notebook, an extra scrunchie around my wrist, and a lunchbox filled with what I looked forward to all morning: a mini-hot dog Lunchables, a packet of Dunkaroos, and a Capri Sun. After carefully stabbing the straw through the foil pouch, I'd suck it down like I had been stranded in the desert. Related: Target struggles to stop spiral amid customer backlash Then I'd fold the empty Capri Sun into a rectangle and pretend it was a flip phone, wedging it between my shoulder and ear as I strutted around the picnic table like I was deep in conversation. To five-year-old me, this was peak cool. Those lunches weren't just were mini moments of freedom. Paired with afternoons of water games, tie-dye shirts, and making friendship bracelets, that summer felt like magic. I hadn't thought about that version of summer in a long time. But now, one company is bringing it all back. Time to dust off the jelly sandals - and maybe the old Capri Sun flip phone, too. Image source: Instacart Instacart's new national campaign, "Summer Like It's 1999," is more than a clever ad play. It's a data-backed move aimed at drawing in Millennial shoppers who are balancing inflation with a craving for simpler times. According to a Harris Poll survey commissioned by Instacart, 79% of Americans who grew up in the '90s say they often reflect on their childhood summers. That insight inspired the platform not only to embrace the vibe of the decade (with commercials full of butterfly clips, water guns, and baggy jeans) but also to slash prices on grocery items that defined it. Related: Lululemon's latest viral product reveals something much bigger Through September 5, shoppers can get up to 47.2% off classic summer snacks like Capri Sun, Bagel Bites, Otter Pops, Kool-Aid, and more. That discount isn't arbitrary. It's based on the CPI change between 1999 and now, a nod to the real economic pressures families are facing. The idea is clear: if you're going to take shoppers on a trip down memory lane, make it affordable. In Q1 2025, Instacart saw orders rise 14% year-over-year to 83.2 million. Revenue also climbed 9% to $897 million. Company's CEO Fidji Simo said the brand is doubling down on what matters most to customers: "convenience, affordability, quality, and selection." Instacart has made it clear it wants to be more than a utility. The brand is now betting big on emotional connection - leaning into joy, simplicity, and the power of shared memories to deepen loyalty. And the business case is there, too. Advertising revenue climbed 14% year-over-year, driven by brands investing more heavily in Instacart's growing media network. By leaning into campaign storytelling, the platform is positioning itself as a compelling space for high-intent advertising, not just grocery logistics. More on retail: Beloved discount grocery chain has massive US plansTrader Joe's rival launches wine battle with new private labelKroger announces big store change amid price gouging accusations The '90s campaign also supports another Instacart focus: increasing value perception. With grocery inflation still top of mind, even a small discount on nostalgic brands can feel like a meaningful win. By combining AI-driven personalization, smart pairing tools, and strategic partnerships with Chase and United, Instacart is working to turn occasional shoppers into loyal, repeat customers. The summer push is a blend of emotional resonance and strategic timing. It tells shoppers: "We get expensive. But it can still be fun." Whether this nostalgia-fueled play creates long-term growth remains to be seen. But for now, it's kicking off summer with a smile. Related: Post Malone makes deal with Stanley for signature cup The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Yahoo
22-05-2025
- Business
- Yahoo
Costco Is Selling an Adult Version of Lunchables and It's Packed With Protein—Fans Say It's 'So Good'
If you're longing for the days when you would rush back home from school, throw open the door to the refrigerator and grab one of your favorite Lunchables, you're in luck because Costco has a product with your name written all over it. In a Reddit post shared this week, it was revealed that the warehouse is selling an item that's essentially an adult version of the beloved Lunchables. Related: That product is Honey Smoked Fish Co's Honey Smoked Salmon Stackers. The packaged snack is comprised of smoked salmon, lemon chive spread and rice crackers. The convenient offering is gluten-free and also packs 13 grams of protein in each serving. The original poster revealed that they came across the Stackers when they were in need of something to snack on. "I was not that hungry but wanted to eat something, this hit the spot 13g of protein it was pretty good," they wrote. Overall, their fellow Redditors were fairly divided on whether or not they would buy the snack pack again. There were those who loved them, and others, not so much. "I've been having these for lunch recently. Love them, the smoked salmon is so good I'm gonna try to smoke my own," one person on Reddit wrote. "I eat these every day for lunch. They disappeared over winter which was rough. Great company too," another person chimed in. Related: The biggest complaint from shoppers about the Honey Smoked Salmon Stackers is that they're just too salty. "I found it a bit too salty but I am sensitive to salt. Once in a while it's okay," read one comment. "I wish it wasn't so salty. Loved the dip tho!" another user pointed out. There was also some concern about the cost of the Stackers. Up NextCostco Is Selling an Adult Version of Lunchables and It's Packed With Protein—Fans Say It's 'So Good' first appeared on Delishably on May 19, 2025
Yahoo
22-05-2025
- Business
- Yahoo
Kraft Heinz confirms $3B investment in US manufacturing
This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. Kraft Heinz will spend $3 billion on its U.S. manufacturing facilities, the company confirmed to Food Dive, the largest investment in its plants in decades. Pedro Navio, president of Kraft Heinz's North America operations, told Reuters last week that planned investments could add 3,500 employees to the Lunchables producer's workforce. Part of Kraft Heinz's investment includes a $400 million distribution center in DeKalb, Illinois, that is set to create 60 jobs, a transaction that was first announced in 2023. Reuters was first to report the manufacturing investment. Kraft Heinz confirmed the news, but declined to provide further details to Food Dive. As President Donald Trump threatens sweeping tariffs on imports, the spending on Kraft Heinz's U.S. factories could help it offset the impact of trade uncertainty. Tariffs factored into the company's decision to make the investment, Navio told Reuters. The majority of the company's products sold are made domestically. Notably, the company's Maxwell House coffee brand faces tariffs on imported beans. Kraft Heinz has struggled with declining sales as consumer concerns over inflation cause shoppers to cut back on spending. The company has prioritized the growth of its Away From Home business, including condiment dispensers at foodservice locations nationwide. It's also expanding its product portfolio to broaden its reach into growing categories. This month, the company announced the launch of Lunchables with PB&J, aiming to cut into the market share of J.M. Smucker's nearly billion-dollar brand Uncrustables. Earlier this week, Kraft Heinz said it will explore 'potential strategic transactions," according to, CEO Carlos Abrams-Rivera, in order to drive 'profitable growth and value creation.' TD Cowen analyst Robert Moskow said in a note to investors that Kraft Heinz should divest some of its products to avoid the negative financial impact from a downturn in sales. Recommended Reading Kraft Heinz 'betting big' on reaching consumers away from home Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
