Latest news with #LumaAI
Bloomberg
2 days ago
- Business
- Bloomberg
Saudi's AI Firm Humain Forms Division Focused On Ads, Gaming
Saudi Arabia's new artificial intelligence company, Humain, has formed a division to work on advertising, video games and film, as the kingdom strives to become a global leader in technology. Steve Plimsoll, the company's chief strategy officer, introduced the unit, called Humain Create, at the Cannes Lions International Festival of Creativity on Thursday. Humain Create will partner with and provide computing resources for Luma AI, a startup that makes generative AI models for media production.
Techday NZ
4 days ago
- Business
- Techday NZ
Adobe launches Firefly app, bringing AI image & video to mobile
Adobe has introduced Firefly image and video generation capabilities to mobile devices via a new application now available for iOS and Android. The rollout of the Firefly mobile app brings AI-powered tools directly to creators, granting the ability to generate, edit and iterate on images and videos from their phones. With both a standalone web and mobile experience, Firefly seamlessly synchronises with Adobe's suite of Creative Cloud applications, allowing users to maintain project continuity and create workflows that transition efficiently from concept to production. Mobile expansion The Firefly mobile app gives creators, from professionals to casual users, the option to generate images and videos using text prompts (Text to Image, Text to Video), convert images into videos (Image to Video), add or remove elements from visuals using Generative Fill, and extend image sizes with AI-generated backgrounds through Generative Expand. Integration with Adobe's Creative Cloud means assets developed on mobile can be continued seamlessly on desktop versions of Photoshop, Premiere Pro and other applications. Adobe states that the Firefly mobile application builds on its existing ecosystem of mobile products, which includes Photoshop, Lightroom and Adobe Express. Utilising AI models that also power desktop Adobe software, these mobile offerings allow for professional content creation suitable for social media, presentations, print and other formats. Firefly Boards for collaboration Firefly Boards, now in public beta, introduces an AI-first moodboarding platform aimed at transforming ideation and team collaboration. Incorporating both video and image generation and editing, Firefly Boards enables creative teams to work together on hundreds of ideas simultaneously, interact with various media types, and modify assets using conversational text prompts and AI-powered tooling from both Adobe and partnering companies. Teams can remix video clips, generate new footage using Adobe's commercially safe Firefly Video Model, or tap into partner models, including those offered by Google, Luma AI, and Pika. Additional image editing features rely on Black Forest Labs' Flux.1 Kontext and OpenAI's generative models, which allow for iterative changes based on user instructions. Expanded AI model ecosystem Adobe has broadened the Firefly ecosystem by incorporating generative AI models from new partners such as Ideogram, Luma AI, Pika, and Runway, supplementing its existing integrations with OpenAI, Google and Black Forest Labs. These models introduce different styles and media capabilities, giving creators the option to experiment with and combine model outputs for greater creative flexibility. The recently added models include Flux.1 Kontext by Black Forest Labs, Ideogram 3.0 by Ideogram, Ray2 by Luma AI, Pika 2.2 text-to-video, Gen-4 Image by Runway, as well as Google's Imagen 4 and Veo 3. The expanded model offering is available initially through Firefly Boards and will be rolled out to the broader Firefly app in future updates. Adobe also continues to maintain native support for its in-house image, video, audio, and vector models within the platform. Content credentials and creator rights In a move to support transparency and uphold creators' rights, Adobe attaches Content Credentials to all AI-generated content produced with Firefly. These credentials visibly specify which model—Adobe's or a partner's—was used in the generation process, aiming to empower creators and stakeholders to identify the provenance of creative assets. Adobe states, "At Adobe, we take the most creator-friendly approach to AI in the industry, driven by our roots in the creative community and our respect for creators." Ongoing updates across Creative Cloud Alongside the Firefly launch, Adobe announced enhancements to Creative Cloud products such as Lightroom, Photoshop and Illustrator, all geared towards enabling users to move from initial concepts to final outputs more efficiently through AI-driven workflow improvements. Updates include batch photo refinement, advanced vector resizing and new capabilities for typography fine-tuning. Firefly usage and growth According to Adobe, over 24 billion assets have been produced globally using Firefly's generative AI models. Creators are using Firefly Image Model 4 and its Ultra variant for highly detailed lifelike images, generating 1080p video from prompts, and producing vector artwork including logos via Text-to-Vector tools. The company also reports a 30 percent quarter-on-quarter increase in Firefly usage and a similar rise in first-time subscribers, while paid subscriptions nearly doubled in the same period. "Creators continue to impress us with the breadth and artistry of the images, videos, graphics and designs they're dreaming up in the Firefly app using models from both Adobe and our partners," said Ely Greenfield, Senior Vice President and Chief Technology Officer. "Our goal with Firefly is to deliver creators the most comprehensive destination on web and mobile to access the best generative models from across the industry, in a single integrated experience from ideation to generation and editing." The Firefly mobile app is available to download on iOS and Android. Firefly Boards is currently accessible in public beta through the Firefly web application, and all features are offered as part of Adobe's Creative Cloud Pro plan.
Economic Times
4 days ago
- Business
- Economic Times
Adobe brings AI-image generation app to phones, adds partners
The new app, called Firefly, packages Adobe's own AI model together with models from new partner firms Ideogram, Luma AI, Pika and Runway, and is available on iOS and Android phones. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Adobe Inc. released its first dedicated artificial intelligence smartphone app on Tuesday that includes AI models from the company and partner firms, in a bid to tap into a growing trend of sharing AI images and videos over social new app, called Firefly, packages Adobe's own AI model together with models from new partner firms Ideogram, Luma AI, Pika and Runway, and is available on iOS and Android the service was available only as a web version, that used models from Alphabet's GOOGL.O> Google and OpenAI in addition to Adobe's models will also be available in the app, Adobe images that can easily be shared on social media has become a key driver of AI interest, with OpenAI's Ghibli-style AI images driving record traffic to the ChatGPT mobile service will offer subscribers unlimited basic image generation from Adobe models, while it will charge extra for access to the company's premium models and those from its partners. The subscription cost will be the same as for the web versions of Firefly, which start at $10 per San Jose, California-based company had earlier released AI tools along with the mobile app version of its popular image-editing program has not disclosed how much it pays the partner models on the Firefly company had promised users that its AI model is trained only on material that it has a legal right to use, with Adobe offering protection against copyright Greenfield, Adobe's chief technology officer for digital media, said Adobe's approach has also gained some resonance among consumers."Even for many of our individual customers, that promise of the commercial safety and the story about how Firefly is trained continues to be a really important differentiator," Greenfield said.
Time of India
4 days ago
- Business
- Time of India
Adobe brings AI-image generation app to phones, adds partners
The new app, called Firefly, packages Adobe's own AI model together with models from new partner firms Ideogram, Luma AI, Pika and Runway, and is available on iOS and Android phones. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Adobe Inc. released its first dedicated artificial intelligence smartphone app on Tuesday that includes AI models from the company and partner firms, in a bid to tap into a growing trend of sharing AI images and videos over social new app, called Firefly, packages Adobe's own AI model together with models from new partner firms Ideogram, Luma AI, Pika and Runway, and is available on iOS and Android the service was available only as a web version, that used models from Alphabet's GOOGL.O> Google and OpenAI in addition to Adobe's models will also be available in the app, Adobe images that can easily be shared on social media has become a key driver of AI interest, with OpenAI's Ghibli-style AI images driving record traffic to the ChatGPT mobile service will offer subscribers unlimited basic image generation from Adobe models, while it will charge extra for access to the company's premium models and those from its partners. The subscription cost will be the same as for the web versions of Firefly, which start at $10 per San Jose, California-based company had earlier released AI tools along with the mobile app version of its popular image-editing program has not disclosed how much it pays the partner models on the Firefly company had promised users that its AI model is trained only on material that it has a legal right to use, with Adobe offering protection against copyright Greenfield, Adobe's chief technology officer for digital media, said Adobe's approach has also gained some resonance among consumers."Even for many of our individual customers, that promise of the commercial safety and the story about how Firefly is trained continues to be a really important differentiator," Greenfield said.
Scoop
28-05-2025
- Business
- Scoop
Fake AI Tools Lure Social Media Users In Global Malware Scam
Cybercriminals are exploiting the booming interest in artificial intelligence (AI) tools to spread malware through fake ads on Facebook and LinkedIn, a new report has revealed. According to cybersecurity firm Mandiant, a Vietnam-linked hacking group is behind a widespread scam that uses realistic-looking online ads to trick people into downloading malicious software. The ads claim to promote popular AI platforms—like Luma AI, Canva Dream Lab, and Kling AI—but instead redirect users to fake websites designed to steal personal information. 'These attackers are tapping into the public's growing fascination with AI to carry out digital theft,' said Yash Gupta, a senior manager at Mandiant. 'A site that looks like an exciting new AI tool could actually be stealing your passwords, credit card numbers, or social media accounts.' Millions Exposed Mandiant's investigation, which began in late 2024, has uncovered thousands of ads linked to the scam, with many of them reaching audiences in the millions. A sample of 120 Facebook ads targeting European users alone had a combined reach of over 2.3 million people, the report said. The hackers, identified by researchers as UNC6032, use a rotating set of websites and fake business pages to keep the scam alive. In some cases, they also hijack real user accounts to spread the ads. Once a victim clicks the ad and visits the fake AI site, the page appears to offer an AI-generated video or image service. But instead of any real AI functionality, the website automatically downloads malware that installs itself in the background. That malware, known as STARKVEIL, is capable of stealing sensitive data and secretly sending it back to the attackers. Global Victims While the fake ads have been found mostly on Facebook, Mandiant also spotted smaller campaigns on LinkedIn. In one example, a fraudulent website was registered in September 2024 and promoted to tens of thousands of users within a day. Victims include both individual users and employees of businesses across various industries. 'This isn't just a consumer issue,' Gupta said. 'These stolen credentials can give attackers access to corporate networks, making it a risk for organisations too.' Tech Platforms Respond Mandiant says both Meta (Facebook's parent company) and LinkedIn were cooperative and proactive in responding to the findings. Meta had already begun taking down many of the malicious ads and domains before Mandiant alerted them to additional activity. However, the report warns that the threat is far from over. The attackers continue to launch new ads and websites daily, constantly adjusting tactics to avoid detection. How to Stay Safe Experts advise people to be cautious when clicking on social media ads—especially those that promote unfamiliar AI tools. To stay safe: Visit websites directly rather than through ads Double-check URLs before downloading software Use up-to-date antivirus protection Report suspicious ads to the platform The scam is part of a growing trend in cybercrime where criminals take advantage of popular tech trends to deceive the public. With AI tools rising in popularity, experts say this likely won't be the last attempt to turn AI hype into a cyber threat. 'Criminals go where the attention is,' Gupta said. 'Right now, that's AI.'
