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Business Wire
12-06-2025
- Business
- Business Wire
CADDi Strengthens Strategic Partnership With Google Cloud, Enters Google Cloud Marketplace
CHICAGO & TOKYO--(BUSINESS WIRE)-- CADDi, the AI-powered data platform transforming manufacturing by democratizing supply chain and design data, today announced its availability on the Google Cloud Marketplace. This significant milestone deepens CADDi's existing strategic partnership with Google Cloud, further integrating powerful cloud adoption and AI technologies for manufacturers worldwide. With CADDi's entry into Google Cloud Marketplace, manufacturing companies can now seamlessly procure CADDi solutions directly through their Google Cloud accounts. This aligns perfectly with the growing industry trend of utilizing marketplaces for technology acquisitions, significantly reducing purchasing complexities and procurement costs. CADDi's enhanced presence in the Google Cloud Marketplace also enriches Google's manufacturing-centric application portfolio, empowering manufacturers to holistically leverage Google Cloud solutions across their entire technology roadmap. Additionally, the marketplace integration allows manufacturers to utilize their committed Google Cloud spend to directly acquire CADDi's transformative solutions. "Our deepening partnership with Google Cloud symbolizes our joint commitment to driving transformative AI and cloud adoption in manufacturing," said Yushiro Kato, CEO and Co-Founder of CADDi. "Together, we're helping manufacturers navigate their digital transformation journeys for decades to come, simplifying procurement and significantly accelerating the time-to-value of advanced manufacturing intelligence." This strategic expansion builds on CADDi's adoption of Google's Looker for embedded analytics within its platform, further enhancing manufacturers' data analysis capabilities and decision-making agility. CADDi's listing in the Google Cloud Marketplace is available immediately. Manufacturers can find CADDi on Google Cloud Marketplace via the direct link here: Google Cloud Marketplace - CADDi. About CADDi CADDi is an AI-powered data platform transforming manufacturing by making design and supply chain data accessible, insightful, and actionable. Founded in 2017 by industry veterans Yushiro Kato (McKinsey) and Aki Kobashi (Apple, Lockheed Martin), CADDi converts decades of scattered and unstructured manufacturing data into actionable intelligence, driving efficiency, reducing costs, and accelerating innovation across manufacturers globally. Headquartered between Tokyo and Chicago, CADDi has operations in Japan, the United States, Vietnam, and Thailand. CADDi supports key sectors including automotive, medtech, biotech, robotics, industrial machining, industrial electronics, and prototyping. Recognized for innovation, CADDi was named to Fast Company's Most Innovative Companies list in 2024 and won the 2024 SaaS Award for Best Business Intelligence and Engineering Management Software. Additional Resources: CADDi Drawer Product Tour CADDi Quote Product Tour CADDi VAVE White Paper CADDi VAVE webinar
Martechvibe
10-06-2025
- Business
- Martechvibe
Operative Announces the Launch of AOS Insights
AOS Insights delivers a unified intelligence layer that brings modern BI and analytics natively into the AOS interface. Operative has announced the launch of AOS Insights, the latest version of the analytics and reporting module for AOS, Operative's intelligent media management platform, that enables media companies to take control of their advertising data and surface real-time, revenue-driving insights directly within their sales and operational workflows. AOS Insights replaces legacy reporting tools with embedded interactive visualisations that empower media companies to realise cost savings, operational efficiencies, and new revenue opportunities. As media organisations navigate increasingly fragmented channel portfolios and disparate data systems, AOS Insights delivers a unified intelligence layer that brings modern BI and analytics natively into the AOS interface. The advanced analytics module helps teams make better use of their advertising data, enabling teams to track real-time revenue and sales data and visualise key performance metrics on-demand, for smarter, faster, data-driven business decisions in a single analytics tool. ALSO READ: Operative Launches AOS + OnAir Local As part of Operative's broader data and analytics strategy, AOS Insights is built on an API-first, cloud-native architecture, and leverages the power of BigQuery, Google Cloud's unified data to AI platform, as its data ingestion and mapping engine, combined with Looker, Google Cloud's intelligent BI solution, for ML-powered insights, to streamline reporting efficiencies and reduce costs for users. This advanced analytics module integrates seamlessly into existing processes, delivering access to real-time operational data and automated workflows without leaving the AOS platform, laying the groundwork for future AI-powered analytics enhancements. 'Media companies are under constant pressure to optimise revenue across their linear, streaming, and digital businesses,' said Michael Grossi, CEO at Operative. 'With AOS Insights, we've embedded the advanced BI capabilities our customers need directly into the AOS platform – so they can act on revenue opportunities the moment insights appear.' 'With AOS Insights, we've transformed reporting from a reactive task into a proactive, data-driven experience,' said Steve Paoletti, Senior Vice President of Product at Operative. 'Our customers will immediately benefit from faster time-to-insights, reduced overhead, and the ability to make strategic revenue-driving decisions with confidence – all without juggling multiple tools.' ALSO READ: Business Intelligence for MarTech Leaders The Martechvibe team works with a staff of in-house writers and industry experts. View More Advertising AnalyticsAOS InsightsBI ToolsMedia ManagementOperative Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Forbes
15-05-2025
- Business
- Forbes
Qlik Widens Interoperable Data Platform With Open Lakehouse
The people of Inle Lake (called Intha), some 70,000 of them, live in four cities bordering the lake, ... More in numerous small villages along the lake's shores, and on the lake itself. (Photo by Neil Thomas/Corbis via Getty Images) Software comes in builds. When source code is compiled and combined with its associated libraries into an executable format, a build is ready to run, in basic terms. The construction analogy here extends directly to the data architecture that the code is composed of and draws upon. Because data architectures today are as diverse as the software application types above them, data integration specialists now have to work across complex data landscapes and remain alert to subsidence, fragilities and leakage. These software and data construct realities drive us towards a point where data integration, data quality control and data analytics start to blend. Key players in this market include Informatica, SnapLogic, Rivery, Boomi, Fivetran, Tibco, Oracle with its Data Integrator service and Talend, the latter now being part of Qlik. Key differentiators in the data analytics and integration space generally manifest themselves in terms of how complex the platform is to set up and install (Informatica is weighty, but commensurately complex), how flexible the tools are from a customization perspective (Fivetran is fully managed, but less flexible as a result), how natively aligned the service is to the environment it has to run in (no surprise, Microsoft Azure Data Factory is native with Microsoft ecosystem technologies) and how far the data integration and analytics services on offer can be used by less technical businesspeople. As this vast marketplace also straddles business intelligence, there are wider reputable forces at play here from firms including Salesforce's Tableau, Microsoft's Power BI, Google's Looker and ThoughtSpot for its easy-to-use natural language data vizualizations. Where one vendor will tell us its dashboards are simplicity itself, another will stress how comprehensively end-to-end its technology proposition is. Generally cloud-based and often with a good open source heritage, the data integration, data quality and data analytics space is a noisy but quite happy place. Looking specifically at Qlik, the company is known for its 'associative' data engine, which offers freeform data analytics that highlight relationships between data sets in non-linear directions without the need for predefined queries. It also offers real-time data pipelines and data analytics dashboards. The organizations's central product set includes Qlik Sense, an AI-fuelled data analytics platform service with interactive dashboards that also offers 'guided analytics' to align users towards a standard business process or workflow. QlikView is a business intelligence service with dynamic dashboards and reports - and Qlik Data Integration (the clue is in the name) for data integration and data quality controls with a web-based user interface that support both on-premises and cloud deployments. Qlik champions end-to-end data capabilities, that means the tools here extend from the raw data ingestion stage all the way through to so-called 'actionable insights' (that term data analytics vendors swoon over), which are now underpinned and augmented by a new set of AI services. The company's AI-enhanced analytics and self-service AI services enable users to build customized AI models, which help identify key drivers and trends in their data. Not as historically dominant in open source code community contribution involvement as some others (although a keen advocate of open data and open APIs, with news on open source Apache Iceberg updates in the wings) Qlik has been called out for its pricing structure complexity. From a wider perspective, the company's associative engine and its more unified approach to both data analytics and data integration (plus its self-service analytics capabilities) are probably the factors that set it apart. 'Qlik's analytics-centric origins and methodical, iterative portfolio development has made it the BI platform for data geeks and data scientists alike, but thankfully hasn't made it overly conservative. The company has accelerated its product strategy in the past four years, adding data quality with the Talend acquisition and 'AI for BI' with the AutoML acquisition (originally Big Squid). These, plus modernization capabilities for customers who need it - Qlik Sense for accessibility to broader user bases, Qlik Cloud for an as-a-Service model… and the tools to migrate to them, make Qlik worth watching in today's increasingly data-driven and visualization-driven, AI-empowered enterprise market,' explained Guy Currier, a technology analyst at the Futurum Group. Looking to extend its data platform proposition right now, Qlik Open Lakehouse is a new and fully-managed Apache Iceberg solution built into Qlik Talend Cloud. As explained here, a data lakehouse combines the structure, management and querying capabilities of a data warehouse, with the low-cost benefits of a data lake. Apache Iceberg is an open source format technology for managing large datasets in data lakes with data consistency. Designed for enterprises under pressure to scale faster, the company says its Qlik Open Lakehouse delivers real-time ingestion, automated optimization and multi-engine interoperability. 'Performance and cost should no longer be a tradeoff in modern data architectures,' said Mike Capone, CEO of Qlik. 'With Qlik Open Lakehouse, enterprises gain real-time scale, full control over their data and the freedom to choose the tools that work best for them. We built this to meet the demands of AI and analytics at enterprise scale and without compromise.' Capone has detailed the company's progression when talking to press and analysts this month. He explained that for many years, Qlik has been known for its visual data analytics services and indeed, the organization still gets customer wins on that basis. 'But a lot has happened in recent times and the conversation with users has really come around to gravitate on data with a more concerted focus. With data quality [spanning everything from deduplication to analysis tools to validate the worth of a team's data model] being an essential part of that conversation - and the old adage of garbage in, garbage out still very much holding true - the icing on the cake for us was the Talend acquisition [for its data integration, quality and governance capabilities] because customers cleary found it really expensive to cobble all the parts of their data estate together. Now we can say that all the component parts of our own technology proposition come together with precision-engineered fit and performance characteristics better than ever before,' said Capone. Keen to stress the need for rationalized application of technologies so that the right tool is used for the appropriate job, Capone says that the Qlik platform enables users to custom align services for specific tasks i.e. software engineering and data management teams need not use a super-expensive compute function when the use case is suited to a more lightweight set of functions. He also notes that the company's application of agentic AI technology pervades 'throughout the entire Qlik platform'; this means that not only can teams use natural language queries to perform business intelligence and business integration tasks, they can also ask questions in natural language related to data quality to ensure an organization's data model's veracity, timeliness and relevance is also on target. But does he really mean any data tool openness in a way that enables customers the 'freedom to choose the tools' that work best for them? 'Absolutely. If a company wants to use some Tableau, some Informatica and some Tibco, then we think they should be able to work with all those toolsets and also deploy with us at whatever level works for the business to be most successful. Obviously I'm going to tell you that those customers will naturally gravitate to use more Qlik as they experience our functionality and cost-performance advantage without being constrained by vendor lock-in, but that's how good technology should work,' underlined Capone. Freedom to choose your own big data tools and analytics engines sounds appealing, but why do organizations need this scope and does it just introduce complexity from a management perspective? David Navarro, data domain architect at Toyota Motor Europe, thinks this is 'development worth keenly watching' right now. This is because large corporations like his need interoperability between different (often rather diverse) business units and between different partners, each managing its own technology stack with different data architects, different data topographies and all with their own data sovereignty stipulations. 'Apache Iceberg is emerging as the key to zero-copy data sharing across vendor-independent lakehouses and Qlik's commitment to delivering performance and control in these complex, dynamic landscapes is precisely what the industry requires,' said Navarro, when asked to comment on this recent product news. Qlik tells us that all these developments are an evolution of modern data architectures in this time of AI adoption. It's a period where the company says that the cost and rigidity of traditional data warehouses have become unsustainable. Qlik Open Lakehouse offers a different path i.e. it is a fully managed lakehouse architecture powered by Apache Iceberg to offer 2.5x–5x faster query performance and up to 50% lower infrastructure costs. The company says that it achieves this while maintaining full compatibility with the most widely used analytics and machine learning engines. Qlik Open Lakehouse is built for scale, flexibility and performance… and it combines real-time ingestion, intelligent optimization and ecosystem interoperability in a single, fully managed platform. Capabilities here include real-time ingestion at enterprise scale, so (for example) a customer could ingest millions of records per second from hundreds of sources (e.g. cloud apps, SaaS, ERP suites and mainframes and plug that data directly into Iceberg tables with low latency and high throughput. Qlik's Adaptive Iceberg Optimizer handles compaction, clustering and 'pruning' (removing irrelevant, redundant and often low-value data from a dataset) automatically, with no tuning required. Users can access data in Iceberg tables using a variety of Iceberg-compatible engines without replatforming or reprocessing, including Snowflake, Amazon Athena, Apache Spark, Trino and SageMaker. 'Although clearly fairly proficient in across a number of disciplines including data integration, analytics and data quality controls, one of the challenges of Qlik and similar platforms is the limited scope for truly advanced analytics capabilities," said Jerry Yurchisin, senior data science strategist at Gurobi, a company known for its mathematical optimization decision intelligence technology. 'This can mean that users have to take on extra configuration responsibilities or make use of an extended set of third-party tools. Data scientists, programmers, analysts and others really want one place to do all of their work, so it's important for all platforms to move in that direction. This starts with data integrity, visualization and all parts of the analytics spectrum - not just descriptive and predictive, but also prescriptive - which is arguably the holy grail for data management at this level.' Director of research, analytics and data at ISG Software Research, Matt Aslett spends a lot of time analyzing data lakehouse architectures in a variety of cloud computing deployment scenarios. He suggests that products like Qlik Open Lakehouse, which use open standards such as Apache Iceberg, are 'well-positioned' to meet the growing demand for real-time data access and multi-engine interoperability. 'This enables enterprises to harness the full potential of their data for AI and analytics initiatives," said Aslett. 'As AI workloads demand faster access to broader, fresher datasets, open formats like Apache Iceberg are becoming the new foundation. Qlik Open Lakehouse responds to this shift by making it effortless to build and manage Iceberg-based architectures, without the need for custom code or pipeline babysitting. It also runs within the customer's own AWS environment, ensuring data privacy, cost control and full operational visibility. In line with what currently appears to drive every single enterprise technology vendor's roadmap bar none, Qlik has also tabled new agentic AI functions in its platform this year. Here we find a conversational interface designed to give users an evenue to 'interact naturally' with data. If none of us can ever claim to have had a real world natural data interaction, in this case the term refers to data exploration with the Qlik engine to uncover indexed relationships across data. The agentic functions on offer work across Qlik Cloud platform and so offer data integration, data quality and analytics. It's all about giving businesspeople a more intuitive visibility into data analytics for decision making. Also new are an expanded set of capabilities in Qlik Cloud Analytics. These include functions to detect anomalies, forecast complex trends, prepare data faster and take action through what the company calls 'embedded decision workflows' today. 'While organizations continue to invest heavily in AI and data, most still struggle to turn insight into impact. Dashboards pile up, but real-time execution remains elusive. Only 26% of enterprises have deployed AI at scale and fewer still have embedded it into operational workflows. The problem isn't access to static intelligence, it's the ability to act on it. Dashboards aren't decision engines and predictive models alone won't prevent risk or drive outcomes. What businesses need is intelligence that anticipates, explains, and enables action without added tools, delays, or friction. Discovery agent, multivariate time series forecasting, write table, and table recipe work in concert to solve a singular problem: how to move from fragmented insight to seamless execution, at scale,' said the company, in a product statement that promises to target 'critical enterprise bottlenecks' and close the gap between data and decisions. The data integration, data quality, data analytics and AI-powered data services market continues to expand, but we can perhaps pick up on some defining trends here. An alignment towards essentially open source technologies, protocols and standards is key, especially in a world of open cloud-native Kubernetes. Provision of self-service functionalities is also fundamental, whether they manifest themselves as developer self-service tools or as 'citizen user' abstractions that allow businesspeople to use deep tech… or both. A direct embrace of AI-driven services is, of course, a prerequisite now, as is the ability to provide more unified technology services (all firms have too many enterprise apps… and they know it) that work across as wide an end-to-end transept as is physically and technically possible. Qlik is getting a lot of that right, but no single vendor in this space can get everything absolutely comprehensively perfected it seems, so there will always be a need for data integration, even across and between the data integration space.
Courier-Mail
08-05-2025
- Sport
- Courier-Mail
Grafton preview: Looker keen to add to impressive tally
Don't miss out on the headlines from Horse Racing. Followed categories will be added to My News. Country Championship Final winning jockey Ben Looker aims to add the $500,000 The Coast to his resume but not before boosting his extraordinary Grafton tally. The one-time apprentice to local legend and Kosciuszko winning trainer John Shelton, Looker brought up his 1,300th winner when Point Out won at Quirindi 11 days ago. Not surprisingly, Grafton is Looker's most successful track with a current total of 259 wins. The most recent of those came on April 13 when Looker steered the lightly-raced and promising Olivershare to his first win at career start number two. 'He's still learning what it is all about but he was really good to win a Maiden from an awkward gate without a lot of luck in the middle stages,' Looker said. 'When he got to the second horse, he got passed it, then just floated a little bit. The Form: Complete NSW Racing thoroughbred form, including video replays and all you need to know about every horse, jockey and trainer. Find a winner here! 'Going from a Maiden to a 58 is pretty hard to do nowadays with the Benchmark system. 'He's racing horses that have won more than one or two races but he has got a lot of upside and from the one alley he is going to be able to put himself there and he'll look the winner at some stage. 'He's a nice enough horse that I've got a lot of time for.' Looker is naturally eager to reacquaint himself with the well-bred Veandechance in the Brett Bellamy Congratulations On 1000 Benchmark 82 Handicap (1435m). The last time he rode the Colt Prosser-trained relative of Melbourne Cup winner Jezabeel was at her most recent start, winning a slogging mile affair at Taree on March 25. 'She hasn't raced for a bit over six weeks just with all the wet weather there really hasn't been any races for her,' Looker explained. 'Whatever she does over the 1400m, I feel that she is going to improve getting back up to a mile and 2000m down the track. 'But Grafton is rain-affected at the moment and she is very dynamic on a wet track.' Looker's first chance to win on the day comes in Edwards Irrigation Consulting Maiden (1030m) where he pilots the Showtime two-year-old Ol' Mate Coop. 'He went around a while ago at Coffs Harbour,' Looker said. 'Obviously Shaggy won the race and won quite well but the second horse has come out and won a race since and my horse ran third. 'Tony Newing's horses race well at their home track. 'He's a nice horse with a lot of upside.' While Looker's immediate focus centres on Grafton, all roads lead to Gosford on Saturday where the trusty hoop will hop aboard the Dynamic Syndications mare Rapt in a shared quest for the $500,000 The Coast. 'I was meant to ride Overriding in (The Coast) last year but unfortunately Nathan (Doyle) had to scratch,' Looker said. 'Rapt is not a short-price fancy but you can't really fault her form. 'She has raced well at Gosford in the past, she's three from three at the distance, and I thought her run was pretty good in the Provincial Championship Final. 'In a race where not a lot made ground from back in the field, I thought she did a good job to make up the ground she did. 'If she gets the luck, I think she'll beat more home than beat her home.' ■ ■ ■ ■ ■ Donna Grisedale has provided an update on her husband/jockey Jon, weeks after a dangerous incident at a set of post-race barrier trials at Grafton. Grisedale, who has ridden close to 1,350 winners, was dislodged from his mount after it reared and fell on top of him while parading behind the barriers prior to the first of two Heats at Grafton on April 13. 'Jon's good,' Donna Grisedale said. 'It's probably halfway through with his broken leg but he is mending well and now it is a just a matter of time, hopefully another three weeks.' Jon Grisedale will be watching on from home as his wife saddles-up two of the string at Grafton, namely the stable recruit Ostracised together with the speedy Super One son, Super Jaie. Ostracised was bought, and sold, for a fourth time in his career, when knocked down for $10,000 at the Inglis February Online Sale in 2024. The one-time Team Hawkes resident has been a model of consistency since his change of address, posting four thirds in his nine starts for Grisedale. 'We haven't had a jumpout or a trial so he is literally going straight into it pretty much raw but he still should run well, he loves the wet,' the trainer said. 'He's a good money-spinner. His first-up run is usually his worst and after that, he is very consistent. 'We've been trying to find a wet track but they just seem to be getting too wet and washed so hopefully Friday is his day.' Super Jaie, meanwhile, seems blessed with a favourable alley (two) in the last of the ten races on the marathon card. 'Ideally a Good 4 would be what he is looking for opposed to a Heavy track but we are going four and five weeks between runs with every horse so I am just losing fitness tremendously with too many of them,' said Grisedale. Grisedale's gelding's three wins career have come at distance ranging from 1106m to 1250m. Super Jaie's broodmare sires read like a who's who of Australia's most recognisable stallions including Snitzel, Century, Vain, Todman and Heroic. On top of all that, Super Jaie's ninth dam is the 1945 Melbourne Cup winner, Rainbird.
