Latest news with #LiposomeAdvancedRepairSerum
Hype Malaysia
13-06-2025
- Lifestyle
- Hype Malaysia
La Mer, Swarovski, Emporio Armani & More: Fresh Beauty & Fashion Drops You Gotta Cop!
Looking to glow up or glam out? From skincare treats to crystal-covered kicks, these new drops are here to spoil you. Whether you're after a radiant complexion, a bold scent, or a standout sneaker, your next obsession starts right here. La Mer Ready for a serious glow-up? The Renewal Oil by La Mer is a luxurious, dual-phase elixir that hydrates, softens, and adds instant radiance with every shake. Infused with the brand's signature Miracle Broth and antioxidant-rich Lime Tea Concentrate, this oil does it all. Use it on your face, body, hair, or cuticles for head-to-toe nourishment. Apply it directly or mix it with your favourite La Mer moisturiser for a spa-like finish. La Mer The Renewal Oil retails for RM1,280 (30ml) and is available at La Mer counters and online. Jordan Brand x Swarovski When streetwear meets high glamour, you get the Women's Air Jordan 1 Retro Low OG with Swarovski crystals. This is not just a sneaker, it's a showstopper, featuring over 115,000 precision-cut crystals that sparkle with every step. The sleek low-cut silhouette paired with the iconic Shadow colourway gives this classic a bold, feminine twist. Whether you're dressing up or keeping it cool, this pair turns heads every time. The Women's Air Jordan 1 Retro Low OG with Swarovski crystals has launched globally. DECORTÉ Japanese beauty meets everyday elegance in DECORTÉ's cult-favourite lineup. Since 1970, the brand has combined tradition and innovation in skincare and makeup. The Liposome Advanced Repair Serum delivers long-lasting hydration, while Sun Shelter sunscreens offer light, breathable protection. For a luminous finish, try the silky Loose Powder or the shimmery Eye Glow Gem Skin Shadow, both designed to enhance your natural glow. You can now get the Liposome Advanced Repair Serum (RM439/50ml), Sun Shelter sunscreens (RM125/35g), Eye Glow Gem Skin Shadow (RM105), and Loose Powder (RM210) at the official DECORTÉ Lazada shop. EA7 EMPORIO ARMANI Activewear just got a sleek upgrade. The EA7 Spring and Summer 2025 Collection blends technical performance with clean, modern design. Created for activities like training, tennis, and golf, the range features advanced fabrics such as VIGOR7 and VENTUS7 for breathability and comfort. With new waffle textures and fresh colours like lavender grey and terracotta, each piece balances function with effortless style. The EA7 Spring/Summer 2025 Collection is now available at EMPORIO ARMANI stores and select retailers. Sol de Janeiro Let your fragrance match your mood with Sol de Janeiro's Limited Edition Perfume Mist Collection for 2025. The lineup includes three distinct scents, each designed for layering or wearing solo: Flor Mística is soft and floral, with Brazilian gardenia and musk is soft and floral, with Brazilian gardenia and musk Água Mística is crisp and clean, with neroli and tangerine is crisp and clean, with neroli and tangerine Dança Mística is warm and inviting, with fig and vanilla sandalwood Each mist comes with a scent menu so you can personalise your fragrance experience. The Sol de Janeiro Limited-Edition Perfume Mists are priced at RM125 (90ml) each and are now available at and in all Sephora stores nationwide. Orient Star Inspired by the Perseid meteor shower, Orient Star's new M34 F8 Date models capture a cosmic charm in every detail. The limited-edition black dial (160 pieces) features a world-first metal layering technique for a deep, space-like effect, while the green dial shifts colour with the light to mimic shooting stars. Both are powered by Orient Star's signature mechanical movement and offer a 60-hour power reserve. The green dial (RE-BX0006E) is a regular release, while the black dial (RE-BX0009B) is limited to 160 pieces – both are now available via Orient Star's website and selected retailers. What's your Reaction? +1 0 +1 0 +1 0 +1 0 +1 0 +1 0
Japan Times
18-04-2025
- Business
- Japan Times
Nothing sells like Shohei Ohtani, MLB's marketing megastar
Shohei Ohtani is everywhere. Living in Tokyo, it's almost impossible to go outside and get through the day without seeing him on an ad somewhere — whether it's on a billboard, on an LED screen, on a vending machine, inside a train or a taxi, or at a supermarket. The razzmatazz surrounding Ohtani's influence in the advertising world is only growing. The Los Angeles Dodgers star is currently partnered with more than 20 brands, including many familiar names such as security service provider Secom, beauty company Kose, watchmaker Seiko, beverage maker Ito En, MUFG Bank and Japan Airlines. According to a recent report from U.S. sports business website Sportico, Ohtani is set to make over $100 million in 2025 thanks to his impressive endorsement portfolio, joining Tiger Woods, Roger Federer and Stephen Curry as the only athletes ever to surpass $100 million annually from sponsorships. Ohtani is at the peak of his stardom, and brands are rushing to cash in with huge sponsorship deals. Are they getting their money's worth? Apparently, yes. 'There's more buzz surrounding our products and campaigns than we had anticipated,' Kose public relations officer Yuki Nagamine said, revealing that an Ohtani-themed pop-up-store, which opened in Tokyo's Omotesando between March 15 and April 13, was a real revenue driver. Kose signed Ohtani to a global ambassador deal in December 2022 and named him as the face of its ultra-luxury line, Cosme Decorte, in March 2023. The Japanese cosmetics giant got a lucky surprise when, on April 3, Ohtani's teammates celebrated his walk-off homer by poking a little bit of fun at his Decorte commercial — parodying a part of the ad where Ohtani passes a bottle of the product in front of his face. It's no coincidence that sales of Decorte's Liposome Advanced Repair Serum skyrocketed three days later, the day the internet uncovered the origins of the Dodgers' new hit celebration. 'We're honored to know that the commercial he did for us inspired the Dodgers' celebration and glad that we can play a small part in lifting the team's spirit,' Nagamine said. That wasn't enough. Online sports apparel retailer RotoWear gave it a name — the skincare swipe — and turned the celebration into a T-shirt. After FamilyMart appointed Ohtani as its omusubi (rice ball) ambassador in February, the convenience store chain launched an Ohtani-led 'two-way rice ball' campaign — a play on him being a two-way player — and sold 3 million of these two-ingredient rice balls in the first week. 'Average rice ball sales per store increased by 120% compared to the same period last year. It's a home run!' the company said in a news release. Ohtani is a powerful influencer. Whether it's a ¥20 million ($140,500) Porsche, a ¥12,000 ($84.28) skin serum or a ¥200 ($1.40) rice ball, he seems to make everything more appealing. More men are buying beauty products simply because of him. The baby-faced 30-year-old — who was praised for his 'movie star' looks by U.S. President Donald Trump during the Dodgers' recent visit to the White House — turns everything he touches into gold, even things he's not out to promote. Last summer, when Ohtani's pup Dekopin 'threw out' the ceremonial first pitch before a home game, eagle-eyed fans noticed a mini treat pouch the player had in his hand. It became an instant hit, with fans quickly identifying the product and buzzing on social media about the incredibly normal and affordable item the $700 million man uses. Around the same time, Japanese rice snack maker Kameda Seika — which is not one of Ohtani's sponsors — thanked the superstar for being a customer on its official X account by reposting a photo of him carrying a paper bag bearing its company logo. Online sales tripled immediately after the post, spokesperson Yumiko Obata said. 'Being a world-famous athlete, everything Ohtani says and does attracts attention. The photo of him carrying a Kakitane Kitchen paper bag that went viral on social media helped bring many customers to our shops and boosted brand awareness,' Obata said. Itaru Kobayashi, professor of sports management at Tokyo's J. F. Oberlin University, thinks Ohtani is every marketer's dream. | Mai Yoshikawa Whatever he wears off the field often flies off the shelves afterward: a Porsche polo shirt, a Czech Republic baseball cap, New Balance sneakers, you name it. At this point, there is probably nothing Ohtani can't sell. Itaru Kobayashi, a former professional baseball player who is now professor of sports management at Tokyo's J. F. Oberlin University, said Ohtani's face on ads actually sways our buying decisions. 'Ohtani is the ideal person to create the bandwagon effect,' Kobayashi said. 'He's a national hero and consumers trust a product that is endorsed by a celebrity they admire. Japanese people see Ohtani as an aspirational figure. They identify with him, and they believe that purchasing the products he endorses brings them closer to emulating his success.' U.S. sports stars have compared Ohtani's fame in Japan to that of Taylor Swift, Justin Bieber, the Beatles and Michael Jackson. Kobayashi said the only Japanese athletes who come close would be Shigeo Nagashima, arguably the most popular player in the history of Japanese baseball, and Naomi Osaka, a tennis icon with four Grand Slam titles. Kobayashi thinks Ohtani is every marketer's dream, having achieved many firsts in MLB and found success in the U.S. 'When Japanese people talk about 'global success,' they often mean succeeding in America. So especially for Japanese companies that want to go global and expand, Ohtani is a perfect endorser because he embodies the same principles that these brands stand for,' Kobayashi said. Ohtani's agent, Nez Balelo, has said he is very selective about the brands they work with. | Sarah Hozumi Ohtani's agent, Nez Balelo, told Sportico he is very selective about the brands they work with, only agreeing to endorse products the player actually uses. That strategy seems to be paying off. 'Brands Ohtani represents are already reaping huge rewards, with increases in sales, brand awareness and reach,' Kobayashi said. 'After signing on Ohtani, Ito En has seen a 25.5% growth in 'Oi Ocha' bottled green tea sales in the Tohoku region, Kose reported a 7.5-time increase in the number of men shopping for Decorte products, and HR service provider Dip has been performing well SEO-wise. 'These examples clearly indicate the economic impact of having Ohtani as an endorser.'
