Latest news with #Lildog
Daily Mail
12-05-2025
- Business
- Daily Mail
The Rise of Lildog: How a Norwegian Brand Is Transforming Pet Care Technology
In the competitive world of pet care technology, Lildog AS has become a standout innovator. Founded by Morten Sæthre, the Norwegian pet technology company has not only revolutionized GPS tracking for pets but has also demonstrated remarkable growth through its commitment to quality, innovation, and customer-centric solutions. From its humble beginnings in Norway to its expansion across Europe and plans for the U.S., Lildog's journey highlights vision and perseverance. Building a Strong Foundation in Norway Lildog's growth story begins in the rugged landscapes of Norway, where the company designed and developed its GPS tracker to perform under the most challenging conditions. Designed to withstand the country's high mountains and deep valleys, the Lildog GPS tracker proved its reliability in environments where signal stability is critical. This rigorous testing process ensured that the device could perform under the most challenging conditions. Unlike many competitors relying on outsourced production in Asia, Lildog boldly decided to move its manufacturing to Europe. This move allowed the company to maintain complete control over data security, privacy, and product quality. 'By taking ownership throughout the process, within a small and carefully selected segment, we can easily handle any production issues that may arise and ensure we only produce quality that we want and the customers expect from us,' explains Morten Sæthre, founder of Lildog AS. Expanding Across Europe with Innovation Lildog's success in Norway laid the foundation for its expansion into 21 European countries. The company's flagship product, the Lildog GPS tracker, offers features beyond simple location tracking. Real-time updates, activity monitoring, and even temperature sensing provide pet owners with comprehensive insights into their pets' well-being. The company's proprietary avatar function also sets it apart from competitors. This unique feature mirrors a pet's real-time movements, showing owners when their dogs eat, sleep, bark, or play. Such innovative features have helped Lildog achieve a remarkable 100% revenue growth, with annual revenue reaching $2 million USD. In addition to its GPS tracker, Lildog has seen early success with its newly launched Lildog Hotel. This service provides safe spaces for dogs outside shopping malls, allowing owners to shop peacefully while their pets are cared for in secure environments. With 140 hotels already rolled out across Scandinavia, this concept has been met with widespread acclaim and represents another way Lildog enhances pet care. Sæthre mentions, 'We believe that our success reflects the effort we made to plan the products we introduce carefully. We create products that don't just highlight what's new in pet technology; they should solve pain points in pet ownership and enhance the relationship between the owner and the pet.' Preparing for Global Expansion 'If it works in Norway, it works anywhere,' says Morten Sæthre, founder of Lildog AS. This philosophy has led the Norwegian pet tech company to set its sights on global expansion. By 2025, Lildog plans to enter the U.S. market, bringing its innovative GPS trackers and pet care solutions to one of the world's largest and most dynamic pet care industries. Sæthre views this step as a natural evolution for the brand. 'Our mission has always been to connect pets and their owners through technology that enhances safety and well-being. Expanding into new markets allows us to bring this vision to more people,' he explains. This ambition reflects Lildog's commitment to improving the lives of pets and their owners globally. While entering a new market presents challenges, such as navigating unfamiliar market dynamics and consumer behavior, Sæthre remains confident in the core value of Lildog's products. Together with Lilcat for all cat needs, he believes their proven reliability and innovative features will resonate with U.S. pet owners, potentially transforming how they care for their pets, especially dogs and cats. 'The possibilities are endless,' Sæthre adds. 'We're excited about the opportunities ahead and look forward to making a meaningful impact in the U.S.' With its strong foundation and forward-thinking approach, Lildog is well-positioned to take its mission of enhancing pet safety and connectivity from Europe to the U.S. and to other parts of the world in the future, one product at a time.
Metro
12-05-2025
- Business
- Metro
How one company's pet GPS trackers, tested in the wild terrains of Norway, are giving owners new peace of mind
From the rugged fields of Norway to homes across Europe, Lildog AS has emerged as a trailblazer in the pet technology industry. With its clever GPS trackers, Lildog and Lilcat, the company has captured the hearts of pet owners, earning the trust of over 45,000 customers who praise its reliability and ease of use. Designed to keep pets safe while empowering them to explore freely, Lildog sets new standards for pet care by balancing adventure with security in a way that resonates deeply with families worldwide. Amid the thriving pet technology industry, Lildog stands out for its technological innovation, commitment to quality, and vision for a safer, healthier future for pets. Lildog roots its success in its dedication to quality, guiding every aspect of its operations. Unlike many competitors who outsource production to Asia, Lildog strategically manufactures its products entirely in Europe. This move establishes complete control over the production process, allowing the company to uphold rigorous data security and reliability standards. With this outlook, the company has perfected its pet GPS trackers in Norway's challenging terrain, characterized by high mountains and deep valleys where signal stability is often tested. Founder Morten Sæthre explains, 'If Lildog and Lilcat work in Norway, they work anywhere. We tailor world-class products that meet the needs of pet owners everywhere by designing and developing everything in-house.' Lildog and Lilcat's focus on craftsmanship extends beyond hardware. The devices' software is built from the ground up for seamless integration, certifying that every feature—from real-time GPS tracking to health monitoring—works harmoniously. This meticulous procedure reflects the company's goal of providing tools that empower pet owners while maintaining uncompromising standards. While safety remains a cornerstone of Lildog and Lilcat, these devices provide invaluable insights into pet health and behavior. Using advanced tracking and monitoring features, Lildog and Lilcat allow owners to see when their pets eat, sleep, bark, or go for walks. These insights help owners understand their pets' routines and identify changes that may signal discomfort or illness. Lildog equips the devices with LTE-M and NB-IOT technologies, verifying compatibility with current 4G networks and future 5G standards. This forward-thinking design enables comprehensive monitoring of movements, activity levels, appetite, and even environmental conditions such as temperature. For instance, if a dog is stuck inside a hot car or exposed to extreme cold outdoors, the device immediately alerts the owner. These features will enable owners to plan their pet activities in detail, set more defined goals, and monitor progress. Sæthre highlights how this technology fosters stronger bonds between pets and their families. 'Lildog and Lilcat show you how your pet is doing. We're helping owners take better care of their pets and enjoy more adventures by providing detailed insights into their mood, health, and emotions.' Lildog further capitalizes on advanced technologies by planning to integrate artificial intelligence (AI) into its devices so that, in the future, it can detect early signs of illness. For Sæthre, this means a more profound knowledge of pet health, providing early warnings for conditions that might otherwise go unnoticed. From integrating AI, Lildog's expansion goes beyond continents, reflecting its global vision of providing safety and freedom for pets. The company is set to enter the North American market within the next 12 months, bringing its creative solutions to one of the largest pet technology markets in the world. The company drives this move with the understanding that pets everywhere deserve the same level of care and adventure. More Trending The company is known in Europe for Lildog and Lilcat and for launching fresh initiatives like the Lildog Hotel concept, which provides safe spaces for dogs outside shopping malls. With 140 hotels already operational in Scandinavia, this initiative demonstrates Lildog's ability to address practical challenges pet owners face while enhancing their pets' quality of life. Sæthre views this expansion and new launches as a natural progression for the brand. 'Our mission has always been to connect pets and their owners through technology that enhances safety and well-being. Expanding into new markets allows us to bring this vision to more people.' The Lildog team recognizes that growth and expansion in the pet technology industry pose challenges, from competition to breaking into new markets. However, the company brings with it its devices and the good reviews it receives from its loyal customers.
