Latest news with #Liftoff
Techday NZ
13-06-2025
- Business
- Techday NZ
Liftoff unveils AppRefinery for app insights & market trends
Liftoff has announced the launch of AppRefinery, an intelligence platform designed to provide app developers and marketers with strategic insights into successful consumer apps across more than 20 categories. AppRefinery brings together artificial intelligence and analysis from experienced mobile specialists to deliver overviews of top consumer apps. The platform uses a proprietary user motivation model to pinpoint features and strategies that drive user engagement, retention, and revenue. This approach enables users to clearly see where growth opportunities exist in the current app marketplace. According to Liftoff, AppRefinery combines AI-driven curation with expert human analysis. The platform presents annotated screenshots, walkthroughs tailored for first-time users, and detailed breakdowns of engagement mechanics from leading apps. By analysing a wide range of categories - including e-commerce, social, real-money gaming, iGaming, and utility - AppRefinery allows developers and marketers to understand what is trending and where there may be potential for competitive advantage. Used alongside Liftoff's monetisation and performance marketing tools, AppRefinery aims to help marketing teams convert competitive intelligence into practical user acquisition and retention campaigns. This level of detail and benchmarking is intended to offer teams a more comprehensive view when planning strategies for app growth and improvement. Industry perspectives Brendan Fraher, General Manager of Liftoff Intelligence, explained the rationale behind AppRefinery and its relevance in the current market conditions. In his statement, he said: "In today's competitive app ecosystem, understanding user engagement is not just an advantage—it's a necessity. We've created a platform that equips developers with deep insights into the engagement mechanics that will help them build better apps." Fraher highlighted that the complexity and competitiveness of the contemporary mobile app landscape require a more detailed understanding of how consumers interact with individual apps. He added that the platform is built to equip professionals with the data and analysis they require to adapt and thrive. The launch of AppRefinery is particularly significant following the success of GameRefinery, Liftoff's analytics platform for the mobile gaming sector. By extending a similar depth of analysis to the broader consumer app sphere, Liftoff is aiming to support a wider range of developers and marketing specialists with intelligence that was previously focused mainly on games. From the perspective of app development teams, having access to up-to-date comparative data on feature trends and user experience is increasingly important. Jackson Shuttleworth, Group Product Manager at Duolingo, commented on the value of the new platform for his team: "Keeping up with competitive trends in both consumer apps and mobile games is crucial for our product team. We've been long-time partners with Liftoff and now, with AppRefinery, we have an even more powerful tool set to drive our strategy forward." Shuttleworth's comments underscore the demand among app teams for resources that track and interpret trends across industries, supporting a data-driven approach to product strategy and feature development. Coverage and integration AppRefinery currently covers over 20 distinct app verticals, with ongoing updates and additions. Liftoff states that the platform's integration with its broader suite of monetisation and marketing solutions allows for actionable insights to be immediately put into practice. AppRefinery and GameRefinery now operate together as the Liftoff Intelligence suite, providing coverage of more than 100,000 mobile apps and games. The suite aims to deliver a unified system of competitive, behavioural, and feature-level analytics to support business objectives in user acquisition, engagement, and monetisation across a wide swath of the mobile app market.
Cision Canada
11-06-2025
- Business
- Cision Canada
Liftoff Debuts AppRefinery, Unlocking Deep Intelligence into the World's Leading Consumer Apps
AppRefinery delivers real-time insights into engagement strategies and feature trends across over 20 app verticals REDWOOD CITY, Calif., June 11, 2025 /CNW/ -- Liftoff, an AI-enabled growth platform for the mobile app economy, today announced the launch of AppRefinery, a first-of-its-kind intelligence platform offering strategic insights into the world's most successful consumer apps. Following the success of GameRefinery, the leading analytics platform for mobile games, AppRefinery brings the same depth of insight to the broader consumer app ecosystem. AppRefinery is built for app developers and marketing teams looking to understand what drives real-world engagement. The platform utilizes Liftoff's custom user motivation model to identify the features and strategies that improve user experience and retention, drive revenue, and maximize return on investment. Powered by proprietary AI curation and refined by expert mobile app analysts, each overview features annotated screenshots, first-time user-experience walkthroughs, and breakdowns of key engagement mechanics. AppRefinery provides in-depth overviews of popular consumer apps across over 20 different consumer app verticals, including e-commerce, real-money gaming, iGaming, social, and utility. Working in harmony with Liftoff's monetization and performance marketing tools, AppRefinery turns competitive intelligence into actionable campaigns, empowering teams with a holistic strategy for super-charged app growth. Brendan Fraher, General Manager of Liftoff Intelligence, said, "In today's competitive app ecosystem, understanding user engagement is not just an advantage—it's a necessity. We've created a platform that equips developers with deep insights into the engagement mechanics that will help them build better apps." Jackson Shuttleworth, Group Product Manager at Duolingo, said: "Keeping up with competitive trends in both consumer apps and mobile games is crucial for our product team. We've been long-time partners with Liftoff and now, with AppRefinery, we have an even more powerful tool set to drive our strategy forward." Together, GameRefinery and AppRefinery form Liftoff Intelligence—a unified suite of AI-powered tools delivering competitive, behavioral, and feature-level insights across more than 100,000 mobile apps and games. For more information about AppRefinery and its features, visit the Liftoff website or schedule a demo with the team. Liftoff helps mobile businesses maximize revenue through AI-powered marketing, monetization, and creative solutions that deliver better ad experiences and connect people with the products they love. Founded in 2012 and headquartered in Redwood City, CA, Liftoff maintains a diverse, global presence.
Cision Canada
29-05-2025
- Business
- Cision Canada
Liftoff Announces Integration of Xiaomi OEM Ad Experience Into the Vungle Exchange
This new partnership opens up on-device advertising across Xiaomi's system apps and its overseas official app store, GetApps, providing global reach at scale. REDWOOD CITY, Calif., May 29, 2025 /CNW/ -- Liftoff, the leading provider of marketing, monetization, and creative solutions for the mobile industry, today announced a new partnership with Xiaomi's International Internet Business Department—part of the global technology leader known for its smartphones, smart devices, and IoT products. Liftoff's Vungle Exchange ad network now connects brand & performance advertisers to effective, targeted advertising solutions on Xiaomi's expanded ecosystem, including HyperOS (its Android-based operating system), smart devices, and internet services. Advertisers on the Vungle Exchange will have access to premium ad placements in Xiaomi's overseas app store and other system apps. Advertisers running Android user acquisition campaigns can gain a competitive edge by reaching users through new OEM offerings. They include: Direct-to-device advertising: Advertised apps will appear as recommendations through Xiaomi's native apps and its overseas official app store, GetApps, enabling advertisers to achieve global reach at scale. Exclusive touchpoints such as system-level notifications and lock-screen ads not available through standard, in-app networks Xiaomi's OS-level data for better ad targeting and lower-cost campaigns (per install) Liftoff's Vungle Exchange helps advertisers reach quality users programmatically. Advertisers can tap into users from 150k+ apps across 250 countries, ensuring the delivery of the right ad to the right user. Tanya Lee, SVP of Global Supply Sales at Liftoff, said: "At Liftoff, we are committed to driving innovation in the mobile advertising ecosystem, and this partnership marks an exciting step forward. By integrating Xiaomi's OEM native ad experience with the Vungle Exchange, we enable advertisers to reach high-value users seamlessly. Xiaomi's expansive global reach, combined with Liftoff's advanced programmatic technology, offer advertisers a unique opportunity to scale their campaigns efficiently and drive real results." Qiang Song, General Manager of Xiaomi's International Internet Business Department, said: "By integrating with Vungle Exchange, we're bringing programmatic efficiency to Xiaomi's premium ad inventory, offering advertisers smarter ways to connect with users." About Liftoff Liftoff helps mobile businesses maximize their revenue. Its advanced machine-learning models power marketing, monetization, and creative solutions that create better ad experiences and connect people with the products they love. About Xiaomi Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 ( Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core. Embracing our vision of "Make friends with users and be the coolest company in the users' hearts", Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is one of the world's leading smartphone companies. In December 2024, global monthly active users ( "MAU") reached 702.3 million. The company has also established the world's leading consumer AIoT (AI+IoT) platform, reached 904.6 million smart devices connected to its platform (excluding smartphones, laptops and tablets) as of December 31, 2024. Xiaomi products are present in more than 100 countries and regions around the world. In August 2024, Xiaomi was included in the Fortune Global 500 list for the sixth year in a row. Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
Hindustan Times
10-05-2025
- Hindustan Times
Spotted: Top 8 trendiest American Tourister luggage bags in 2025 to add utility, style and convenience to your travel
Travelling light doesn't mean travelling dull. The best American Tourister luggage bags (2025) are proving that your travel gear can do a lot more than just carry clothes. American Tourister has brought a fresh set of designs this year, combining trendy looks with real-world usefulness. From spinner wheels that glide across terminals to cases tough enough for overhead bins and bumpy rides, these bags are ready for anything. Perfect for weekend escapes, work trips or even extended breaks, each piece adds just the right amount of polish to your travel line-up. With smart compartments and lightweight builds, American Tourister luggage is ticking all the right boxes in 2025. Let's look at the ones that deserve a spot on your checklist. This three-piece American Tourister luggage set (2025) is built for those who want matching bags that work. With a smart sea green look, it packs TSA-approved locks, coordinated components, and a structure that can take a few knocks. Extra space makes it handy for unplanned shopping. What are buyers saying on Amazon?Stylish and lightweight but concerns over lock issues and outer durability. American Tourister Ivy 4 Wheel Spinner Polypropylene (Pp) 3 Pc Set Sea Green Hard Trolley Bag with TSA Lock Small, Medium & Large (55Cm + 68 Cm + 77Cm) A roomy option in grey, the American Tourister Jamaica luggage is designed for soft-case fans who want structure and flexibility. With two compartments, expandability, and a fixed 3-digit lock, it's fit for longer holidays. Lightweight and travel-friendly, it aims to balance space with value. What are buyers saying on Amazon?Spacious and stylish but some issues with zippers and lock design. American Tourister Jamaica 80 Cm Large Grey 4 Wheel Spinner Polyester Check-in Soft Luggage for Travel The Ivy Nxt range by American Tourister brings a sleek design with smart details. This black polycarbonate 3-piece set is built for function and style, with smooth wheels, a telescopic handle and well-planned interiors. Perfect for organised packers, it's easy to roll and fits short or long trips. What are buyers saying on Amazon?Looks great and moves well, but scratch resistance and locks need work. American Tourister Ivy Nxt 3PCSET 4 Spinner Wheels Hard Luggage Polycarbonate Check-in Trolley Bags for Travel with Mounted TSA Lock for Unisex - Black, Small, Medium, Large, 79 cm Designed for easy handling, the Liftoff trolley by American Tourister keeps things light and bright. With 8 spinner wheels, a fixed combination lock and a sturdy polyprop shell, it handles airport traffic with ease. Ideal for a 5 to 6-day trip and stylish enough to be noticed. What are buyers saying on Amazon?Lightweight and travel-friendly, though the lock and durability could be better. American Tourister Liftoff 79 CM Large Check-in Polypropylene (PP) Hard 8 Wheels Spinner Luggage/Suitcase/Trolley Bag for Travel (Sea Blue) This Ivy 2.0 set in tan orange is built for hassle-free travel with a splash of colour. It's got smooth spinner wheels, a sturdy telescopic handle and a hidden pocket that's perfect for valuables. Crafted from polypropylene, it handles rough travel days without a fuss and looks smart doing it. What are buyers saying on Amazon?Great quality and vibrant colour, plus a hidden pocket is handy. American Tourister Ivy 2.0, 3PCS Set Hard Polypropylene Check-in Suitcase/Trolley Bag for Travel with Mounted TSA Lock & Smooth Sliding Spinner Wheels for Women & Men - Tan Orange,79 Cm Built for long hauls and stylish getaways, the Instavibe 3PC set adds a bit of flair to travel days. Its dent-resistant polypropylene shell holds up against rough handling while the colour-coordinated design keeps it looking sharp. The double wheels glide smoothly and the Flexi Packing Straps keep things tidy inside. What are buyers saying on Amazon?Spacious, good quality, easy to roll, but scratches show early. American Tourister Instavibe 3PC Set Trolley Bag for Travel Polypropelene Suitcase with Mounted TSA Lock, Double Wheels, Flexi Packing Straps, and Side Hooks for Men & Women - Sky Blue This silver-coloured Ivy Nxt luggage combines a sleek design with robust features. The polycarbonate shell ensures resilience, while the mounted TSA lock keeps your belongings secure. With smooth 360-degree wheels and a multi-stage telescopic handle, navigating through any terrain is effortless. Ideal for long trips, it offers ample space and reliable security. What are buyers saying on Amazon? Stylish, smooth to roll, spacious, with a good TSA lock. American Tourister Ivy Nxt 79CM Large 4 Spinner Wheels Hard Luggage Polycarbonate Check-in Trolley Bags for Travel with Mounted TSA Lock for Unisex - Silver The American Tourister Icor 58CM trolley bag is the perfect travel companion for those seeking durability and style. Lightweight yet sturdy, it boasts 4 smooth-rolling 360-degree spinner wheels for easy mobility. The bag features a built-in laundry compartment to keep your clothes organised and a combination lock for added security. Ideal for both men and women, it ensures a hassle-free travel experience. What are buyers saying on Amazon?Lightweight, spacious, and stylish design, but mixed feedback on the zipper and lock quality. American Tourister Icor (Small) 58Cms|Check-in Spinner Trolley Bag for Travel|Wet Pocket|Expandable|Polyester Luggage|Combination Lock|4 Wheel Suitcase for Men & Women (Black)|Light Weight & Durable Similar articles for you Travel smarter, not harder: Your guide to affordable trolley bags under ₹2500 Effortless travel, unbeatable prices: Up to 80% off on laptop trolley bags on Amazon Bag and backpacks starting at ₹199: Amazon finds you did not know about! Backpacks for men: Top picks where durability meets design American Tourister luggage bags are known for their durability, lightweight design, and smooth mobility with 360° spinner wheels. They offer practical features like expandable compartments and TSA-approved locks for security, making them perfect for both short and long trips. The right size depends on your travel needs. For weekend trips, a small or medium-sized bag (like the 58cm or 68cm options) works well. For longer journeys, consider larger options (77cm or 79cm) for more packing space. Yes, most American Tourister luggage bags are built with impact-resistant materials such as polypropylene or polycarbonate, offering excellent protection against rough handling. However, the durability can vary slightly depending on the specific model. Yes, American Tourister offers a 3-year global warranty on many of its luggage collections, providing peace of mind during your travels with coverage for manufacturing defects. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.
Yahoo
08-05-2025
- Business
- Yahoo
28% of casual game installs from non-gaming publishers come from utility apps, Liftoff's Casual Gaming Apps Report reveals
Liftoff's 2025 Casual Gaming Apps Report also found that hypercasual and hybrid puzzle revenues have risen 240% over 12 months REDWOOD CITY, Calif., April 29, 2025 /CNW/ -- Liftoff , the leading provider of marketing, monetization, and creative solutions for the mobile industry, and Singular, the end-to-end marketing attribution and analytics platform, today released their 2025 Casual Gaming Apps Report . The report, based on combined Liftoff and Singular data from February 2024 to February 2025, which includes 1.4 trillion ad impressions, 63 billion clicks, 2.5 billion installs, and $11.9 billion in ad spend, reveals that utility and entertainment apps drive the majority of non-gaming app installs for casual games. Ads in utility and productivity apps account for 28% of non-gaming app installs for casual games, while 25% come from entertainment apps. Photo and social media apps also play an important role in converting users to casual gaming, accounting for a combined 25%. Liftoff and Singular's Casual Gaming Apps Report covers three main topics: an annual breakdown of benchmarks for advertising costs and revenue, the mobile game genres and subgenres driving the most installs, and the latest trends shaking up the casual gaming market. Key findings from the report, which you can download here . include: Utility apps drive the most installs as advertisers look outside of gaming audiences Hypercasual and hybrid puzzles revenue grows 240% Mobile game CPIs are 907% higher on iOS Minigame events are on the rise in top-grossing titles Match 3 games are making a comeback Methodology All report data comes from GameRefinery and Accelerate , Liftoff's programmatic advertising solution, and Singular. It also draws from Liftoff's data from February 2024 to February 2025. Liftoff's data spans 318 billion ad impressions and 27 billion clicks across 55 million installs to deliver key takeaways on casual gaming app engagement worldwide. Singular's data spans $11.9 billion spent, 1.1 trillion impressions and 36 billion clicks across 2.4 billion installs. About Liftoff Liftoff helps mobile businesses maximize their revenue. It provides machine learning-powered marketing, monetization, and creative solutions that create better ad experiences and connect people with the products they love. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence. About Singular Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data.
