5 days ago
- Entertainment
- Fashion Network
International designers shine in Paris pop-up stores ahead of fashion weeks
With Paris Fashion Weeks fast approaching—menswear scheduled for June 24 to 29 and couture from July 7 to 10—pop-up stores are opening across the French capital. The events offer fashion and beauty brands from around the world valuable visibility among fashion enthusiasts and tourists.
The Africa Now pop-up will run on the third floor of Galeries Lafayette Paris Haussmann from June 18 to July 8, 2025. The 'Canex Presents Africa' initiative, led by Afreximbank and supported by Tranoï, organizes the event. The pop-up features the brands Boyedoe, Late for Work, We Are Nbo, and Wuman. The labels will showcase ready-to-wear and accessories in a 90-square-meter space.
Boyedoe is a Ghanaian "afro-luxe" brand that explores spirit, silhouette, sustainability and sophistication themes. Founded in 2020 by designer David Boye-Doe, a 2025 LVMH Prize semi-finalist, the label extensively uses denim, combining patchwork, stripes, oversized cuts and tailored jackets.
Late for Work is a womenswear brand by Moroccan designer Youssef Drissi. The label reinterprets formal pieces such as suits and shirts, blending, cropping and cinching them to create fresh silhouettes.
We Are Nbo is a jewelry brand based in Nairobi, Kenya. Designer Michael Nguthu works in partnership with artisans from disadvantaged backgrounds. The pieces are crafted from recycled and upcycled materials such as copper, bone and wood, drawing inspiration from natural forms and Kenya's cultural heritage.
Wuman is a Nigerian label founded by Ekwerike Chukwuma, a 2023 Amiri Prize finalist. The designer creates pieces that blend traditional Nigerian and Western garments, incorporating hand-drawn and geometric prints.
The pop-up will also include brands selected by the Adama Paris collective, Africa Fashion Up and Studio Ka, including Nene Yaya (Senegal), Adama Paris, Ibrahim Fernandez (Côte d'Ivoire), Sisters of Afrika (Senegal), Banke Kuku (Nigeria), Algueye (Senegal), Bandama (Côte d'Ivoire), and Collé Sow Ardo (Senegal).
The Paris Korean Club organizes the Korean Wave pop-up, which runs on the sixth floor of BHV Le Marais from June 11 to July 13. The space celebrates Korean lifestyle as a whole and features several beauty brands and one fashion label, Moon Younghee, which greets visitors at the entrance.
Founded in the 1990s by the designer of the same name, Moon Younghee operates a boutique at 19, quai Malaquais, in Paris' 6th arrondissement. After initially hesitating, the designer ultimately agreed to present archival pieces from her brand at the event. The racks on display feature a variety of one-of-a-kind garments, all crafted in the French capital.
The beauty section features Korean beauty (K-beauty) brands, which are enjoying strong momentum. Mi-Rê Cosmetics bridges Korean innovation and French expertise. The brand promotes the concept of "pro-age active makeup" with its flagship product, BiBi Nova Cushion—a hydrating, UV-protective foundation. The Korean Wave event also features Nüd, a young brand founded by Yaël Gozlan and Cyril Mourali, drawing on K-beauty principles.
L'Îlot 7
The third pop-up, L'Îlot 7, is located at 7, rue Sainte-Croix-de-la-Bretonnerie in Paris' 3rd arrondissement, and will run from June 5 to July 6, 2025. The concept store brings together about ten brands from Singapore spanning fashion, accessories, design and lifestyle.
In ready-to-wear, Chota House offers a denim wardrobe influenced by American fashion and East Asian workwear. Su By Hand presents lightweight, timeless womenswear made by hand, using materials sourced from regenerative, organic agriculture or deadstock.
The Olive Basics label offers functional clothing for all stages of a woman's life, including pregnancy and breastfeeding. Sabrinagoh delivers airy designs, often crafted from linen.
Leather goods brand Stone for Gold offers cardholders, watch straps, and leather pouches and collaborates with Ray-Ban, Rolex, and Tiffany & Co. The pop-up also features jewelry brands, including Flin Lee, which uses faceted stones, and Risis, which transforms real orchids into jewelry by covering them in gold. Justine Jewelry offers discreet pieces combining stones and metals.
Footwear brand Kibo crafts its shoes using apple leather and recycled plastic. Recent designs include smile motifs created in collaboration with Smiley. Finally, retailer Dors presents a selection of ready-to-wear pieces and accessories.
