Latest news with #LELO
New York Post
4 days ago
- Lifestyle
- New York Post
Nearly a quarter of Americans want a break from sex — a new study shows why
A quarter of Americans want a break from sex (24%), according to new research. A survey explored how 2,000 adults are viewing intimacy in today's day and age, finding that some of the reasons they gave for wanting a break being 'to learn other forms of intimacy,' 'give the body and mind a chance to catch up' or because they 'want emotional closeness more.' Advertisement Even beyond their personal goals, nearly a third sadly believe romance is dead (30%), believing that real love and romantic gestures are no longer valued today. These ideas have played a role in half of respondents previously taking an extended break from having sex (52%) for an average of six months. 7 New research revealed that 24% of Americans want a break from sex. Louis Beauchet – Conducted by Talker Research in partnership with LELO, the survey found that of those who took a sex sabbatical, 53% said that it made them miss and appreciate it more, while just 11% said it had the opposite effect on them. Advertisement Many have found themselves enjoying singledom, with 69% of those who aren't in relationships content with being single and only 21% actively looking for a relationship. 7 Most believe that believing that real love and romantic gestures are no longer valued today. SWNY Those who aren't looking for relationships said it's because they are 'very comfortable with [my] life at the moment, ' 'waiting for the right one to come to me' or simply because they are 'satisfied with [my] single life.' With that in mind, 55% of singles would rather fall in love with life than with someone else next. Advertisement Respondents are also looking to be grounded more often, as 47% of single Americans agree that relationships tend to be too focused on the far future instead of the now. It doesn't help that half of those surveyed have been in a relationship that was 'ruined' by expectations for what it 'should' be like (49%). 7 For most people, distance makes the heart grow fonder. SWNY 7 Sadly a third of Americans believe romance is dead. SWNY Advertisement As a result, a majority of singles said that a relationship is not what they need right now (59%). 'Slowing down and taking a break from sex can be a healthy and beneficial approach in various situations, whether for personal growth, relationship issues or addressing specific issues,' said Luka Matutinovic, chief marketing officer at LELO. 'A sex break can allow for a reassessment of sexual desires and needs. Moreover, taking a break from the pressure and focus of sex can reset your relationship and facilitate honesty with yourself and each other.' But sex isn't everything: The average person says that just 37% of intimacy has to do with sex, and 57% instead has to do with understanding each other on a personal level. Wanting more than just physicality, three in four express intimacy to their partner in alternate ways (76%). 7 To some, sex isn't everything. SWNY Some of their favorite ways to do so are 'holding hands,' 'kissing and touching' and appreciating small moments together like 'brushing his hair.' Further, four times the percentage of respondents agree that they'd rather have a partner that meets their emotional intimacy needs than their physical intimacy needs. 7 While 47% believe that taking a break from sex is healthy for couples, 44% of those in relationships said that theirs wouldn't last a year without sex. SWNY Advertisement Still, half of Americans acknowledge that sex is necessary for bringing two people closer romantically (54%). While 47% believe that taking a break from sex is healthy for couples, 44% of those in relationships said that theirs wouldn't last a year without sex. The average person believes that couples should have sex three times a week in order to have a 'healthy sex life.' 7 On average, Americans admit they can't go more than five months without kissing or cuddling, and six months with no sex. SWNY Advertisement And when it comes to themselves, on average, Americans admit they can't go more than five months without kissing or cuddling, and six months with no sex. 'Sex and intimacy are distinct, and while they can coexist, they don't need to be synonymous,' said Matutinovic. 'Taking breaks from sex or focusing on other forms of physical intimacy can actually enhance a sex life by reducing pressure and fostering exploration, as well as introducing new additions to your routine, like sex toys, thus bolstering emotional intimacy.' NON-SEXUAL WAYS RESPONDENTS ARE INTIMATE 'Compliments.' ''Cuddling.' 'Giving them a shoulder massage.' 'Kissing and touching.' 'Having uplifting words and encouragement.' 'Cook for them.' 'Buying gifts.' 'Holding hands.' 'Deep spiritual conversation.' 'Brushing his hair.' Advertisement Survey methodology: Talker Research surveyed 2,000 general population Americans; the survey was commissioned by LELO and administered and conducted online by Talker Research between May 23 and May 27, 2025.
Miami Herald
4 days ago
- General
- Miami Herald
Is romance dead? Nearly a third say real love is a thing of the past
A quarter of Americans want a break from sex (24%), according to new research. A survey explored how 2,000 adults are viewing intimacy in today's day and age, finding that some of the reasons they gave for wanting a break being "to learn other forms of intimacy," "give the body and mind a chance to catch up" or because they "want emotional closeness more." Even beyond their personal goals, nearly a third sadly believe romance is dead (30%), believing that real love and romantic gestures are no longer valued today. These ideas have played a role in half of respondents previously taking an extended break from having sex (52%) for an average of six months. Conducted by Talker Research in partnership with LELO, the survey found that of those who took a sex sabbatical, 53% said that it made them miss and appreciate it more, while just 11% said it had the opposite effect on them. Many have found themselves enjoying singledom, with 69% of those who aren't in relationships content with being single and only 21% actively looking for a relationship. Those who aren't looking for relationships said it's because they are "very comfortable with [my] life at the moment, " "waiting for the right one to come to me" or simply because they are "satisfied with [my] single life." With that in mind, 55% of singles would rather fall in love with life than with someone else next. Respondents are also looking to be grounded more often, as 47% of single Americans agree that relationships tend to be too focused on the far future instead of the now. It doesn't help that half of those surveyed have been in a relationship that was "ruined" by expectations for what it "should" be like (49%). As a result, a majority of singles said that a relationship is not what they need right now (59%). "Slowing down and taking a break from sex can be a healthy and beneficial approach in various situations, whether for personal growth, relationship issues or addressing specific issues," said Luka Matutinovic, chief marketing officer at LELO. "A sex break can allow for a reassessment of sexual desires and needs. Moreover, taking a break from the pressure and focus of sex can reset your relationship and facilitate honesty with yourself and each other." But sex isn't everything: The average person says that just 37% of intimacy has to do with sex, and 57% instead has to do with understanding each other on a personal level. Wanting more than just physicality, three in four express intimacy to their partner in alternate ways (76%). Some of their favorite ways to do so are "holding hands," "kissing and touching" and appreciating small moments together like "brushing his hair." Further, four times the percentage of respondents agree that they'd rather have a partner that meets their emotional intimacy needs than their physical intimacy needs. Still, half of Americans acknowledge that sex is necessary for bringing two people closer romantically (54%). While 47% believe that taking a break from sex is healthy for couples, 44% of those in relationships said that theirs wouldn't last a year without sex. The average person believes that couples should have sex three times a week in order to have a "healthy sex life." And when it comes to themselves, on average, Americans admit they can't go more than five months without kissing or cuddling, and six months with no sex. "Sex and intimacy are distinct, and while they can coexist, they don't need to be synonymous," said Matutinovic. "Taking breaks from sex or focusing on other forms of physical intimacy can actually enhance a sex life by reducing pressure and fostering exploration, as well as introducing new additions to your routine, like sex toys, thus bolstering emotional intimacy." NON-SEXUAL WAYS RESPONDENTS ARE INTIMATE "Compliments.""'Cuddling.""Giving them a shoulder massage.""Kissing and touching.""Having uplifting words and encouragement.""Cook for them.""Buying gifts.""Holding hands.""Deep spiritual conversation.""Brushing his hair." Survey methodology: Talker Research surveyed 2,000 general population Americans; the survey was commissioned by LELO and administered and conducted online by Talker Research between May 23 and May 27, 2025. We are sourcing from a non-probability frame and the two main sources we use are: Traditional online access panels - where respondents opt-in to take part in online market research for an incentiveProgrammatic - where respondents are online and are given the option to take part in a survey to receive a virtual incentive usually related to the online activity they are engaging in Those who did not fit the specified sample were terminated from the survey. As the survey is fielded, dynamic online sampling is used, adjusting targeting to achieve the quotas specified as part of the sampling plan. Regardless of which sources a respondent came from, they were directed to an Online Survey, where the survey was conducted in English; a link to the questionnaire can be shared upon request. Respondents were awarded points for completing the survey. These points have a small cash-equivalent monetary value. Cells are only reported on for analysis if they have a minimum of 80 respondents, and statistical significance is calculated at the 95% level. Data is not weighted, but quotas and other parameters are put in place to reach the desired sample. Interviews are excluded from the final analysis if they failed quality-checking measures. This includes: Speeders: Respondents who complete the survey in a time that is quicker than one-third of the median length of interview are disqualified as speedersOpen ends: All verbatim responses (full open-ended questions as well as other please specify options) are checked for inappropriate or irrelevant textBots: Captcha is enabled on surveys, which allows the research team to identify and disqualify botsDuplicates: Survey software has "deduping" based on digital fingerprinting, which ensures nobody is allowed to take the survey more than once It is worth noting that this survey was only available to individuals with internet access, and the results may not be generalizable to those without internet access. The post Is romance dead? Nearly a third say real love is a thing of the past appeared first on Talker. Copyright Talker News. All Rights Reserved.
Yahoo
05-06-2025
- Entertainment
- Yahoo
‘Shallowing' is a popular bedroom trend that men and women across the country are trying — and loving
'Shallowing' is a popular sex trend that has taken off — and gotten women off — within the last year. It's nicknamed 'outercourse' because it involves light sexual play of the entrance to the vagina and slightly inside — without deeper penetration. Shallowing was only formally named a few years ago, and it's become increasingly popular — especially since sexual wellness brand LELO listed it as one of the top sex trends for 2024. And it seems to still be going strong. This sexual fun is not just a spicy trend people are taking part in — solo or with a partner — a survey has proven it to be pleasurable for most women. In a 2021 survey of over 4,000 women conducted by the Indiana University School of Medicine and OMGYES, it was discovered that almost 84% of US women between the ages of 18 and 93 found increased pleasure from this outercourse play. While some people are having some shallow fun — others are curious about experimenting with different sex positions to spice things up in the bedroom. A team of FetishFinder researchers looked at Google search patterns to uncover which sex positions people are most intrigued by. And it seems missionary is a snooze fest these days because the 'bear hug' position took the cake as the most searched. This position involves doing the deed while hugging each other like a bear standing up. It certainly caught people's attention because it saw a 623% spike in searches within the last year. Other highly searched positions included the 'filthy Sanchez' — which is more on the crude side of things, as it involves smearing bodily fluids on a person's upper lip. The third most Google-searched position is the 'anvil' — which requires one partner to lie on their back, legs lifted overhead, while the other person and kneeling, does what you'd imagine they'd be doing during frisky time. The anvil saw a 275% increase in searches. And it seems when people aren't searching for new ways to position their bodies in the bedroom — they're also turning to Chat GPT to inquire about health, sex and pleasure. 'It's important that anyone with questions about sex and pleasure can receive answers from trusted sources,' said Verena Singmann, spokesperson for We-Vibe, a sexual pleasure brand. 'Technology can be a helpful tool when it comes to sex and pleasure, but AI doesn't always know best when it comes to our sexual health and wellbeing.'
New York Post
05-06-2025
- Entertainment
- New York Post
‘Shallowing' is a popular bedroom trend that men and women across the country are trying — and loving
'Shallowing' is a popular sex trend that has taken off — and gotten women off — within the last year. It's nicknamed 'outercourse' because it involves light sexual play of the entrance to the vagina and slightly inside — without deeper penetration. Shallowing was only formally named a few years ago, and it's become increasingly popular — especially since sexual wellness brand LELO listed it as one of the top sex trends for 2024. And it seems to still be going strong. Advertisement This sexual fun is not just a spicy trend people are taking part in — solo or with a partner — a survey has proven it to be pleasurable for most women. Shallowing is a trend that has risen in popularity within the last year. luckybusiness – In a 2021 survey of over 4,000 women conducted by the Indiana University School of Medicine and OMGYES, it was discovered that almost 84% of US women between the ages of 18 and 93 found increased pleasure from this outercourse play. Advertisement While some people are having some shallow fun — others are curious about experimenting with different sex positions to spice things up in the bedroom. A team of FetishFinder researchers looked at Google search patterns to uncover which sex positions people are most intrigued by. And it seems missionary is a snooze fest these days because the 'bear hug' position took the cake as the most searched. People seem to be more curious than ever about finding new sex positions to try in the bedroom. adekub – Advertisement This position involves doing the deed while hugging each other like a bear standing up. It certainly caught people's attention because it saw a 623% spike in searches within the last year. Other highly searched positions included the 'filthy Sanchez' — which is more on the crude side of things, as it involves smearing bodily fluids on a person's upper lip. The third most Google-searched position is the 'anvil' — which requires one partner to lie on their back, legs lifted overhead, while the other person and kneeling, does what you'd imagine they'd be doing during frisky time. The anvil saw a 275% increase in searches. Advertisement And it seems when people aren't searching for new ways to position their bodies in the bedroom — they're also turning to Chat GPT to inquire about health, sex and pleasure. 'It's important that anyone with questions about sex and pleasure can receive answers from trusted sources,' said Verena Singmann, spokesperson for We-Vibe, a sexual pleasure brand. 'Technology can be a helpful tool when it comes to sex and pleasure, but AI doesn't always know best when it comes to our sexual health and wellbeing.'
Daily Mail
03-06-2025
- Entertainment
- Daily Mail
'Shallowing' is new bedroom trend that men and women across the country are trying
People are discovering a new sex trend which they say takes sex 'to the next level'. 'Shallowing', sometimes referred to as 'outercourse' involves light stimulation of a woman - without having full sex. Named one of the top sex trends for 2024 by sexual wellness brand LELO, and is said to lead to particularly powerful orgasms - something proven by a 2021 study focused on understanding how women increase pleasure during penetrative sex. In 2021, the Indianan University School of Medicine and OMGYES surveyed 4,270 women across the world, as well as 3,017 American women aged 18 to 93, and found almost 84 per cent of women orgasm more frequently - or increase their pleasure - through shallowing. But shallowing isn't the only trend that is shaping people's sex lives this year. In January, Dr Olivia Lee, the Relationship Scholar in Residence at Doll Authority, revealed seven sex trends for 2025. Speaking to MailOnline, she said: 'From fashion to travel, many of us are eagerly anticipating the trends that may – whether we realise it or not – influence our choices throughout the year. 'However, it doesn't end there; several exciting and unexpected sex trends are also on the horizon, and it looks like 2025 is going to be very kinky.' Several of Dr Lee's predictions were based on the proliferation of artificial intelligence (AI) - including AI sexting, and AI-enhanced sex dolls. Meanwhile, the expert predicted that people will be more 'kink centric' this year. '"Freak Matching" whereby people choose to date those who share similar quirks, including sexual preferences, will be a popular trend,' she told MailOnline. 'For example, if you find feet erotic or enjoy sex doll companions, finding a partner with this shared passion is likely to become a priority during the year ahead.' With AI becoming more and more engrained in our day-to-day lives, Dr Lee predicted that many people will begin striking up relationships with AI companions. 'AI sexting utilises deep learning systems that imitate erotic human conversations,' she explained. 'Using Natural Language Processing (NLP) technology, these chatbots can understand your tone, style, desires, and deliver incredible realism. 'This is set to become a core 2025 trend, with many favouring the reliability of this efficient sexting option – especially if they're busy young professionals prioritising speedy responses.' Many people think of sex dolls as static objects but Dr Lee explained that, thanks to AI, they are slowly becoming fully interactive companions. '[This] will allow dolls to respond to a user's mood, interests, and emotional needs,' she said. 'At we're on the cusp of launching our own AI-enhanced doll line; models designed not only for physical intimacy, but meaningful, personalized companionship that can adapt, learn, and grow with their owner over time. 'They'll be able to remember conversations, log your preferences, show emotion, and more, creating an incredibly life-like experience that's never been seen before.' Dr Lee equally said that sexual wellness is likely to become more normalised in 2025. 'As sexual wellness becomes increasingly normalised, more individuals will view intimate products and services as tools for self-care, emotional well-being, and healthy curiosity,' she said. 'With AI-driven guidance, people can work through anxieties, improve communication skills, and strengthen their sense of self, making sexual wellness products feel as natural and beneficial as any other aspect of personal health.' This year will see more openness to non-traditional relationship structures, Dr Lee added. 'From long-distance couples using immersive VR and AI to polyamorous households with interactive dolls, these technologies will encourage conversation around consent, boundaries, and communication,' she said. While polyamory is the practice of having more than one romantic or sexual relationship at the same time, Dr Lee predicted that there will be a rise in solo polyamory this year. 'This is the practice of having more than one partner or relationship, however it negates the notion of polycules, or other multiple people-centred relationship groups,' she explained. 'Instead, solo polyamorists focus on their partnerships alone; they do not cohabitate or reproduce and prioritise their own independence.' Sexual transparency will be a 'big part' of 2025, Dr Lee explained in January. 'Daters are realising just how important it is to be open about their sexual fantasies, desires, and preferences; especially if you're looking to determine compatibility,' she said. 'In a world where taboos surrounded kinks and fetishes are lessening, we're discovering a pride in our quirks and aren't afraid to share them. Why not cut to the chase?' Finally, Dr Lee predicted that 2025 will see lots of people slowing things down and choosing quality over quantity. 'Steering away from casual encounters, more of us will be looking to build long-term, meaningful connections; when dating, looking beyond appearances to find intentional love, not just lust,' she said. 'As these preferences change, we will see daters becoming more willing to work on their relationships and build strong foundations. We might have been wondering where romance had gone, but it's finally on its way back! 'This is aided by technological innovations; sex dolls, for example, provide synthetic companions and sexual gratification that fulfils immediate needs, thus allowing users to pursue more emotional, deep-rooted human bonds.'
