Latest news with #KraftHeinzNorthAmerica


The Hill
5 days ago
- Health
- The Hill
Kraft Heinz eliminating chemical dyes: What to know
Kraft Heinz, one of the country's largest food and beverage companies, said Tuesday it will stop using artificial dyes in its U.S. products by 2027 and will not launch new products that contain them. 'As a food company with a 150+ year heritage, we are continuously evolving our recipes, products, and portfolio to deliver superiority to consumers and customers,' Kraft Heinz North America President Pedro Navio said in a statement, adding 'the vast majority of our products use natural or no colors.' The shift will affect about 10 percent of Kraft Heinz products sold — most prominently the company's vibrant Kool-Aid brand drink mixes and Jell-O brand flavored gelatin dessert mixes. But some of the company's most popular products won't be affected. Kraft Heinz removed artificial colors from Kraft Mac & Cheese products nearly a decade ago, and Heinz Tomato Ketchup has never used artificial dyes, relying instead on tomatoes and spices for its deep red color. The company outlined what it described as its 'three-pronged approach' to phase out the dyes it still uses: removing unnecessary color additives, replacing artificial colors with natural colors and releasing new colors and shades for products when existing colors can't be replicated with natural ones. The shift comes amid a growing public aversion to artificial food dyes, including ones that have been approved for use by the U.S. Food and Drug Administration (FDA) for decades, and an anti-dye push from key officials in President Trump's administration. Consumer research group Civic Science released survey data last month that showed 67 percent of U.S. adults polled said they are concerned about food dyes in what they eat, and several states have approved bans on specific dyes in foods. Health and Human Services Secretary Robert F. Kennedy Jr. and other officials announced an effort in April to pressure producers to phase out petroleum-based artificial colors. FDA commissioner Marty Makary cited studies on synthetically altered foods as evidence that vibrant colors produced in foods can 'mess with the child's developing brain to make ultra-processed foods more attractive, even when the child already feels full.' 'These studies have associated food colors directly with obesity and diabetes,' he said. Kennedy, a long-time critic of food additives, said companies have been responsive to the administration's push to phase them out. 'Food dye is just a no-brainer,' he said. 'We're really happy with the reception; I think they're ready to change the industry.' Kraft Heinz said it was already pursuing options to rely on more natural alternatives, as displayed in its shifts away from Food, Drug & Cosmetic (FD&C) dyes for other products. 'Above all, we are focused on providing nutritious, affordable, and great-tasting food for Americans and this is a privilege we don't take lightly,' Navio said.

Miami Herald
5 days ago
- Business
- Miami Herald
Kraft Heinz to remove all artificial dyes from its foods
June 17 (UPI) -- The Kraft Heinz company announced Tuesday it has begun the process to fully drop any artificial dyes being used in its foods in the United States. What this may visually mean for its colorful powdered mix creations like Kool-Aid and Jell-O is unclear, but the company says its goal is to have all Food, Drug and Cosmetic colors out of its product portfolio by the end of 2027. "The vast majority of our products use natural or no colors," said Kraft Heinz North America President Pedro Navio in a press release, "and we've been on a journey to reduce our use of [Food, Drug and Cosmetic] colors across the remainder of our portfolio." Navio also pointed out that the company had already taken out "artificial colors, preservatives, and flavors" from its Kraft Mac & Cheese, and that its Heinz Tomato Ketchup has never had artificial dyes. The company further noted in the release that almost 90% of Kraft Heinz's American products are already free of such colors and is" mobilizing a team" to help rid the dyes from the rest of its edibles. The move comes after an April announcement from the U.S. Food and Drug Administration and Department of Health and Human Services that it will take measures to remove all petroleum-based synthetic dyes from American foods. "Above all, we are focused on providing nutritious, affordable, and great-tasting food for Americans and this is a privilege we don't take lightly," added Navio. Copyright 2025 UPI News Corporation. All Rights Reserved.


UPI
5 days ago
- Business
- UPI
Kraft Heinz to remove all artificial dyes from its foods
June 17 (UPI) -- The Kraft Heinz company announced Tuesday it has begun the process to fully drop any artificial dyes being used in its foods in the United States. What this may visually mean for its colorful powdered mix creations like Kool-Aid and Jell-O is unclear, but the company says its goal is to have all Food, Drug and Cosmetic colors out of its product portfolio by the end of 2027. "The vast majority of our products use natural or no colors," said Kraft Heinz North America President Pedro Navio in a press release, "and we've been on a journey to reduce our use of [Food, Drug and Cosmetic] colors across the remainder of our portfolio." Navio also pointed out that the company had already taken out "artificial colors, preservatives, and flavors" from its Kraft Mac & Cheese, and that its Heinz Tomato Ketchup has never had artificial dyes. The company further noted in the release that almost 90% of Kraft Heinz's American products are already free of such colors and is" mobilizing a team" to help rid the dyes from the rest of its edibles. The move comes after an April announcement from the U.S. Food and Drug Administration and Department of Health and Human Services that it will take measures to remove all petroleum-based synthetic dyes from American foods. "Above all, we are focused on providing nutritious, affordable, and great-tasting food for Americans and this is a privilege we don't take lightly," added Navio.
Yahoo
20-05-2025
- Business
- Yahoo
Heinz will now 'verify' restaurants that use their ketchup, including in Pittsburgh
Uber Eats will now show if a restaurant serves Heinz Ketchup in some markets as part of a broader 'Heinz Verified' campaign. Included in those markets is the ketchup's hometown Pittsburgh. 'By introducing Heinz Verified, we want to help restaurants succeed so communities can thrive, delivering quality and value for both restaurants and individuals through meaningful, best-in-class products and experiences,' Kraft Heinz North America President of Elevation Peter Hall said in a prepared statement. 'Our ambition is to help restaurant operators excel while also providing elevated dining experiences for people wherever they eat away from home.' Heinz cited a customer survey conducted in December of last year that found that '84% of people say they would like a restaurant more if it served Heinz ketchup,' a statistic that ultimately inspired the initiative. Beyond Pittsburgh, Uber Eats will roll the verification out in Chicago, Dallas, Denver, Los Angeles and Miami. Accompanying this program, Kraft Heinz has produced a new series called 'Daytrippin' that will be packaged for streaming platforms andYouTube. Actor and social media star Steven He will host, and the series will feature Pittsburgh's food scene. Click here to read more from our partners at the Pittsburgh Business Times. Download the FREE WPXI News app for breaking news alerts. Follow Channel 11 News on Facebook and Twitter. | Watch WPXI NOW