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Toyota is NZ's most reputable company again
Toyota is NZ's most reputable company again

NZ Autocar

time4 days ago

  • Automotive
  • NZ Autocar

Toyota is NZ's most reputable company again

Toyota New Zealand has claimed the top spot in the annual Kantar Corporate Reputation Index. This cements its place as the most reputable company in the country for a second consecutive year. It also follows Toyota winning the Reader's Digest 'Most Trusted Car Brand' in New Zealand for the 20th consecutive year. The Kantar Corporate Reputation Index, now in its 11th year, measures consumer perceptions of New Zealand's top 50 companies, addressing trust, leadership, fairness, and responsibility. Among the top 10 companies, Toyota led in the Trust and Leadership pillars and ranked among the top performers in Fairness and Responsibility. Tatsuya Ishikawa (front) with other members of the TNZ management team. Toyota New Zealand Chief Executive, Tatsuya Ishikawa, says the recognition reflects both the strength of the Toyota team and the trust customers place in the brand. 'Toyota is a brand for all New Zealanders. Every day, we work hard to earn their trust, in every interaction we have with them. 'Our ambition has always been to be more than just a car company. We want to be a trusted partner in our customers' lives and a responsible contributor to New Zealand's future. 'Toyota Stores don't just invest in their businesses; they also invest in the communities they're part of. We recognise their efforts through our annual Citizenship Awards. We complement this local impact with national initiatives that support safer roads and stronger communities across New Zealand.' Tatsuya Ishikawa continues: 'At our core, we're a mobility company but it's the strength of our relationship with customers that drives our success. That relationship doesn't begin and end with a purchase. We work hard to anticipate needs, resolve issues quickly, and deliver a seamless experience at every stage. How we look after our customers after a purchase is so important to us. While things won't always go to plan, being truly customer-focused means taking responsibility and putting things right quickly, and with care. 'We're focused on helping communities thrive, not just through economic investment but by shaping a more sustainable future. That means continuing to electrify our fleet, reducing emissions, and staying on track to meet our goal of net-zero carbon by 2050,' says Tatsuya Ishikawa. 'At Toyota, we embrace the philosophy of kaizen, a commitment to continuous improvement. It's a simple idea, but a powerful one. We believe reputation is earned one decision, one relationship, one interaction at a time.'

AKL Lands In Top 10 In Kantar's Corporate Reputation Index
AKL Lands In Top 10 In Kantar's Corporate Reputation Index

Scoop

time4 days ago

  • Business
  • Scoop

AKL Lands In Top 10 In Kantar's Corporate Reputation Index

Infrastructure improvements and strong collaboration between AKL and border agencies delivering great results for travellers Smoother arrivals for international passengers with median processing times now 17% faster than 2019 (March 2025 vs. March 2019) Quicker domestic departures with a 40% improvement year on year in median processing times (March 2025 vs March 2024) Auckland Airport has been recognised as one of New Zealand's most trusted companies, earning a spot among the top performers in the 2025 Kantar Corporate Reputation Index, coming in at #9, its highest ever ranking. The annual index measures the public perception of New Zealand's top 50 corporates across trust, leadership, fairness and responsibility, with Auckland Airport moving forward 42 places over the past year. Auckland Airport Chief Executive Carrie Hurihanganui said the result highlighted the teamwork and collaboration that's taken place across the airport precinct to uplift the customer experience. 'Auckland Airport is a bit like a small city that relies on an ecosystem of partners working together to deliver a safe and enjoyable experience for travellers. 'The team at Auckland Airport will be delighted by this result, and we also share this recognition with the wider airport community, our 26 airline customers and our border agency partners: Aviation Security, Biosecurity New Zealand, Customs, Immigration New Zealand,' she said. Auckland Airport is currently underway with its most significant infrastructure programme in decades, adding resilience to the country's gateway airport, improving the customer experience and supporting New Zealand's growth ambitions. The Kantar index found AKL scored highly on trust and leadership – the biggest drivers of reputation - along with making strong gains in the responsibility and fairness ratings. Ms Hurihanganui said the result provided confidence that Auckland Airport was on the right track with its infrastructure programme. 'Infrastructure isn't easy and there will always be differing opinions, but we've worked hard to proactively tell our story. It's great to know we have the trust and support of the communities we serve as we build for New Zealand's future growth and prosperity. 'Auckland Airport is going to be wonderfully transformed in the years ahead and I think customers are already starting to feel the difference. We've opened a new Transport Hub, created a new entrance to the international terminal, built better roads and added technology innovations, new wayfinding and improved bathrooms. 'We've also had a big focus on working with our partners to remove the pain points for customers we know they care about. Through operational improvements, collaboration and technology innovation, we've maintained the same high standards of security, but queues are shorter and processing times are much faster, particularly in domestic departures and international arrivals,' she said. For arriving international passengers at Auckland Airport, it's now taking around 16 minutes from entering passport control/Customs to exiting into the airport's public arrivals hall – a 17% improvement on the median processing time in 2019 (March 2019 to March 2025). A significant change came in November 2023, when Biosecurity New Zealand, in collaboration with Auckland Airport, launched a new arrivals risk assessment process. Wait times have also improved thanks to a reconfigured layout that allows for more biosecurity officers' desks and larger, more flexible queuing areas. Queues in the domestic terminal for departing passengers are also much shorter, with median queue times at Aviation Security falling by 40% from 6.03 minutes a year ago to 3.37 minutes (March 2024 to March 2025). New scanning and screening technology introduced by Aviation Security in collaboration with Auckland Airport has played a key role in making it quicker for travellers to go through the check point while prioritising safety. 'We know we've still got more work to do to improve the experience for travellers, but the good news is there's much more to come as we get on with building a new domestic jet terminal to serve New Zealand and the future generations of travel,' Ms Hurihanganui said. Aviation Security Deputy Chief Executive Warwick Burr said: 'Auckland Airport is a great partner to work alongside, and I'm pleased to see them leap forward in the corporate reputation index. Our teams have worked collaboratively on many initiatives and projects which aim to smoothly process passengers all while making sure safety and security is, and will always be, the top priority. It's really encouraging to see everyone working as a collective system to improve the overall airport experience in Auckland as well as at airports across Aotearoa.' Customs Group Manager Border Operations Dana McDonald said technological advancements such as the digital New Zealand Traveller Declaration have helped facilitate a smoother arrival for passengers, while Customs continues to remain vigilant against harm or threat passing through our air border. 'Ensuring our busiest international airport remains a safe and secure gateway into our country is an ever-present focus, and a joint effort across the airport network. It's heartening to see this work recognised and reflected in New Zealanders' confidence in Auckland Airport,' says Mr McDonald. The Kantar Corporate Reputation Index, developed in partnership with Wright Communications, is widely regarded as New Zealand's leading measure of corporate reputation. The annual study uses the globally validated Rep Z framework for measuring reputation and combines public perception with deep research.

Toyota Named New Zealand's Most Reputable Company For The Second Year Running
Toyota Named New Zealand's Most Reputable Company For The Second Year Running

Scoop

time4 days ago

  • Automotive
  • Scoop

Toyota Named New Zealand's Most Reputable Company For The Second Year Running

Toyota New Zealand has once again claimed the top spot in the annual Kantar Corporate Reputation Index, cementing its place as the most reputable company in the country for a second consecutive year. The Index, now in its 11th year, measures consumer perceptions of New Zealand's top 50 companies across four key pillars: trust, leadership, fairness, and responsibility. Among the top 10 companies, Toyota led in the Trust and Leadership pillars and ranked among the top performers in Fairness and Responsibility, a testament to its enduring reliability, strong customer relationships, and values-driven business model. Established by Kantar and Wright Communications in 2015, the Corporate Reputation Index uses Kantar's RepZ framework to assess standardised reputation attributes of a business. Toyota New Zealand Chief Executive, Tatsuya Ishikawa, says the recognition reflects both the strength of the Toyota team and the trust customers place in the brand. 'Toyota is a brand for all New Zealanders. Every day, we work hard to earn their trust, in every interaction we have with them. This award belongs to the people who bring Toyota to life every day, from our National Customer Centre in Palmerston North, through to our Vehicle Operations Plant in Thames, and the 60 Toyota Stores rooted in communities across Aotearoa, New Zealand. But it's also thanks to the thousands of customers who choose Toyota and give us the opportunity to earn their trust through every interaction,' says Ishikawa. 'Our ambition has always been to be more than just a car company. We want to be a trusted partner in our customers' lives and a responsible contributor to New Zealand's future whether that's through safer vehicles and educated drivers on our roads, lower emissions, or stronger local connections. 'Toyota Stores don't just invest in their businesses; they also invest in the communities they're part of. From supporting local sports clubs to mental health and wellbeing initiatives, local conservation efforts to youth development, our Stores are committed to making a meaningful difference. We recognise their efforts through our annual Citizenship Awards and complement this local impact with national initiatives that support safer roads and stronger communities across New Zealand.' Tatsuya Ishikawa says Toyota's strong regional presence reinforces its commitment to customers and communities. The Thames-based centre handles certification and fleet fit-outs, while the National Customer Centre in Palmerston North is home to nearly 350 team members. It supports a 24-hour parts service and houses Toyota's award-winning contact centre, known for its extensive product knowledge and customer care. 'At our core, we're a mobility company but it's the strength of our relationship with customers that drives our success. That relationship doesn't begin and end with a purchase. We work hard to anticipate needs, resolve issues quickly, and deliver a seamless experience at every stage. How we look after our customers after a purchase is so important to us. While things won't always go to plan, being truly customer-focused means taking responsibility and putting things right quickly, and with care. 'We're focused on helping communities thrive, not just through economic investment but by shaping a more sustainable future. That means continuing to electrify our fleet, reducing emissions, and staying on track to meet our goal of net-zero carbon by 2050,' says Tatsuya Ishikawa. He says Toyota is reimagining mobility in New Zealand, with a future where getting from A to B is not only cleaner and more affordable, but also more reliable and tailored to people's individual needs. 'At Toyota, we embrace the philosophy of kaizen, a commitment to continuous improvement. It's a simple idea, but a powerful one. We believe reputation is earned one decision, one relationship, one interaction at a time.' This recognition follows Toyota being awarded the Reader's Digest 'Most Trusted Car Brand' in New Zealand for the 20th consecutive year.

Toyota New Zealand a Most Trusted Brand, yet again
Toyota New Zealand a Most Trusted Brand, yet again

NZ Autocar

time26-05-2025

  • Automotive
  • NZ Autocar

Toyota New Zealand a Most Trusted Brand, yet again

Toyota New Zealand has once again been recognised as New Zealand's Most Trusted Car Brand in the 2025 Reader's Digest Trusted Brand Awards. Apparently this marks 20 consecutive years in the top spot. Toyota New Zealand CEO Tatsuya Ishikawa says, 'Receiving this recognition for the 20th year is a proud moment for all of us at Toyota. It reflects the strong relationship we have built with New Zealanders through our commitment to quality, innovation, and service.' 'This milestone is a testament to the passion and hard work of everyone across our team, from design and manufacturing to sales and service, who strive every day to deliver high-quality vehicles and exceptional service at every stage of the customer journey.' Toyota also achieved the top ranking in the 2024 Kantar Corporate Reputation Index, which the firm says shows its reputation for trust, leadership, and responsibility. 'These recognitions reinforce the values Kiwis associate with Toyota: reliability, innovation, and care for our customers and communities,' says Ishikawa. Read more New Toyota RAV4 unveiled Toyota says its reputation also extends beyond passenger vehicles as its commercial fleet continues to support thousands of Kiwi businesses. It also acknowledges its nationwide network of Toyota Stores, service centres, and the National Customer Centre in Palmerston North which ensures localised support. 'Ongoing loyalty and connections with our customers are what drives us forward,' says Ishikawa. 'We're committed to being a trusted partner for Kiwis, finding a mobility solution for every occasion.'

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