Latest news with #Kantar
Time of India
9 hours ago
- Business
- Time of India
One in four Indians uses only a mobile phone for everything from Netflix to social media
Nearly one in four Indians said in a survey they use only mobile phones to consume entertainment and media content, ditching television, in a telling sign for firms from Netflix Inc. to Starlink Inc. seeking growth in the world's largest consumer number of users who only use digital channels ballooned to 23% in the March quarter of 2025, according to market research firm Kantar's Media Compass report this week, which surveyed 87,000 Indians across the country. That compares with 15% in the same period in smartphone-only audience is skewed toward the lower end of the socio-economic spectrum, along with more rural users and men, said Puneet Avasthi, director of specialist businesses at Kantar's Insights Division for South Asia. Booming internet access, spurred by affordable smartphones and monthly mobile phone tariffs as low as $4, has made India among the largest digital consumer bases. This trend will help finetune marketing strategies of global media giants, including Inc.'s Prime Video and Meta Platforms Inc.'s Instagram, which are seeking more subscribers in the nation with more than 1.4 billion consumers. Satellite internet in India is also set to get a boost, with Starlink receiving approval from India's telecom ministry to roll out its services capping a years-long effort by Elon Musk's firm. Surging ecommerce Digital platforms provide potential for a 'very wide basket of categories' to grow among India's masses, Avasthi said. Surging e-commerce presence is allowing consumers to buy products that are not otherwise available in rural markets with 'the click of a button,' he added. From electrical appliance firms like Voltas Ltd. who benefit from deepening electrification to soft drink and snack sellers, multiple industries are targeting rural audiences, Avasthi said. Online marketplaces like Softbank Group Corp.-backed Meesho and Walmart Inc.-backed Flipkart are also deepening their penetration in smaller towns in India by selling more affordable products, riding on the growing digital presence of Indian buyers. Netflix offers a mobile-only plan for as little as 149 rupees ($1.72) in the country, with other providers also offering similar mobile-only experiences. Apart from mobile phones, the more premium option of connected TV, which allows users to watch television as well as access the internet, has emerged as a 'strong segment' with 35 million users being added in the quarter, according to the Kantar report.
Economic Times
12 hours ago
- Business
- Economic Times
One in four Indians uses only a mobile phone for everything from Netflix to social media
A Kantar survey reveals a significant shift in Indian media consumption, with 23% relying solely on mobile phones for entertainment in early 2025, up from 15% in 2023. This trend, driven by affordable smartphones and data plans, benefits companies like Netflix and Starlink seeking growth in India. Surging e-commerce further expands digital access, particularly in rural areas, impacting various industries. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Nearly one in four Indians said in a survey they use only mobile phones to consume entertainment and media content, ditching television, in a telling sign for firms from Netflix Inc. to Starlink Inc. seeking growth in the world's largest consumer number of users who only use digital channels ballooned to 23% in the March quarter of 2025, according to market research firm Kantar's Media Compass report this week, which surveyed 87,000 Indians across the country. That compares with 15% in the same period in smartphone-only audience is skewed toward the lower end of the socio-economic spectrum, along with more rural users and men, said Puneet Avasthi, director of specialist businesses at Kantar's Insights Division for South internet access, spurred by affordable smartphones and monthly mobile phone tariffs as low as $4, has made India among the largest digital consumer bases. This trend will help finetune marketing strategies of global media giants, including Inc.'s Prime Video and Meta Platforms Inc.'s Instagram, which are seeking more subscribers in the nation with more than 1.4 billion internet in India is also set to get a boost, with Starlink receiving approval from India's telecom ministry to roll out its services capping a years-long effort by Elon Musk's platforms provide potential for a 'very wide basket of categories' to grow among India's masses, Avasthi said. Surging e-commerce presence is allowing consumers to buy products that are not otherwise available in rural markets with 'the click of a button,' he electrical appliance firms like Voltas Ltd. who benefit from deepening electrification to soft drink and snack sellers, multiple industries are targeting rural audiences, Avasthi marketplaces like Softbank Group Corp.-backed Meesho and Walmart Inc.-backed Flipkart are also deepening their penetration in smaller towns in India by selling more affordable products, riding on the growing digital presence of Indian offers a mobile-only plan for as little as 149 rupees ($1.72) in the country, with other providers also offering similar mobile-only from mobile phones, the more premium option of connected TV, which allows users to watch television as well as access the internet, has emerged as a 'strong segment' with 35 million users being added in the quarter, according to the Kantar report.
Time of India
12 hours ago
- Business
- Time of India
One in four Indians uses only a mobile phone for everything from Netflix to social media
Nearly one in four Indians said in a survey they use only mobile phones to consume entertainment and media content, ditching television, in a telling sign for firms from Netflix Inc. to Starlink Inc. seeking growth in the world's largest consumer market. The number of users who only use digital channels ballooned to 23% in the March quarter of 2025, according to market research firm Kantar's Media Compass report this week, which surveyed 87,000 Indians across the country. That compares with 15% in the same period in 2023. The smartphone-only audience is skewed toward the lower end of the socio-economic spectrum, along with more rural users and men, said Puneet Avasthi, director of specialist businesses at Kantar's Insights Division for South Asia. Play Video Pause Skip Backward Skip Forward Unmute Current Time 0:00 / Duration 0:00 Loaded : 0% 0:00 Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 1x Playback Rate Chapters Chapters Descriptions descriptions off , selected Captions captions settings , opens captions settings dialog captions off , selected Audio Track default , selected Picture-in-Picture Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Text Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Transparent Caption Area Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Drop shadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like She Was Everyone's Dream Girl In 90's, This Is Her Recently. Investructor Undo Booming internet access, spurred by affordable smartphones and monthly mobile phone tariffs as low as $4, has made India among the largest digital consumer bases. This trend will help finetune marketing strategies of global media giants, including Inc.'s Prime Video and Meta Platforms Inc.'s Instagram, which are seeking more subscribers in the nation with more than 1.4 billion consumers. Satellite internet in India is also set to get a boost, with Starlink receiving approval from India's telecom ministry to roll out its services capping a years-long effort by Elon Musk's firm. Live Events Surging ecommerce Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories Digital platforms provide potential for a 'very wide basket of categories' to grow among India's masses, Avasthi said. Surging e-commerce presence is allowing consumers to buy products that are not otherwise available in rural markets with 'the click of a button,' he added. From electrical appliance firms like Voltas Ltd. who benefit from deepening electrification to soft drink and snack sellers, multiple industries are targeting rural audiences, Avasthi said. Online marketplaces like Softbank Group Corp.-backed Meesho and Walmart Inc.-backed Flipkart are also deepening their penetration in smaller towns in India by selling more affordable products, riding on the growing digital presence of Indian buyers. Netflix offers a mobile-only plan for as little as 149 rupees ($1.72) in the country, with other providers also offering similar mobile-only experiences. Apart from mobile phones, the more premium option of connected TV, which allows users to watch television as well as access the internet, has emerged as a 'strong segment' with 35 million users being added in the quarter, according to the Kantar report.
Bloomberg
12 hours ago
- Business
- Bloomberg
One in Four Indians Uses Only a Mobile Phone for Everything from Netflix to Social Media
Nearly one in four Indians said in a survey they use only mobile phones to consume entertainment and media content, ditching television, in a telling sign for firms from Netflix Inc. to Starlink Inc. seeking growth in the world's largest consumer market. The number of users who only use digital channels ballooned to 23% in the March quarter of 2025, according to market research firm Kantar's Media Compass report this week, which surveyed 87,000 Indians across the country. That compares with 15% in the same period in 2023.
Business Standard
2 days ago
- Business
- Business Standard
Widening Gender Gap in India's Financial Protection Levels - Axis Max Life India Protection Quotient 7.0
NewsVoir New Delhi [India], June 19: Axis Max Life Insurance Ltd. ("Axis Max Life"/ "Company"), formerly known as Max Life Insurance Company Ltd, in partnership with KANTAR, the world's leading marketing data and analytics company, has released gender-specific findings from the seventh edition of its India Protection Quotient (IPQ) study. Under the Company's 'Bharosa Talks' initiative, IPQ 7.0 highlights a widening gap in financial preparedness between working men and women in urban India. According to the study, working men's Protection Quotient score rose to 50 (from 47 in IPQ 6.0), while working women's score remained stagnant at 48 indicating a break in last year's parity. Despite urban India's overall improvement in financial protection, working women continue to face unique anxieties across key life milestones such as retirement planning, children's education, and marriage. Additionally, women expressed higher levels of concern around inflation, medical emergencies, and loss of a breadwinner, further amplifying the need for gender-responsive financial planning and support frameworks. Prashant Tripathy, CEO & Managing Director, Axis Max Life, said, "As India progresses on its journey toward financial security, it is vital that we recognise the varied realities shaping people's protection needs. The IPQ 7.0 findings reveal that working women continue to face structural and emotional barriers to financial preparedness. This calls for not only greater awareness, but also collective effort across the industry to make protection more inclusive, accessible, and aligned to the evolving fabric of Indian society." Implications & Path Forward The study underscores the need to embed gender-sensitivity across insurance design, advisory models, and education programs. From savings-led planning tools to customised advisory support, the industry must act with urgency to ensure India's women feel secure, seen, and protected. Instituted in 2019, India Protection Quotient is an annual Survey by Axis Max Life Insurance in association with Kantar aimed to understand the pulse of the Indian consumers in the financial protection space. Launched with the underlying objective to increase penetration of Term insurance as the most fundamental and economical form of life insurance, the survey aims to reveal the state of Urban Indians with regards to current financial security levels, changing savings & investment patterns, key anxieties & triggers of financial protection in a contemporary world. India Protection Quotient is a proprietary tool developed by Axis Max Life in partnership with Kantar to gauges the degree to which Indians feel protected from future uncertainties on a scale of 0 to 100. It is based on the attitudes, mental preparedness around future uncertainties, awareness, and ownership of life insurance product categories (Term, endowment and ULIP). The information collected through this survey and the results published are intended for general guidance and informational purposes only. Axis Max Life disclaims any liability for any loss, damage, or decisions arising from the use of this survey or the results provided. Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited ("MFSL") and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr. For more information: Kantar is the world's leading marketing data and analytics business and an indispensable brand partner to the world's top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.
