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HCLSoftware targets Middle East growth with XDO framework launch in Dubai
HCLSoftware targets Middle East growth with XDO framework launch in Dubai

Khaleej Times

time7 days ago

  • Automotive
  • Khaleej Times

HCLSoftware targets Middle East growth with XDO framework launch in Dubai

HCLSoftware, a global leader in enterprise software solutions, and the enterprise software division of HCLTech, kicked off its high-octane Executive Summit at Madinat Jumeirah on June 3. The invitation-only event blended Formula 1 energy with enterprise innovation, drawing C-suite leaders and technologists eager to explore how the company's Scuderia Ferrari partnership and the new Experience (X) Data (D) Operations (O) (XDO) framework accelerate digital transformation across the region. Kalyan Kumar, CPO, HCLSoftware led the unveiling, demonstrating how XDO integrates human-centered experience design, unified data intelligence, and AI-orchestrated operations into a self-managing growth engine. 'Dubai embodies speed, precision, and visionary outcomes - exactly what XDO delivers,' Kumar told delegates. 'With the XDO framework we're not retrofitting AI onto legacy systems; we're creating a unified engine that blends experience, data, and operations to keep enterprises ahead of the competition.' The summit's highlight featured an exciting case study from Ferrari's Digital Platforms team, showcasing how HCL AppScan delivers a holistic approach to application testing through a single platform, thus directly supporting the team's Digital+ initiative. In the high-stakes racing environments where performance and reliability are paramount, HCL AppScan provides end-to-end testing capabilities, eliminating the need for multiple tools, delivering automated testing with unified visibility via a centralised dashboard across a complex, evolving applications landscape, giving the team complete transparency and control. Attendees also engaged with a compelling Deloitte keynote on GenAI mindsets, a customer panel featuring UAE banking and retail brands, and rapid-fire spotlights on AI-driven IT operations and outcome-based service models. Fresh off Deloitte Digital's new research report 'Mindset Matters | Four Keys to Creating GenAI Experiences,' yesterday's summit spotlighted a high-energy session led by Shakeel Sawar, partner of Advertising, Marketing and Commerce, Deloitte Middle East. Drawing on findings that segment consumers into Optimists, Maybes, Unawares and Avoidants, Sawar showed how transparency, consistency, user-control and delight convert generative-AI pilots into revenue-producing experiences. Attendees left with a practical checklist that dovetails perfectly with HCLSoftware's XDO blueprint, ensuring future AI-infused journeys stay human-centric while delivering the operational velocity and data intelligence Gulf organisations demand. 'Generative AI's promise is no longer science fiction; it is a billion-dollar growth lane visible in quarterly P&Ls,' said Sawar. 'Yet adoption hinges on mindset, not just model size. Customers want efficiency, creativity and learning but only when they feel informed, in control and secure.' KK also underscored HCLSoftware's alignment with the 'We the UAE 2031' vision, pledging to grow local talent and partner ecosystems as Gulf enterprises pivot from cost-centric IT to outcome-oriented Digital+ services. 'We're here to help customers trade spreadsheets for telemetry, queues for seamless journeys, and bolt-ons for built-ins - without ripping out what already works,' he said. With a new Dubai hub coming online this quarter, HCLSoftware will extend its portfolio - from Unica+ MarTech platform to Actian Data Intelligence Platform and BigFix secure automation to organisations eager to balance scale with speed. The event drew strong participation from leading global system integrators (GSIs), such as Deloitte, along with key business partners from across the region. The exciting launch event concluded with the inaugural HCL Software Awards and a raffle, which sent one lucky guest to the Abu Dhabi Grand Prix.

HCLSoftware targets Middle East growth with XDO framework launch in Dubai
HCLSoftware targets Middle East growth with XDO framework launch in Dubai

Zawya

time10-06-2025

  • Automotive
  • Zawya

HCLSoftware targets Middle East growth with XDO framework launch in Dubai

Dubai, UAE – HCLSoftware, a global leader in enterprise software solutions, and the enterprise software division of HCLTech, kicked off its high-octane Executive Summit at Madinat Jumeirah on June 3. The invitation-only event blended Formula 1 energy with enterprise innovation, drawing C-suite leaders and technologists eager to explore how the company's Scuderia Ferrari partnership and the new Experience (X) Data (D) Operations (O) (XDO) framework accelerate digital transformation across the region. Kalyan Kumar, CPO, HCLSoftware led the unveiling, demonstrating how XDO integrates human-centered experience design, unified data intelligence, and AI-orchestrated operations into a self-managing growth engine. 'Dubai embodies speed, precision, and visionary outcomes— exactly what XDO delivers,' KK told delegates. 'With the XDO framework we're not retrofitting AI onto legacy systems; we're creating a unified engine that blends experience, data, and operations to keep enterprises ahead of the competition.' The summit's highlight featured an exciting case study from Ferrari's Digital Platforms team, showcasing how HCL AppScan delivers a holistic approach to application testing through a single platform, thus directly supporting the team's Digital+ initiative. In the high-stakes racing environments where performance and reliability are paramount, HCL AppScan provides end-to-end testing capabilities, eliminating the need for multiple tools, delivering automated testing with unified visibility via a centralized dashboard across a complex, evolving applications landscape—giving the team complete transparency and control. Attendees also engaged with a compelling Deloitte keynote on GenAI mindsets, a customer panel featuring UAE banking and retail brands, and rapid-fire spotlights on AI-driven IT operations and outcome-based service models. Fresh off Deloitte Digital's new research report 'Mindset Matters | Four Keys to Creating GenAI Experiences,' yesterday's summit spotlighted a high-energy session led by Shakeel Sawar, Partner – Advertising, Marketing & Commerce, Deloitte Middle East. Drawing on findings that segment consumers into Optimists, Maybes, Unawares and Avoidants, Sawar showed how transparency, consistency, user-control and delight convert generative-AI pilots into revenue-producing experiences. Attendees left with a practical checklist that dovetails perfectly with HCLSoftware's XDO blueprint, ensuring future AI-infused journeys stay human-centric while delivering the operational velocity and data intelligence Gulf organisations demand. 'Generative AI's promise is no longer science fiction; it is a billion-dollar growth lane visible in quarterly P&Ls,' said Shakeel Sawar, Partner – Advertising, Marketing & Commerce, Deloitte Middle East. 'Yet adoption hinges on mindset, not just model size. Customers want efficiency, creativity and learning—but only when they feel informed, in control and secure.' KK also underscored HCLSoftware's alignment with the 'We the UAE 2031' vision, pledging to grow local talent and partner ecosystems as Gulf enterprises pivot from cost-centric IT to outcome-oriented Digital+ services. 'We're here to help customers trade spreadsheets for telemetry, queues for seamless journeys, and bolt-ons for built-ins—without ripping out what already works,' he said. With a new Dubai hub coming online this quarter, HCLSoftware will extend its portfolio—from Unica+ MarTech platform to Actian Data Intelligence Platform and BigFix secure automation to organisations eager to balance scale with speed. The event drew strong participation from leading global system integrators (GSIs), such as Deloitte, along with key business partners from across the region. The exciting launch event concluded with the inaugural HCL Software Awards and a raffle, which sent one lucky guest to the Abu Dhabi Grand Prix. About HCLSoftware HCLSoftware is a global leader in software innovation and the software division of HCLTech. We develop, market, sell, and support transformative solutions across various industries, including business and industry, intelligent operations, total experience, data and analytics, and cybersecurity. Our commitment to customer success and our core values of integrity, inclusion, value creation, people-centricity, and social responsibility drive us to deliver best-in-class software products that empower organizations to achieve their goals. With a rich heritage of pioneering spirit, HCLSoftware serves more than 20,000 organizations, including a majority of the Fortune 100 and almost half of the Fortune 500. Learn more about how we can help you achieve your goals.

4SidesPlay Debuts as South India's First Language-Driven OTT Platform
4SidesPlay Debuts as South India's First Language-Driven OTT Platform

Business Standard

time30-05-2025

  • Entertainment
  • Business Standard

4SidesPlay Debuts as South India's First Language-Driven OTT Platform

NewsVoir Hyderabad (Telangana) [India], May 30: A New Era of Regional Digital Entertainment Begins with a Dedicated Platform for Telugu, Tamil, Kannada, Malayalam, and More. In a landmark moment for regional entertainment in India, 4SidesPlay, a new-age OTT streaming platform exclusively focused on South Indian content, has officially launched. Founded by entrepreneur Kalyan Kumar, 4SidesPlay is poised to reshape the digital viewing landscape by putting regional languages and cultures at the forefront of entertainment. As the demand for hyper-local content surges across India, 4SidesPlay steps in to fill a major gap in the OTT market. The platform offers an expansive and growing library of films, web series, short films, documentaries, music videos, and original productions in Telugu, Tamil, Kannada, Malayalam, and other regional dialects from the South. A Platform with a Purpose 4SidesPlay is not just another OTT app--it is a cultural movement. At its core, the platform aims to preserve and promote the rich storytelling traditions, languages, and cinematic voices of South India. With thoughtfully curated content, a region-first strategy, and a focus on inclusivity, 4SidesPlay is designed to connect with audiences in Tier 2, Tier 3, and rural markets who have long been underserved by mainstream streaming platforms. "South India is home to some of the richest, most vibrant storytelling traditions in the world, yet the digital space has not done justice to its diversity. 4SidesPlay is our answer to that gap--a platform built by the region, for the region, and of the region," said Kalyan Kumar, Founder & CMD of 4SidesPlay. Key Highlights of 4SidesPlay * Multilingual Focus: Native content in Telugu, Tamil, Kannada, Malayalam, with plans to expand into Tulu, Konkani, and tribal dialects. * Original Productions: A slate of exclusive 4SidesPlay Originals featuring emerging and veteran talent from the South. * Cultural Curation: Special emphasis on folklore, local legends, indie cinema, and grassroots storytelling. * User-Centric Experience: Seamless navigation, regional language interface, offline downloads, and adaptive streaming. * Affordable Subscription Plans: Designed to be accessible to a wide demographic, including rural and semi-urban users. Content That Speaks the Language of the People The 4SidesPlay content strategy goes beyond entertainment--it seeks to empower creators from across the South Indian states by offering a dedicated platform for their stories. With a growing ecosystem of regional directors, screenwriters, actors, and independent production houses, 4SidesPlay aims to nurture grassroots talent and offer viewers a break from homogenized content. From action-packed thrillers in Telugu to soulful Malayalam dramas, raw Kannada indie films to high-energy Tamil comedies, the platform caters to every mood and taste--all while celebrating the linguistic, cultural, and cinematic diversity of Southern India. Kalyan Kumar, the Founder and CMD of 4SidesPlay, is a media-tech visionary whose career spans over 20 years across content creation, digital media strategy, and entrepreneurship. Hailing from Andhra Pradesh, Kalyan grew up witnessing the untapped potential of regional talent and the disconnect between traditional media and local voices. After stints with leading media conglomerates and several successful ventures in film distribution and content syndication, Kalyan recognized a glaring need: a dedicated, high-quality OTT platform that caters specifically to South Indian languages. With this vision, he founded 4SidesPlay--a confluence of technology, storytelling, and regional pride. "The OTT boom in India has largely centred around Hindi and English content. Regional audiences, especially in the South, have massive creative capital but limited exposure. With 4SidesPlay, we are giving those voices a home and a platform to grow globally," says Kalyan Kumar. Known for his commitment to cultural integrity and creator-first policies, Kalyan is also focused on integrating AI tools for intelligent content recommendations, ensuring accessibility through regional language UI/UX, and enabling monetization models for independent filmmakers. Launch & Availability 4SidesPlay is now officially live and available for download on Android and iOS platforms. Viewers can also enjoy content via the web at [ The platform currently operates on a freemium model, allowing users to explore select content for free while offering premium plans with full access to original and exclusive content. The company is also gearing up to release a string of 4SidesPlay Originals, starting with three regional web series in Telugu and Tamil, followed by a pan-South anthology film scheduled for later this year.

4SidesPlay Debuts as South India's First Language-Driven OTT Platform
4SidesPlay Debuts as South India's First Language-Driven OTT Platform

Fashion Value Chain

time30-05-2025

  • Entertainment
  • Fashion Value Chain

4SidesPlay Debuts as South India's First Language-Driven OTT Platform

A New Era of Regional Digital Entertainment Begins with a Dedicated Platform for Telugu, Tamil, Kannada, Malayalam, and More. In a landmark moment for regional entertainment in India, 4SidesPlay, a new-age OTT streaming platform exclusively focused on South Indian content, has officially launched. Founded by entrepreneur Kalyan Kumar, 4SidesPlay is poised to reshape the digital viewing landscape by putting regional languages and cultures at the forefront of entertainment. Kalyan Kumar, Founder & CMD of 4SidesPlay As the demand for hyper-local content surges across India, 4SidesPlay steps in to fill a major gap in the OTT market. The platform offers an expansive and growing library of films, web series, short films, documentaries, music videos, and original productions in Telugu, Tamil, Kannada, Malayalam, and other regional dialects from the South. A Platform with a Purpose 4SidesPlay is not just another OTT app-it is a cultural movement. At its core, the platform aims to preserve and promote the rich storytelling traditions, languages, and cinematic voices of South India. With thoughtfully curated content, a region-first strategy, and a focus on inclusivity, 4SidesPlay is designed to connect with audiences in Tier 2, Tier 3, and rural markets who have long been underserved by mainstream streaming platforms. 'South India is home to some of the richest, most vibrant storytelling traditions in the world, yet the digital space has not done justice to its diversity. 4SidesPlay is our answer to that gap-a platform built by the region, for the region, and of the region,' said Kalyan Kumar, Founder & CMD of 4SidesPlay. Key Highlights of 4SidesPlay Multilingual Focus : Native content in Telugu, Tamil, Kannada, Malayalam, with plans to expand into Tulu, Konkani, and tribal dialects. Original Productions : A slate of exclusive 4SidesPlay Originals featuring emerging and veteran talent from the South. Cultural Curation : Special emphasis on folklore, local legends, indie cinema, and grassroots storytelling. User-Centric Experience : Seamless navigation, regional language interface, offline downloads, and adaptive streaming. Affordable Subscription Plans: Designed to be accessible to a wide demographic, including rural and semi-urban users. Content That Speaks the Language of the People The 4SidesPlay content strategy goes beyond entertainment-it seeks to empower creators from across the South Indian states by offering a dedicated platform for their stories. With a growing ecosystem of regional directors, screenwriters, actors, and independent production houses, 4SidesPlay aims to nurture grassroots talent and offer viewers a break from homogenized content. From action-packed thrillers in Telugu to soulful Malayalam dramas, raw Kannada indie films to high-energy Tamil comedies, the platform caters to every mood and taste-all while celebrating the linguistic, cultural, and cinematic diversity of Southern India. Kalyan Kumar, the Founder and CMD of 4SidesPlay, is a media-tech visionary whose career spans over 20 years across content creation, digital media strategy, and entrepreneurship. Hailing from Andhra Pradesh, Kalyan grew up witnessing the untapped potential of regional talent and the disconnect between traditional media and local voices. After stints with leading media conglomerates and several successful ventures in film distribution and content syndication, Kalyan recognized a glaring need: a dedicated, high-quality OTT platform that caters specifically to South Indian languages. With this vision, he founded 4SidesPlay-a confluence of technology, storytelling, and regional pride. 'The OTT boom in India has largely centred around Hindi and English content. Regional audiences, especially in the South, have massive creative capital but limited exposure. With 4SidesPlay, we are giving those voices a home and a platform to grow globally,' says Kalyan Kumar. Known for his commitment to cultural integrity and creator-first policies, Kalyan is also focused on integrating AI tools for intelligent content recommendations, ensuring accessibility through regional language UI/UX, and enabling monetization models for independent filmmakers. Launch & Availability 4SidesPlay is now officially live and available for download on Android and iOS platforms. Viewers can also enjoy content via the web at [ The platform currently operates on a freemium model, allowing users to explore select content for free while offering premium plans with full access to original and exclusive content. The company is also gearing up to release a string of 4SidesPlay Originals, starting with three regional web series in Telugu and Tamil, followed by a pan-South anthology film scheduled for later this year.

KlugKlug onboards Ruchika P. as the new chief business officer
KlugKlug onboards Ruchika P. as the new chief business officer

Time of India

time22-05-2025

  • Business
  • Time of India

KlugKlug onboards Ruchika P. as the new chief business officer

HighlightsRuchika P. has been appointed as the Chief Business Officer for India at KlugKlug, bringing over two decades of experience in digital advertising and ad tech. Kalyan Kumar, co-founder and CEO of KlugKlug, emphasized Ruchika's self-motivated nature and the importance of 'radical transparency' in expanding operations in the Indian market. Ruchika P. expressed enthusiasm about joining KlugKlug, highlighting the company's innovative approach to influencer marketing and her alignment with its vision for impactful business outcomes. KlugKlug , a global Influencer Marketing SaaS platform , has announced the appointment of Ruchika P. as the Chief Business Officer ( CBO ) for India. With over two decades of experience in digital advertising , ad tech , and sales leadership, Ruchika brings deep digital expertise and strategic vision to KlugKlug. She has led revenue growth at a leadership level with companies like Rezworx and Inshorts, while actively collaborating with top media agencies including GroupM, IPG, Dentsu, Publicis, Havas, and Madison. Her notable tenure at Times Internet as national head of business development for Colombia Ads saw her lead integrated media sales. Kalyan Kumar, co-founder and chief executive officer of KlugKlug, commented on the appointment, saying, 'We're pleased to welcome Ruchika as our Chief Business Officer. The first aspect of her that caught our eye was something we internally call 'Klug-ness, which is about her being 'a self-motivated ninja', which is what her past has shown, and KlugKlug is gunning for that and another trait - 'radical transparency' in all our engagements. Her leadership and structured thinking will be key in expanding our operations and reinforcing KlugKlug's values in the Indian market.' Vaibhav Gupta, co-founder and CPO of KlugKlug, also noted, "Brands today are gradually realizing the importance of data science and tech in influencer marketing. With Ruchika's experience, she brings a thoughtful mix of industry knowledge and new energy. Her grasp of what brands look for, along with her focus on structured, data-driven approaches, sits well for KlugKlug's growth in India." Commenting on her appointment, Ruchika P. stated, "I am excited to join KlugKlug at such a pivotal time in its growth journey. The company has already shown a completely novel and audacious approach to influencer marketing, and this resonated with my experience and passion for driving real and impactful business outcomes & unlocking true value to every brand's Influencer deployment. I am stoked to be a part of the talented team at KlugKlug, especially since the Founders, who have been entrenched in the Influencer space for over a decade, and the growth of this category has only just begun."

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