Latest news with #KATE
Scottish Sun
a day ago
- Health
- Scottish Sun
Kate breaks silence after pulling out of Ascot to share poignant message about kids with ‘serious health conditions'
KATE SPEAKS OUT Kate breaks silence after pulling out of Ascot to share poignant message about kids with 'serious health conditions' Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) PRINCESS Kate has spoken out in celebration of the "life-changing work" of children's hospice staff. The Princess of Wales, 43, pulled out of her only appearance at Royal Ascot on Wednesday as aides balance her return to full time duty after her cancer diagnosis. Sign up for Scottish Sun newsletter Sign up 6 Kate was spotted alongside the family attending Trooping the Colour earlier this week Credit: Getty 6 The princess has slowly been returning to royal duties after going into remission in January Credit: Getty But she returned to work writing a personal message to mark the end of Children's Hospice Week. Kate is Royal Patron of East Anglia Children's Hospices (EACH), and in January this year became the Royal Patron of Tŷ Hafan Children's Hospice in South Wales. In a letter shared in social media she wrote: "No parent expects to hear that their child has a serious health condition that could shorten their life. "Sadly, this is the reality faced by thousands of families across the country, leaving them heart-broken, fearful of the future and often desperately isolated. Royals news PECKING ORDER Sweet moment King Charles kisses Sarah Ferguson's hand at Royal Ascot "Being able to access the support of one of the UK's 54 children's hospices means they don't have to face that future alone. "As Patron of East Anglia's Children's Hospices and Tŷ Hafan Children's Hospice in South Wales, I have the immense privilege of seeing for myself the extraordinary work of our children's hospices. "Lifting spirits through laughter, fun and play, as well as listening, holding, caring and sharing, they support children and families through life, death and beyond. "This Children's Hospice Week, I hope you will join me in celebrating the life-changing work they do and thanking them for the vital care they provide to children and families experiencing the most challenging times." 6 Her Royal Highness wrote the heartfelt message to mark Children's Hospice Week Credit: Instagram 6 The princess has been Royal Patron of East Anglia's Children's Hospices since 2012 Credit: Instagram This comes after Kate pulled out of her Royal Ascot appearance last Wednesday. She was listed as arriving in the carriage procession with Prince William, however, moments later, the palace revealed that the mother-of-three had to drop out last minute to continue with her recovery. It is understood that Kate was "disappointed" not to go but has "to find the right balance" on returning to full time duty. Since announcing in January she is in remission, the princess has been gradually returning to public duties. Recent days have seen her attend Trooping the Colour and Order of the Garter, as well as making a visit to V&A East Storehouse last week. However, it is understood that Kate is trying to find the balance as she fully returns to public-facing engagements that have featured an element of flexibility since her cancer diagnosis in March 2024. Prince William was spotted putting on a brave face in his wife's absence, as he drank beer and joked with fellow royals. He was seen greeting others in the grandstand and cheering on horses and jockeys during a sunny day two of racing. Other royals in attendance at this year's Ascot include King Charles and Queen Camilla, who were spotted cheering on from the Royal Box, and Sarah Ferguson, alongside her daughter Princess Beatrice. The national Children's Hospice Week is led by children's palliative care charity Together for Short Lives and the event is dedicated to raising awareness of children's hospice services. Nick Carroll, CEO of Together for Short Lives, said about Kate: "Her ongoing support for Children's Hospice Week over many years has helped to raise much-needed awareness of the life-changing work children's hospices do, every day of the year. "Their extraordinary lifeline care for children with life-limiting and life-threatening illnesses enables families to make the most of their lives together, whether that's for years, months or only hours." 6 Kate stunned at Trooping the Colour this week as her and Charlotte wore matching teal dresses Credit: PA
Business Upturn
04-06-2025
- Business
- Business Upturn
KATE, Japan's No. 1 Makeup Brand, Launches Strategic Initiatives to Strengthen Business and Brand Recognition Across Asia
TOKYO, Japan: Kao Corporation (TOKYO:4452) has identified its international makeup brand KATE as a strategic growth driver within its cosmetics portfolio. This initiative aligns with the company's ambition to establish a 'Global Sharp Top' business framework. In line with this vision, Kao is making significant investments to amplify KATE's global presence. This press release features multimedia. View the full release here: An image post of the Collaboration by KATE, with JUJUTSU KAISEN As part of this initiative, KATE will broaden the reach of its signature 'Shadow Enhancing Makeup' philosophy—a technique deeply inspired by Japan's cultural appreciation for shadows and light. In its role as Japan's No.1 makeup brand*1, KATE will also collaborate with iconic Japanese cultural content to showcase the richness of both Japanese makeup culture and the broader essence of Japanese heritage on the global stage. To enhance the brand's value, KATE will elevate the experience at its global flagship store KATE TOKYO Shibuya Sakura Stage, through immersive UX experiences. This strategic move aims to accelerate global growth, particularly across Asia. Brand Expansion Strategy in Asia Since its launch in 1997, KATE has championed the slogan 'NO MORE RULES.' empowering individuals to express their personality and confidence through makeup, unbound by trends or convention. Recognized for pioneering the shadow enhancing makeup technique, KATE creates striking facial dimension and expression through the interplay of light and shadow. KATE has established itself as Japan's No.1 makeup brand*1 and has played a significant role in evolving Japanese makeup culture. The brand is now expanding its signature makeup technique to consumers across Asia, where makeup culture shares many similarities with Japan, and where eye makeup plays a pivotal role. As a distinguished ambassador of Japanese makeup culture, the brand aims to transcend borders while continuing to inspire individuality and confidence in its consumers. *1 Survey by INTAGE SRI+: Cumulative sales amount in the makeup market from January 2021 to December 2024 June: Collaboration with Popular Anime 'JUJUTSU KAISEN Hidden Inventory / Premature Death' *2 Beginning June 2, KATE is excited to unveil a limited-edition collaboration with the globally acclaimed comic-turned anime series JUJUTSU KAISEN. Known for its commitment to breaking conventions and fostering creative self-expression through meticulously designed products, KATE aims to inspire users to unleash their creativity. This collaboration introduces a collection of limited-edition products featuring packaging designs inspired by striking scenes that highlight the intense gaze of the iconic character Satoru Gojo. The collection will be available from June 21. Under the campaign slogan 'Makeup is the most powerful spell to control your confidence', the collaboration highlights the transformative potential and creative possibilities of makeup on a global scale. To support the campaign, a dedicated photo spot featuring Satoru Gojo will be installed at the brand's flagship store, KATE TOKYO Shibuya Sakura Stage. Additionally, a special microsite will be launched on KATE's official website. The campaign will leverage a comprehensive 'OMO (Online Merges with Offline)' strategy, seamlessly integrating social media platforms such as X, Instagram, and TikTok with in-store experiences and campaign video content, maximizing user interaction and engagement. Limited-Edition JUJUTSU KAISEN Collaboration Product Lineup Product Name Variants Suggested Retail Price KATE Designing Eyebrow 3D 2 types JPY 1,100 (incl. tax: JPY1,210) KATE Super Sharp Liner EX4.0 2 types JPY 1,300 (incl. tax: JPY 1,430) For more information, visit the JUJUTSU KAISEN collaboration microsite . *2 © Gege Akutami / Shueisha, JUJUTSU KAISEN Project July: 'LIGHTS ON SHADOW.' Collaboration with renowned Japanese artists In July, KATE is set to launch a collaboration with renowned Japanese artists popular throughout Asia. Centered on the theme 'Shadow Enhancing Makeup Transcends Dimensions', this campaign illustrates how the expert application of highlights and shadows can evoke stunning beauty that bridges the two- and three-dimensional realms. In addition to product offerings, including eyeshadow and eyebrow items designed for shading techniques, the campaign will symbolically portray the process of unlocking one's individuality and gaining confidence through hyper-realistic visual techniques. Local brand ambassadors will be appointed in key Asian markets such as Taiwan and Thailand to amplify the cultural narrative and reach of Japanese makeup artistry. September: Jointly developed with Universal Studios Japan, a next-generation walkthrough attraction On September 5, KATE will unveil a collaboration with Universal Studios Japan, a popular destination for both local and international visitors. Together, they will co-create a new attraction: 'Witches of House 18: Bewitching Mansion of Emotion', as part of the park's Halloween Horror Nights event. This marks the first-ever co-development of an attraction between Universal Studios Japan and an official event partner. Centered on the theme 'Unleash the self hidden inside you', the experience draws out a wide range of emotions through the guidance of four witches, revealing new dimensions of the self. This collaboration between KATE and Universal Studios Japan delivers a one-of-a-kind experience, unlocking extraordinary surprises and creative freedom that empower guests to express their best selves. KATE will continue to promote Japanese makeup culture throughout Asia by engaging in ongoing media outreach and creating unique consumer experiences. With the goal of becoming Asia's No.1 makeup brand, Kao is dedicated to enhancing KATE's market presence as part of its broader strategy to build a 'Global Sharp Top' cosmetics portfolio. Related Information KATE Official Brand Website KATE unveils first global flagship store (Press release from July 2024) JUJUTSU KAISEN Official TV Anime Website Universal Studios Japan Official Website KATE is the official event partner of Universal Studios Japan. HARRY POTTER and all related characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © J.K. TM & © 2025 Universal Studios.© NintendoTM & © Universal Studios & Amblin Entertainment TM & © 2025 Universal Studios. All rights reserved. CR25-1897
National Post
04-06-2025
- Business
- National Post
KATE, Japan's No. 1 Makeup Brand, Launches Strategic Initiatives to Strengthen Business and Brand Recognition Across Asia
Article content TOKYO — Kao Corporation (TOKYO:4452) has identified its international makeup brand KATE as a strategic growth driver within its cosmetics portfolio. This initiative aligns with the company's ambition to establish a 'Global Sharp Top' business framework. In line with this vision, Kao is making significant investments to amplify KATE 's global presence. Article content As part of this initiative, KATE will broaden the reach of its signature 'Shadow Enhancing Makeup' philosophy—a technique deeply inspired by Japan's cultural appreciation for shadows and light. In its role as Japan's No.1 makeup brand *1, KATE will also collaborate with iconic Japanese cultural content to showcase the richness of both Japanese makeup culture and the broader essence of Japanese heritage on the global stage. Article content To enhance the brand's value, KATE will elevate the experience at its global flagship store KATE TOKYO Shibuya Sakura Stage, through immersive UX experiences. This strategic move aims to accelerate global growth, particularly across Asia. Article content Brand Expansion Strategy in Asia Article content Since its launch in 1997, KATE has championed the slogan 'NO MORE RULES.' empowering individuals to express their personality and confidence through makeup, unbound by trends or convention. Recognized for pioneering the shadow enhancing makeup technique, KATE creates striking facial dimension and expression through the interplay of light and shadow. Article content *1 Article content and has played a significant role in evolving Japanese makeup culture. The brand is now expanding its signature makeup technique to consumers across Asia, where makeup culture shares many similarities with Japan, and where eye makeup plays a pivotal role. As a distinguished ambassador of Japanese makeup culture, the brand aims to transcend borders while continuing to inspire individuality and confidence in its consumers. Article content *1 Survey by INTAGE SRI+: Cumulative sales amount in the makeup market from January 2021 to December 2024 Article content June: Collaboration with Popular Anime 'JUJUTSU KAISEN Hidden Inventory / Premature Death' *2 Article content Beginning June 2, KATE is excited to unveil a limited-edition collaboration with the globally acclaimed comic-turned anime series JUJUTSU KAISEN. Known for its commitment to breaking conventions and fostering creative self-expression through meticulously designed products, KATE aims to inspire users to unleash their creativity. This collaboration introduces a collection of limited-edition products featuring packaging designs inspired by striking scenes that highlight the intense gaze of the iconic character Satoru Gojo. The collection will be available from June 21. Article content Under the campaign slogan 'Makeup is the most powerful spell to control your confidence', the collaboration highlights the transformative potential and creative possibilities of makeup on a global scale. To support the campaign, a dedicated photo spot featuring Satoru Gojo will be installed at the brand's flagship store, KATE TOKYO Shibuya Sakura Stage. Additionally, a special microsite will be launched on KATE 's official website. The campaign will leverage a comprehensive 'OMO (Online Merges with Offline)' strategy, seamlessly integrating social media platforms such as X, Instagram, and TikTok with in-store experiences and campaign video content, maximizing user interaction and engagement. Article content Limited-Edition JUJUTSU KAISEN Collaboration Product Lineup Article content *2 © Gege Akutami / Shueisha, JUJUTSU KAISEN Project Article content In July, KATE is set to launch a collaboration with renowned Japanese artists popular throughout Asia. Centered on the theme 'Shadow Enhancing Makeup Transcends Dimensions', this campaign illustrates how the expert application of highlights and shadows can evoke stunning beauty that bridges the two- and three-dimensional realms. Article content In addition to product offerings, including eyeshadow and eyebrow items designed for shading techniques, the campaign will symbolically portray the process of unlocking one's individuality and gaining confidence through hyper-realistic visual techniques. Local brand ambassadors will be appointed in key Asian markets such as Taiwan and Thailand to amplify the cultural narrative and reach of Japanese makeup artistry. Article content September: Jointly developed with Universal Studios Japan, a next-generation walkthrough attraction Article content On September 5, KATE will unveil a collaboration with Universal Studios Japan, a popular destination for both local and international visitors. Together, they will co-create a new attraction: 'Witches of House 18: Bewitching Mansion of Emotion', as part of the park's Halloween Horror Nights event. Article content This marks the first-ever co-development of an attraction between Universal Studios Japan and an official event partner. Centered on the theme 'Unleash the self hidden inside you', the experience draws out a wide range of emotions through the guidance of four witches, revealing new dimensions of the self. This collaboration between KATE and Universal Studios Japan delivers a one-of-a-kind experience, unlocking extraordinary surprises and creative freedom that empower guests to express their best selves. Article content KATE Article content will continue to promote Japanese makeup culture throughout Asia by engaging in ongoing media outreach and creating unique consumer experiences. With the goal of becoming Asia's No.1 makeup brand, Kao is dedicated to enhancing Article content ' Article content cosmetics portfolio. Article content Related Information Article content KATE Official Brand Website Article content Article content KATE unveils first global flagship store (Press release from July 2024) Article content Article content JUJUTSU KAISEN Official TV Anime Website Article content Article content Universal Studios Japan Official Website Article content Article content KATE Article content is the official event partner of Universal Studios Japan. Article content HARRY POTTER and all related characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. MINIONS TM & © 2025 Universal Studios. © Nintendo TM & © Universal Studios & Amblin Entertainment TM & © 2025 Universal Studios. All rights reserved. CR25-1897 Article content About Kao Article content Kao, a Japan-based manufacturer of personal care and household products, cosmetics, and specialty chemicals creates high-value-added products and services that provide care and enrichment for the life of all people and the planet. Through its brands such as Attack laundry detergent, Bioré and Jergens skin care products, Laurier sanitary products, Curél, SENSAI, and MOLTON BROWN cosmetics, and Oribe hair care products, Kao is part of the everyday lives of people across Asia, the Americas, Europe, the Middle East, and Africa. Combined with its chemical business, which contributes to a wide range of industries, Kao generates about 1,630 billion yen in annual sales. Kao employs about 32,600 people worldwide and has more than 130 years of history in innovation. As an enterprise that provides products people use on a daily basis, the Kao Group takes responsibility to actively reduce the environmental footprint of its products throughout the product lifecycle. This is laid out in Kao's ESG strategy, the Kirei Lifestyle Plan, which launched in 2019. Please visit the Kao Group website for additional information. Article content Article content Article content Article content Contacts Article content Media inquiries should be directed to: Article content Article content Public Relations Article content Article content Article content
Yahoo
04-06-2025
- Business
- Yahoo
KATE, Japan's No. 1 Makeup Brand, Launches Strategic Initiatives to Strengthen Business and Brand Recognition Across Asia
Promoting Japanese Makeup Culture Globally and Enhancing Regional Presence TOKYO, June 04, 2025--(BUSINESS WIRE)--Kao Corporation (TOKYO:4452) has identified its international makeup brand KATE as a strategic growth driver within its cosmetics portfolio. This initiative aligns with the company's ambition to establish a "Global Sharp Top" business framework. In line with this vision, Kao is making significant investments to amplify KATE's global presence. As part of this initiative, KATE will broaden the reach of its signature "Shadow Enhancing Makeup" philosophy—a technique deeply inspired by Japan's cultural appreciation for shadows and light. In its role as Japan's No.1 makeup brand*1, KATE will also collaborate with iconic Japanese cultural content to showcase the richness of both Japanese makeup culture and the broader essence of Japanese heritage on the global stage. To enhance the brand's value, KATE will elevate the experience at its global flagship store KATE TOKYO Shibuya Sakura Stage, through immersive UX experiences. This strategic move aims to accelerate global growth, particularly across Asia. Brand Expansion Strategy in Asia Since its launch in 1997, KATE has championed the slogan "NO MORE RULES." empowering individuals to express their personality and confidence through makeup, unbound by trends or convention. Recognized for pioneering the shadow enhancing makeup technique, KATE creates striking facial dimension and expression through the interplay of light and shadow. KATE has established itself as Japan's No.1 makeup brand*1 and has played a significant role in evolving Japanese makeup culture. The brand is now expanding its signature makeup technique to consumers across Asia, where makeup culture shares many similarities with Japan, and where eye makeup plays a pivotal role. As a distinguished ambassador of Japanese makeup culture, the brand aims to transcend borders while continuing to inspire individuality and confidence in its consumers. *1 Survey by INTAGE SRI+: Cumulative sales amount in the makeup market from January 2021 to December 2024 June: Collaboration with Popular Anime "JUJUTSU KAISEN Hidden Inventory / Premature Death" *2 Beginning June 2, KATE is excited to unveil a limited-edition collaboration with the globally acclaimed comic-turned anime series JUJUTSU KAISEN. Known for its commitment to breaking conventions and fostering creative self-expression through meticulously designed products, KATE aims to inspire users to unleash their creativity. This collaboration introduces a collection of limited-edition products featuring packaging designs inspired by striking scenes that highlight the intense gaze of the iconic character Satoru Gojo. The collection will be available from June 21. Under the campaign slogan "Makeup is the most powerful spell to control your confidence", the collaboration highlights the transformative potential and creative possibilities of makeup on a global scale. To support the campaign, a dedicated photo spot featuring Satoru Gojo will be installed at the brand's flagship store, KATE TOKYO Shibuya Sakura Stage. Additionally, a special microsite will be launched on KATE's official website. The campaign will leverage a comprehensive "OMO (Online Merges with Offline)" strategy, seamlessly integrating social media platforms such as X, Instagram, and TikTok with in-store experiences and campaign video content, maximizing user interaction and engagement. Limited-Edition JUJUTSU KAISEN Collaboration Product Lineup Product Name Variants Suggested Retail Price KATE Designing Eyebrow 3D 2 types JPY 1,100 (incl. tax: JPY1,210) KATE Super Sharp Liner EX4.0 2 types JPY 1,300 (incl. tax: JPY 1,430) For more information, visit the JUJUTSU KAISEN collaboration microsite. *2 © Gege Akutami / Shueisha, JUJUTSU KAISEN Project July: "LIGHTS ON SHADOW." Collaboration with renowned Japanese artists In July, KATE is set to launch a collaboration with renowned Japanese artists popular throughout Asia. Centered on the theme "Shadow Enhancing Makeup Transcends Dimensions", this campaign illustrates how the expert application of highlights and shadows can evoke stunning beauty that bridges the two- and three-dimensional realms. In addition to product offerings, including eyeshadow and eyebrow items designed for shading techniques, the campaign will symbolically portray the process of unlocking one's individuality and gaining confidence through hyper-realistic visual techniques. Local brand ambassadors will be appointed in key Asian markets such as Taiwan and Thailand to amplify the cultural narrative and reach of Japanese makeup artistry. September: Jointly developed with Universal Studios Japan, a next-generation walkthrough attraction On September 5, KATE will unveil a collaboration with Universal Studios Japan, a popular destination for both local and international visitors. Together, they will co-create a new attraction:"Witches of House 18: Bewitching Mansion of Emotion", as part of the park's Halloween Horror Nights event. This marks the first-ever co-development of an attraction between Universal Studios Japan and an official event partner. Centered on the theme "Unleash the self hidden inside you", the experience draws out a wide range of emotions through the guidance of four witches, revealing new dimensions of the self. This collaboration between KATE and Universal Studios Japan delivers a one-of-a-kind experience, unlocking extraordinary surprises and creative freedom that empower guests to express their best selves. KATE will continue to promote Japanese makeup culture throughout Asia by engaging in ongoing media outreach and creating unique consumer experiences. With the goal of becoming Asia's No.1 makeup brand, Kao is dedicated to enhancing KATE's market presence as part of its broader strategy to build a "Global Sharp Top" cosmetics portfolio. Related Information KATE Official Brand Website KATE unveils first global flagship store (Press release from July 2024) JUJUTSU KAISEN Official TV Anime Website Universal Studios Japan Official Website KATE is the official event partner of Universal Studios Japan. HARRY POTTER and all related characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © J.K. TM & © 2025 Universal Studios.© NintendoTM & © Universal Studios & Amblin EntertainmentTM & © 2025 Universal Studios. All rights reserved. CR25-1897 About Kao Kao, a Japan-based manufacturer of personal care and household products, cosmetics, and specialty chemicals creates high-value-added products and services that provide care and enrichment for the life of all people and the planet. Through its brands such as Attack laundry detergent, Bioré and Jergens skin care products, Laurier sanitary products, Curél, SENSAI, and MOLTON BROWN cosmetics, and Oribe hair care products, Kao is part of the everyday lives of people across Asia, the Americas, Europe, the Middle East, and Africa. Combined with its chemical business, which contributes to a wide range of industries, Kao generates about 1,630 billion yen in annual sales. Kao employs about 32,600 people worldwide and has more than 130 years of history in innovation. As an enterprise that provides products people use on a daily basis, the Kao Group takes responsibility to actively reduce the environmental footprint of its products throughout the product lifecycle. This is laid out in Kao's ESG strategy, the Kirei Lifestyle Plan, which launched in visit the Kao Group website for additional information. View source version on Contacts Media inquiries should be directed to: Public RelationsKao Corporationcorporate_pr@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
04-06-2025
- Business
- Yahoo
KATE, Japan's No. 1 Makeup Brand, Launches Strategic Initiatives to Strengthen Business and Brand Recognition Across Asia
Promoting Japanese Makeup Culture Globally and Enhancing Regional Presence TOKYO, June 04, 2025--(BUSINESS WIRE)--Kao Corporation (TOKYO:4452) has identified its international makeup brand KATE as a strategic growth driver within its cosmetics portfolio. This initiative aligns with the company's ambition to establish a "Global Sharp Top" business framework. In line with this vision, Kao is making significant investments to amplify KATE's global presence. As part of this initiative, KATE will broaden the reach of its signature "Shadow Enhancing Makeup" philosophy—a technique deeply inspired by Japan's cultural appreciation for shadows and light. In its role as Japan's No.1 makeup brand*1, KATE will also collaborate with iconic Japanese cultural content to showcase the richness of both Japanese makeup culture and the broader essence of Japanese heritage on the global stage. To enhance the brand's value, KATE will elevate the experience at its global flagship store KATE TOKYO Shibuya Sakura Stage, through immersive UX experiences. This strategic move aims to accelerate global growth, particularly across Asia. Brand Expansion Strategy in Asia Since its launch in 1997, KATE has championed the slogan "NO MORE RULES." empowering individuals to express their personality and confidence through makeup, unbound by trends or convention. Recognized for pioneering the shadow enhancing makeup technique, KATE creates striking facial dimension and expression through the interplay of light and shadow. KATE has established itself as Japan's No.1 makeup brand*1 and has played a significant role in evolving Japanese makeup culture. The brand is now expanding its signature makeup technique to consumers across Asia, where makeup culture shares many similarities with Japan, and where eye makeup plays a pivotal role. As a distinguished ambassador of Japanese makeup culture, the brand aims to transcend borders while continuing to inspire individuality and confidence in its consumers. *1 Survey by INTAGE SRI+: Cumulative sales amount in the makeup market from January 2021 to December 2024 June: Collaboration with Popular Anime "JUJUTSU KAISEN Hidden Inventory / Premature Death" *2 Beginning June 2, KATE is excited to unveil a limited-edition collaboration with the globally acclaimed comic-turned anime series JUJUTSU KAISEN. Known for its commitment to breaking conventions and fostering creative self-expression through meticulously designed products, KATE aims to inspire users to unleash their creativity. This collaboration introduces a collection of limited-edition products featuring packaging designs inspired by striking scenes that highlight the intense gaze of the iconic character Satoru Gojo. The collection will be available from June 21. Under the campaign slogan "Makeup is the most powerful spell to control your confidence", the collaboration highlights the transformative potential and creative possibilities of makeup on a global scale. To support the campaign, a dedicated photo spot featuring Satoru Gojo will be installed at the brand's flagship store, KATE TOKYO Shibuya Sakura Stage. Additionally, a special microsite will be launched on KATE's official website. The campaign will leverage a comprehensive "OMO (Online Merges with Offline)" strategy, seamlessly integrating social media platforms such as X, Instagram, and TikTok with in-store experiences and campaign video content, maximizing user interaction and engagement. Limited-Edition JUJUTSU KAISEN Collaboration Product Lineup Product Name Variants Suggested Retail Price KATE Designing Eyebrow 3D 2 types JPY 1,100 (incl. tax: JPY1,210) KATE Super Sharp Liner EX4.0 2 types JPY 1,300 (incl. tax: JPY 1,430) For more information, visit the JUJUTSU KAISEN collaboration microsite. *2 © Gege Akutami / Shueisha, JUJUTSU KAISEN Project July: "LIGHTS ON SHADOW." Collaboration with renowned Japanese artists In July, KATE is set to launch a collaboration with renowned Japanese artists popular throughout Asia. Centered on the theme "Shadow Enhancing Makeup Transcends Dimensions", this campaign illustrates how the expert application of highlights and shadows can evoke stunning beauty that bridges the two- and three-dimensional realms. In addition to product offerings, including eyeshadow and eyebrow items designed for shading techniques, the campaign will symbolically portray the process of unlocking one's individuality and gaining confidence through hyper-realistic visual techniques. Local brand ambassadors will be appointed in key Asian markets such as Taiwan and Thailand to amplify the cultural narrative and reach of Japanese makeup artistry. September: Jointly developed with Universal Studios Japan, a next-generation walkthrough attraction On September 5, KATE will unveil a collaboration with Universal Studios Japan, a popular destination for both local and international visitors. Together, they will co-create a new attraction:"Witches of House 18: Bewitching Mansion of Emotion", as part of the park's Halloween Horror Nights event. This marks the first-ever co-development of an attraction between Universal Studios Japan and an official event partner. Centered on the theme "Unleash the self hidden inside you", the experience draws out a wide range of emotions through the guidance of four witches, revealing new dimensions of the self. This collaboration between KATE and Universal Studios Japan delivers a one-of-a-kind experience, unlocking extraordinary surprises and creative freedom that empower guests to express their best selves. KATE will continue to promote Japanese makeup culture throughout Asia by engaging in ongoing media outreach and creating unique consumer experiences. With the goal of becoming Asia's No.1 makeup brand, Kao is dedicated to enhancing KATE's market presence as part of its broader strategy to build a "Global Sharp Top" cosmetics portfolio. Related Information KATE Official Brand Website KATE unveils first global flagship store (Press release from July 2024) JUJUTSU KAISEN Official TV Anime Website Universal Studios Japan Official Website KATE is the official event partner of Universal Studios Japan. HARRY POTTER and all related characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © J.K. TM & © 2025 Universal Studios.© NintendoTM & © Universal Studios & Amblin EntertainmentTM & © 2025 Universal Studios. All rights reserved. CR25-1897 About Kao Kao, a Japan-based manufacturer of personal care and household products, cosmetics, and specialty chemicals creates high-value-added products and services that provide care and enrichment for the life of all people and the planet. Through its brands such as Attack laundry detergent, Bioré and Jergens skin care products, Laurier sanitary products, Curél, SENSAI, and MOLTON BROWN cosmetics, and Oribe hair care products, Kao is part of the everyday lives of people across Asia, the Americas, Europe, the Middle East, and Africa. Combined with its chemical business, which contributes to a wide range of industries, Kao generates about 1,630 billion yen in annual sales. Kao employs about 32,600 people worldwide and has more than 130 years of history in innovation. As an enterprise that provides products people use on a daily basis, the Kao Group takes responsibility to actively reduce the environmental footprint of its products throughout the product lifecycle. This is laid out in Kao's ESG strategy, the Kirei Lifestyle Plan, which launched in visit the Kao Group website for additional information. View source version on Contacts Media inquiries should be directed to: Public RelationsKao Corporationcorporate_pr@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
