Latest news with #K-Beauty
Buzz Feed
4 days ago
- Health
- Buzz Feed
41 Beauty Items Reviewers Over 50 Love
A tub of brightening, firming, and rejuvenating eye cream that'll halt all annoying comments about how tired you look. The rose hip and hibiscus-infused eye cream helps reduce dark circles and puffiness, leaving your eyes to look bright and wide (or alert and awake). Cosrx Snail Mucin 96% Power Repairing Essence, a gentle, lightweight, hydrating face serum designed for *all* skin types — even those with sensitive skin! It's used to protect your skin's moisture barrier, but reviewers swear by it for healing acne scars, fading dark spots, and smoothing fine lines, too. Reviewers say it's the most magical beauty product around! K-Beauty's SeoulCeuticals Snail Repair Cream if you already have a serum in your routine that you love, but still want to reap the benefits of snail mucin. This non-comedogenic moisturizer contains 97.5% snail mucin filtrate as well as vitamin E, organic aloe, AND shea butter. It's practically a recipe for better skin. A Gold Bond neck and chest firming cream designed specifically for the area that's too often overlooked in skincare — your décolletage. In this cream, salicylic acid, glycerin, and aloe work to exfoliate dead skin cells and hydrate your skin, leaving you with a more plump, tightened, and firm appearance. All that for under $12! 👏 Laneige Lip Glowy Balm — a lightweight, moisturizing, and hydrating lip balm that smells like heaven and does the work of an angel. This fantastic blend of ingredients *isn't* sticky like many other gloss/balm combos, and each shade leaves a different, subtle tint! OR Laneige's iconic overnight lip mask because it's a number one bestseller for very good, well-earned reasons! After a night with this on, you'll wake up with long-lasting moisturized lips that are softer than ever. A cult-favorite tightening cream from Sol de Janeiro, a scrumptiously hydrating body cream that also provides temporary skin tightening thanks to its caffeine-infused formula. Plus, reviewers say that the salted caramel and vanilla scent smells DIVINE. A Revlon hot air brush that produces gorgeous blow-out results while blow-drying your hair. The oval brush design smooths the hair, and the round edges create volume, leaving you with a salon-worthy blowout at home. It'll make ALL the difference when you've just showered and have to rush out the door or are just having a bad hair day and need some zhuzh. It works for all hair types, too! A cruelty-free Essence lengthening mascara to get dramatically long lashes without the price of extensions or false strips. The trick is the wand's conic-shaped fiber brush that's designed to separate, sculpt, and lengthen your lashes *without* clumping. This bestseller has clearly earned the 215,000+ 5-star ratings! A crème-to-powder waterproof eyeshadow stick that won't crease! It comes in bold mattes AND shimmering neutrals, making applying eye makeup the easiest part of your routine. Just glide, blend, and go! It even has a built-in smudger and a formula made with nourishing vitamin E and vitamin C. A vegan nail-strengthening polish if your nails are constantly chipping, peeling, splitting, and could literally break with a snap of your fingers. This formula (which comes in clear or tinted shades!) is a low-maintenance way to strengthen weak nails. It can be used solo but works great as a base coat, too! A box of pore-tightening, skin-lifting face masks a.k.a. the Skin1004 zombie masks known for minimizing pores and hydrating your skin at a fancy spa level — but in way less time and at a much cheaper price. They feature top-tier ingredients like albumin (which is found in egg whites), soothing aloe vera extract, and hydrating Centella Asiatica extract. Reviewers are clearly obsessed, as they have over 5,400 5-star reviews. A bottle of sulfate-free biotin shampoo that'll moisturize your scalp and help promote hair growth! Maybe it's magic, or maybe it's ingredients like biotin, keratin, and zinc that are known to work wonders for hair. As Chandler Bing would you SEE that before and after!? A Laura Geller color-correcting powder foundation for quick and easy coverage. It's perfect for daily use as it's a lightweight, light-coverage formula you'll forget you're even wearing. A Omnilux red light face mask for spa-level treatment right at home, any time you want! This skin-rejuvenating light therapy mask can help reduce the appearance of wrinkles, fine lines, and pigmentation. The therapeutic warmth can decrease redness and help your skin absorb your skincare products even more. A bottle of Tend Skin Solution to treat *and* prevent painful razor bumps, ingrown hairs, and razor burn. The annoying worry about irritating sensitive areas is about to go POOF! Maybelline Cheek Heat Gel-Cream Blush for pretty, natural-looking color. It's a super "low maintenance" beauty product, according to reviewers, and can be used on your cheeks, lips, and even as an eyeshadow. Each shade is a soft, buildable color with a dewy finish. The blush is also oil-free (yay!) and lightweight, so you'll have no problem wearing it all day long. A facial hair trimmer if plucking any unwanted hairs above your lip and between your eyes takes up way too much time in your self-care routine. This ~electric~ option is painless and much faster. A pack of multipurpose dermaplaning razors since unwanted peach fuzz can make for uneven makeup application, and who the heck wants to deal with that? This set comes with a handy pack of three, making it easy to remove unwanted facial hair and dead skin cells and shape those brows if you want to as well. Step away from the painful tweezers! Tree of Life retinol serum — an easy, hyaluronic acid-infused solution to help reduce fine lines, wrinkles, and dark spots. This serum has earned nearly 19,000 5-star reviews (!!) filled with people sharing their ✨ magical✨ results. And a pack of face wipes with retinol that removes makeup, cleanses your face, and is a small and easy way to make the collagen-producing ingredient a part of *every* step in your nighttime routine. An anti-humidity spray since there's nothing more obnoxious than when you spend hours doing your 'do only for it to be ruined as soon as you step outside. This spray creates a waterproof coat around your hair that blocks out moisture and prevents frizziness. It lasts up to 72 hours (!!) or through two to three shampoos. Honestly, you'll wish you bought it years ago! A splurge-worthy and dermatologist-recommended Elta MD tinted sunscreen because sun protection is a must at any age, but especially for those with sensitive skin. Though this tinted version only comes in two shades, the lightweight formula that provides SPF 41 coverage WHILE working as a foundation has made it a best seller. It's also not greasy, free of fragrance, non-comedogenic, free of oil, and free of parabens. Or EltaMD *clear* sunscreen that's somehow perfect for those with oily skin, mature skin, acne-prone skin, AND sensitive skin. So, if you check all of those boxes you're about to be in heaven. It's got over 31,000 5-star reviews singing it's praises! A peel-off lip stain, the lip stain that ~glides~ on a holographic blue and peels off to unveil a gorgeous, long-lasting lip stain! According to reviewers, it can withstand any eating and drinking you do throughout the day, too. At this point, it's not a want but a need! I Dew Care's dry shampoo powder because it's a non-aerosol, travel-friendly dry shampoo that'll give you the ~illusion~ of clean, ungreasy hair in a matter of seconds — and what's more magical than that? Keep this in your bag for when you're in need of a luscious locks pick-me-up. A teeth-whitening pen that's easier and way less annoying than the strips you have to leave on for 30+ minutes. Paying tons of $$$ at the dentist and dealing with whitening strips that never stay on properly are *not* our only options, folks! With this pen, all you need to do is twist out the whitening gel, brush it along your top and bottom row of teeth, and you're done. A splurge-worthy bottle of Olaplex No. 3 for a salon-like hair treatment right at home. It's specifically made to repair damaged hair and restore your gorgeous locks. OR a more affordable collagen-coating hair treatment because it's something reviewers refer to as "magic in a bottle." Say goodbye to frizz and grease after just 10 minutes (yep, 10!) with this in your hair! Sunday Riley night oil because it does the hard work while you sleep! And I know we'll all happily take an effective product that needs minimal effort. This retinol, chamomile, and avocado-infused oil plumps your skin, reduces redness and fine lines and makes your skin feel as soft as a baby's bottom. A TikTok-famous temporary eye tightener from Peter Thomas Roth! This gem helps smooth fine lines, wrinkles, and under-eye bags almost instantly. And if you don't think I'm serious about the "almost instant" part, just watch this TikTok and see it work in just three minutes! Catrice "Instant Awake" Under Eye Brightener — the holy grail, miracle-working superstar that conceals and brightens dark circles like no other... just ask the entire internet or read one of the 9,000 5-star reviews. This *tinted* concealer features both hyaluronic acid and shea butter, two ingredients that not only cover those circles now but also work to help reduce them in general over time. Do you see why everyone is obsessed now?! Some 24-karat gold collagen under-eye gels that'll help rid you of dark circles and puffiness within 20 minutes, thanks to ingredients like collagen and hyaluronic acid. Apply a pair while making dinner, reading a book, meditating, or just watching TV. They'll feel so hydrating! A shampoo scalp massager because what's the point of washing your hair if you aren't truly getting to the roots?! Wasting money is a BIG time annoying, and this massager will help ensure your shampoo and conditioner reaches every inch of your head — zero wasted. The soft, thick bristles cleanse and exfoliate your scalp and are designed to stimulate blood flow and remove dead skin, dried shampoo, and other unwanted stuff on your scalp. A set of flexible satin sponge rollers to save tons of time in the morning because you won't need to wake up at the crack of dawn to curl your hair. These will give you bouncy curls without the heat damage, and the satin material will help prevent frizz! Cult-favorite Embryolisse, a French moisturizing cream specifically created to hydrate, protect, soothe, and nourish your skin. Many professional makeup artists use it as a primer as well, so you're really getting a great 2-for-1 deal here! 👏🏾 A hydrating E.l.f. CC cream for anyone looking for an ~airbrushed~ makeup look. It'll be like walking around with a filter on, except you're helping and protecting your skin, too! It's made with hyaluronic acid to provide hydration and peptides and niacinamide to help balance your complexion. A magical lip balm to take your lips from rough and tough to soft and smooth! The shea butter formula hydrates and moisturizes your lips *and* is long-lasting, too. A "flossing toothbrush" that reviewers with sensitive teeth find ~extremely~ helpful in a sea of tough-bristled options. It's designed with two types of bristles: flossing bristles that are 10 times thinner for really getting into the grooves between your teeth and regular firm bristles that are designed to last longer than the nylon bristles in most common toothbrushes. Also, you get to show off at the dentist there's that. A stainless-steel blackhead spatula which uses high-frequency vibrations to unclog pores, which in turn will help your skin better absorb skincare products. What's the point of spending money on the priciest face serum you can find when it's not actually getting *into* your skin to do its job?? Use this easy scrubber once a day for five minutes (don't worry, there's a built-in timer so you won't have to time yourself) to ensure your skin gets a fantastic clean every time you use your favorite products. A flat top foundation brush to make blending a ~seamless~ task thanks to its soft (yet firm!) bristles and easy-to-hold thicker handle. Reviewers say it works great for both powder *and* liquid foundations and that it doesn't absorb tons of product like beauty sponges do.
Malaysian Reserve
13-06-2025
- Business
- Malaysian Reserve
AI-Powered Retail Media Platform PulseAd Enters $280B US Market with Seattle Operations
Amazon Verified Partner Delivers 99% Customer Growth for Retail Brands, Including Global Electronics Giant and Leading K-Beauty Companies SEOUL, South Korea and SEATTLE, June 12, 2025 /PRNewswire/ — PulseAd, the AI-powered retail media platform, today announced its US market entry with Seattle operations. The move targets the rapidly growing $280 billion retail advertising market, where PulseAd's technology has already delivered 99% increases in new customer acquisition for retail brands. Strategic Market Entry Targets Retail Media Boom Founded in March 2024, PulseAd has established its US headquarters in Seattle to capitalize on the retail media explosion reshaping digital advertising. With retail media generating over $150 billion in 2024 and projected to reach $280 billion by 2027, PulseAd's timing addresses the critical need for sophisticated campaign optimization tools. 'We're entering the North American market with technology that has demonstrated measurable results during the most competitive shopping periods,' said David Yun, CEO of PulseAd. 'Our Seattle presence enables us to work directly with US retailers as retail media becomes the third major wave in digital advertising, following search and social.' Proven Results Challenge Industry Giants PulseAd's clients, including a global electronics giant and prominent K-Beauty brands expanding into North American markets, have achieved performance improvements that exceed industry benchmarks: 99% increase in new customer acquisition 61% increase in repeat customer purchases 1,500% increase in sales during Amazon Prime Day through strategic traffic acquisition and keyword optimization 23% increase in overall brand repurchase rates These results position PulseAd's AI-first approach as a direct challenge to billion-dollar US AdTech giants retrofitting AI capabilities into legacy platforms. AI-First Platform Disrupts Traditional AdTech PulseAd differentiates itself through a comprehensive managed service approach that redesigns campaign management from the ground up. Unlike traditional agencies managing campaigns manually or existing platforms requiring extensive in-house expertise, PulseAd directly manages campaigns using AI-driven processes built specifically for retail media optimization. 'Most US players are either traditional agencies without technology depth or legacy platforms adding AI features to existing infrastructure,' explained Yun. 'We've architected our entire platform around AI from day one, similar to how Tesla built electric vehicles from scratch rather than converting combustion engines.' The platform integrates Amazon, Google, Meta, and TikTok, allowing retailers to manage and compare performance across all channels in one unified dashboard—critical as brands increasingly use external media to drive marketplace sales. Leadership Team and Technology Expansion PulseAd's leadership combines proven e-commerce and advertising technology expertise. CEO David Yun previously managed $1.3 billion in annual GMV at a major e-commerce platform(Kakao) and served as APAC Sales Director for a Silicon Valley advertising platform. CTO Kyle Choi brings engineering expertise in scalable data infrastructure, while COO Jay Kim contributes advertising operations experience from Google and other major AdTech companies. Building on existing integrations, PulseAd plans to add support for major US platforms including Walmart, Target, and Instacart during the second half of 2025. The company is also developing 'Pulsy', an AI assistant tool for campaign optimization and performance analysis. Capturing Massive Market Opportunity The US e-commerce advertising market represents unprecedented opportunity, with retail media as the fastest-growing segment. Amazon alone generates over $50 billion in annual advertising revenue, while platforms including Walmart and Target rapidly scale their advertising offerings with double-digit growth rates. 'Retail media provides superior attribution and ROI measurement compared to traditional digital channels,' said Yun. 'Brands are shifting significant budgets from search and social to retail media because they can directly measure sales impact rather than just engagement metrics.' PulseAd's expansion follows a systematic approach: the company will connect with major North American platforms beginning during the second half of 2025, focusing on maximizing advertising performance through AI-driven optimization and transforming marketer workflow efficiency. About PulseAd PulseAd provides AI-powered e-commerce advertising solutions as a retail media platform. As an Amazon Verified Partner and the first Korean company to achieve this status, PulseAd helps retailers optimize advertising performance across multiple platforms, serving brands in beauty, electronics, lifestyle, and consumer goods categories. For more information, visit
Buzz Feed
13-06-2025
- Entertainment
- Buzz Feed
58 Treats Since Adults Don't Get A Summer Vacation
A Turmeric Overnight Wrapping Peel Off Mask (from viral K-Beauty brand Medicube) with such stellar results, it'll make you think this skincare deserves a Michelin star. Or three. They've whipped up a turmeric treat with a recipe of vitamin C, kojic acid, and collagen to brighten and even out your skin. Wear this at night and ~drumroll please~ PEEL it off in the morning. That sounds so satisfying. Delicious, even. A mini charm bracelet FOR YOUR TUMBLER, because your water bottle is your BFF and it deserves a best friend bracelet to prove it! A pair of Bottega Veneta-inspired pilot shield sunglasses with the style, weight, and teeny tiny attention to detail that makes them unnervingly close to the $699 version. Like, do we have to sell our souls along with that $15? Because I mean, even at that it. A shower lamp that, fair warning, somehow jumped into my own shopping cart of its own volition. This was designed by an aesthetic-saving ANGEL who clearly knows nothing ruins a soothing shower like overhead lighting. Every time you wash up with this on, you'll feel a *little bit* smarter than everyone else. At least, everyone who hasn't thought to get themselves a shower lamp yet. Is it in your cart yet? You better check. A high-neck tee with the same blessedly buttery texture of Skims tops, without the sky-high price point. This fit is so spot-on you might end up considering this a second skin, and there are more than enough colors to make that a reality! Laneige's Neo Blurring Powder — this'll absorb oil and blur pores without *any* makeup applying skills required. Seriously, if the thought of primer, foundation, setting powders, and such keeps you from solving your oily skin, this stuff is your solution! Just press it on and watch your skin become picture-day ready in an instant. A set of hair-tie bracelets, because summer equals random neck sweat, and being able to tie your hair up in an instant is a must. Don't suffer from an aesthetic ruining (kiss! of! death!) black hair tie around your wrist — go ahead and snag these cuties instead. A pair of colorful boxer shorts you'll be wearing every DANG day of your life after first trying them on. Okay, maybe mostly at night. Or to the bodega. Or out at the park. Throughout your entire summer vacation? Whoops...I've circled back to everyday again. These clearly wanna be more than pajama pants. Go ahead, let them. A neck and shoulder relaxer designed to provide ergonomic support, align your spine, and soothe tension in your shoulders and neck simply by lying down and enjoying a 10-minute nap. If you're hunched over a phone or computer all day and/or carry stress in your neck and shoulders, this is the tool for you! And speaking from experience, this completely changed my posture for the better. I've been raving about this cervical neck pillow for YEARS! Enchanted Creatures — if you're already an Autumnalwood fan, you know how great this treat is gonna be. The storybook-like collection is filled with forestcore cuties like wizard frogs, traveling mushroom buds, flowers that are in looove, and a heckin' slew of other cuties. And if you weren't already aware of the illustrator, then welcome to the club. We're happy to have you. It's VERY happy on this side of the internet. A cult-fave supportive seamless compressive bodysuit for budget-focused consumers who love *everything* about the similar Skims version, aside from the price. And at a price this nice, you should probably get more than one. It's for the best. A *heated* ice cream scoop — a practical purchase to help make sure you get to your ACTUAL treat faster, and without the risk of spraining your wrist from the strain of scooping frozen rocky road. (It could happen!) A set of toilet bolt caps for anyone who has decorated their home from top to bottom but still wants to make fun updates to their place. What's that?! You still have boring, old toilet bolt caps?! Well, that's a problem you can now solve. Whew! A stunning minimizer bra with the power to basically give you a surgery-free breast reduction with some ultimate seduction. The comfortable sheer mesh and lace details are oh-so-sexy that, despite the impressive results when worn under shirts, you may find yourself too distracted looking at your gorgeous shelf (oops, I mean, self) to wanna put clothes on over it. Reviewers rave about the bra's ability to support breasts while minimizing bulk without the awkward separating and squishing that often result from lesser bras. A pomade hair wax stick for creating a strong, grease-free hold for ALL hair types. The formula slides on easily and creates a smooth look (screw you, humidity! You don't OWN me!) without being greasy or shiny — even if you're applying it and brushing your hair out. A fire and ice candle kit that'll transform from a ring of ice into a mini serenity pool as the tea candle inside melts the ice around it. Treat yourself to a summertime candle that's equal parts subtle and surprising. A Java Sock for doing the two most important things for your beloved iced coffees ( drinks. I know people drink other drinks!) 1) It'll keep that caramel almond milk cold brew cold for ages — hours, according to reviewers — and 2) It'll keep your drink from sweating into your cupholder or all over your desk. It's a cruel twist of fate that iced coffee sweats as much as we do in the spring and summer. A pack of wall plant clips (a whopping SIXTY of them, in fact) sure to delight pothos-lovers who have vines wrapped around every nook and cranny of their living room, just waiting for the day when they can spread out around the room. These gentle clips are paint-safe and sticky on the back, so you can display vines without using nails or aesthetic-killing clips. Fila platform sneakers (available in every color under the sun) with added chunky padding that'll help you get some extra height *without* wearing heels. Medicube's "Zero Pore" Pads, a beloved Korean skincare secret with a magical mix of lactic and salicylic acid that'll redefine what "smooth" means to your skin. The dual-textured toner pads both exfoliate and refine your pores, making your face feel positively silky soft. A microwavable manatee plush — you're sure to warm up to this little pal in an instant. Whether you're feeling freezy or aching from period pains, this *lavender-scented* critter is gonna be the solution. Just toss it into the microwave and then snuggle up! Aches, chills, and lack-of-a-manatee-friend loneliness are gonna be gone in an instant! Kahi Wrinkle Bounce Hydrating Multi-Balm, a must-have K-beauty product for anyone trying to achieve gorgeous, glowing, glass skin. This all-in-one moisturizer is formulated for your lips, eyes, and neck, which is one of the many reasons it's been such a sensation on TikTok. This uses salmon complex and collagen to reduce fine lines while enhancing your skin with a smooth, hydrating glow for a "just out of the shower" effect. A RobeCurls heatless hair curler — this satin-covered rod is designed to curl your hair while you sleep, and it's damage-free! Skip the heat tools and just wrap damp hair around the plush curler at night. Then FALL ASLEEP, and it'll do the rest. Wake up, pull this outta your hair, and enjoy your blowout-worthy curls with your perky spring dresses! A pickleball set with two paddles, two balls, a net bag, AND a Little Women-worthy pair of patterns so darn darling you may find yourself too dazzled to hit anything with them. The set works great for the game, but feel free to skip the exercise and just enjoy picnicking beside a beautiful pair of paddles. A bed canopy that'll be a seasonally stunning way to replace the winter twinkle lights in your bedroom, making it feel airy and bright now that the spring weather has you opening up your windows again. Bio-Collagen's Real Deep sheet mask so you can treat yourself to a rejuvenating facial while you sleep. The mix of hydrating hyaluronic acid, pore-minimizing collagen, and probiotics work together while you're resting to protect and heal your skin from the inside out. And don't worry about your pillowcase. This product is a professional. It's transfer-resistant — no mess included. A tomato table lamp that's less than half the cost of the Urban Outfitters' version (which is always sold out), and reviewers think it's even better! This is sure to ~produce~ some smiles from everyone who sits in your living room! A set of extra soft cooling bedsheets reviewers say feel like sleeping at a luxurious hotel. If you've found falling asleep a chore because of tossing, turning, and *sweating* at night, then treat yourself to these cult-favorite sheets! A bottle of Elizavecca hair treatment which, like Olaplex, has repairing properties like collagen and protein extracts to aid in hair health. Apply this after you shampoo, let it sit for 5 minutes (where you can race through a shave or a song in the shower — you do you), and then rinse it out. Stronger hair care, here we come! Waldorf woodland creatures — each open-ended shape is designed with holes that'll easily fit different twigs, stems, petals, and leaves you find while on nature walks. If you wanna spend more time outside but need a *purpose* to get yourself on a walk — creating tiny woodland creatures may be just the thing! A fake cake compact mirror so you can enjoy a dessert you'll be able to feast your eyes on forever. A bestselling succulent sun catcher that's gonna make you thank the universe for the talented crafter in this world who has found a way to make glass beads this beautiful. Make the plant parents in your life jealous of *your* botanical setup for once! A *literal* butter blanket so buttery soft you just might find yourself turning the AC on a smidge too high simply as an excuse to cuddle up in this. As my grandmother always says (Hi, Grandma!), "Everything's better with butter." Including our bedding. A "dog bed for humans" — this perfectly plush piece of furniture is made for dog people who want to be *dog* people. Your friends (and their pets) are gonna be begging you to scoot over and make room. A book nook kit complete with motion-sensor LED lights that'll glow every time you pass by your bookshelf, creating an extra element of magic beside your impressive romantasy collection. The 3D puzzle is made of wood and includes dozens of flat sheets with images that'll need to be punched out, folded into shape, and then carefully pieced together to create the intricate space. A dehydrated sourdough starter for anyone ready to jump into the deep end of a sourdough lifestyle. This is dehydrated at "peak activity" (which my bread-baking husband says means something, though I don't remember what) and has step-by-step instructions. Plus, it includes the shop owner's favorite discard recipe! A mid-rise mesh midi that's giving sun print cyanotype vibes, sure to have your old high school AP art self all aflutter. Snif's Dead Dinosaur perfume for anyone who loves the smell of gas stations so much they dream of a world where they can shower under the gas nozzle like it's gosh darn body wash. This body spray really does have notes of gasoline along with pink pepper, ginger, cedar wood, and magnolia flower. Steve Madden sandals that'll be the high-end swap you didn't know you needed. Reviewers say these are basically the same as those $700+ Hermès you'll still be able to afford rent after you get them! A ceramic incense dish for folks who prefer an aesthetic with products that are equal parts functional and beautiful. A Revlon hot air brush designed with open-ended vents for optimum airflow, taking your wet, tangled, frizzy hair and turning it into a shiny, salon-style blowout in mere minutes. A portable retro-style radio for folks who love modern music and an old-school aesthetic. The radio has built-in speakers and a handle, which makes it great for your living room *and* for picnics, days at the beach, and camping trips. A personalized book stamp that'll have all your book club buddies oohing and awwing over your impressive library. Plus, they'll never forget when they borrow a book from *you* ever again! A Lego flower bouquet featuring a ton of different blooms for creative folks who love covering their home in handmade masterpieces. An elevated laptop tote bag so *dang* good looking you might feel like you should be working for it and not the other way around! A 4-in-1 makeup pencil, Live Tinted's Huestick Corrector for your eyes, lips, and cheeks. First, use this before applying foundation to neutralize dark circles. Once that foundation is on, you can reapply this as a buildable lip color, eyeshadow, or blush. A stuffed waffle maker — this applause-worthy appliance is designed with a deep, bowl-like griddle which allows you to cook the batter with fillings (we're talking chocolate, fruit, cheese, works). Upgrade your morning routine from frozen waffles to a homemade meal that'll look straight off a "best of" brunch menu. A magnetic cat eye gel nail polish kit for those of us who know most things can be fixed with a killer manicure. Not only will you get an onslaught of compliments, but you'll also be able to say, "Why thank you, I did them myself!" to boost that cool kid ego up even higher. Hot. A croissant juice glass so that even on perfect summer days when you aren't enjoying brunch on the patio of your favorite cafe, you can enjoy some freshly pressed juice from a glass so cute it's almost criminal. A tennis skort with a dreamy four-way stretch and moisture-wicking material for folks who spend the summer desperate to find outfits that won't be drenched in sweat at the end of the day. This precious piece has chic side slits, a high-rise waistband, and two hidden pockets. When I tell you I'm buying this in every color and wearing it all summer me (I already own it in black). A tube of Essence mascara, available in both black and brown, that'll make your lashes so long and full it'll look like you stole them right off of Harry Styles' angelic face. A pair of YogaToes gemstone stretchers — a splurge-worthy impulse purchase made with hypoallergenic medical-grade gel, for folks who have hammer toe, bunions, plantar fasciitis, etc. Try tossing these in the freezer and treating your feet to a soothing, cooling treatment at the end of the day. Ahhh, I can feel the relief just thinking about that. A hooded shark "blanket" (really just an oversized onesie) you can scoot on into when movie night calls for some AC and extra cozy attire. Honestly, now that you know this *treasure* exists, it'd be fishy if you didn't get it. It's gonna be dropping ~Jaws~ at your next BFF slumber party — there's no doubt about that! An E.l.f. Camo Liquid Blush — a blendable and buildable blush (say that five times fast) with a lightweight formula and a powerful pigment. If you've worked hard on your glass skin technique, finish off your routine with a blush that's dewy and glossy to stay looking as smooth as glass. E.l.f. Halo Glow Liquid Filter for achieving the same dewy no-makeup-makeup effect of Charlotte Tilbury Flawless Filter (but at a price that doesn't make you sweat). This also has a healthy dose of hydrating hyaluronic acid, your skin is gonna be glad to drink in every day. A chiffon hair bow clip that'll instantly elevate any outfit with its whimsical and elegant design. This piece is torn straight out of the pages of a Madeline picture book, I'm sure of it. I can practically hear Ms. Clavel shouting, "Veet, veet little girls — buy this one before it's gone!" Crocs Classic Clogs — the classic comfort shoe for people who believe more is more and bling is everything. A reviewer-favorite Alleyoop 4-in-1 makeup brush designed with an eyeshadow brush, a blush brush, a brow brush, *and* a blending sponge — all in one! This beauty tool is about to become your new best friend, adventuring with you (because it's small enough to fit in your bag for quick touch-ups) every single day.
Korea Herald
12-06-2025
- Business
- Korea Herald
AI-Powered Retail Media Platform PulseAd Enters $280B US Market with Seattle Operations
Amazon Verified Partner Delivers 99% Customer Growth for Retail Brands, Including Global Electronics Giant and Leading K-Beauty Companies SEOUL, South Korea and SEATTLE, June 13, 2025 /PRNewswire/ -- PulseAd, the AI-powered retail media platform, today announced its US market entry with Seattle operations. The move targets the rapidly growing $280 billion retail advertising market, where PulseAd's technology has already delivered 99% increases in new customer acquisition for retail brands. Strategic Market Entry Targets Retail Media Boom Founded in March 2024, PulseAd has established its US headquarters in Seattle to capitalize on the retail media explosion reshaping digital advertising. With retail media generating over $150 billion in 2024 and projected to reach $280 billion by 2027, PulseAd's timing addresses the critical need for sophisticated campaign optimization tools. "We're entering the North American market with technology that has demonstrated measurable results during the most competitive shopping periods," said David Yun, CEO of PulseAd. "Our Seattle presence enables us to work directly with US retailers as retail media becomes the third major wave in digital advertising, following search and social." Proven Results Challenge Industry Giants PulseAd's clients, including a global electronics giant and prominent K-Beauty brands expanding into North American markets, have achieved performance improvements that exceed industry benchmarks: These results position PulseAd's AI-first approach as a direct challenge to billion-dollar US AdTech giants retrofitting AI capabilities into legacy platforms. AI-First Platform Disrupts Traditional AdTech PulseAd differentiates itself through a comprehensive managed service approach that redesigns campaign management from the ground up. Unlike traditional agencies managing campaigns manually or existing platforms requiring extensive in-house expertise, PulseAd directly manages campaigns using AI-driven processes built specifically for retail media optimization. "Most US players are either traditional agencies without technology depth or legacy platforms adding AI features to existing infrastructure," explained Yun. "We've architected our entire platform around AI from day one, similar to how Tesla built electric vehicles from scratch rather than converting combustion engines." The platform integrates Amazon, Google, Meta, and TikTok, allowing retailers to manage and compare performance across all channels in one unified dashboard—critical as brands increasingly use external media to drive marketplace sales. Leadership Team and Technology Expansion PulseAd's leadership combines proven e-commerce and advertising technology expertise. CEO David Yun previously managed $1.3 billion in annual GMV at a major e-commerce platform(Kakao) and served as APAC Sales Director for a Silicon Valley advertising platform. CTO Kyle Choi brings engineering expertise in scalable data infrastructure, while COO Jay Kim contributes advertising operations experience from Google and other major AdTech companies. Building on existing integrations, PulseAd plans to add support for major US platforms including Walmart, Target, and Instacart during the second half of 2025. The company is also developing "Pulsy", an AI assistant tool for campaign optimization and performance analysis. Capturing Massive Market Opportunity The US e-commerce advertising market represents unprecedented opportunity, with retail media as the fastest-growing segment. Amazon alone generates over $50 billion in annual advertising revenue, while platforms including Walmart and Target rapidly scale their advertising offerings with double-digit growth rates. "Retail media provides superior attribution and ROI measurement compared to traditional digital channels," said Yun. "Brands are shifting significant budgets from search and social to retail media because they can directly measure sales impact rather than just engagement metrics." PulseAd's expansion follows a systematic approach: the company will connect with major North American platforms beginning during the second half of 2025, focusing on maximizing advertising performance through AI-driven optimization and transforming marketer workflow efficiency. About PulseAd PulseAd provides AI-powered e-commerce advertising solutions as a retail media platform. As an Amazon Verified Partner and the first Korean company to achieve this status, PulseAd helps retailers optimize advertising performance across multiple platforms, serving brands in beauty, electronics, lifestyle, and consumer goods categories.
Buzz Feed
10-06-2025
- Entertainment
- Buzz Feed
40 Gems From The Depths Of Amazon That Will Make You Go 'Oooh' When You Discover Them
A limited edition (!!) Eos Marshmallow "Super Balm" lip treatment from the brand's "secret menu" so good that reviewers say it's better than Carmex for healing and better than Summer Fridays for quality. Lip care that also tastes like you're perpetually eating a s'more for less than $6?? My friends, life is good. An Airplane Pocket tray cover that slides seamlessly over an airplane tray to create an instant, deeply convenient hub — this comes with a number of pockets so you can keep track of all your devices, snacks, and other odds and ends without rooting around for them in the gross back pocket or your carry-on the whole flight. Bonus: This bb is an excellent way to prevent touching a germ-y tray, and it's fully machine washable. A two-in-one nausea relief inhaler designed to work FAST on spontaneous nausea, motion sickness, morning sickness, and general queasiness (having a human body is hard). You can either use it as a scent inhaler or rub it directly on the tip of your nose for relief. A cap-sleeve tank top giving "muscle tee, but make it dainty." This is a perfect go-to for days when it's sweltering hot and you want to keep it as breezy, chic, and minimalist as possible. Psst — it even has an underarm panel so your bra doesn't show! A set of espresso martini instant cocktail tea bags — all the sophistication of tea, the zing! of coffee, and the 😜 of a cheeky cocktail. All you have to do is add three ounces of cold water, 1.5 ounces of hard liquor, and the tea sachet into a glass, and you'll have a delicious (far more AFFORDABLE!!) cocktail in one minutes. Medicube Turmeric Overnight Wrapping Peel Off Mask, which has already made itself a TikTok sensation — unsurprising, since the K-Beauty brand Medicube knocks it out of the park again and again. This mask goes on before bed and uses hydrolyzed collagen, vitamin C, and turmeric to help even out skin tone and improve elasticity. A mini Bob Ross paint-by-numbers kit for anyone on their "happy accidents" beat — this itty bitty set comes with everything you need to create three tiny masterpieces of your very own. A set of Tide Sink Packs you can use to do laundry right in the sink, whether you're traveling or need to get some items clean in a quick pinch. Now the WHOLE WORLD is your laundry machine!! A pair of cheerful, super lightweight boxer-style shorts so comfy and adorable that you are about to put your denim shorts on notice for the rest of the year — especially since these are a MUCH cheaper alternative to the $98 Reformation version. A light up solar frog figurine for your garden or porch so when you come home from that "just one drink" dinner past midnight, this croaky lil' fella can lovingly judge you for it. An SPF 50 Airy Sunstick Smoothing Bar, a K-beauty staple with a curved balm stick style that makes it super easy to apply, and a non-sticky, white cast-free formula that plays ABSURDLY well with makeup. If you're looking for a lightweight "soft matte" sunscreen to protect your skin, this is your new BFF. A cult-favorite Creamy Coconut fragrance rollerball from the TikTok-famous small business brand Kuumba Made, known for its luxury scents at ridiculously affordable prices. Reviewers especially love how ~beachy~ and long-lasting this sweet but elevated fragrance feels and how nicely it plays with other scents! A reversible vintage-inspired floral bathing suit with adjustable, oh-so-sweet bow straps that are almost too cute to exist. Like, spare some cuteness for the rest of the beach, will you?? A super effective and strangely whimsical foaming drain cleaner for anyone who wants to make cleaning a whole aesthetic. This gentle but powerful foam pulls up gunk and cleans out drains in sinks, bathtubs, and floor drains, helping prevent plumbing issues and making everything smell ~squeaky clean~. A genius 2-in-1 knife and cutting board perfect for all your quick chopping needs that don't require a whole production of cutting boards. This scissor-like contraption lets you slice against a flat surface for easier use, then slide your veggies into a bowl or on top of a dish in a flash. A reviewer-beloved sparkling crystal suncatcher that's an investment in lifting your spirits every day — now you can come home to soft rainbow lights cast all over your entryway, turning your home into a magical realm as effervescent and lovely as you. A Grim Steeper silicone tea infuser to remind you that life is, in fact, too short to skip on your delicious morning cuppa. A collagen coating hair rinse that kicks ordinary conditioners to the curb — this mix of collagen, vitamin E, ceramide, and natural seed oils so thoroughly moisturizes, smooths, and strengthens hair that reviewers compare it to expensive salon brands. If you are dealing with frizziness or dryness, this might be your new holy grail! Lip Smacker Rolly Lip Gloss so cooling, so silky smooth, and so darn nostalgic that you'll want to try one in every fruity flavor — just don't come crying to me when you accidentally fall into a time machine and wake up in a Backstreet Boys video. A set of hair-tie bracelets designed to look like *actual* jewelry, so you won't be kicking yourself when you realize you left a hair tie on your wrist for every photo. A square-neck compressive body suit that's basically 10 outfits in one — you can rock it solo, wear it as a bodysuit tucked into jeans, or pair it with a hoodie or a jacket. Go, little base layer, gooooo! A set of book-shaped sponges, aka what happens when Cinderella and Belle collaborate on your birthday gift. A set of golden tennis bracelets giving ~quiet luxury~ vibes at "I want to pay rent this month" prices. Reviewers especially love these mix-and-match sets because they look like expensive versions from iconic brands! Deeptalk, a compact three-year prompted gratitude journal loaded with quick, gentle check-in prompts that won't overwhelm you like a lot of other journals. It's undated, so you can start it any day you want, and then as the years pass you can reflect on how your mindsets are changing and evolving over time. A double-sided cutting board *and* defrosting board with enough capabilities to make your lil' brain spin. One side of the board is made with food-grade stainless steel for cutting meat while the other is made with wheat straw for cutting fruits and veggies, helping save cutting board space and preventing cross-contamination. But reviewers also note that the stainless-steel side is *excellent* for defrosting meat faster, and the built-in garlic grinder on the wheat straw side is also a handy little time saver! A cheeky pair of double-buckle slides that look like what happens when a Birkenstock from the 2000s falls in love with a jelly sandal from the '90s in a forbidden time-crossed romance. Cozy Europe, a reviewer-beloved adult coloring book for calm and de-stressing that will take you all over the globe while you color from the cozy perch on your couch. Psst — this is part of the iconic Comfy & Cozy Coloring Book series if you're looking for other options after you color through this one! A set of ridiculously realistic-looking faux fern plants for some instant serotonin in your backyard or living space. Plant parenthood is nice, but faux plant parenthood is every bit as chic and a whoooole lot less of a time commitment 💅 . A cheery little "Buttercup" butter maker so you can make delicious butter in less than five (!!) minutes and enter a cottagecore era unlike any you've ever known. Time to impress your friends by gifting them with small batch butters in garlic, honey, truffle, and all kiiiinds of flavors you haven't even fathomed yet. A pair of luxe retro-style oval sunglasses giving Miu Miu vibes without the $489 price tag. The devil's in the chic details on this one, including the little gold embellishments on the sides and the nostalgic shape of the lenses, which are softer than the typical skinny oval lens. An Italian Bergamot Body Bar from Cremo, aka the brand that went TikTok viral for its $10 Baccarat Rouge 540-inspired body wash (I am, in fact, a VERY large fan). This luxury body soap is so richly-layered, deeply hydrating, and gives such a satisfying lather that OOPS, you won't want use another version ever again. Byoma Phyto-Mucin Glow Serum to give you a "glass skin"–worthy, plant-based alternative to snail mucin serum with all of the same plumping, hydrating benefits that strengthen your skin barrier and amp up your ~glow~. If you have ultra-sensitive skin, this base layer might just be your new hydration holy grail! A supportive back pain relief pillow for side, stomach, *and* back sleepers with a firm, slight triangle bolster to give your joints and bones some immediate relief. Reviewers with sciatica and hip pain especially swear by this MVP (Most Valuable Pillow). A rechargeable heated ice cream scoop to give your poor spoons and your biceps a BREAK!! You deserve the sweet bliss of ice cream without feeling like you just did a whole CrossFit workout to get it. A crinkle cutter tool for veggies, fruit, potatoes, and cheese that not only makes meal prep a breeze, but makes certain foods more enticing for the picky eaters in the fam. Everyone knows a squiggly-shaped thing tastes better than a regular shape ... it's just science! A chic under-the-cabinet banana hanger so easy to install that you'll wonder why you didn't free up all your counter space *YEARS* ago. Also digging the whole "bananas as decor" vibe here. A bone conduction Bluetooth pillow speaker that I'm not entirely unconvinced isn't witchcraft?? You can place it under your pillow so only *you* hear the sound projecting from it, so you can keep streaming content, listening to audiobooks, or even playing white noise and sleep sounds without disturbing anyone else in the room. A vintage-style teddy mug so un-bear-ably cute that after you sip your coffee in it, you'll spend the whole day vibing like Paddington with a big smile on your face. A sophisticated leakproof laptop lunch tote with some real "I've got my life together" energy that will make you feel like a deli sandwich super spy when you unzip the ~secret~ insulated compartment at work. This chic little number not only has plenty of room for your grub, but for your laptop, accessories, and all the other bits and bobs you need for a long day at work! Nick's Keto Candy Bars for anyone with dietary restrictions to enjoy a scrumptious treat, and for anyone who wants to pack in extra fiber to get one heck of a delicious hack — each bar contains 28%–34% of the recommended daily fiber needs!
