Latest news with #JohnySrouji
Time of India
3 hours ago
- Business
- Time of India
Apple eyes using AI to design its chips, technology executive says
Apple is interested in tapping generative artificial intelligence to help speed up the design of the custom chips at the heart of its devices, its top hardware technology executive said in private remarks last month. Johny Srouji , Apple's senior vice president of hardware technologies, made the remarks in a speech in Belgium, where he was receiving an award from Imec, an independent semiconductor research and development group that works closely with most of the world's biggest chipmakers. In the speech, a recording of which was reviewed by Reuters, Srouji outlined Apple's development of custom chips from the first A4 chip in an iPhone in 2010 to the most recent chips that power Mac desktop computers and the Vision Pro headset. He said one of the key lessons Apple learned was that it needed to use the most cutting-edge tools available to design its chips, including the latest chip design software from electronic design automation (EDA) firms. The two biggest players in that industry - Cadence Design Systems and Synopsys - have been racing to add artificial intelligence to their offerings. "EDA companies are super critical in supporting our chip design complexities," Srouji said in his remarks. "Generative AI techniques have a high potential in getting more design work in less time, and it can be a huge productivity boost." Srouji said another key lesson Apple learned in designing its own chips was to make big bets and not look back. When Apple transitioned its Mac computers - its oldest active product line - from Intel's chips to its own chips in 2020, it made no contingency plans in case the switch did not work. "Moving the Mac to Apple Silicon was a huge bet for us. There was no backup plan, no split-the lineup plan, so we went all in, including a monumental software effort," Srouji said.
Hans India
5 hours ago
- Business
- Hans India
Apple Eyes Generative AI to Speed Up iPhone and Mac Chip Design, Confirms Hardware Chief
Apple is preparing to bring generative AI into the heart of its chip development process, a move that could transform how the company designs processors for its iPhones, Macs, and other devices. Johny Srouji, Apple's Senior Vice President of Hardware Technologies, recently confirmed the company's growing interest in using AI tools to make its silicon design process faster and more efficient. Speaking in Belgium while receiving an award from Imec, a renowned semiconductor research institute, Srouji revealed that Apple sees strong potential in applying AI-driven automation to speed up its chip development timeline. According to a report by Reuters, which reviewed a recording of the event, Srouji stated, 'Generative AI techniques have a high potential in getting more design work done in less time, and it can be a huge productivity boost.' Srouji emphasized that while AI offers immense benefits, it must be complemented by robust design infrastructure. He pointed out the crucial support Apple receives from electronic design automation (EDA) partners such as Cadence Design Systems and Synopsys. 'EDA companies are super critical in supporting our chip design complexities,' he said. Apple's exploration of generative AI for chipmaking reflects a broader industry trend, with tech rivals like Google and OpenAI investing heavily in artificial intelligence. Google, during its I/O 2025 developer event, showcased a range of AI innovations, while OpenAI continues to lead advancements in conversational AI through ChatGPT, further intensifying competition in the AI race. Though Apple has faced criticism for lagging in the consumer-facing AI space—especially after delays in rolling out promised Apple Intelligence features—its latest announcement indicates a shift toward strengthening its behind-the-scenes AI capabilities. Apple has been developing its in-house chips since 2010, beginning with the A4 processor for the iPhone. Since then, the tech giant has expanded its custom silicon portfolio to include the A-series for mobile devices and the M-series for its Mac lineup. The transition from Intel processors to Apple-designed M-series chips was a bold move, but one that has paid off significantly. These chips have helped Apple achieve industry-leading performance, battery efficiency, and tighter hardware-software integration across its devices. 'Moving the Mac to Apple Silicon was a huge bet for us,' Srouji reflected. 'There was no backup plan, no split-the-lineup plan, so we went all in, including a monumental software effort.' Now, with plans to incorporate AI into its chip design workflow, Apple is signaling a new chapter in its silicon strategy. While consumer-facing features may still be in development, the company is clearly investing in foundational technologies that could sharpen its competitive edge in the years ahead. As Apple continues to explore generative AI applications in hardware, the future of Apple Silicon may be even faster, more powerful, and more intelligently designed—bringing the company in closer competition with AI pioneers across the tech landscape.
India Today
9 hours ago
- Business
- India Today
Apple could soon use AI to speed-up iPhone and Mac chip design, hardware boss Johny Srouji reveals
Apple is exploring the idea of using generative artificial intelligence to accelerate the process of designing its in-house chips that power iPhones, Macs, and other devices. Apple's Senior Vice President of Hardware Technologies, Johny Srouji, recently revealed that the company is interested in using cutting-edge generative AI tools to boost chip design. Srouji's remarks came during a speech in Belgium, where he accepted an award from Imec, a prominent semiconductor research group. According to Reuters, which reviewed a recording of the speech, the hardware executive said that the company is already interested in the AI approach, and if implemented, this could potentially reduce development time and streamline workflows for Apple's in-house silicon development teams. "Generative AI techniques have a high potential in getting more design work done in less time, and it can be a huge productivity boost," Srouji said. He also pointed to the critical role played by electronic design automation (EDA) companies such as Cadence Design Systems and Synopsys, which provide the software tools necessary for chip design. "EDA companies are super critical in supporting our chip design complexities," he added. Other big tech rival brands like Google and OpenAI (and few others) have been taking huge leaps in pushing the envelope with large language models and AI-driven products. Google announced multiple AI breakthroughs during its developer conference I/O 2025. At the same time, OpenAI continues to break new ground with ChatGPT each day, as it aims to achieve AGI (short for artificial general intelligence) sooner rather than later. Apple, on the other hand, has been slow. Many of the consumer-facing Apple Intelligence features it promised last year, are delayed and still Silicon future roadmapNow, with its plan to integrate AI into the chip design process, Apple is highlighting its ongoing efforts and big investments planned for behind-the-scenes AI capabilities— that, we assume, could bear fruit in the coming years bringing it up-to-speed with competition. As for the chip design side of things, this isn't the first time Apple has placed major emphasis on its silicon efforts. In fact, the Cupertino tech giant has a long history of designing its own chips, starting with the A4 for the iPhone back in 2010. Since then, Apple has significantly expanded its silicon portfolio, including the M-series chips, that now power the entire Mac lineup, as well as other products like the Vision Pro headset. Moving from Intel to its own M-series chips for Mac was a risky move, but Apple has in recent years proven its capabilities—and, in fact, has come to lead the field in many ways. Apple's M-series chips allowed Apple to offer powerful performance, energy efficiency, and battery life, which has helped the company maintain control over the entire hardware-software stack across its ecosystem. "Moving the Mac to Apple Silicon was a huge bet for us," said Srouji. "There was no backup plan, no split-the-lineup plan, so we went all in, including a monumental software effort." But as it turns out, the bet is paying off well both for the company as well as the customer.
Yahoo
19 hours ago
- Business
- Yahoo
Apple Taps AI to Design Next-Gen Chips: Exec Hints at Major Shift
June 19 - Apple (NASDAQ:AAPL) is exploring the use of generative artificial intelligence to help design its in-house chips, according to recent remarks by a senior executive. Johny Srouji, senior vice president of hardware technologies at Apple, discussed the company's approach during a speech in Belgium last month. He said Apple is always seeking to integrate the latest available technologies to improve chip development. Apple has relied on its custom silicon since 2010, beginning with the A4 chip, and shifted its Mac lineup from Intel (NASDAQ:INTC) processors to in-house designs in 2020. That move contributed to a surge in Mac sales at the time. Srouji noted that Apple uses advanced design software from firms like Cadence Design (NASDAQ:CDNS) and Synopsys (NASDAQ:SNPS), both of which have been working to integrate generative AI into their tools. Despite the focus on internal innovation, Apple has been slower than competitors like Samsung and Alphabet's (NASDAQ:GOOGL) Google to bring generative AI features to consumer devices. The company offered limited updates on its AI strategy during its June Worldwide Developers Conference. Srouji, a key figure in Apple's custom chip transition, was once considered for a leadership role at Intel, highlighting his influence on the company's silicon efforts. This article first appeared on GuruFocus.
Yahoo
21 hours ago
- Business
- Yahoo
Apple Taps AI to Design Next-Gen Chips: Exec Hints at Major Shift
June 19 - Apple (NASDAQ:AAPL) is exploring the use of generative artificial intelligence to help design its in-house chips, according to recent remarks by a senior executive. Johny Srouji, senior vice president of hardware technologies at Apple, discussed the company's approach during a speech in Belgium last month. He said Apple is always seeking to integrate the latest available technologies to improve chip development. Apple has relied on its custom silicon since 2010, beginning with the A4 chip, and shifted its Mac lineup from Intel (NASDAQ:INTC) processors to in-house designs in 2020. That move contributed to a surge in Mac sales at the time. Srouji noted that Apple uses advanced design software from firms like Cadence Design (NASDAQ:CDNS) and Synopsys (NASDAQ:SNPS), both of which have been working to integrate generative AI into their tools. Despite the focus on internal innovation, Apple has been slower than competitors like Samsung and Alphabet's (NASDAQ:GOOGL) Google to bring generative AI features to consumer devices. The company offered limited updates on its AI strategy during its June Worldwide Developers Conference. Srouji, a key figure in Apple's custom chip transition, was once considered for a leadership role at Intel, highlighting his influence on the company's silicon efforts. This article first appeared on GuruFocus.
