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Time of India
3 days ago
- Health
- Time of India
Kraft Heinz pulling artificial dyes from its US products in 2027
Kraft Heinz will be pulling artificial dyes from its U.S. products starting in 2027 and will no longer roll out new products with the dyes. The move comes nearly two months after US health officials said that they would urge foodmakers to phase out petroleum-based artificial colors in the nation's food supply. Kraft Heinz said Tuesday that almost 90 per cent of its US products already don't contain food, drug & cosmetic colors, but that the products that do still use the dyes will have them removed by the end of 2027. FD&C colors are synthetic additives that are approved by the US Food and Drug Administration for use in food, drugs and cosmetics. Kraft Heinz said that many of its US products that still use the FD&C colors are in its beverage and desserts categories, including certain products sold under brands including Crystal Light, Kool Aid, Jell-O and Jet Puffed. The company said that it will instead use natural colors for the products. "The vast majority of our products use natural or no colors, and we've been on a journey to reduce our use of FD&C colors across the remainder of our portfolio," Pedro Navio, North America President at Kraft Heinz, said in a statement. Kraft Heinz stripped artificial colors, flavors and preservatives from its macaroni and cheese in 2016 and said it has never used artificial dyes in its ketchup. The company plans to work with licensees of its brands to encourage them to remove the dyes. In April Food and Drug Administration Commissioner Marty Makary said at a news conference that the agency would take steps to eliminate the synthetic dyes by the end of 2026, largely by relying on voluntary efforts from the food industry. Health advocates have long called for the removal of artificial dyes from foods, citing mixed studies indicating they can cause neurobehavioral problems, including hyperactivity and attention issues, in some children. The FDA has maintained that the approved dyes are safe and that "the totality of scientific evidence shows that most children have no adverse effects when consuming foods containing color additives." The FDA currently allows 36 food color additives, including eight synthetic dyes. In January, the agency announced that the dye known as Red 3 - used in candies, cakes and some medications - would be banned in food by 2027 because it caused cancer in laboratory rats. Artificial dyes are used widely in US foods. In Canada and in Europe - where synthetic colors are required to carry warning labels - manufacturers mostly use natural substitutes. Several states, including California and West Virginia, have passed laws restricting the use of artificial colors in foods. Many US food companies are already reformulating their foods, according to Sensient Colors, one of the world's largest producers of food dyes and flavorings. In place of synthetic dyes, foodmakers can use natural hues made from beets, algae and crushed insects and pigments from purple sweet potatoes, radishes and red cabbage.>
Yahoo
4 days ago
- Health
- Yahoo
Kraft Heinz to remove artificial colors from Jell-O and Kool Aid, among other brands, by 2027
Kraft Heinz (KHC) is getting rid of synthetic dyes across the remaining 10% of its US portfolio that contains them. That means changes are coming for beverage and dessert items like Crystal Light, Kool-Aid, Jell-O, and the marshmallow brand Jet Puffed. Kraft Heinz will remove the artificial colors and replace them with natural colors. If that is not possible, it plans to reinvent the items with new colors. Effective immediately on Tuesday, the company will not launch any new products that contain the food additives. "The vast majority of our products use natural or no colors, and we've been on a journey to reduce our use of Food, Drug & Cosmetic (FD&C) colors across the remainder of our portfolio," North America president Pedro Navio said in the release. The company removed artificial flavors, colors, and preservatives from Kraft Mac & Cheese in 2016. This announcement comes amid growing scrutiny of food additives. During the final days of former former President Joe Biden's term, the Food and Drug Administration (FDA) announced the ban of Red Dye No. 3 by 2027. In April, Health and Human Services (HHS) Secretary Robert F. Kennedy Jr. said he wants "real and transformative" change by "getting the worst ingredients out' of food, according to a letter viewed by Yahoo Finance that summarized the HHS secretary's remarks to the Consumer Brands Association. By the time he leaves office, RFK Jr. wants to remove artificial coloring from the entire food supply. Per the list of ingredients, Kool-Aid Unsweetened Grape Powdered Drink Mix available on Walmart's website contains Red 40 and Blue 1. Another offering, Kool-Aid Unsweetened Cherry Powdered Soft Drink Mix, contains Blue 1. Strawberry Jell-O has "artificial flavor" listed under the title and includes Red 40 in the ingredients. This comes as Kraft Heinz, General Mills (GIS), and WK Kellogg (KLG) are facing multiple headwinds, including healthier eating trends, GLP-1s, and the impact of macro uncertainty in general, causing consumers to be extra intentional about discretionary snack purchases. Kraft Heinz's overall portfolio — ranging from Jell-O to Lunchables — saw its volume mix drop 5.6 percentage points in the quarter. Kellanova (K), which is behind brands like Cheez-Its and Pringles, saw its volume decline in North America. The company is in the process of being acquired by Mars. Brooke DiPalma is a senior reporter for Yahoo Finance. Follow her on X at @BrookeDiPalma or email her at bdipalma@ Click here for all of the latest retail stock news and events to better inform your investing strategy Sign in to access your portfolio
