Latest news with #Jazwares
Yahoo
5 days ago
- Business
- Yahoo
Prepare to Catch the Squishiest ZZZ's With SquishPillow, the First-Ever Sleeping Pillow From the Makers of Squishmallows™
Sweet Dreams Just Got Softer as Jazwares Debuts Its Ultra-Soft Pillows Launching In-Store June 22 Exclusively at Target PLANTATION, Fla., June 16, 2025--(BUSINESS WIRE)--Squishmallows™ superfans, get ready to sleep and snuggle like never before! Jazwares, one of the world's leading toy companies and makers of the globally beloved Squishmallows brand, is making dreams come true with the debut of the SquishPillow by Original Squishmallows. The new line of ultra-cozy pillows is designed specifically for sleep. It combines Squishmallows' proprietary super-soft fill with a dreamy, ultra-soft pillowcase made from the brand's signature velvety material. To ensure every consumer gets the full sleep experience, an ultra-soft pillowcase is included with every SquishPillow purchase. Disrupting the pillow aisle with pure joy, SquishPillows are rolling out exclusively at Target stores on June 22 and will be available on Launched in 2017, Squishmallows has grown into a global plush sensation and is now extending its reach into the world of sleep essentials with the SquishPillow. Driven by consumer research that uncovered a significant number of pillow purchasers have already slept on a Squishmallows, Jazwares has now gone one step further and crafted the perfect snooze companion that delivers the ultimate coziness in a perfectly constructed sleeping pillow format. Designed to provide personalized support while keeping things cozy all night long, the SquishPillow comes in standard ($29.99) and king-sized ($39.99, exclusive) options, with two distinct firmness levels: firm, available at launch, and medium, releasing this Fall. "At Jazwares, we're always listening to our fans, and when we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other," said Laura Zebersky, President and Chief Commercial Officer, Jazwares. "The SquishPillow is the ultimate blend of comfort, functionality, and squishiness - perfect for at home or on the go, and we're thrilled to launch this exciting new extension to the Squishmallows brand just in time for back-to-school and cozy nights in." Sleep Scientist Dr. Rebecca Robbins added, "Healthy sleep is intimately related to virtually every aspect of our health and well-being. A great night's rest can unlock the key to increased productivity, weight management, better mood and mental health, and improved heart and brain health." Dr. Robbins explains, "A great pillow is an essential component of a great night's rest. Having a pillow on your bed that you love and that is cozy can go a long way toward a good night's rest." To top it off, fans can personalize their nap setup with six uniquely Squishmallows-themed pillowcase styles (sold separately, starting at $9.99), with additional styles launching later this year. Featuring vibrant colors and beloved character patterns, they offer the perfect cozy accent for any bedroom, dorm, or dream den. This summer, Squish your way to better sleep. For more information on the SquishPillow and other Squishmallows news, visit Squishmallows on X, Facebook, Instagram, TikTok, and ABOUT SQUISHMALLOWS Since its debut in 2017, Squishmallows has featured collectible plush with lovable personalities, a whimsical design, and an ultra-soft feel. Throughout 2022 and 2023, The Toy Association honored Squishmallows with a total of 10 Toy of the Year (TOTY) Awards, including License of the Year and Overall Toy of the Year. Some fan-inspired engagements include the back-to-back viral activations at VidCon Anaheim, with a one-of-a-kind Squishmallows Human Claw Machine in 2022, and a giant Squishmallows pit, nicknamed the "Squish Pit," in 2023. The brand's ongoing expansion and passionate fan base continue to make Squishmallows a collectible phenomenon and evergreen lifestyle property. ABOUT JAZWARES Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™, and Adopt Me™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit and follow us on LinkedIn, X, Instagram, and Facebook. "This release contains disclosures which are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all statements that do not relate solely to historical or current facts and can be identified by the use of words such as "may," "will," "expect," "project," "estimate," "anticipate," "plan," "believe," "potential," "should," "continue" or the negative versions of those words or other comparable words. These forward-looking statements are based upon Jazwares' current plans or expectations and are subject to several uncertainties and risks. These statements are not guarantees of future performance, and Jazwares has no specific intention to update these statements. As a consequence, current plans and anticipated actions may differ from those expressed in any forward-looking statements made by Jazwares or on Jazwares' behalf." HI-RES VISUAL ASSETS AVAILABLE HERE View source version on Contacts MEDIA CONTACTS: DKC (on behalf of Jazwares)jazwares@ Sign in to access your portfolio
Business Wire
5 days ago
- Entertainment
- Business Wire
Prepare to Catch the Squishiest ZZZ's With SquishPillow, the First-Ever Sleeping Pillow From the Makers of Squishmallows™
PLANTATION, Fla.--(BUSINESS WIRE)--Squishmallows™ superfans, get ready to sleep and snuggle like never before! Jazwares, one of the world's leading toy companies and makers of the globally beloved Squishmallows brand, is making dreams come true with the debut of the SquishPillow by Original Squishmallows. The new line of ultra-cozy pillows is designed specifically for sleep. It combines Squishmallows' proprietary super-soft fill with a dreamy, ultra-soft pillowcase made from the brand's signature velvety material. To ensure every consumer gets the full sleep experience, an ultra-soft pillowcase is included with every SquishPillow purchase. Disrupting the pillow aisle with pure joy, SquishPillows are rolling out exclusively at Target stores on June 22 and will be available on Launched in 2017, Squishmallows has grown into a global plush sensation and is now extending its reach into the world of sleep essentials with the SquishPillow. Driven by consumer research that uncovered a significant number of pillow purchasers have already slept on a Squishmallows, Jazwares has now gone one step further and crafted the perfect snooze companion that delivers the ultimate coziness in a perfectly constructed sleeping pillow format. Designed to provide personalized support while keeping things cozy all night long, the SquishPillow comes in standard ($29.99) and king-sized ($39.99, exclusive) options, with two distinct firmness levels: firm, available at launch, and medium, releasing this Fall. "At Jazwares, we're always listening to our fans, and when we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,' said Laura Zebersky, President and Chief Commercial Officer, Jazwares. 'The SquishPillow is the ultimate blend of comfort, functionality, and squishiness - perfect for at home or on the go, and we're thrilled to launch this exciting new extension to the Squishmallows brand just in time for back-to-school and cozy nights in." Sleep Scientist Dr. Rebecca Robbins added, 'Healthy sleep is intimately related to virtually every aspect of our health and well-being. A great night's rest can unlock the key to increased productivity, weight management, better mood and mental health, and improved heart and brain health.' Dr. Robbins explains, 'A great pillow is an essential component of a great night's rest. Having a pillow on your bed that you love and that is cozy can go a long way toward a good night's rest.' To top it off, fans can personalize their nap setup with six uniquely Squishmallows-themed pillowcase styles (sold separately, starting at $9.99), with additional styles launching later this year. Featuring vibrant colors and beloved character patterns, they offer the perfect cozy accent for any bedroom, dorm, or dream den. This summer, Squish your way to better sleep. For more information on the SquishPillow and other Squishmallows news, visit Squishmallows on X, Facebook, Instagram, TikTok, and ABOUT SQUISHMALLOWS Since its debut in 2017, Squishmallows has featured collectible plush with lovable personalities, a whimsical design, and an ultra-soft feel. Throughout 2022 and 2023, The Toy Association honored Squishmallows with a total of 10 Toy of the Year (TOTY) Awards, including License of the Year and Overall Toy of the Year. Some fan-inspired engagements include the back-to-back viral activations at VidCon Anaheim, with a one-of-a-kind Squishmallows Human Claw Machine in 2022, and a giant Squishmallows pit, nicknamed the 'Squish Pit,' in 2023. The brand's ongoing expansion and passionate fan base continue to make Squishmallows a collectible phenomenon and evergreen lifestyle property. ABOUT JAZWARES Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™, and Adopt Me™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit and follow us on LinkedIn, X, Instagram, and Facebook. ' This release contains disclosures which are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all statements that do not relate solely to historical or current facts and can be identified by the use of words such as "may," "will," "expect," "project," "estimate," "anticipate," "plan," "believe," "potential," "should," "continue" or the negative versions of those words or other comparable words. These forward-looking statements are based upon Jazwares' current plans or expectations and are subject to several uncertainties and risks. These statements are not guarantees of future performance, and Jazwares has no specific intention to update these statements. As a consequence, current plans and anticipated actions may differ from those expressed in any forward-looking statements made by Jazwares or on Jazwares' behalf.'
USA Today
13-05-2025
- Entertainment
- USA Today
McDonald's Squishmallow Happy Meal toys are back for a limited time
McDonald's Squishmallow Happy Meal toys are back for a limited time Show Caption Hide Caption McDonald's adult Happy Meals spark collector frenzy McDonald's recently started selling "Collector's Meals," also known as adult Happy Meals. Benzinga - News Squishmallows are back on the menu at McDonald's. Happy Meals with those popular squishy stuffed toys inside have returned and are available at the fast-food restaurant chain for a limited time, McDonald's said on Tuesday, May 13. Meals will include one of a dozen different toys including a new character named Halley, a previously unseen Squishmallow of the salamander-shaped axolotl type. Each Squishmallow toy comes with a character hang tag, which details its name and its story – in the case of Halley, for instance, it would mention its intergalactic travel ability. Each toy also includes a code you can scan to play an interactive game. Rite Aid: Drug store chain closing an additional 68 locations across 7 states: See the full list Popularity of Squishmallows The Squishmallows Happy Meals were a big hit when they last were available in December 2023. The toy brand has a huge following as toy maker Jazwares has sold more than 400 million of the Squishmallows plush toys worldwide. Complete sets of the toys are already being hawked on eBay, starting at about $50. McDonald's says the toys will be available while supplies last. Mike Snider is a reporter on USA TODAY's Trending team. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @ & @mikesnider & msnider@ What's everyone talking about? Sign up for our trending newsletter to get the latest news of the day
Yahoo
03-05-2025
- Business
- Yahoo
Trucker hats, squishy toys, and copious candy: Weird and wonderful finds at Warren Buffett's 'Bazaar of Bargains'
Warren Buffett's Berkshire Hathaway hosted a shareholder shopping day as part of its annual meeting. See's Candies, Squishmallows-owner Jazwares, and truck-stop chain Pilot were among the brands there. One shopper was carting two dozen plush toys, while another two had a massive haul. Warren Buffett's shareholders have traveled from far and wide to hear him speak this weekend — and to scoop up their own deals at Berkshire Hathaway's "Bazaar of Bargains." Around two dozen of Buffett's businesses — including See's Candies, Squishmallows-owner Jazwares, and truck-stop chain Pilot Flying J — set up shop on Friday and Saturday in the CHI Health Center, the venue for his annual shareholder meeting in Omaha, Nebraska. Business Insider scoured the wares on offer and interviewed shoppers about their hauls. Scroll down for a photographic tour of the event. Shoppers arrived early to skip the lines. Friday's shareholder shopping day only began at 12 p.m., but people were already lining up to collect their entry passes and waiting for the doors to open before 8 a.m. Once attendees were allowed inside, there was a huge rush to buy golf-themed Squishmallows in the likeness of Buffett, his late business partner Charlie Munger, and a caddy character named Omaha. Within moments of the event's start, people were lugging around huge Squishmallows bags filled with the trio, as well as Pikachu and other cuddly critters. They couldn't resist the photo ops. Shareholders waited patiently to have their photo taken with various cardboard cutouts of Buffett around the room. They also posed for pictures under the welcome sign and took selfies with giant mascots for Geico, Oriental Trading, and Squishmallows. Squishmallows were hot commodities. "We bring the fun," Bret Ingraham, a senior director of public relations at Jazwares, told BI during a tour of the company's booth. Squishmallows is best known for its plush toys — Ingraham said they sell 1,000 an hour at the busiest times. But more recently, they've struck licensing deals to roll out building kits, cosmetics, electric toothbrushes, and more. The maker of plush toys has expanded into bedding. Squishmallows has also ventured into the bedding business by making its own pillows and pillowcases. Ingraham said the company makes Buffett more accessible to the masses, adding that it's "introducing a new generation to Warren Buffett and Berkshire Hathaway in a fun, cuddly, cute way." Bill Hughes was bringing home the Buffetts. Bill Hughes, 40, told BI he works at a financial advisory firm in Oklahoma. He was lining up to ship multiple massive bags of Squishmallows back home when BI caught up with him. Hughes told BI he'd purchased about 24 of the plush toys to bring to people he knows back home. He also scooped up a Buffett hat, a pair of gloves from Wells Lamont, and household goods from Pampered Chef. He estimated that he'd spent $1,200 in total that day. See's Candies' theme this year focused on the outdoors. See's Candies' booth had a camping theme and featured Buffett and cofounder Mary See across cardboard cutouts, box sleeves, and other displays. There was an exclusive "Berkshire Box" on sale that was filled with Toasted Marshmallow Scotchmallows. Other popular flavors, including Chocolate Walnut Fudge, were also on hand. See's brought close to 25,000 pounds of product to satisfy hungry shareholders. Leslie Horenstein, senior vice president and marketing chief for See's, told BI that the company had brought close to 25,000 pounds of product, or more than 41,000 units, to the meeting. Echoing Buffett's love of the brand for building an emotional connection with customers, she said that virtually every person she meets has some "association" with the brand, despite it not being nationwide. Oriental Trading had all sorts of Buffett and Munger knickknacks. Oriental Trading's booth had the widest variety of Buffett and Munger-themed items. They included rubber ducks, chocolate coins and bars, bobbleheads, plushes, T-shirts, socks, mugs, pins, figurines, and playing cards. One shopper said the experience was good value for time and money. Claudia and her daughter Miranda were surrounded by their shopping when they told BI they were visiting from Miami and came to the meeting every couple of years. Claudia said the prices, quality, and staff were "amazing." She'd purchased shoes from Brooks Running, clothes from Fruit of the Loom, candy from See's Candies, kitchenware from Pampered Chef, and bits and pieces from Oriental Trading. Miranda told BI that she loved spending time with her parents and had bought clothes, shoes, board games, and slime. Pilot also went big on Buffett-branded swag. Pilot's booth featured meeting-exclusive trucker hats, "Berkshire Blend" coffee, T-shirts emblazoned with Buffett quotes, co-branded boxes of See's, and Buffett-inspired fortune cookies and Yeti tumblers. A giant, red, Pilot-branded truck was also parked next to the stand with a cardboard cutout of Buffett in the driver's seat. Read the original article on Business Insider Sign in to access your portfolio
Yahoo
03-05-2025
- Business
- Yahoo
Trucker hats, squishy toys, and copious candy: Weird and wonderful finds at Warren Buffett's 'Bazaar of Bargains'
Warren Buffett's Berkshire Hathaway hosted a shareholder shopping day as part of its annual meeting. See's Candies, Squishmallows-owner Jazwares, and truck-stop chain Pilot were among the brands there. One shopper was carting two dozen plush toys, while another two had a massive haul. Warren Buffett's shareholders have traveled from far and wide to hear him speak this weekend — and to scoop up their own deals at Berkshire Hathaway's "Bazaar of Bargains." Around two dozen of Buffett's businesses — including See's Candies, Squishmallows-owner Jazwares, and truck-stop chain Pilot Flying J — set up shop on Friday and Saturday in the CHI Health Center, the venue for his annual shareholder meeting in Omaha, Nebraska. Business Insider scoured the wares on offer and interviewed shoppers about their hauls. Scroll down for a photographic tour of the event. Shoppers arrived early to skip the lines. Friday's shareholder shopping day only began at 12 p.m., but people were already lining up to collect their entry passes and waiting for the doors to open before 8 a.m. Once attendees were allowed inside, there was a huge rush to buy golf-themed Squishmallows in the likeness of Buffett, his late business partner Charlie Munger, and a caddy character named Omaha. Within moments of the event's start, people were lugging around huge Squishmallows bags filled with the trio, as well as Pikachu and other cuddly critters. They couldn't resist the photo ops. Shareholders waited patiently to have their photo taken with various cardboard cutouts of Buffett around the room. They also posed for pictures under the welcome sign and took selfies with giant mascots for Geico, Oriental Trading, and Squishmallows. Squishmallows were hot commodities. "We bring the fun," Bret Ingraham, a senior director of public relations at Jazwares, told BI during a tour of the company's booth. Squishmallows is best known for its plush toys — Ingraham said they sell 1,000 an hour at the busiest times. But more recently, they've struck licensing deals to roll out building kits, cosmetics, electric toothbrushes, and more. The maker of plush toys has expanded into bedding. Squishmallows has also ventured into the bedding business by making its own pillows and pillowcases. Ingraham said the company makes Buffett more accessible to the masses, adding that it's "introducing a new generation to Warren Buffett and Berkshire Hathaway in a fun, cuddly, cute way." Bill Hughes was bringing home the Buffetts. Bill Hughes, 40, told BI he works at a financial advisory firm in Oklahoma. He was lining up to ship multiple massive bags of Squishmallows back home when BI caught up with him. Hughes told BI he'd purchased about 24 of the plush toys to bring to people he knows back home. He also scooped up a Buffett hat, a pair of gloves from Wells Lamont, and household goods from Pampered Chef. He estimated that he'd spent $1,200 in total that day. See's Candies' theme this year focused on the outdoors. See's Candies' booth had a camping theme and featured Buffett and cofounder Mary See across cardboard cutouts, box sleeves, and other displays. There was an exclusive "Berkshire Box" on sale that was filled with Toasted Marshmallow Scotchmallows. Other popular flavors, including Chocolate Walnut Fudge, were also on hand. See's brought close to 25,000 pounds of product to satisfy hungry shareholders. Leslie Horenstein, senior vice president and marketing chief for See's, told BI that the company had brought close to 25,000 pounds of product, or more than 41,000 units, to the meeting. Echoing Buffett's love of the brand for building an emotional connection with customers, she said that virtually every person she meets has some "association" with the brand, despite it not being nationwide. Oriental Trading had all sorts of Buffett and Munger knickknacks. Oriental Trading's booth had the widest variety of Buffett and Munger-themed items. They included rubber ducks, chocolate coins and bars, bobbleheads, plushes, T-shirts, socks, mugs, pins, figurines, and playing cards. One shopper said the experience was good value for time and money. Claudia and her daughter Miranda were surrounded by their shopping when they told BI they were visiting from Miami and came to the meeting every couple of years. Claudia said the prices, quality, and staff were "amazing." She'd purchased shoes from Brooks Running, clothes from Fruit of the Loom, candy from See's Candies, kitchenware from Pampered Chef, and bits and pieces from Oriental Trading. Miranda told BI that she loved spending time with her parents and had bought clothes, shoes, board games, and slime. Pilot also went big on Buffett-branded swag. Pilot's booth featured meeting-exclusive trucker hats, "Berkshire Blend" coffee, T-shirts emblazoned with Buffett quotes, co-branded boxes of See's, and Buffett-inspired fortune cookies and Yeti tumblers. A giant, red, Pilot-branded truck was also parked next to the stand with a cardboard cutout of Buffett in the driver's seat. Read the original article on Business Insider Sign in to access your portfolio
