02-06-2025
Airport International Group, Extime JCDecaux Airport to revamp advertising experience
Jordan-based Airport International Group has signed a partnership agreement with airport advertising company Extime JCDecaux Airport to enhance the OOH advertising experience at Queen Alia International Airport (QAIA) in Amman, Jordan.
The collaboration will see a full-scale update of the airport's media infrastructure, including new, larger digital screens and creative solutions in high-traffic areas, designed to improve visibility for advertisers and streamline the passenger journey.
Extime JCDecaux Airport builds on JCDecaux's global expertise from airport media operations in more than 150 international hubs. At QAIA, the company will deploy a secure, ISO 27001-certified digital broadcasting system connecting all screens across the airport, enabling real-time synchronisation, seamless content delivery and centralised monitoring.
The upgrade also includes large-format Skytouch portrait displays fitted with LED lighting and redesigned lightboxes with energy-efficient panels, located at the exterior of the airport. These additions aim to increase advertising impact while reducing energy consumption and operational costs.
Inside the terminal, more prominent digital screens will be installed in high-traffic areas, creating new media opportunities for brands looking to reach travellers in Jordan's busiest airport.
'For us, every element of the airport journey – visual, operational and emotional – reflects our brand promise 'Feels Like Home'. As the first point of contact for millions arriving in Jordan, QAIA plays a vital role in shaping perceptions from the moment passengers arrive. Through our collaboration with Extime JCDecaux Airport, we are introducing a world-class visual environment that seamlessly combines innovation, sustainability and impactful brand storytelling. These enhancements are not only designed to create value for advertisers, but more importantly, to enrich the passenger experience at every touchpoint – making it more welcoming, engaging and aligned with the top-tier standards of Jordan's prime gateway to the world,' said, Airport International Group CEO, Nicolas Deviller.
Isabelle Fourmentin, Managing Director of Extime JCDecaux Airport, added: 'Our plan is to develop an eco-friendly advertising platform based on innovative, high-performance media solutions for advertisers, enhancing both brand advertising experiences and passenger journey.'
