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From challenges to triumph: The story of Isabella Kobela and her daughter in the jewellery industry
In the vibrant world of jewellery making, Isabella Jewellers and Refiners stands out not only for its exquisite craftsmanship but also for its commitment to nurturing the next generation of artisans. Headed by Meiki Ncengeni, aged 35, and her mother Isabella Kobela, who is 63, this family-run business is paving a new path in an industry challenged by a skills shortage and market access barriers.
Image: Supplied.
In the vibrant world of South African jewellery production, Isabella Kobela (63) stands as a beacon of resilience and innovation.
Trained as a goldsmith and a rough diamond evaluator, she embarked on her entrepreneurial journey in 2008 with just R2,000.
What began as a small-scale jewellery manufacturing venture has since flourished into Isabella Jewellers and Refiners, a multifaceted enterprise that not only creates exquisite custom pieces but also pipes raw materials to wholesalers while engaging in eco-conscious refining and recycling operations.
Isabella's journey resonates profoundly within a nation where economic opportunities for black female entrepreneurs are historically limited.
'I faced numerous challenges, from acquiring licenses to ensuring a steady supply of metals and gems,' Isabella said.
Yet, with determination and creative problem-solving, she identified ways to refine her own materials, transforming obstacles into stepping stones.
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The entrepreneurship gene runs strong in the family, as Isabella was inspired to step into the sector by her father, who was a shoe repair man.
In 2012, Isabella's daughter, Meiki Ngcengeni (35), joined the firm after earning her degree in Transport and Supply Chain Management.
This marked the beginning of a powerful new chapter, with mother and daughter complementing each other's strengths: Isabella focuses on jewellery design while Meiki steers the company as CEO, overseeing finances and overall operations.
One of the pieces created by the business.
Image: Supplied.
Their collaboration exemplifies a visionary blend of experience and youthful perspective, as Meiki builds upon the legacy her mother has crafted.
The company stands out not only for its exquisite craftsmanship but also for its commitment to nurturing the next generation of artisans.
Both women are ardent believers in continuous learning and improvement, seeking mentorship within the industry to diversify their skill sets.
Their dedication has borne fruit through the De Beers Enterprise Development programme, which has empowered them with practical business tools, networking opportunities, and access to previously unattainable markets.
'This programme has been pivotal for our growth, helping us learn the intricacies of diamond buying, cutting, and polishing,' Meiki said.
This knowledge isn't just enhancing their business operations; it is also facilitating job creation.
Today, Isabella Jewellers and Refiners employs six individuals, three of whom are women, and has recently welcomed six students into a promising learnership programme aimed at cultivating the next generation of jewellery artisans.
Over six months to a year, students will receive hands-on training covering the entire value chain of jewellery making, from traditional handmade techniques to advanced methods like Computer-Aided Design (CAD), setting, and casting.
Entry into this programme is competitive. The selection process involves telephonic and in-person interviews to vet students, ensuring a diverse cohort dedicated to mastering their craft. This approach not only prepares graduates for employment but also empowers them to potentially launch their own start-ups in the industry.
Some of the pieces created by the business.
Image: Supplied.
Despite these efforts, Isabella Jewellers faces significant challenges. One of the primary issues is access to the market. However, being strategically positioned in the O.R. Tambo Jewellery Manufacturing Precinct has enhanced their visibility and fostered connections with new clients. "Participating in initiatives like the De Beers Enterprise and Supplier Development programmes has opened doors to larger retailers and invaluable platforms such as exhibitions and trade shows," explains Meiki.
Another challenge is the shortage of skilled artisans. To address this gap, Isabella Jewellers provides mentorship and business guidance alongside their training programmes. Drawing from their own experiences as beneficiaries of structured mentorship programmes, Meiki highlights their significant impact on sustainable growth.
The tumultuous period of the Covid-19 pandemic underscored the importance of sustainability in business operations. For Isabella Jewellers, it prompted a reevaluation of their systems and financial accountability. By streamlining operations and automating certain processes, they have become more efficient and environmentally conscious. The incorporation of ethical production practices reflects their commitment to reducing environmental impact, demonstrating that growth doesn't have to come at a harm to the planet.
As they continue to navigate the dynamic landscape of the jewellery industry, the Kobela duo stands ready to inspire others. Their journey exemplifies not just the triumph of entrepreneurship, but also the profound impact of women in business.
'We are laying the groundwork for future generations. We want to show that with passion and perseverance, anything is possible,' Meiki said.
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