Latest news with #Irthi
Gulf Today
26-05-2025
- General
- Gulf Today
IRTHI champions artisanal excellence of UAE in Russia
Bridging Emirati heritage with global design innovation, the Irthi Contemporary Crafts Council (IRTHI) proved to be a pillar of cultural dialogue and artisanal excellence at the Moscow Interior and Design Week 2025 (MIDW), which was held from May 22 to 25, 2025. Within the renowned Manezh Central Exhibition Hall in Moscow, IRTHI's participation underscored its mission to preserve tradition while championing sustainability and women's empowerment, positioning Sharjah's craft legacy at the heart of contemporary design conversations. Commenting on their participation, Reem BinKaram, General Director of IRTHI stated, 'Guided by the vision of Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, the Chairperson of Irthi Contemporary Crafts Council, we practice and promote craft as a tool for social development, cultural diplomacy, and innovation; all of which are evident in the collections we have brought to Moscow.' 'We have been deeply moved by the overwhelmingly warm reception from the Russian people, whose enthusiasm to engage with our heritage-driven initiatives reflects a shared passion for cultural dialogue and artisanal excellence. It is an honour for Irthi to be among the very first entities to lead with such a prominent presence at this gathering, positioning our platform as a focal point of the event. We view designers as collaborators and creators in equal measure, and they serve as the link between ancestral knowledge and contemporary expression,' BinKaram reflected. As an attraction to the thousands of attendees to the 4-day event, and the only pavilion from the MENASA region, IRTHI's curated booth captivated visitors and design professionals with immaculate Emirati craftsmanship and modern aesthetics. The display featured collections from the council's cross-cultural collaborations between local and regional artisans and global designers, including pieces that reimagine palm frond weaving (sa'af), intricate embroidery (talli), and sustainable materials like recycled metals and natural dyes. The pavilion's emphasis on sustainability and tradition resonated deeply, and visitors explored how centuries-old practices, such as resource-efficient dyeing and zero-waste palm weaving, align with modern eco-conscious values. By framing these crafts as premium design solutions, IRTHI challenged perceptions, proving that tradition holds timeless relevance in luxury interiors. IRTHI's thought leadership was also highlighted through their participation in two insightful panel discussions. The first, 'Reinvesting in Heritage,' featured BinKaram, alongside Russian heritage experts and designers. BinKaram highlighted IRTHI's initiatives to revive endangered crafts through vocational training and global partnerships, saying 'At Irthi Contemporary Crafts Council, we believe restoring heritage crafts is about creating living, evolving traditions; not just preserving relics of the past,' she asserted, citing collaborations that empower women artisans to reinterpret traditions for international markets. BinKaram also emphasised IRTHI's success in creating economic opportunities for over 1,000 women across the MENASEA and Central Asia regions. 'By linking our local artisans with designers from London to Milan and beyond, IRTHI fosters a creative exchange where ancestral skills meet contemporary demand.' This approach, she noted, ensures crafts 'thrive as notable contributors to global design economies.' In the second panel, 'Nature is Within Four Walls,' IRTHI's Head of Marketing, Aisha Al Harmoodi, joined sustainability leaders and manufacturers to explore design's ecological role. Al Harmoodi detailed how IRTHI's use of locally sourced materials; including palm fibers, camel wool, and natural pigments; embodies a profound connection to the UAE's landscapes and historic culture. 'Our crafts are realised through an intimate dialogue with nature,' she explained. 'They teach us that sustainability is far more than a trend and represents an important legacy we can all appreciate and respect.' She reflected through the example of IRTHI's Bidwa project, where Bedouin weaving techniques inspire modern home textiles, reducing environmental impact while preserving cultural identity. Al Harmoodi's insights aligned with global shifts toward biophilic design, positioning IRTHI as a leader in culturally rooted sustainability. IRTHI's participation at MIDW 2025 reaffirms its role as a champion for cultural preservation and female empowerment; and demonstrates that cultural heritage, when nurtured innovatively, can shape sustainable, inclusive futures.
Sharjah 24
25-05-2025
- Business
- Sharjah 24
IRTHI champions Emirati excellence during MIDW
Commenting on their participation, Her Excellency Reem BinKaram, General Director of IRTHI stated, 'Guided by the vision of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, the Chairperson of Irthi Contemporary Crafts Council, we practice and promote craft as a tool for social development, cultural diplomacy, and innovation; all of which are evident in the collections we have brought to Moscow.' 'We have been deeply moved by the overwhelmingly warm reception from the Russian people, whose enthusiasm to engage with our heritage-driven initiatives reflects a shared passion for cultural dialogue and artisanal excellence. It is an honour for Irthi to be among the very first entities to lead with such a prominent presence at this gathering, positioning our platform as a focal point of the event. We view designers as collaborators and creators in equal measure, and they serve as the link between ancestral knowledge and contemporary expression,' BinKaram reflected. Displaying Emirati heritage on the global stage As an attraction to the thousands of attendees to the 4-day event, and the only pavilion from the MENASA region, IRTHI's curated booth captivated visitors and design professionals with immaculate Emirati craftsmanship and modern aesthetics. The display featured collections from the council's cross-cultural collaborations between local and regional artisans and global designers, including pieces that reimagine palm frond weaving (sa'af), intricate embroidery (talli), and sustainable materials like recycled metals and natural dyes. The pavilion's emphasis on sustainability and tradition resonated deeply, and visitors explored how centuries-old practices, such as resource-efficient dyeing and zero-waste palm weaving, align with modern eco-conscious values. By framing these crafts as premium design solutions, IRTHI challenged perceptions, proving that tradition holds timeless relevance in luxury interiors. A vision for empowerment and sustainability IRTHI's thought leadership was also highlighted through their participation in two insightful panel discussions. The first, 'Reinvesting in Heritage,' featured Her Excellency Reem BinKaram, IRTHI's General Director, alongside Russian heritage experts and designers. BinKaram highlighted IRTHI's initiatives to revive endangered crafts through vocational training and global partnerships, saying 'At Irthi Contemporary Crafts Council, we believe restoring heritage crafts is about creating living, evolving traditions; not just preserving relics of the past,' she asserted, citing collaborations that empower women artisans to reinterpret traditions for international markets. BinKaram also emphasised IRTHI's success in creating economic opportunities for over 1,000 women across the MENASEA and Central Asia regions. 'By linking our local artisans with designers from London to Milan and beyond, IRTHI fosters a creative exchange where ancestral skills meet contemporary demand.' This approach, she noted, ensures crafts 'thrive as notable contributors to global design economies.' In the second panel, 'Nature is Within Four Walls,' IRTHI's Head of Marketing, Aisha Al Harmoodi, joined sustainability leaders and manufacturers to explore design's ecological role. Al Harmoodi detailed how IRTHI's use of locally sourced materials; including palm fibers, camel wool, and natural pigments; embodies a profound connection to the UAE's landscapes and historic culture. 'Our crafts are realised through an intimate dialogue with nature,' she explained. 'They teach us that sustainability is far more than a trend and represents an important legacy we can all appreciate and respect.' She reflected through the example of IRTHI's Bidwa project, where Bedouin weaving techniques inspire modern home textiles, reducing environmental impact while preserving cultural identity. Al Harmoodi's insights aligned with global shifts toward biophilic design, positioning IRTHI as a leader in culturally rooted sustainability. IRTHI's participation at MIDW 2025 reaffirms its role as a champion for cultural preservation and female empowerment; and demonstrates that cultural heritage, when nurtured innovatively, can shape sustainable, inclusive futures.
Gulf Today
22-05-2025
- Business
- Gulf Today
Irthi explores strategies to help empower artisans
In a move that underscores the significance of traditional crafts in supporting and developing the creative economy, a panel discussion titled 'Traditional crafts: identity, economy, sustainability', held as part of the "Make it in the Emirates" Forum, brought together leading national institutions and centres dedicated to crafts, heritage and culture to unify visions on the future of traditional crafts as both an economic and cultural force. Organised by Irthi Contemporary Crafts Council in collaboration with the Ministry of Culture, the discussion hosted Asma Al Hammadi, Acting Assistant Undersecretary for the Creatives Development Sector at the Ministry of Culture; Reem BinKaram, Director General of Irthi; Salama Al Shamsi, Director of Cultural Sites at the Department of Culture and Tourism, Abu Dhabi; Hind Al Mehairbi, Director of the AlGhadeer Emirati Crafts Project; Eng. Ghalia Al Manai, Head of Strategic Affairs at the General Women's Union, and Fayez Al Yamahi, Deputy Director General of Ghars Centre for Social Empowerment. The panel discussion served as a platform to explore strategies for empowering artisans both socially and economically, while discussing the role of innovation in ensuring the long-term sustainability of the traditional crafts sector and strengthening its visibility in local and international markets. A national registry for craftspeople Asma Al Hammadi emphasised that traditional crafts bring unique value and appeal to contemporary products, even when incorporated subtly, due to their profound cultural significance. She noted that the Ministry of Economy is actively safeguarding the intellectual property of local heritage products as a vital step to enhance their commercial presence both locally and internationally, through initiatives, including the Geographical Indications programme. The panel discussion under way. Al Hammadi also announced that the Ministry has launched a national registry for artisans to facilitate their access to international markets and integrate them into the creative economy. From traditional heritage to a sustainable economic contributor During the session, Reem BinKaram highlighted the pivotal role of Irthi, chaired by Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, wife of the Ruler of Sharjah, in transforming Emirati crafts into significant economic and cultural assets. She explained that this transformation is driven by a contemporary approach that expands local and international marketing opportunities. BinKaram noted that the Council began by supporting a single artisan and has grown to include over 500, supported through specialised training programmes and international partnerships that have positioned Emirati crafts on global platforms. She also highlighted Irthi's holistic commitment to cultural, economic and environmental sustainability, and commended its collaborations with leading brands such as Bvlgari, Asprey and Cartier, which have integrated artisans into the global creative economy and enabled them to build competitive local brands. Women artisans are guardians of heritage On her part, Eng. Ghalia Al Manai stated that the Heritage and Crafts Industries Centre, established in 1978 on the directives of Her Highness Sheikha Fatima Bint Mubarak and with the support of the late Sheikh Zayed Bin Sultan Al Nahyan, is the first national institution dedicated to empowering Emirati women artisans. She noted that the Centre provides a supportive environment through monthly stipends and advanced vocational training across six specialised workshops focused on reviving traditional Emirati crafts, including Sadu weaving, Talli, palm frond weaving, textile production, tailoring and embroidery, and modern arts. Al Manai also highlighted the "Matjari" app, which markets products made by productive families and was recognised with the Government Summit Award in 2015. Marketing remains the biggest challenge During the session, Hend Al Muhairbi explained that since its establishment in 2006, the Al Ghadeer Emirati Crafts Project has focused on economically empowering artisans by producing contemporary crafts grounded in traditional practices. She noted that the project extends beyond training and providing raw materials, taking responsibility for marketing the products locally and internationally through exhibitions and retail outlets to secure a sustainable income for its members. Digital potential for artisans Fayez Al Yamahi explained that the Ghars Centre for Social Empowerment, part of the Fujairah Charity Association, is dedicated to developing products by productive families as a means of economic empowerment. Al Yamahi also noted that the centre is preparing to launch a dedicated digital platform to strengthen artisans' online presence and create new opportunities for market growth and engagement. Irthi participated in the Make it in the Emirates Forum at the Abu Dhabi National Exhibition Centre, which concluded on May 22, through a dedicated pavilion in the "Crafts and Innovation Zone".
Sharjah 24
22-05-2025
- Business
- Sharjah 24
'Traditional crafts' panel discussion explores sector's future
Organised by Irthi Contemporary Crafts Council in collaboration with the Ministry of Culture, the discussion hosted Asma Al Hammadi, Acting Assistant Undersecretary for the Creatives Development Sector at the Ministry of Culture; Reem BinKaram, Director General of Irthi; Salama Al Shamsi, Director of Cultural Sites at the Department of Culture and Tourism, Abu Dhabi; Hind Al Mehairbi, Director of the AlGhadeer Emirati Crafts Project; Eng. Ghalia Al Manai, Head of Strategic Affairs at the General Women's Union, and Fayez Al Yamahi, Deputy Director General of Ghars Centre for Social Empowerment. The panel discussion served as a platform to explore strategies for empowering artisans both socially and economically, while discussing the role of innovation in ensuring the long-term sustainability of the traditional crafts sector and strengthening its visibility in local and international markets. A national registry for craftspeople Asma Al Hammadi emphasised that traditional crafts bring unique value and appeal to contemporary products, even when incorporated subtly, due to their profound cultural significance. She noted that the Ministry of Economy is actively safeguarding the intellectual property of local heritage products as a vital step to enhance their commercial presence both locally and internationally, through initiatives, including the Geographical Indications programme. Al Hammadi also announced that the Ministry has launched a national registry for artisans to facilitate their access to international markets and integrate them into the creative economy. This initiative aims to support the long-term sustainability of traditional crafts, elevate their cultural and economic value, and ensure their recognition as essential contributors to the nation's intangible heritage. From traditional heritage to a sustainable economic contributor During the session, Reem BinKaram highlighted the pivotal role of Irthi, chaired by Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, wife of the Ruler of Sharjah, in transforming Emirati crafts into significant economic and cultural assets. She explained that this transformation is driven by a contemporary approach that expands local and international marketing opportunities. BinKaram noted that the Council began by supporting a single artisan and has grown to include over 500, supported through specialised training programmes and international partnerships that have positioned Emirati crafts on global platforms. She also highlighted Irthi's holistic commitment to cultural, economic and environmental sustainability, and commended its collaborations with leading brands such as Bulgari, Asprey and Cartier, which have integrated artisans into the global creative economy and enabled them to build competitive local brands. Women artisans are guardians of heritage For her part, Eng. Ghalia Al Manai stated that the Heritage and Crafts Industries Centre, established in 1978 on the directives of Her Highness Sheikha Fatima bint Mubarak and with the support of the late Sheikh Zayed bin Sultan Al Nahyan, is the first national institution dedicated to empowering Emirati women artisans. She noted that the Centre provides a supportive environment through monthly stipends and advanced vocational training across six specialised workshops focused on reviving traditional Emirati crafts, including Sadu weaving, Talli, palm frond weaving, textile production, tailoring and embroidery, and modern arts. Al Manai also highlighted the "Matjari" app, which markets products made by productive families and was recognised with the Government Summit Award in 2015. She also emphasised the Centre's ongoing efforts to preserve the UAE's intangible cultural heritage through printed materials, digital content, and the "Al-Sana'" programme aimed at instilling Emirati values in younger generations. She also pointed to the Centre's international presence through global exhibitions and the "Batsa" brand, noting that the Centre's affiliated craftswomen are honoured as "guardians of heritage" to foster a sense of identity and encourage continued engagement in safeguarding traditional crafts. Marketing remains the biggest challenge During the session, Hend Al Muhairbi explained that since its establishment in 2006, the Al Ghadeer Emirati Crafts Project has focused on economically empowering artisans by producing contemporary crafts grounded in traditional practices. She noted that the project extends beyond training and providing raw materials, taking responsibility for marketing the products locally and internationally through exhibitions and retail outlets to secure a sustainable income for its members. Al Muhairbi identified marketing as the greatest challenge, as it is crucial in connecting artisans with their target audiences. She also highlighted plans to expand the project's presence by opening shops at prominent tourist destinations in Abu Dhabi. Digital potential for artisans Fayez Al Yamahi explained that the Ghars Centre for Social Empowerment, part of the Fujairah Charity Association, is dedicated to developing products by productive families as a means of economic empowerment. This is facilitated through strategic partnerships with both government entities and private sector organisations. He emphasised the centre's support for artisan mothers and efforts to market their products, commending the younger generation, especially girls, for their active role in promoting these crafts on social media, which has significantly boosted sales. Al Yamahi also noted that the centre is preparing to launch a dedicated digital platform to strengthen artisans' online presence and create new opportunities for market growth and engagement. Irthi participated in the Make it in the Emirates Forum at the Abu Dhabi National Exhibition Centre, which concluded on May 22. through a dedicated pavilion in the "Crafts and Innovation Zone". The pavilion features selected works by its affiliated artisans, live workshops, and a virtual museum offering a digital archive of traditional crafts, highlighting their cultural and economic significance.
Sharjah 24
17-05-2025
- Entertainment
- Sharjah 24
Jawaher Al Qasimi witnesses launch of ‘Precious Heart'
Inspired by the Emirati craft of Talli, the collection features 20 pieces of jewellery made from high-purity imperial jadeite, with an estimated total value of £9.7 million. Imperial jadeite, the central element of the collection, is a rare and highly valuable type of jade known for its rich emerald-green hue. The collection also includes diamonds, amethysts, and natural pearls, and consists of rings, necklaces, earrings, bracelets, anklets, and beaded jadeite necklaces, all set in 18-karat gold and adorned with precious stones. During her opening speech, Her Highness Sheikha Jawaher highlighted that Sharjah, under the directives of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, has always aimed to build organizations that extend beyond administrative bodies providing living projects rooted in values and reflecting the emirate's culture of giving, cooperation, as well as the safeguarding human dignity. Humanitarian giving is the common ground / an alliance for good and creativity Her Highness said: 'Since the very first event organised by our first organization, we made it a condition that every beauty-focused initiative must be paired with a charitable cause that serves a community in need — and this belief has never changed. Through this, we established a culture that distinguishes our organizations and created a humanitarian dimension to our gatherings and events, one that engages with global issues and challenges, and contributes to shaping a more just and compassionate future.' 'This collaboration between Irthi, The Big Heart Foundation, and Asprey demonstrates the value of unified efforts and shared resources in continuing to support noble humanitarian causes. When one party carries the legacy of heritage, another champions humanitarian responsibility, and a third the excellence of design, their partnership becomes a creative humanitarian initiative which is now embodied in the 'Precious Heart' collection. This reflects the role of art as a means of empowerment and a goodwill tool,' Her Highness concluded. Her Highness also attended the opening of a silent charity auction for the collection, held at The Chedi Al Bait Hotel in Sharjah. Running until May 19, it offers a unique opportunity to acquire limited-edition pieces that merge the refined craftsmanship of an iconic global brand with the cultural identity of the UAE and a noble humanitarian mission. For participation and further information in the exclusive auction, please contact the Irthi team at +971 54 345 0036. Royal legacy and an exclusive collection The agreement underpinning the collaboration between Irthi, TBHF, and Asprey was signed in London in 2024, establishing a unique global model for partnerships between craft organizations, humanitarian organizations, and luxury brands; all in aid of supporting noble causes. Asprey donated 1,000 grams of high-purity imperial jadeite, initially expected to produce 12 pieces valued at £4 million. However, due to the exceptional clarity of the jadeite; containing only 7% impurities compared to the typical 40%; the material yielded 20 pieces, raising the collection's total estimated value. A partnership that weaves a noble impact John Rigas, CEO of Asprey, commented: 'Our shared values of sustainability, craftsmanship, and humanitarian service are fully aligned. We are proud to collaborate with Irthi and The Big Heart Foundation on this unique collection, which honors Emirati heritage while making a meaningful difference in the lives of those in need.' Partnerships rooted in heritage and reflecting human values Her Excellency Reem BinKaram, Director General of Irthi Contemporary Crafts Council, stressed that Sheikha Jawaher's leadership ensured the council's initiatives had global reach and meaningful humanitarian impact. 'Heritage reflects a nation's shared values and cultural foundations. Her Highness's support has enabled Irthi to build strategic partnerships with some of the world's most respected brands, driven by our shared belief that art is a noble message and a universal language that can empower communities and cultivate compassion. Inspired by the traditional Emirati Talli craft, the 'Precious Heart' collection showcases our efforts to preserve and reinterpret our cultural heritage through contemporary design,' BinKaram noted. Empowering communities through creativity and humanitarian work Her Excellency Alya Obaid Al Musaiebi, Director of TBHF, emphasised that the most important lesson from Her Highness Sheikha Jawaher's approach is that the sustainability of humanitarian work is not measured solely by the longevity of programmes but by the depth of their impact on people's lives and the inspiration they offer to institutions across sectors. 'The partnership between TBHF, Asprey, and Irthi is an example of sustainable collaboration and a creative model for mobilising resources and investing in art and craftsmanship to serve humanity. This is the true purpose of art and the role of heritage to serve as tools for change and aspirations toward a world where human dignity and rights are protected.' The 'Precious Heart' collection represents the vision of Sharjah and the UAE, blending authenticity and modernity, beauty and creativity, and a commitment to meaningful humanitarian change. It also invites institutions and companies worldwide to contribute to efforts that create a lasting impact for individuals and communities alike.
