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ST Engineering iDirect introduces consumption-based ground segment service

ST Engineering iDirect has unveiled Intuition Unbound, reportedly the satellite industry’s first ground segment implementation offered in a consumption-based model. With Intuition Unbound, ST Engineering iDirect is helping its customers reduce the cost of market entry and accelerate time to revenue while meeting the need for flexible, innovative ground solutions that secure a competitive advantage. Intuition Unbound will redefine how satellite operators and service providers approach ground segment technology, unlocking them from traditional infrastructure business models driving the shift to consumption-focused solutions tailored to the operational demands of a fast-changing market. This will be pivotal in maintaining the agility required to thrive in today’s competitive landscape. Intuition Unbound offers Operations and Capabilities service options through a usage-based pricing structure that reduces significant upfront investment costs, allowing satellite operators to overcome barriers to technology adoption and prioritize their core business goals. It also reduces the risks and time to market, offering unmatched agility, cost efficiency and confidence for delivering new end-user services. Service options include Unbound Operations, which provides optional plans for managing network configuration, monitoring, and event response to ensure optimal performance and reliability. Additionally, Unbound Capabilities enable seamless scalability to meet increasing network demands through a consumption-based deployment of ST Engineering iDirect’s advanced technology. Intuition Unbound also offers comprehensive lifecycle services providing expertise from consultancy and project management to training and ongoing support and maintenance, ensuring seamless and continuous service for operators at every stage. Don Claussen, CEO at ST Engineering iDirect, said: “Intuition Unbound marks a significant milestone for both the satellite industry and the ground segment market. Through Intuition Unbound, we’re taking the flexibility and scalability of Intuition, our virtualized, cloud-based ground system, to an entirely new level. Consumption-based models have proven transformative across industries, and we anticipate that Intuition Unbound will drive similar impact by expanding access to Intuition and empowering customers with a distinctive competitive advantage.”