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Integral Ad Science (IAS) Partners with Lyft Media as Its First Media Quality Measurement Platform
Integral Ad Science (IAS) Partners with Lyft Media as Its First Media Quality Measurement Platform

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time2 days ago

  • Business
  • Yahoo

Integral Ad Science (IAS) Partners with Lyft Media as Its First Media Quality Measurement Platform

Integral Ad Science Holding Corp. (NASDAQ:IAS) on our list of the 10 best marketing stocks to buy right now. Integral Ad Science Holding Corp. (NASDAQ:IAS) partnered with Lyft Media to offer third-party ad measurement for its in-app inventory on June 12, 2025. This collaboration holds great significance for the company in the context of enabling it to establish itself as a leader in media quality and transparency. Through this partnership, IAS will allow advertisers to validate viewability, detect unwanted traffic, and protect their brands in the rapidly growing in-app media landscape. Integral Ad Science Holding Corp. (NASDAQ:IAS) is among the best advertising agency stocks to buy right now. A closeup of a digital newsroom, highlighting the complexity of the modern media landscape. With this development, advertisers will be provided with enhanced transparency into their media purchases, comprehensive reporting capabilities, and trusted third-party measurement. This will guarantee that ads reach real viewers in a fraud-free manner. Lisa Utzschneider, CEO of Integral Ad Science Holding Corp. (NASDAQ:IAS), stated: 'We are delighted to partner with Lyft as their first media quality measurement platform, providing advertisers with greater transparency into their media buys through trusted and transparent metrics.' Integral Ad Science Holding Corp. (NASDAQ:IAS) offers a digital media verification platform globally, maximizing advertisers' return on ad spend while keeping consumer trust intact. While we acknowledge the potential of IAS as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: 10 Undervalued Quantum Computing Stocks to Buy Now and 10 Low Risk High Reward Stocks Set to Triple by 2030. Disclosure: None. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

IAS Announces Completion of Expanded Credit Facility
IAS Announces Completion of Expanded Credit Facility

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time4 days ago

  • Business
  • Yahoo

IAS Announces Completion of Expanded Credit Facility

NEW YORK, June 18, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it has entered into a second amendment to its credit agreement (the "Credit Agreement Amendment") with a syndicate of banks led by PNC Capital Markets LLC, as the joint lead arranger and administrative agent, and HSBC Bank USA, National Association and TD Bank, N.A. as joint lead arrangers and syndication agents. The Credit Agreement Amendment extends the maturity of the revolving credit facility to June 17, 2030, and includes a new $30 million sub-facility for swingline loans in addition to its existing $100 million currency sublimit and $30 million sub-facility for standby letters of credit. Additionally, the Credit Agreement Amendment provides for an increased accordion feature which, subject to lender approval, now permits IAS to increase borrowings under the credit agreement from $300 million to at least $550 million. The Credit Agreement Amendment complements IAS's healthy liquidity profile, with $59 million in cash and cash equivalents as of March 31, 2025. Alpana Wegner, Chief Financial Officer of IAS, commented, "This amendment to our credit agreement provides us with the opportunity to increase our borrowing capacity, enables greater financial flexibility, and supports our growth." About Integral Ad ScienceIntegral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit Investor Contact:Jonathan Schafferir@ Media Contact:press@ View original content to download multimedia: SOURCE Integral Ad Science, Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms, Maximizing Optimization and Precision for Advertisers
IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms, Maximizing Optimization and Precision for Advertisers

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time4 days ago

  • Business
  • Yahoo

IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms, Maximizing Optimization and Precision for Advertisers

New Reporting Provides Contextual Measurement Beyond Industry Brand Safety and Suitability Categories Aligned to IAS's First-to-Market Optimization Solution for Meta NEW YORK, June 18, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the launch of new contextual category reporting for Meta Platforms (Nasdaq: META), expanding measurement reporting across Facebook and Instagram Feed and Reels. This launch demonstrates IAS and Meta's continued collaboration to deliver trusted, independent third-party measurement and optimization tools to support advertisers' brand suitability and performance goals, by aligning measurement reporting to contextual categories available through IAS's first-to-market Content Block List optimization solution for Meta. "We are closing the loop for advertisers, providing powerful, trusted, AI-driven granular insights across Meta that in turn power optimization solutions to ensure marketers are protecting brand equity, minimizing wasted spend and delivering maximum return on their investment," Integral Ad Science CEO Lisa Utzschneider. "Measurement reporting aligned to contextual categories means greater coverage and performance for our customers' ad campaigns on Meta." As part of Total Media Quality (TMQ) for Meta, contextual category reporting provides advertisers with the most accurate and actionable brand safety and suitability measurement. TMQ is powered by IAS's multimedia technology, providing unmatched insight into video content through frame-by-frame analysis of video images, audio, and text to provide the most accurate measurement at scale. Advertisers using IAS's Content Block List optimization solution can now access the new contextual category reporting. With Meta contextual category reporting, advertisers get: Greater transparency: Added insight into the contextual suitability of an ad's content adjacency across Feed and Reels with trusted third-party analysis. Measurement reporting at parity: Aligned with contextual categories offered for IAS's first-to-market Content Block Lists for Meta. Expanded contextual categories: 46+ categories including Politics, Natural Disasters, Religion, Family & Parenting - Kids Content, and more, available globally across 34 languages. In October 2024, IAS announced the launch of its first-to-market Content Block Lists for Meta, after being selected as the provider to develop this optimization solution. In April 2024, IAS announced the expansion of its Brand Safety and Suitability Measurement product to now include the category of misinformation aligned to industry standards across Facebook and Instagram Feed and Reels. In February 2024, IAS announced the availability of its AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement across Facebook and Instagram Feed and Reels in partnership with Meta to offer advertisers coverage for advanced, industry-leading measurement. About Integral Ad Science Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit Media Contact: press@ View original content to download multimedia: SOURCE Integral Ad Science, Inc. Sign in to access your portfolio

Advertising Software Stocks Q1 Results: Benchmarking Integral Ad Science (NASDAQ:IAS)
Advertising Software Stocks Q1 Results: Benchmarking Integral Ad Science (NASDAQ:IAS)

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time09-06-2025

  • Business
  • Yahoo

Advertising Software Stocks Q1 Results: Benchmarking Integral Ad Science (NASDAQ:IAS)

The end of an earnings season can be a great time to discover new stocks and assess how companies are handling the current business environment. Let's take a look at how Integral Ad Science (NASDAQ:IAS) and the rest of the advertising software stocks fared in Q1. The digital advertising market is large, growing, and becoming more diverse, both in terms of audiences and media. As a result, there is a growing need for software that enables advertisers to use data to automate and optimize ad placements. The 7 advertising software stocks we track reported a strong Q1. As a group, revenues beat analysts' consensus estimates by 4.8% while next quarter's revenue guidance was 1.2% below. Luckily, advertising software stocks have performed well with share prices up 13.2% on average since the latest earnings results. Founded in 2009, Integral Ad Science (NASDAQ:IAS) provides digital advertising verification and optimization solutions, ensuring that ads are viewable by real people in brand-safe environments across various platforms and devices. Integral Ad Science reported revenues of $134.1 million, up 17.1% year on year. This print exceeded analysts' expectations by 3.2%. Despite the top-line beat, it was still a mixed quarter for the company with an impressive beat of analysts' EBITDA estimates. "We exceeded our expectations for the first quarter with 17% revenue growth highlighted by a 24% increase in optimization revenue and a 33% increase in publisher revenue," said Lisa Utzschneider, CEO of IAS. Integral Ad Science delivered the weakest full-year guidance update of the whole group. Interestingly, the stock is up 5.1% since reporting and currently trades at $8.58. Is now the time to buy Integral Ad Science? Access our full analysis of the earnings results here, it's free. Founded by former Microsoft engineers Jeff Green and Dave Pickles, The Trade Desk (NASDAQ:TTD) offers cloud-based software that uses data to help advertisers better plan, place, and target their online ads. The Trade Desk reported revenues of $616 million, up 25.4% year on year, outperforming analysts' expectations by 7%. The business had a very strong quarter with a solid beat of analysts' EBITDA estimates and an impressive beat of analysts' billings estimates. The market seems happy with the results as the stock is up 19% since reporting. It currently trades at $71.38. Is now the time to buy The Trade Desk? Access our full analysis of the earnings results here, it's free. Started in 2011 as a spin-out of RapLeaf, LiveRamp (NYSE:RAMP) is a software-as-a-service provider that helps companies better target their marketing by merging offline and online data about their customers. LiveRamp reported revenues of $188.7 million, up 9.8% year on year, exceeding analysts' expectations by 1.3%. Still, it was a mixed quarter as it posted full-year guidance of slowing revenue growth. LiveRamp delivered the weakest performance against analyst estimates in the group. The company added 3 enterprise customers paying more than $1 million annually to reach a total of 128. Interestingly, the stock is up 18.8% since the results and currently trades at $33.34. Read our full analysis of LiveRamp's results here. When Oren Netzer saw a digital ad for US-based Target while sitting in his Tel Aviv apartment, he knew there was an unsolved problem, so he started DoubleVerify (NYSE:DV), a provider of advertising solutions to businesses that helps with ad verification, fraud prevention, and brand safety. DoubleVerify reported revenues of $165.1 million, up 17.2% year on year. This result beat analysts' expectations by 7.8%. It was a very strong quarter as it also put up an impressive beat of analysts' EBITDA estimates. DoubleVerify scored the biggest analyst estimates beat among its peers. The stock is up 6.4% since reporting and currently trades at $15. Read our full, actionable report on DoubleVerify here, it's free. Founded in 2006 as an online ad platform helping ad sellers, Pubmatic (NASDAQ: PUBM) is a fully integrated cloud-based programmatic advertising platform. PubMatic reported revenues of $63.83 million, down 4.3% year on year. This print topped analysts' expectations by 2.8%. More broadly, it was a decent quarter as it also recorded a solid beat of analysts' EBITDA estimates. PubMatic had the slowest revenue growth among its peers. The stock is up 10.7% since reporting and currently trades at $12.16. Read our full, actionable report on PubMatic here, it's free. As a result of the Fed's rate hikes in 2022 and 2023, inflation has come down from frothy levels post-pandemic. The general rise in the price of goods and services is trending towards the Fed's 2% goal as of late, which is good news. The higher rates that fought inflation also didn't slow economic activity enough to catalyze a recession. So far, soft landing. This, combined with recent rate cuts (half a percent in September 2024 and a quarter percent in November 2024) have led to strong stock market performance in 2024. The icing on the cake for 2024 returns was Donald Trump's victory in the U.S. Presidential Election in early November, sending major indices to all-time highs in the week following the election. Still, debates around the health of the economy and the impact of potential tariffs and corporate tax cuts remain, leaving much uncertainty around 2025. Want to invest in winners with rock-solid fundamentals? Check out our Top 5 Growth Stocks and add them to your watchlist. These companies are poised for growth regardless of the political or macroeconomic climate.

IAS Q1 Earnings Call: Optimization and Product Expansion Offset Mixed Segment Growth
IAS Q1 Earnings Call: Optimization and Product Expansion Offset Mixed Segment Growth

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time04-06-2025

  • Business
  • Yahoo

IAS Q1 Earnings Call: Optimization and Product Expansion Offset Mixed Segment Growth

Ad verification company Integral Ad Science (NASDAQ:IAS) fell short of the market's revenue expectations in Q1 CY2025, but sales rose 17.1% year on year to $134.1 million. Its non-GAAP profit of $0.13 per share was in line with analysts' consensus estimates. Is now the time to buy IAS? Find out in our full research report (it's free). Revenue: $134.1 million (17.1% year-on-year growth) Adjusted EPS: $0.13 vs analyst estimates of $0.14 (in line) Adjusted Operating Income: $26.98 million vs analyst estimates of $7.64 million (20.1% margin, significant beat) Revenue Guidance for Q2 CY2025 is $143 million at the midpoint, roughly in line with what analysts were expecting EBITDA guidance for the full year is $207 million at the midpoint, in line with analyst expectations Operating Margin: 8.5%, up from 0.5% in the same quarter last year Market Capitalization: $1.32 billion Integral Ad Science's first quarter was defined by robust adoption of its optimization products, which management credited as the primary driver of revenue growth. CEO Lisa Utzschneider highlighted 24% growth in optimization, particularly within financial services and retail, as well as gains from onboarding former Oracle clients. While measurement revenue grew only 4%, Utzschneider noted ongoing customer shifts from display measurement toward performance-oriented offerings, reflecting advertisers' increased focus on return on investment. Growth outside the Americas also contributed, with EMEA regions seeing notable expansion as global advertisers adopted the company's TMQ suite across social platforms. For the remainder of the year, Integral Ad Science's leadership emphasized continued investment in performance-driven and automation-enabled solutions, particularly targeting mid-market and international advertisers. Utzschneider pointed to the successful launch of new optimization features and partnerships with platforms like TikTok, Reddit, and Nextdoor as evidence of product momentum. She stated, 'We expect double-digit profitable growth in the second quarter and for the full year,' while cautioning that guidance reflects both ongoing macroeconomic uncertainties and observed industry shifts toward efficiency. The company also plans to scale its presence in emerging digital channels, such as gaming and audio, and deepen its AI-driven product suite. Management attributed mixed segment growth to product mix shifts and changing advertiser priorities. Expansion in optimization and new product integrations offset headwinds in display measurement. Optimization adoption led growth: IAS's optimization business saw notable momentum, with management attributing performance to increased adoption in financial services, retail, and travel. CEO Lisa Utzschneider described optimization as 'a reflection of the value that we're offering to brands as they're leaning into performance programmatic offerings.' Publisher segment expansion: Publisher revenue grew rapidly, supported by enhanced Publica product features and new OEM partnerships. Management highlighted investments in bidding technology to improve auction competition, which resonated with large OEM clients. Social measurement growth: Social media measurement outperformed other formats, driven by adoption of TMQ products across major platforms like Meta and TikTok. Utzschneider noted that social measurement accounted for a growing share of total revenue, particularly in international markets. Open web display softness: The company acknowledged industry-wide declines in open web display measurement, attributing this to broader digital ecosystem trends and a continued shift in customer budgets from measurement to optimization. Mid-market and Oracle customer traction: IAS made progress expanding its mid-market offering, with performance-based products resonating among advertisers with annual spends between $200,000 and $1 million. Additionally, the integration and cross-sell of Oracle-acquired clients contributed to growth across all business lines. Integral Ad Science's outlook centers on sustained demand for performance-driven solutions, ongoing investments in automation and AI, and further international market penetration. Performance and optimization focus: Management expects continued revenue growth from the expansion and adoption of its optimization suite, with ongoing product launches designed to drive measurable outcomes for advertisers seeking efficiency and ROI. AI and automation investment: The company is prioritizing AI-powered product innovation and automation, aiming to streamline client onboarding and enhance product scalability, particularly for mid-market and self-serve customers. International and emerging channels: IAS is scaling its presence in international markets, including China, and expanding coverage into newer channels such as gaming and audio, which management sees as incremental growth opportunities, though still smaller than core social platforms. In upcoming quarters, key areas to monitor include (1) the pace of optimization product adoption and cross-selling to former Oracle clients, (2) the effectiveness of international expansion, particularly in EMEA and China, and (3) the scaling of new product integrations across major platforms and emerging channels. Execution on AI-driven automation and mid-market penetration will remain important indicators of progress. Integral Ad Science currently trades at a forward price-to-sales ratio of 2.2×. Should you double down or take your chips? See for yourself in our full research report (it's free). Market indices reached historic highs following Donald Trump's presidential victory in November 2024, but the outlook for 2025 is clouded by new trade policies that could impact business confidence and growth. While this has caused many investors to adopt a "fearful" wait-and-see approach, we're leaning into our best ideas that can grow regardless of the political or macroeconomic climate. Take advantage of Mr. Market by checking out our Top 5 Growth Stocks for this month. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025). Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-micro-cap company Tecnoglass (+1,754% five-year return). Find your next big winner with StockStory today. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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