Latest news with #Influential
Forbes
4 days ago
- Entertainment
- Forbes
Top Creators Home Improvement 50
Looking to unclog a drain, remove a stain, wallpaper a bathroom, or redesign a living room? Social media's renovation and repair creators have turned millions of fans into amateur contractors, interior designers, and DIY weekend warriors. What once required hiring a pro—or cracking open a how-to book—is now just a tap away. The debut Forbes Top Creator DIY 50 list celebrates the influencers who are redefining how we fix, build, decorate, and design. From laying tile and reviewing power tools to painting the perfect powder room and growing the ultimate garden, these creators inspire the next generation of homeowners to get their hands dirty. This year's honorees collectively boast over 225 million followers across YouTube, Instagram, and TikTok—powering a booming content category that blends education with entertainment and drives serious product sales in the estimated $550 billion home improvement market. To build this debut list, Forbes partnered with creator marketing firm Influential to crunch data on follower counts and engagement rates for thousands of internet personalities. The result? A snapshot of the top creators remodeling the massive home DIY market. courtesy of Bea Elton Got a dirty job? Look to Bea. She transforms appalling apartments and filthy flats into pristine palaces. Her big clean-up earned her the highest engagement rate on the list. Isabella De Abrew His DIY videos on cleaning and gardening have the slick edits and high energy of a music video. Cleaning with lemon and baking soda has never looked so cool. The construction couple attracts millions of engaged fans with renovations (libraries, pantries, powder rooms) to unboxing reviews of power tools. If you have the stain, McCauley has the hack. Her deep-cleaning videos teach followers to make linens, ovens, and dishwashers shine like new. Jaclyn Kabot Smith mixes family life with over-the-top home projects–think redoing a school's field and blacktop, building an epic bunk room, and outrageous garage organizing. He's the dad who makes all the other weekend warriors jealous. From laying plaster to posing for a fashion shoot, the Utah-based influencer gives fans a mix of remodeling, interior decoration, and lifestyle design. The designer teaches her community how to create cozy interiors and decorate their home for each season and holiday. In 2023, she released her design book 'A Home for Every Season.' Rue Decor With an eye for clean lines and neutral colors, Rue shows fans how to bring sleek, modern design to any room in the house. Jhonn-Jackson For Uncle Jhonn, wood is good. The influencer teaches his millions of fans the power of lumber with tutorials on constructing from scratch tables, benches, sheds, gardens, and beyond. The builder and woodworker shows fans how to mill logs, fit joints, and even build their own workshop. For gearheads, he shows off plenty of high-octane saws and drills, too. Using his own Bay Area home as a social media stage, the designer posts tips and inspiration on refreshing your bedroom, garden, and porch—all while giving fans a full view of his life. With bright colors, bold patterns, and funky furniture, the Gen-Z decorator delivers content and inspiration that is anything but boring. Calmus mixes DIY tips with a healthy dose of dad jokes. His merch line hawks t-shirts celebrating the glamor of suburban life—'Big Dad Energy' anyone? Using high-quality visuals of projects, design tips, and behind-the-scenes snaps, the Kansas City-based design and remodeling firm has amassed a massive fan base on Instagram. Fans flock to Vanhoy's long-form videos showing how antiques, flowers, and classic design details can give homes a warm, timeless feel. From hidden dog feeding stations, budget bathroom remodels, and social media-worthy holiday décor to retiling a bathroom or crafting a gingerbread dollhouse—she's got you covered. Marcello-Peschiera Thanks to whimsical and wild details like psychedelic paint patterns and scratch-n-sniff wallpaper, she turns your home into a fun house. The craft enthusiast offers storage tips and home hacks, too. Dean blends family life with creative home renovations—from crafting designer-inspired furniture from scratch to building secret clubhouses inside a staircase. Want a green thumb? Follow Swales. The British garden guru shows you how to grow veggies in nearly everything: planters, window boxes, or a full backyard garden. Also an author, this year Swales released her garden guide 'Give It A Grow.' The LA-based interior designer offers an eclectic blend of content, from luxury house tours and posh glamping to renter-friendly renovations. Murray-Kruger Kruger blends craftsmanship with relatable, high-energy content—ranging from tool reviews to home renovation tips to behind-the-scenes looks at life in the trades. Ever thought about spider-proofing your home? Anna Louisa is your go-to. The British guru shares the deep cleaning tips you didn't know you needed in her 5 Minute Cleaning Hacks book. The self-proclaimed 'queen of cleaning' went from housekeeper to home improvement hero with Scrub Daddy and Clorox partnerships. The Austin-based creator aims to make a clean home accessible to her followers by offering free cleaning services and giveaways If upcycling was a person it would be Maggie Mcgaugh. From scavenging for discarded house items in people's trash to repurposing the 'ugliest thing' at Goodwill, the Texas native has an eye for hidden gems For Luis Arturo Sanchez his high rise apartment is his canvas. The content creator and homebody is not afraid of canceling weekend plans to enjoy his rent. Sharing home decor inspiration, he invites fans into the creative playground that is his LA home. Julie-Sousa You will not find cliche game day decor at a watch party of Julie Sousa. The self-taught interior decorator with ADHD has mastered the science of quick, easy and 'looks expensive.' A boy mom at heart, her toddler son is enjoying the fruits of her latest ice cream truck toy race car track projects. Show, don't tell. That's a strategy ToolsTour tests in their short 10 second explainer videos with no dialogue. From gluing ice to the back of a phone and calling it a 'phone cooler' to building hanging rods out of bottle caps, the account is a haven for contrarian chores. The gardening gurus Char and Mav have harvesting hacks for every outdoor engagement. From using copper mesh to protect herbs from slugs to growing heart shaped veggies for Valentine's Day, the couple has reimagined agriculture for the everyday gardener. It has never been easier to get into trades. Mykhalo Panschisak frequently shares this belief to his loyal followers who flock to his page for innovative home renovation projects. A champion of the Titanium Economy, the instagram contractor knows the value of earning an honest dollar What started with MrBeast style youtube videos in his teenage years ended with imagining home improvement projects as a father of 2. From modernizing his 70s style bathroom interior to building 'busy boards' for his toddler, the 25 year old seamlessly balances fatherhood and handyman. Fans flock to his page for funky furniture inspiration. Jonny Carmack's eclectic interiors feature every house item you can think of from bedazzled toilet seats to garden-themed ceilings. Often taking thrifting suggestions from his comment section, the maximalist knows his audience. Need fashion feedback? Go to Kirsty Gore's page. The British mom is no stranger to a good makeover. Fans go for the mum and daughter OOTDs and stay for the Nordic styling hauls. The Massachusetts native has turned makeup into millions of dollars. Nogueira creates beauty tutorials and reviews for her 20 million fans across TikTok and Instagram. Big brand deals have followed, including partnerships with Estée Lauder and e.l.f. In March, she launched her own brand, Point Of View, offering serums, moisturizers, and lip balm. Based in Dubai, Kaur has more than 4 million Instagram fans who follow her for sleek, modern design tips and inspiration. On the side, the former beauty pageant queen creates handmade jewelry via her company, House of Mitti. Drew-Michael-Scott Drew Scott teaches fans about design, renovation, and vintage styles as he documents the renovation of his 1929 home. Meanwhile, his online shop sells vintage furniture and home goods, including 18th-century tables and pewter dishware. The home makeover master provides inspiration to fans no matter the budget or the home size—apartment renters included. In 2025, she published the how-to book 'Own Your Space: Attainable Room-by-Room Decorating Tips for Renters and Homeowners.' Watch builder Kyle Stumpenhorst construct a home from scratch: framing, drywall, window installation, and roofing. His site, RR Plans, sells fans building plans ranging from sheds to garages to complete homes. Got a space that needs a facelift? Check out Cass Smith. The self-taught DIYer teaches fans how to renovate kitchens, create a sleek gym—even make a home theatre. Got a space that needs a facelift? Check out Cass Smith. The self-taught DIYer teaches fans how to renovate kitchens, create a sleek gym—even make a home theatre. When Shea and Syd McGee aren't running their design firm Studio McGee, they post highly produced, long-form YouTube videos featuring modern, luxury remodels. Tim Parker, a full-time firefighter, is a popular DIY and lawn care expert. He's famous for transforming overgrown yards into jaw-dropping makeovers through his viral series Free Mow Fridays. Self-taught DIYer Amanda Vernaci began posting in 2019 to show off the renovation of her small rental home. Today, more than 1.4 million Instagram fans follow her for practical tips ranging from building a treehouse, epoxying a garage floor, and upgrading a living room. The social handle says it all. Plant pro Jamie Walton teaches millions of fans how to grow a garden of flowers, fruits, and veggies—all in an eco-friendly way. His best-selling book 'Nettles & Petals' debuted in 2025. Winton covers it all—from top home goods finds, creating the perfect laundry room, and building your own back porch. Looking for cooking and fashion inspiration? She has that, too. Philip Bradford is your digital handyman, teaching you how to install a kitchen backsplash, set up exterior lights, and properly use power tools. He also throws in lawn care tips for good measure. Mysha Bolen mixes her education in fashion design with renovation know-how. She shows her millions of fans how to hang trim, remodel a bedroom, and maximize storage in basements and garages. To help you get the job done, she recommends her favorite tools and products. Brad Royce and family post practical home repair videos teaching fans how to fix leaks, cracked paint, and clogged drains. On the remodel front, the Royce family covers retiling, hanging drywall, and clever storage ideas. Looking to renovate the style of your home—and yourself? Look to Cassandra Noel. The creator covers design, fashion, self-care, and food in her wide-ranging social accounts. Not only does Ostrander redesign homes, the hands-on influencer lays carpets, handles power tools, and builds shelving from scratch. She makes scary-good Halloween displays, too. Charlee-Ostrander Not only does Ostrander redesign homes, the hands-on influencer lays carpets, handles power tools, and builds shelving from scratch. She makes scary-good Halloween displays, too.
Forbes
5 days ago
- Entertainment
- Forbes
Top Creators DIY 50
Looking to unclog a drain, remove a stain, wallpaper a bathroom, or redesign a living room? Social media's renovation and repair creators have turned millions of fans into amateur contractors, interior designers, and DIY weekend warriors. What once required hiring a pro—or cracking open a how-to book—is now just a tap away. The debut Forbes Top Creator DIY 50 list celebrates the influencers who are redefining how we fix, build, decorate, and design. From laying tile and reviewing power tools to painting the perfect powder room and growing the ultimate garden, these creators inspire the next generation of homeowners to get their hands dirty. This year's honorees collectively boast over 225 million followers across YouTube, Instagram, and TikTok—powering a booming content category that blends education with entertainment and drives serious product sales in the estimated $550 billion home improvement market. To build this debut list, Forbes partnered with creator marketing firm Influential to crunch data on follower counts and engagement rates for thousands of internet personalities. The result? A snapshot of the top creators remodeling the massive home DIY market. Got a dirty job? Look to Bea. She transforms appalling apartments and filthy flats into pristine palaces. Her big clean-up earned her the highest engagement rate on the list. His DIY videos on cleaning and gardening have the slick edits and high energy of a music video. Cleaning with lemon and baking soda has never looked so cool. The construction couple attracts millions of engaged fans with renovations (libraries, pantries, powder rooms) to unboxing reviews of power tools. If you have the stain, McCauley has the hack. Her deep-cleaning videos teach followers to make linens, ovens, and dishwashers shine like new. Smith mixes family life with over-the-top home projects–think redoing a school's field and blacktop, building an epic bunk room, and outrageous garage organizing. He's the dad who makes all the other weekend warriors jealous. From laying plaster to posing for a fashion shoot, the Utah-based influencer gives fans a mix of remodeling, interior decoration, and lifestyle design. The designer teaches her community how to create cozy interiors and decorate their home for each season and holiday. In 2023, she released her design book 'A Home for Every Season.' With an eye for clean lines and neutral colors, Rue shows fans how to bring sleek, modern design to any room in the house. For Uncle Jhonn, wood is good. The influencer teaches his millions of fans the power of lumber with tutorials on constructing from scratch tables, benches, sheds, gardens, and beyond. The builder and woodworker shows fans how to mill logs, fit joints, and even build their own workshop. For gearheads, he shows off plenty of high-octane saws and drills, too. Using his own Bay Area home as a social media stage, the designer posts tips and inspiration on refreshing your bedroom, garden, and porch—all while giving fans a full view of his life. With bright colors, bold patterns, and funky furniture, the Gen-Z decorator delivers content and inspiration that is anything but boring. Calmus mixes DIY tips with a healthy dose of dad jokes. His merch line hawks t-shirts celebrating the glamor of suburban life—'Big Dad Energy' anyone? Using high-quality visuals of projects, design tips, and behind-the-scenes snaps, the Kansas City-based design and remodeling firm has amassed a massive fan base on Instagram. Fans flock to Vanhoy's long-form videos showing how antiques, flowers, and classic design details can give homes a warm, timeless feel. From hidden dog feeding stations, budget bathroom remodels, and social media-worthy holiday décor to retiling a bathroom or crafting a gingerbread dollhouse—she's got you covered. Thanks to whimsical and wild details like psychedelic paint patterns and scratch-n-sniff wallpaper, she turns your home into a fun house. The craft enthusiast offers storage tips and home hacks, too. Dean blends family life with creative home renovations—from crafting designer-inspired furniture from scratch to building secret clubhouses inside a staircase. Want a green thumb? Follow Swales. The British garden guru shows you how to grow veggies in nearly everything: planters, window boxes, or a full backyard garden. Also an author, this year Swales released her garden guide 'Give It A Grow.' The LA-based interior designer offers an eclectic blend of content, from luxury house tours and posh glamping to renter-friendly renovations. Kruger blends craftsmanship with relatable, high-energy content—ranging from tool reviews to home renovation tips to behind-the-scenes looks at life in the trades. Ever thought about spider-proofing your home? Anna Louisa is your go-to. The British guru shares the deep cleaning tips you didn't know you needed in her 5 Minute Cleaning Hacks book. The self-proclaimed 'queen of cleaning' went from housekeeper to home improvement hero with Scrub Daddy and Clorox partnerships. The Austin-based creator aims to make a clean home accessible to her followers by offering free cleaning services and giveaways If upcycling was a person it would be Maggie Mcgaugh. From scavenging for discarded house items in people's trash to repurposing the 'ugliest thing' at Goodwill, the Texas native has an eye for hidden gems For Luis Arturo Sanchez his high rise apartment is his canvas. The content creator and homebody is not afraid of canceling weekend plans to enjoy his rent. Sharing home decor inspiration, he invites fans into the creative playground that is his LA home. You will not find cliche game day decor at a watch party of Julie Sousa. The self-taught interior decorator with ADHD has mastered the science of quick, easy and 'looks expensive.' A boy mom at heart, her toddler son is enjoying the fruits of her latest ice cream truck toy race car track projects. Show, don't tell. That's a strategy ToolsTour tests in their short 10 second explainer videos with no dialogue. From gluing ice to the back of a phone and calling it a 'phone cooler' to building hanging rods out of bottle caps, the account is a haven for contrarian chores. The gardening gurus Char and Mav have harvesting hacks for every outdoor engagement. From using copper mesh to protect herbs from slugs to growing heart shaped veggies for Valentine's Day, the couple has reimagined agriculture for the everyday gardener. It has never been easier to get into trades. Mykhalo Panschisak frequently shares this belief to his loyal followers who flock to his page for innovative home renovation projects. A champion of the Titanium Economy, the instagram contractor knows the value of earning an honest dollar What started with MrBeast style youtube videos in his teenage years ended with imagining home improvement projects as a father of 2. From modernizing his 70s style bathroom interior to building 'busy boards' for his toddler, the 25 year old seamlessly balances fatherhood and handyman. Fans flock to his page for funky furniture inspiration. Jonny Carmack's eclectic interiors feature every house item you can think of from bedazzled toilet seats to garden-themed ceilings. Often taking thrifting suggestions from his comment section, the maximalist knows his audience. Need fashion feedback? Go to Kirsty Gore's page. The British mom is no stranger to a good makeover. Fans go for the mum and daughter OOTDs and stay for the Nordic styling hauls. The Massachusetts native has turned makeup into millions of dollars. Nogueira creates beauty tutorials and reviews for her 20 million fans across TikTok and Instagram. Big brand deals have followed, including partnerships with Estée Lauder and e.l.f. In March, she launched her own brand, Point Of View, offering serums, moisturizers, and lip balm. Based in Dubai, Kaur has more than 4 million Instagram fans who follow her for sleek, modern design tips and inspiration. On the side, the former beauty pageant queen creates handmade jewelry via her company, House of Mitti. Drew Scott teaches fans about design, renovation, and vintage styles as he documents the renovation of his 1929 home. Meanwhile, his online shop sells vintage furniture and home goods, including 18th-century tables and pewter dishware. The home makeover master provides inspiration to fans no matter the budget or the home size—apartment renters included. In 2025, she published the how-to book 'Own Your Space: Attainable Room-by-Room Decorating Tips for Renters and Homeowners.' Watch builder Kyle Stumpenhorst construct a home from scratch: framing, drywall, window installation, and roofing. His site, RR Plans, sells fans building plans ranging from sheds to garages to complete homes. Got a space that needs a facelift? Check out Cass Smith. The self-taught DIYer teaches fans how to renovate kitchens, create a sleek gym—even make a home theatre. Got a space that needs a facelift? Check out Cass Smith. The self-taught DIYer teaches fans how to renovate kitchens, create a sleek gym—even make a home theatre. When Shea and Syd McGee aren't running their design firm Studio McGee, they post highly produced, long-form YouTube videos featuring modern, luxury remodels. Tim Parker, a full-time firefighter, is a popular DIY and lawn care expert. He's famous for transforming overgrown yards into jaw-dropping makeovers through his viral series Free Mow Fridays. Self-taught DIYer Amanda Vernaci began posting in 2019 to show off the renovation of her small rental home. Today, more than 1.4 million Instagram fans follow her for practical tips ranging from building a treehouse, epoxying a garage floor, and upgrading a living room. The social handle says it all. Plant pro Jamie Walton teaches millions of fans how to grow a garden of flowers, fruits, and veggies—all in an eco-friendly way. His best-selling book 'Nettles & Petals' debuted in 2025. Winton covers it all—from top home goods finds, creating the perfect laundry room, and building your own back porch. Looking for cooking and fashion inspiration? She has that, too. Philip Bradford is your digital handyman, teaching you how to install a kitchen backsplash, set up exterior lights, and properly use power tools. He also throws in lawn care tips for good measure. Mysha Bolen mixes her education in fashion design with renovation know-how. She shows her millions of fans how to hang trim, remodel a bedroom, and maximize storage in basements and garages. To help you get the job done, she recommends her favorite tools and products. Brad Royce and family post practical home repair videos teaching fans how to fix leaks, cracked paint, and clogged drains. On the remodel front, the Royce family covers retiling, hanging drywall, and clever storage ideas. Looking to renovate the style of your home—and yourself? Look to Cassandra Noel. The creator covers design, fashion, self-care, and food in her wide-ranging social accounts. Not only does Ostrander redesign homes, the hands-on influencer lays carpets, handles power tools, and builds shelving from scratch. She makes scary-good Halloween displays, too. Not only does Ostrander redesign homes, the hands-on influencer lays carpets, handles power tools, and builds shelving from scratch. She makes scary-good Halloween displays, too.
Yahoo
21-05-2025
- Business
- Yahoo
Publicis Groupe acquires Captiv8 to build the world's most powerful connected influencer platform
PUBLICIS GROUPE ACQUIRES CAPTIV8 TO BUILD THE WORLD'S MOST POWERFUL CONNECTED INFLUENCER PLATFORM Captiv8 is the largest influencer technology marketing platform in the world, covering 95% of influencers with 5000+ followers. Combined forces of Captiv8 & Influential, anchored in Epsilon's connected identity will create an influencer platform of unmatched scale & reach, empowering brands to take full control of their social strategies on, off, and across social platforms. May 21, 2025 – Paris – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announces the acquisition of Captiv8, the world's most advanced end-to-end influencer marketing platform. Captiv8 has a network of 15M creators globally, covering 95% of all influencers with +5000 followers. With its proprietary AI-powered technology, and leading social commerce suite, Captiv8 enables brands to unify, manage and measure their influencer strategies, and leverage creators to drive commerce at scale. Captiv8 is ranked the #1 Enterprise Influencer Platform by G2 thanks to a unified data foundation, AI automation, social listening technology and industry-leading Branded Storefronts solutions, which connect influencer, commerce and affiliate channels in a single platform. Captiv8 is active in 120 countries, adapted to local language and currencies, and processes over 2.5 billion social posts every year. The combination of Captiv8's global reach, proprietary technology and social commerce capabilities, with Influential's scale and client services, powered by Epsilon's identity and activation technology will create: The World's Largest Creator Network: together, Captiv8 and Influential connect brands to more than 15 million creators, covering both 95% of influencers with 5000+ followers and 90% of influencers with +1millon followers, enabling brands to reach highly engaged audiences at a scale that matches leading social media platforms. The most powerful AI Influencer Platform: Captiv8's top ranked Influencer platform will underpin Publicis' global Connected Influencer offering and be powered by Epsilon's CoreID to allow brands to unify, deploy and control their creator strategies and activations across social platforms, media channels, and markets. Industry-Leading Social Commerce Engine: with access to Captiv8's Creator Commerce capabilities, creators and brands will be empowered to monetize creator content and drive closed-loop conversion across social, commerce, and affiliate channels in a single environment. Transparent Measurement for Real Business Impact: By aggregating identity, influencer, and transaction data within Captiv8's platform, Publicis will be able to provide clients with transparent, real time, full-funnel measurement of the business impact of creator marketing across platforms and media channels. Captiv8 will be positioned within Publicis Connected Media and integrated with Influential to power Publicis Groupe's global Influencer offering worldwide. Arthur Sadoun, Global CEO, Publicis Groupe, commented: 'Through this acquisition, we are further reinforcing our Category of One, building the world's most powerful influencer platform by connecting the scale and service of Influential with Captiv8's unrivalled technology, grounded in Epsilon's connected identity. This platform is a one-stop-shop for our clients' influencer marketing initiatives. They can uniquely unite, plan and optimize creator strategies that are brand fit, brand safe, with fully transparent measurement. With what is now the largest influencer community, underpinned by the most advanced tech platform, we can ignite earned-first programs on behalf of brands, to supercharge campaigns with authentic virality and connect directly to commerce. As we continue to invest in the products and services that drive true differentiation for our clients and ourselves, I'm thrilled to welcome Krishna and the Captiv8 teams to the Publicis family.' Krishna Subramanian, Captiv8 Co-Founder & CEO, said: 'Captiv8 was built to unify the fragmented creator economy - turning influence into a commerce engine that drives real ROI. Publicis Groupe shares that vision for a fully connected, data-powered future. Together, we're not just scaling creator marketing, we're transforming it into a global growth channel that delivers measurable impact from first impression to final purchase' Ryan Detert, CEO of Influential added: 'We look forward to combining the power of Captiv8's award-winning influencer platform with Influential and providing best-in-class capabilities to all of our clients. As two leaders in the influencer marketing space, together, we bring unrivaled expertise, innovation, and transformation for our clients. We're excited to collaborate with Krishna and Sunil to co-author the future of global influencer marketing at Publicis.' About Publicis Groupe - The Power of OnePublicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients' transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 X | Facebook | LinkedIn | YouTube | Instagram | Viva la Difference! Please find the press release here Contacts Publicis Groupe Amy Hadfield Director of Global Communications +33 (0)1 44 43 70 75 Michelle McGowan U.S. Corporate Communications +1 312 315 5259 Eleanor Conroy EMEA Corporate Communications +447736746466 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Upturn
21-05-2025
- Business
- Business Upturn
Publicis Groupe acquires Captiv8 to build the world's most powerful connected influencer platform
PUBLICIS GROUPE ACQUIRES CAPTIV8 TO BUILD THE WORLD'S MOST POWERFUL CONNECTED INFLUENCER PLATFORM Captiv8 is the largest influencer technology marketing platform in the world, covering 95% of influencers with 5000+ followers. Combined forces of Captiv8 & Influential, anchored in Epsilon's connected identity will create an influencer platform of unmatched scale & reach, empowering brands to take full control of their social strategies on, off, and across social platforms. May 21, 2025 – Paris – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announces the acquisition of Captiv8, the world's most advanced end-to-end influencer marketing platform. Captiv8 has a network of 15M creators globally, covering 95% of all influencers with +5000 followers. With its proprietary AI-powered technology, and leading social commerce suite, Captiv8 enables brands to unify, manage and measure their influencer strategies, and leverage creators to drive commerce at scale. Captiv8 is ranked the #1 Enterprise Influencer Platform by G2 thanks to a unified data foundation, AI automation, social listening technology and industry-leading Branded Storefronts solutions, which connect influencer, commerce and affiliate channels in a single platform. Captiv8 is active in 120 countries, adapted to local language and currencies, and processes over 2.5 billion social posts every year. The combination of Captiv8's global reach, proprietary technology and social commerce capabilities, with Influential's scale and client services, powered by Epsilon's identity and activation technology will create: The World's Largest Creator Network: together, Captiv8 and Influential connect brands to more than 15 million creators, covering both 95% of influencers with 5000+ followers and 90% of influencers with +1millon followers, enabling brands to reach highly engaged audiences at a scale that matches leading social media platforms. The most powerful AI Influencer Platform: Captiv8's top ranked Influencer platform will underpin Publicis' global Connected Influencer offering and be powered by Epsilon's CoreID to allow brands to unify, deploy and control their creator strategies and activations across social platforms, media channels, and markets. Industry-Leading Social Commerce Engine: with access to Captiv8's Creator Commerce capabilities, creators and brands will be empowered to monetize creator content and drive closed-loop conversion across social, commerce, and affiliate channels in a single environment. Transparent Measurement for Real Business Impact: By aggregating identity, influencer, and transaction data within Captiv8's platform, Publicis will be able to provide clients with transparent, real time, full-funnel measurement of the business impact of creator marketing across platforms and media channels. Captiv8 will be positioned within Publicis Connected Media and integrated with Influential to power Publicis Groupe's global Influencer offering worldwide. Arthur Sadoun, Global CEO, Publicis Groupe, commented: ' Through this acquisition, we are further reinforcing our Category of One, building the world's most powerful influencer platform by connecting the scale and service of Influential with Captiv8's unrivalled technology, grounded in Epsilon's connected identity. This platform is a one-stop-shop for our clients' influencer marketing initiatives. They can uniquely unite, plan and optimize creator strategies that are brand fit, brand safe, with fully transparent measurement. With what is now the largest influencer community, underpinned by the most advanced tech platform, we can ignite earned-first programs on behalf of brands, to supercharge campaigns with authentic virality and connect directly to commerce. As we continue to invest in the products and services that drive true differentiation for our clients and ourselves, I'm thrilled to welcome Krishna and the Captiv8 teams to the Publicis family.' Krishna Subramanian, Captiv8 Co-Founder & CEO, said: ' Captiv8 was built to unify the fragmented creator economy – turning influence into a commerce engine that drives real ROI. Publicis Groupe shares that vision for a fully connected, data-powered future. Together, we're not just scaling creator marketing, we're transforming it into a global growth channel that delivers measurable impact from first impression to final purchase ' Ryan Detert, CEO of Influential added: ' We look forward to combining the power of Captiv8's award-winning influencer platform with Influential and providing best-in-class capabilities to all of our clients. As two leaders in the influencer marketing space, together, we bring unrivaled expertise, innovation, and transformation for our clients. We're excited to collaborate with Krishna and Sunil to co-author the future of global influencer marketing at Publicis. ' About Publicis Groupe – The Power of OnePublicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients' transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals. | X | Facebook | LinkedIn | YouTube | Instagram | Viva la Difference!
Khaleej Times
24-04-2025
- Business
- Khaleej Times
Redefining the future of work in the UAE and beyond
The UAE's most influential minds in HR, talent development, and workforce innovation are gathering for the 'Future Workforce Summit 2025' taking place on April 30 at Address Sky View Hotel in Dubai. Organised by KT Events, the one-day summit themed 'Innovate, Inspire, Transform,' reflects the UAE's commitment to being a global talent hub across sectors such as technology, healthcare, finance and renewable energy. The summit will also examine how organisations adapt to the expectations of Gen-Z employees — from redefining workplace values to creating inclusive and purpose-driven environments. The 'Future Workforce Summit 2025' is designed to spark vital conversations, challenge traditional norms and redefine the future of work in the UAE and beyond. Pillars of workplace culture It will be a day of visionary dialogues and transformational insights. The summit will start with a keynote exploring the synergy between talent, technology and organisational culture. Topics throughout the day will cover how AI is transforming HR through smarter recruitment and workforce planning. There will also be also be a discussion on the importance of employer branding in attracting and retaining top talent and how mental health and employee well-being are becoming core pillars of workplace culture. A dedicated session will shed light on nationalisation strategies and their role in building a future-ready workforce in the UAE. Leadership development will take centre stage, with focus on empathy, adaptability and the power of continuous learning. Rounding out the agenda, the discussion will explore the UAE's transformation into a global talent destination and how business-friendly policies, sectoral demand and visionary leadership are shaping the region's workforce strategy. GCC's Most Influential HR Leaders List A major highlight of the day will be the exclusive curtain reveal of 'GCC's Most Influential HR Leaders List', celebrating outstanding individuals who have redefined HR leadership across the region. These changemakers will be honoured for their strategic vision, people-first culture and transformative impact in shaping the workforce of tomorrow. This recognition will add a special note of inspiration and celebration to the summit. Championing nationalisation, inclusion The summit will also deep dive into the role of localisation in workforce planning by highlighting the importance of integrating cultural awareness with global HR best practices. Attendees will gain insights into how Emiratisation and similar initiatives are actively redefining talent strategies in the UAE, while maintaining the country's competitive edge. This summit is more than just a gathering, it's a movement to reimagine the future of work. It is a platform where innovation meets strategy and where ideas become actions.
