Latest news with #INFINITI
Web Release
11-06-2025
- Automotive
- Web Release
Nissan achieves 10% growth in Fiscal Year 2024 across the Middle East, driven by SUV demand and iconic nameplates
Nissan has announced a 10% year-on-year growth in the Middle East region for fiscal year 2024 (April 2024 – March 2025). Spanning over 18 markets, including the Gulf states, Saudi Arabia, Levant, Iraq, and CIS, the brand's regional business unit achieved strong results, fueled by increased demand for SUVs and crossovers, which accounted for more than 55% of total sales. SUV sales rose 17% year-on-year, led by the World Premiere of the All-New Nissan Patrol in Abu Dhabi, which saw a 21% increase in sales. Closing FY24, Nissan expanded its SUV range with the Magnite, a compact SUV introduced regionally in Saud Arabia, offering a value-driven option for city living. Saudi Arabia remains Nissan's largest market in the Middle East, contributing over 35% of total regional sales in FY24. The Kingdom continues to be a key pillar in Nissan's regional strategy, with the SUV portfolio including Pathfinder with a 27% increase, and KICKS with a 10% increase, resonating strongly with Saudi consumers. This market remains pivotal to Nissan's growth, especially in the SUV segment, which has seen strong demand in recent years. Thierry Sabbagh, President of Nissan Middle East and INFINITI and Divisional Vice President for KSA, Middle East, and CIS, said 'FY24 marked a strategic turning point for Nissan in the region. Amid shifting market dynamics and heightened consumer expectations, we remained focused on what drives long-term value, strong partnerships, competitive product lineup, and operational agility across our markets. Our performance in Saudi Arabia, our largest market, reflects the strength of our product strategy and the trust we continue to build with customers and dealers alike. As we look ahead, we see clear opportunities for growth, particularly across the SUV segment, supported by a robust FY25 product pipeline and closer collaboration with our trusted partners across the region.' Beyond Saudi Arabia, Gulf markets played a key role in driving regional sales growth. These markets saw a 16% uplift in sales, with Qatar emerging as standout performer with a 32% increase. The UAE registered a 16% increase in sales, while Bahrain posted an 11% rise. The Patrol saw impressive gains in these markets, with sales surging 80% in Qatar and over 30% in both the UAE and Bahrain. Additionally, the X-TRAIL recorded strong double-digit growth across several key markets, including a 32% increase in the UAE, and 25% in Kuwait. Product performance across the region also showcased the strength of Nissan's portfolio. The Pathfinder achieved a remarkable 96% year-on-year increase, driven by robust demand in the UAE. Meanwhile, the KICKS saw a 28% regional increase, with particularly strong performances in the UAE and Bahrain This momentum was further boosted by the February 2025 launch of the all-new KICKS, which featured upgraded features and a refreshed design, reflecting its popularity among younger, tech-savvy urban drivers. Entering FY25, Nissan stands on a solid foundation, having reinforced its product lineup with both iconic models and exciting new introductions. Building on its momentum, FY25 will see the continuation of Nissan's product offensive strategy, with new models and nameplates set to launch across the region. With the recent introduction of the new Magnite and KICKS strengthening Nissan's SUV offering, the brand remains focused on meeting the growing customer demand for SUVs and crossovers. Guided by a commitment to innovation, quality, and customer engagement, Nissan is poised for sustained growth in the evolving Middle East market.
Al Bawaba
11-06-2025
- Automotive
- Al Bawaba
Nissan achieves 10% growth in Fiscal Year 2024 across the Middle East, driven by SUV demand and iconic nameplates
Nissan has announced a 10% year-on-year growth in the Middle East region for fiscal year 2024 (April 2024 – March 2025). Spanning over 18 markets, including the Gulf states, Saudi Arabia, Levant, Iraq, and CIS, the brand's regional business unit achieved strong results, fueled by increased demand for SUVs and crossovers, which accounted for more than 55% of total sales rose 17% year-on-year, led by the World Premiere of the All-New Nissan Patrol in Abu Dhabi, which saw a 21% increase in sales. Closing FY24, Nissan expanded its SUV range with the Magnite, a compact SUV introduced regionally in Saud Arabia, offering a value-driven option for city Arabia remains Nissan's largest market in the Middle East, contributing over 35% of total regional sales in FY24. The Kingdom continues to be a key pillar in Nissan's regional strategy, with the SUV portfolio including Pathfinder with a 27% increase, and KICKS with a 10% increase, resonating strongly with Saudi consumers. This market remains pivotal to Nissan's growth, especially in the SUV segment, which has seen strong demand in recent Sabbagh, President of Nissan Middle East and INFINITI and Divisional Vice President for KSA, Middle East, and CIS, said 'FY24 marked a strategic turning point for Nissan in the region. Amid shifting market dynamics and heightened consumer expectations, we remained focused on what drives long-term value, strong partnerships, competitive product lineup, and operational agility across our markets. Our performance in Saudi Arabia, our largest market, reflects the strength of our product strategy and the trust we continue to build with customers and dealers alike. As we look ahead, we see clear opportunities for growth, particularly across the SUV segment, supported by a robust FY25 product pipeline and closer collaboration with our trusted partners across the region.' Beyond Saudi Arabia, Gulf markets played a key role in driving regional sales growth. These markets saw a 16% uplift in sales, with Qatar emerging as standout performer with a 32% increase. The UAE registered a 16% increase in sales, while Bahrain posted an 11% rise. The Patrol saw impressive gains in these markets, with sales surging 80% in Qatar and over 30% in both the UAE and Bahrain. Additionally, the X-TRAIL recorded strong double-digit growth across several key markets, including a 32% increase in the UAE, and 25% in performance across the region also showcased the strength of Nissan's portfolio. The Pathfinder achieved a remarkable 96% year-on-year increase, driven by robust demand in the UAE. Meanwhile, the KICKS saw a 28% regional increase, with particularly strong performances in the UAE and Bahrain This momentum was further boosted by the February 2025 launch of the all-new KICKS, which featured upgraded features and a refreshed design, reflecting its popularity among younger, tech-savvy urban drivers. Entering FY25, Nissan stands on a solid foundation, having reinforced its product lineup with both iconic models and exciting new introductions. Building on its momentum, FY25 will see the continuation of Nissan's product offensive strategy, with new models and nameplates set to launch across the region. With the recent introduction of the new Magnite and KICKS strengthening Nissan's SUV offering, the brand remains focused on meeting the growing customer demand for SUVs and crossovers. Guided by a commitment to innovation, quality, and customer engagement, Nissan is poised for sustained growth in the evolving Middle East market.
Al Bawaba
04-06-2025
- Automotive
- Al Bawaba
Nissan advances its phygital retail transformation across the Middle East
Nissan is redefining the automotive journey in the Middle East by continuing to invest in an integrated phygital experience, seamlessly connecting physical touchpoints with digital innovation. As part of this transformation, more than 80% of Nissan sales facilities across the region are now upgraded under the global Nissan Retail Concept (NRC), reflecting the brands commitment to delivering a premium and consistent customer experience across every significant regional milestone, this development builds on Nissan's multi-year journey to reshape traditional automotive retail. Through NRC, customers experience a seamless blend of contemporary showroom design, optimized service processes, and cutting-edge digital tools. Whether exploring a vehicle online, stepping into a showroom or scheduling a service appointment, every touchpoint is designed to be modern, convenient and Sabbagh, Divisional Vice President, President - Middle East, KSA, and CIS - Nissan, INFINITI, commented: "Exceptional experiences begin the moment a customer interacts with our brand, physically or digitally. NRC represents our commitment to delivering best-in-class service and design that reflects Nissan's global standards. Surpassing 80% NRC adoption across the Middle East is a testament to the strong partnership we share with our dealer network and our unwavering focus on customers.'Nissan remains fully committed to upgrading all showrooms in the Middle East, while continuing to expand its presence with new facilities. Bahrain has already achieved full NRC integration. Following new dealer appointments, markets like Oman and Iraq are progressing at a record pace, with several new NRC-standard showrooms openings in the past 12 months. Meanwhile, the UAE hosts the largest Nissan network in the region, with 14 showrooms across Abu Dhabi, Dubai, and the Northen NRC's global framework primarily targets sales facilities, Nissan Middle East has gone beyond these benchmarks by enhancing select service and parts centers, reinforcing a holistic and customer-centric approach. This includes flagship examples such as the Musaffah Service Center in Abu Dhabi, Nissan's largest service facility in the world, and dedicated Patrol-only Service Center in Kuwait which is on track to be upgraded to NRC standards within this fiscal customer-first approach is further demonstrated through two pillars: Nissan Service, built on eight excellence promises that ensure transparency, convenience, and trust; and the Customer Excellence Program, a robust digital platform that captures real-time customer feedback across both sales and service. This platform enables continuous improvement across all facilities, online and offline, and in every feedback continues to affirm Nissan's approach, with an average satisfaction rating exceeding 90% across physical sales and service facilities during FY24. Online experiences also rank high, with a website rating of 4.4, driven in part by Nissan's enhanced e-commerce offering. This includes the successful online booking of the all-new Patrol following its global launch last year.'Seeing such strong customer satisfaction scores, both in our facilities and online, is a proud moment for all of us,' added Sabbagh. 'It reflects the dedication of our teams and partners to delivering exceptional experiences that truly resonate with customers.' As Nissan continues to defy ordinary, its retail transformation reflects a future-facing vision for automotive experiences, built around innovation, consistency, and excellence at every step of the customer journey.
Web Release
03-06-2025
- Automotive
- Web Release
Nissan advances its phygital retail transformation across the Middle East
Nissan is redefining the automotive journey in the Middle East by continuing to invest in an integrated phygital experience, seamlessly connecting physical touchpoints with digital innovation. As part of this transformation, more than 80% of Nissan sales facilities across the region are now upgraded under the global Nissan Retail Concept (NRC), reflecting the brands commitment to delivering a premium and consistent customer experience across every interaction. Making significant regional milestone, this development builds on Nissan's multi-year journey to reshape traditional automotive retail. Through NRC, customers experience a seamless blend of contemporary showroom design, optimized service processes, and cutting-edge digital tools. Whether exploring a vehicle online, stepping into a showroom or scheduling a service appointment, every touchpoint is designed to be modern, convenient and engaging. Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA, and CIS – Nissan, INFINITI, commented: 'Exceptional experiences begin the moment a customer interacts with our brand, physically or digitally. NRC represents our commitment to delivering best-in-class service and design that reflects Nissan's global standards. Surpassing 80% NRC adoption across the Middle East is a testament to the strong partnership we share with our dealer network and our unwavering focus on customers.' Nissan remains fully committed to upgrading all showrooms in the Middle East, while continuing to expand its presence with new facilities. Bahrain has already achieved full NRC integration. Following new dealer appointments, markets like Oman and Iraq are progressing at a record pace, with several new NRC-standard showrooms openings in the past 12 months. Meanwhile, the UAE hosts the largest Nissan network in the region, with 14 showrooms across Abu Dhabi, Dubai, and the Northen Emirates. While NRC's global framework primarily targets sales facilities, Nissan Middle East has gone beyond these benchmarks by enhancing select service and parts centers, reinforcing a holistic and customer-centric approach. This includes flagship examples such as the Musaffah Service Center in Abu Dhabi, Nissan's largest service facility in the world, and dedicated Patrol-only Service Center in Kuwait which is on track to be upgraded to NRC standards within this fiscal year. Nissan's customer-first approach is further demonstrated through two pillars: Nissan Service, built on eight excellence promises that ensure transparency, convenience, and trust; and the Customer Excellence Program, a robust digital platform that captures real-time customer feedback across both sales and service. This platform enables continuous improvement across all facilities, online and offline, and in every market. Customer feedback continues to affirm Nissan's approach, with an average satisfaction rating exceeding 90% across physical sales and service facilities during FY24. Online experiences also rank high, with a website rating of 4.4, driven in part by Nissan's enhanced e-commerce offering. This includes the successful online booking of the all-new Patrol following its global launch last year. 'Seeing such strong customer satisfaction scores, both in our facilities and online, is a proud moment for all of us,' added Sabbagh. 'It reflects the dedication of our teams and partners to delivering exceptional experiences that truly resonate with customers.' As Nissan continues to defy ordinary, its retail transformation reflects a future-facing vision for automotive experiences, built around innovation, consistency, and excellence at every step of the customer journey.
Arabian Business
02-06-2025
- Automotive
- Arabian Business
INFINITI QX80 launches in UAE with 450HP twin-turbo V6 Engine and advanced tech features
With elevated luxury, a bold exterior, the use of cutting-edge technology, exquisite Japanese craftsmanship and its most powerful engine ever, the all-new INFINITI QX80, recently launched by Al Masaood Automobiles, is all set to dazzle the UAE. The most notable difference one would feel straightaway with the first drive is the presence of a new, powerful VR35DDTT 3.5-litre twin-turbocharged V6 engine. It delivers 450 horsepower and 700 Nm of torque, a significant 50HP increase over its predecessor, and has a 9-speed automatic transmission. The power and efficiency make it a dream ride for both urban drives and rugged off-road adventures. The INFINITI QX80 has aerodynamic lines and a two-tone roof that epitomises the company's evolved design language, named 'Artistry in Motion'. It has dark chrome detailing and new 22-inch wheels. The SUV is equipped with an advanced electronic air suspension system, ensuring that passengers experience optimal comfort and control across diverse terrains. Inside the QX80, luxury abounds. It features semi-aniline leather seats, fine open-pore ash wood with metal inlays, and customisable ambient lighting with 64 colours. The INFINITI InTouch system, integrated with Google built-in, provides seamless navigation and entertainment, while ProPILOT Assist enhances driving comfort with intelligent cruise control and steering assistance. It also has one of the most advanced camera technologies. Features like the front-wide view camera and Invisible Hood View project real-time images onto dual 14.3-inch screens. The 3D Enhanced AroundView Monitor with Moving Object Detection offers selectable viewing angles, making it easy to park and maneuver even in the tightest spaces. The QX80 introduces the Klipsch premium audio system as a segment-first feature. The 24-speaker setup includes Individual Audio functionality that delivers personalised soundscapes to front seat occupants. Adventure enthusiasts will find the QX80's rear differential lock ensures performance across off-road terrain. This capability, paired with the SUV's construction, enables the vehicle to handle diverse landscapes that appeal to Middle Eastern market preferences. INFINITI offers the QX80 in two variants: SENSORY and AUTOGRAPH grades, targeting different customer requirements. The SENSORY grade combines performance with practicality through its 3.5-litre V6 Turbo engine producing 450 horsepower and 700 Nm of torque. Standard equipment includes LED 3-blink turn signals, 9-speed automatic transmission with paddle shifters, and flexible seating configurations. Second-row captain chairs feature sliding and remote control folding mechanisms, while bench seating offers manual sliding. Both arrangements provide 12V sockets and USB Type-C charging points for passenger convenience. The AUTOGRAPH grade targets luxury-focused buyers with enhanced design and comfort elements. This variant features a dual-tone roof available in select colour combinations. Interior appointments include quilted seating surfaces and Burgundy Semi Aniline Dot-Quilted Leather throughout. Both seating configurations in the AUTOGRAPH grade incorporate front and second-row massage functions. The second-row console houses a touchscreen control panel for passenger operation. Additional AUTOGRAPH features include the INFINITI Light Path with exterior light carpet, plus soft leather door armrests and console trim inserts. Al Masaood Automobiles positions the QX80 as combining luxury, performance, and technology for customers seeking elegance and capability. Monthly financing begins at AED5,499, targeting discerning buyers looking for luxury, sophistication, technology, and power in the premium SUV segment.
