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News.com.au
9 hours ago
- Health
- News.com.au
The ultimate rebrand: How electrolytes became Australia's newest obsession
Electrolytes are having a moment in Australia – whether it's powders, ready-to-drink beverages or gummies – and it seems they're not just for athletes anymore. Walk into any supermarket, pharmacy, or gym, and you'll find hydration products promising to quench your thirst, boost your energy, and keep you focused. What was once a niche market for elite athletes has evolved into a trendy wellness phenomenon, with electrolytes now marketed as a daily staple to fitness and health-focused consumers. In 2022, the global demand for flavoured and functional water was valued at $50.3 billion (AUD $77.6 billion), a figure expected to nearly double by 2030. In Australia, the sports and energy drinks market, which includes electrolyte-enhanced beverages, is also booming. According to the IMARC Group, the market reached 133.5 million litres in 2024 and is projected to grow to 226.7 million litres by 2033, with an annual growth rate of 5.58 per cent. But what actually are electrolytes? And do we really need them as much as our favourite influencers espouse? What are electrolytes Electrolytes are essential substances that have a natural positive or negative electrical charge when dissolved in water. They help your body regulate chemical reactions, maintain the balance between fluids inside and outside your cells, regulate nerve and muscle function and help maintain proper pH in the blood. Your body gets electrolytes from the foods you consume, with sodium, for example, found in table salt, or potassium in bananas. You can notice if you're low in electrolytes, as the symptoms will be similar to dehydration, including muscle cramps, fatigue, dizziness, headaches, and nausea. You can lose electrolytes through excessive sweating, vomiting and diarrhoea. The benefits Dr Zac, a leading GP, explains that while water is essential for hydration, drinks with added electrolytes can be more effective at hydrating the body in certain contexts. 'Plain water is quickly absorbed and excreted, especially if you drink it on an empty stomach or when not dehydrated,' he tells 'But drinks with electrolytes – like oral rehydration solutions or sports drinks – help your body retain fluids longer. These electrolytes pull water into your cells and maintain a healthy balance in the blood, which can improve hydration efficiency.' He also emphasises the significance of osmolality, which refers to the concentration of particles, such as salts and sugars, in a solution. 'Drinks with slightly higher osmolality than blood plasma, such as oral rehydration solutions, stay in the body longer and hydrate more effectively,' he notes. For most people, however, water is enough for daily hydration. However, if you are sweating heavily or engaging in gruelling workouts, feeling unwell, or need to rehydrate efficiently, something with electrolytes and nutrients will 'outperform water' alone, he explained. The risks Despite their benefits, not everyone needs to supplement with electrolytes daily. Dr Zac points out, 'In most daily situations, water is enough'. Highly active people, those who sweat profusely, or people recovering from illness may benefit most from electrolyte replenishment. For the average person eating a balanced diet rich in fruits, nuts, leafy greens, and protein, and drinking plenty of water, additional electrolytes are likely unnecessary. There are also risks associated with overconsumption. Too much sodium, for example, can lead to high blood pressure in susceptible people. Excessive intake of certain electrolytes can also disrupt the body's delicate balance, leading to issues such as gastrointestinal upset, and impaired kidney function. As with any supplement, moderation is key. Choosing the right hydration product Mark Robinson, a sports dietitian for BSc, emphasises the importance of looking carefully at the ingredients of a hydration product, if you have identified yourself as someone who needs them. 'It's all about the total electrolyte count as well as the type of electrolytes', he says. 'You're looking for a combination of all five key sports minerals: sodium, potassium, magnesium, calcium, and chloride. Sodium is the most important one for rehydration, since this is what is mostly lost in sweat, which can lead to dehydration. A 2:1 sodium-to-potassium ratio is optimal.' Mr Robinson also recommends opting for low-sugar choices. 'The added sports minerals are what make these drinks more beneficial than water, as they replenish salts lost typically in sweat', he explains. 'But you don't want to undo the benefits by consuming excessive sugar.' Aussies lead the trend This advice aligns with market trends, as consumers are increasingly seeking out natural ingredient-based, low-sugar products with added functional ingredients. Aussie entrepreneurs Austin Xenos and Madison Verrocchi, co-founders of LVL UP, identified a gap in the market for a clean-ingredient hydration product that catered to a broader audience, not just elite athletes. 'We decided to launch LVL UP in 2023 after noticing a clear gap in the market for a functional but fun product – something you'd actually look forward to drinking, whether you're at the gym or recovering from a night out', the pair told The rise of health-conscious consumers has dramatically reshaped the hydration market in Australia. 'People now read ingredient labels and are more aware of how hydration impacts energy, focus, and recovery', they added. 'This shift is pushing brands to innovate, offering cleaner formulas, natural flavours, and more transparency. Consumers aren't just buying sports drinks anymore. They're choosing functional hydration solutions for all parts of their lives'. It's true that electrolyte drinks can make you feel more energised and focused – but they don't provide instant energy like caffeine. Rather, they help support your body's energy use more efficiently, especially during exercise. There are still misconceptions about these sorts of products, though. 'One big misconception is that hydration products are only for athletes,' they say. 'In reality, we lose electrolytes every day through excessive sweat, stress, or even just a busy lifestyle. 'Another is that all hydration products are full of sugar or artificial additives, which isn't always the case.' The founders note that LVL UP contains just 3.5 grams of glucose per sachet, which helps with electrolyte absorption. The future of the industry Looking ahead, the co-founders predict that the future of the industry is about 'multifunctional hydration'. 'People want products that do more. Hydration that supports focus, energy, immunity, or recovery', say the duo. 'Clean labels, convenience, and flavour will continue to drive decisions.' The bigger picture So why the sudden focus on electrolytes? Aside from the increased interest in health as a whole, some experts have noted that electrolytes are gaining popularity as they're a small, easy addition to daily life that requires minimal effort. 'People feel like they're doing something good for themselves without it feeling too expensive or complicated, which can be an issue with some supplements,' one dietitian told The Guardian. And others compare the boom to the protein movement seen in 2016. 'Suddenly, people had a much greater awareness of the benefits of getting enough protein in their diet and realised that the benefits go beyond what sportspeople need,' Joe Welstead, founder of electrolyte retailer, Oshun, said. 'It's a similar story with electrolytes: if you can get past going for caffeine first thing in the morning and focus on being properly hydrated instead, you're going to feel so much better.' The takeaway? If you are already eating a balanced diet, drinking plenty of water, and not sweating excessively, you can probably go about your life without worrying too much about extra electrolytes. But if you are sweating a lot – and, let's face it, you probably should be, at least occasionally – they are worth thinking about.


Time of India
2 days ago
- Business
- Time of India
ZOFF inks partnership with Reliance Retail; enters ready-to-cook segment
Packaged spices and seasoning company ZOFF Foods has inked a strategic partnership with Reliance Retail and entered the ready-to-cook foods segment, the company said in a statement on Thursday. It said its products are available on Reliance Retail outlets, as well as its own e-commerce platform and would be introduced on other e-commerce and quick commerce platforms. Akash Agrawalla, co-founder, ZOFF Foods, said in a statement that the products address 'evolving needs of today's home cooks'. He said the partnership with Reliance Retail would enable the brand to reach over 400 stores by next month. According to a report by research firm IMARC Group, the Indian ready-to-cook meals market size touched sales of US $6.65 billion in 2024, and is estimated to reach sales of US $11.88 billion by 2033, growing 6.14 per cent in the period between 2025-2033. The report attributed the growth to accelerating consumer demand for convenience, healthy and authentic meal solutions, busy lifestyles and an increasing appetite for regional cuisines. The category is seeing interest from both large incumbents which are foraying into this space, as well as newer labels and digital-only brands leveraging quick commerce and e-commerce for discoverability and reach. Apart from newer entrants such as ZOFF and multiple direct-to-consumer brands, the ready-to-cook category includes players such as MTR Foods , Gits, Kohinoor, ITC's Kitchens of India , Nestle , LT Foods and Haldiram's. The category spans ready-to-cook meals and meal kits, pastes and sauces, frozen foods, instant mixes and meals.


Forbes
13-06-2025
- Business
- Forbes
What AI Agents Are Getting Right – And Wrong
Agentic AI promises to transform IT operations, but many platforms still fall short. Here's what's ... More working, what's hype and how CIOs can separate fad from reality. For many CIOs and technology executives, AI's promise was straightforward: smarter, faster and more efficient IT operations. The technology was envisioned as a game-changer, capable of reducing operational costs, automating mundane tasks, enhancing system reliability and freeing up human resources for much more important work. But ask them today, and you might hear frustration rather than enthusiasm. That's because the reality on the ground is starkly different from the optimistic projections that have headlined the news so far, primarily due to the complexities involved in effectively integrating AI into IT operations. It's a challenge that was front and center at Agentic AI Demo Day, where executives gathered to explore how autonomous agents can help streamline operations — but only if the underlying complexity is addressed first. Despite the global operational intelligence market valued at $3.2 billion in 2024, according to IMARC Group, and projected to reach $6.8 billion by 2033, growing at a CAGR of 8.8%, enterprises are still grappling with real-world barriers to effectively implementing AI in their IT operations. At the heart of it all is one major hurdle — untangling the operational complexity that prevents AI agents from delivering on their promise. The big question, though, is: How can they move past this complexity and harness the true power of AI? According to Andy Thurai, industry analyst at Field CTO, a major problem for enterprise IT today is that many organizations still run their IT operations through 'manual incident management processes,' a reality he described as 'shocking.' A 2024 report from the Uptime Institute found that nearly 60% of enterprises suffered major outages and downtimes tied to escalating IT complexity. One joint report by Splunk, a Cisco company, and global research institute Oxford Economics estimated the yearly global cost of such downtimes to be $400 billion. That's a huge cost when you think about the sheer numbers and it shows why enterprises are now scrambling to simplify the long-standing inefficiencies in IT. And in that scramble, many technical decision makers have bought into the AI hype and deployed AI tools which didn't fully solve their operational problems. While traditional machine learning and GenAI tools have addressed specific operational tasks — like forecasting or summarization — they still fall short when it comes to cross-domain workflow automation and real-time system orchestration. 'AI tools have tackled the easy parts,' Thurai said during Fabrix's Agentic AI Demo Day. 'But they haven't solved the fundamental workflow problems at the heart of IT operations.' Instead, many organizations have adopted fragmented point solutions that generate too much noise and too few insights. 'AI solutions promised to streamline operations, but instead, companies ended up with fragmented tools producing too much data and too few actionable insights,' Thurai explained during a recent webinar. He noted that one of the biggest pain points today is 'alert fatigue,' where IT teams are overwhelmed by excessive system alerts, diminishing their effectiveness and responsiveness. Thurai's sentiment is rooted in facts, with a report by McKinsey noting that while 92% of companies plan to grow their AI investments over the next three years, just 1% of surveyed C-Suite leaders describe their organizations as 'AI mature' — meaning AI is fully embedded into their operations and driving positive business outcomes. Many organizations face data overload from numerous sources, increasing rather than reducing existing operational pressures. As Thurai explained, this problem stems from the fact that modern enterprises rely heavily on intricate, microservices-based architectures. Systems at companies like Netflix, Uber and Amazon manage thousands of interdependent services simultaneously, dramatically increasing operational complexity. When incidents occur, traditional monitoring tools struggle to quickly pinpoint root causes, resulting in delayed resolutions that can cost millions in downtime and lost productivity. To address these shortcomings, the industry is gradually shifting toward agentic AI — also called agentic AIOps when applied to IT environments — which are so-called autonomous agents capable of independent action, reasoning and adaptive decision-making without constant human oversight. These agentic systems are particularly suited to IT operations precisely because they can operate independently, detecting and resolving incidents autonomously. While much is still being understood about how these agentic systems behave at scale and experts continue to call for companies to prioritize safety in building or deploying AI agents, they could potentially mitigate human error, reduce response times and directly address IT departments' alert fatigue. As Thurai noted in the webinar, organizations can achieve unprecedented efficiency, resilience and proactive management across their IT environments by orchestrating intelligent agents that can analyze, predict and act autonomously Companies are beginning to explore how these autonomous systems can be deployed effectively. For example, — which offers a modern intelligence platform for the agentic AI era — recently showcased practical ways businesses can deploy AI agents for operational intelligence during its Agentic AI Demo Day. The company's platform enables businesses to build customized AI agents tailored to specific operational scenarios, from anomaly detection to real-time event management. The anomaly detector agents demonstrated at the event can autonomously identify KPI deviations, automatically open trouble tickets and dynamically adjust system capacity. Event intelligence agents also showed capabilities in real-time alert correlation and executing closed-loop remediation. In practical terms, this means that AI agents — like Fabrix's solutions demonstrated — have a strong potential to significantly reduce operational costs and improve overall system reliability for organizations. However, the adoption of advanced autonomous systems isn't without hurdles. isn't the only player in this emerging space. Cisco has also introduced AI-native observability tools that incorporate agent-like behaviors to automate root cause analysis and AI observability. Similarly, Dynatrace is layering AI agents into its Davis AI engine to enhance multi-domain remediation across cloud-native environments. These developments reflect a broader move toward intelligent automation — though each vendor is taking a different route. Still, these agentic systems remain in early phases. Critics note that many so-called agentic platforms are still rule-based at their core, lacking the true autonomy and reasoning needed to adapt across diverse workflows. Even Fabrix's approach, while promising, is still evolving and may require customization for complex enterprise environments. As competition heats up, the key differentiator may not be the platform itself — but how well it balances adaptability, trust and enterprise-grade integration. Thurai warned that without robust guardrails, autonomous AI could exhibit unpredictable, or 'stochastic' behaviors. Companies must invest not only in agentic platforms but also in frameworks ensuring security, observability and ethical AI practices. 'Implementing guardrails and quality controls are essential,' Thurai said. 'Without proper oversight, you risk AI that doesn't just hallucinate — these systems can confidently produce inaccurate outcomes, leading to significant operational risks.' That message was echoed by multiple speakers at the Agentic AI Demo Day, including Cisco and IBM executives, who emphasized the need for enterprise-grade controls like embedded testing, persona-based access governance and auditable AI execution paths. These capabilities, they argued, are non-negotiables for agentic platforms that aim to operate autonomously at enterprise scale. Another significant challenge enterprises face is the severe shortage of skilled IT professionals. Korn Ferry predicts a global shortage of up to 85 million tech workers by 2030. This skill gap could further worsen already challenging operational issues, forcing enterprises to rely increasingly on automation and AI-driven solutions. Autonomous agents could be helpful in this regard, providing a critical lifeline that fills talent gaps and performs routine and even complex tasks previously managed by overstretched human teams. For now, the road to fully autonomous AI operations remains under construction. Enterprises considering this journey must prepare carefully, ensuring that their investments in agentic AI are matched with a thorough understanding of potential pitfalls with rushing to deploy AI, as well as a disciplined approach to implementing AI. Despite these challenges, the potential rewards — reduced downtime, increased operational efficiency and substantial cost savings — make agentic AI an investment worth serious consideration. But as Thurai noted, agentic AIOps — which describes the application of autonomous, decision-making AI agents within AI-powered IT operations — is still in the very early stages and only a few vendors offer it. In the next year, he added, 'we'll probably see too much vendor snake oil coming out of the market saying, 'Oh, we're an AI agent platform,' when they really aren't.' The big message, according to Thurai, is that as we enter into a new agentic era for AI applications, choosing the right vendor could be the deciding factor between scalable automation and another failed AI deployment. 'The major difference between choosing the right vendor and wrong vendor, especially in IT ops, is not just about the platform,' he said, 'but the capabilities that can and should be expandable by agents.'


Khaleej Times
02-06-2025
- Business
- Khaleej Times
UAE perfume industry: From oud roots to global heights of luxury
From the smoky allure of oud to the delicate touch of rose and musk, fragrances have long held a sacred place in the cultural fabric of the Middle East. In the UAE, this age-old tradition has blossomed into a multi-million-dollar industry — one that marries heritage with innovation and is now drawing global attention. What was once a ritual rooted in tradition, with handcrafted perfumes sold in small glass vials at local souqs, has transformed into a sophisticated industry powering regional and international markets. The UAE has rapidly emerged as one of the largest producers and exporters of perfumes in the Middle East and North Africa (Mena) region, turning its olfactory heritage into a full-fledged economic success story. According to a recent report by IMARC Group, the UAE's perfume market reached a remarkable $748.9 million in 2024. With a projected compound annual growth rate (CAGR) of 9.22 per cent from 2025 to 2033, the market is expected to more than double and hit $1.72 billion by the end of the forecast period — a testament to the country's rising prominence in the global fragrance industry. A fragrant history Perfume-making in the Arab world dates back centuries, with roots stretching to ancient Egypt and Mesopotamia. Yet it was the Arab civilisation that perfected the craft through the introduction of distillation techniques and the incorporation of regional natural ingredients like oud, musk, and amber. These elements form the backbone of traditional Middle Eastern scents rich, warm, and opulent — and continue to dominate consumer preferences in the UAE today. Perfume is not just a luxury item here; it is an extension of one's identity, a daily ritual, and an embodiment of hospitality and pride. A fusion of east and west While tradition remains at the heart of the UAE's perfume culture, the modern market reflects a growing global influence. Perfume makers in the country are embracing fusion — blending Eastern depth with Western freshness and aesthetics. Contemporary floral, citrus, and fruity notes are increasingly being layered with traditional base ingredients, appealing to a broader and more diverse audience. This cultural confluence has helped transform the UAE from a regional leader into a global influencer. The perfume industry here isn't just preserving a legacy — it's reimagining it for the modern era. Among the standout trends shaping the UAE fragrance landscape is perfume layering — the art of combining multiple scents to craft a signature fragrance that is deeply personal. This practice allows wearers to tailor their scent based on their mood, occasion, or even time of day, creating a fluid and evolving olfactory experience. This trend speaks to the growing demand for individuality and self-expression. Perfume is increasingly seen as a wearable identity — a scent that tells your story before you say a word. Preference for natural and oil-based scents In a market increasingly conscious of quality and longevity, oil-based perfumes have made a strong comeback. Favoured for their intensity and extended wear, these alcohol-free formulations resonate deeply with cultural traditions and consumer expectations. Natural ingredients — particularly oud — continue to reign supreme. Highly valued for its smoky, resinous aroma and spiritual symbolism, oud remains a hallmark of high-end perfumery in the UAE. Extracted from the heartwood of agar trees, it is both rare and revered, reflecting the country's appreciation for exclusivity and craftsmanship. Fragrance as everyday elegance There has also been a cultural shift in the way perfumes are consumed. No longer reserved for special occasions, fragrances are now a part of daily grooming rituals for both men and women. There's a growing awareness of how scent enhances personality and confidence, making it an essential accessory in modern Emirati life. Perfume has evolved from being a luxury to becoming a form of personal empowerment — a silent signature that speaks volumes. As the UAE continues to invest in its creative economy, the perfume industry stands poised for even greater expansion. Local manufacturers are scaling operations, while international perfume houses — drawn by the country's rich cultural base and strategic location — are seeking partnerships and presence in the market. The country's ability to blend the authenticity of its past with the ambition of its future is precisely what sets its fragrance industry apart. Whether through ancient attars or modern layering techniques, the UAE is redefining perfumery not just as a product, but as an experience, an identity, and a cultural art form. In a world where scent is often tied to memory, mood, and meaning, the UAE is ensuring its fragrant legacy not only lingers but leads.


Globe and Mail
28-05-2025
- Business
- Globe and Mail
Ready to Drink Tea and Coffee Market Size, Share, Industry Trends, Growth and Forecast 2025-2033
The ready to drink tea and coffee market is expected to reach USD 194.2 billion by 2033, exhibiting a CAGR of 6.2% during 2025-2033. IMARC Group, a leading market research company, has recently releases report titled 'Ready to Drink Tea and Coffee Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033, ' The study provides a detailed analysis of the industry, including the global ready to drink tea and coffee market size, share, growth, trends and forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market. Report Highlights: How big is the ready to drink tea and coffee market? The global ready to drink tea and coffee market size was valued at USD 112.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 194.2 Billion by 2033, exhibiting a CAGR of 6.2% during 2025-2033. Factors Affecting the Growth of the Ready to Drink Tea and Coffee Industry: Health and Wellness Trends: The surge in health and wellness consciousness among consumers significantly influences the growth of the ready-to-drink (RTD) tea and coffee market. As individuals become more aware of the nutritional content and health implications of their beverage choices, there's a noticeable shift towards options perceived as healthier. RTD teas, often marketed as being rich in antioxidants, and RTD coffees, increasingly available with reduced sugar and organic ingredients, cater to this demand. This trend is not just a fad but a lasting consumer behavior shift, encouraging manufacturers to innovate and expand their offerings with health-focused products, such as herbal teas, green teas, and specialty coffee blends that promise wellness benefits alongside convenience and taste. Convenience and Busy Lifestyles: The accelerating pace of modern life plays a crucial role in the growth of the RTD tea and coffee market. With increasingly busy lifestyles, consumers are seeking convenient, on-the-go beverage options that do not compromise on taste or quality. RTD teas and coffees perfectly meet this need by offering a quick and easy alternative to traditional brewing methods. The convenience of these products, combined with the variety of flavors and formulations, appeals to a broad consumer base, from students to working professionals. The availability of these beverages in various retail channels, including supermarkets, convenience stores, and online platforms, further enhances their accessibility, making them an attractive choice for people seeking both efficiency and enjoyment in their daily routines. Flavor Innovation and Product Diversification: The growth of the RTD tea and coffee market is also fueled by continuous flavor innovation and product diversification. Consumer preferences are constantly evolving, with a growing appetite for new and exotic flavors, as well as functional ingredients that offer additional health benefits. Manufacturers are responding by launching a wide array of products, from traditional flavors inspired by global tea and coffee cultures to innovative blends featuring spices, fruits, and botanicals. Additionally, the integration of functional ingredients such as vitamins, minerals, and probiotics into RTD teas and coffees is on the rise, catering to the growing segment of health-conscious consumers looking for beverages that not only taste good but also contribute to their overall well-being. This dynamic innovation landscape not only keeps the market vibrant but also broadens its appeal to a wider audience. Ready to Drink Tea and Coffee Market Report Segmentation: Breakup By Product: RTD Tea Black Tea Fruit & Herbal Based Tea Oolong Tea Green Tea RTD Coffee Ginseng Vitamin B Taurine Guarana Yerba Mate Acai Berry RTD tea represented the largest segment due to its widespread popularity and cultural acceptance as a refreshing beverage option. Breakup By Additives: Flavors Artificial Sweeteners Acidulants Nutraceuticals Preservatives Others By additives, the market is segmented into flavors, artificial sweeteners, acidulants, nutraceuticals, preservatives, and others. Breakup By Packaging: Glass Bottle Canned PET Bottle Aseptic Others PET bottles represented the largest segment because of their convenience, recyclability, and lightweight nature, making them preferred by consumers and manufacturers alike. Breakup By Price Segment: Premium Regular Popular Priced Fountain Super Premium By price segment, the market is categorized into premium, regular, popular priced, fountain, and super premium. Breakup By Distribution Channel: Off-Trade Independent retailers Supermarkets and Hypermarkets Convenience Stores Others On-Trade Food Service Vending The off-trade channel represented the largest segment due to its extensive reach, offering products through supermarkets, hypermarkets, and convenience stores. Breakup By Region: North America (United States, Canada) Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others) Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others) Latin America (Brazil, Mexico, Others) Middle East and Africa Asia Pacific emerged as the largest market, driven by high consumer demand in countries with a strong tradition of tea consumption, coupled with rising interest in coffee. Global Ready to Drink Tea and Coffee Market Trends: The growing global demand for convenience food and beverages, fueled by fast-paced lifestyles and the desire for on-the-go consumption options. Health and wellness trends also play a crucial role, as consumers increasingly opt for healthier alternatives to sugary drinks, with RTD tea and coffee often perceived as beneficial due to their antioxidant properties and lower calorie content. Additionally, the innovation in flavors and functional ingredients, such as added vitamins, minerals, and adaptogens, caters to a wide range of consumer preferences, further driving market growth. Who are the key players operating in the industry? The report covers the major market players including: Asahi Breweries Dr Pepper Snapple Group Starbucks PepsiCo The Coca Cola Company Ajinomoto General Foods Inc. Ting Hsin International Group Uni-President Enterprises Corporation Nestlé Dunkin' Brands Ferolito Vultaggio & Sons Keurig Dr Pepper Hangzhou Wahaha Group Lotte Chilsung Monster Beverage Acqua Minerale San Benedetto Kirin Holdings Company Unilever Arizona Beverage Company Suntory Ask Analyst & Browse full report with TOC List of Figures: If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization. About Us: IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.