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Business Standard
4 days ago
- Business
- Business Standard
Indian CEOs embrace AI for innovation but seek more flexibility: IBM
Indian CEOs are open to investing in digital opportunities that drive long-term growth and innovation but need more budget flexibility to do so, according to a new global study by the IBM Institute for Business Value. They also cite lack of expertise and knowledge as a top barrier to innovation within their organisations. The study highlights that Indian CEOs are approaching AI adoption with clear purpose and well-defined metrics to evaluate innovation return on investment (ROI). According to the findings, 58 per cent of Indian CEOs identified integrated, enterprise-wide data architecture as critical for cross-functional collaboration, while 71 per cent viewed their organisation's proprietary data as key to unlocking the value of generative AI. However, the research also indicates that many organisations may be struggling to cultivate an effective data environment: 53 per cent of respondents acknowledged that the pace of recent investments has left their organisation with disconnected, piecemeal technology. 'Indian CEOs are at the forefront of a massive transformation fuelled by technological advancements like generative AI and Agentic AI. It is no longer about if they should adopt AI but where it can deliver the strongest competitive edge and accelerated growth,' said Sandip Patel, managing director, IBM India & South Asia. 'To lead in this era, CEOs must see disruption as opportunity, focusing on tangible business outcomes while navigating constant change. At IBM, we're helping Indian enterprises scale AI responsibly and drive seamless AI adoption for long-term growth,' he added. The annual IBM CEO study, which surveyed 2,000 CEOs globally, revealed that executive respondents expect the growth rate of AI investments to more than double over the next two years. Highlights from the IBM CEO Study – India Insights: Less Than a Third of AI Initiatives Met ROI Expectations, But Indian CEOs Stay Committed Surveyed CEOs reported that only 25 per cent of AI initiatives have delivered expected ROI over the past few years, and only 15 per cent have scaled enterprise-wide. To accelerate progress, 62 per cent of respondents said their organisations are prioritising AI use cases based on ROI, with 66 per cent stating they have clear metrics to measure innovation ROI effectively. 64 per cent of CEOs said their organisations are realising value from generative AI investments beyond cost reduction. 69 per cent acknowledged that fear of falling behind drives investment in certain technologies, even before fully understanding the value they bring. However, only 39 per cent agreed it is better to be 'fast and wrong' than 'right and slow' when it comes to technology adoption. By 2027, 84 per cent of CEOs expect their investments in scaled AI efficiency and cost savings to yield positive ROI, while 78 per cent expect positive returns from scaled AI investments focused on growth and expansion.
Fast Company
05-06-2025
- Business
- Fast Company
These five strategies can help you generate faster returns on your AI investments
While top business leaders are increasingly investing in AI and other advanced technologies, many are not seeing anticipated returns. In fact, a survey published in May 2025 by the IBM Institute for Business Value found that only 25% of AI initiatives have delivered expected ROI over the last few years. This is not surprising among those who have seen their share of tech implementations. Organizations have long struggled to add and integrate the most advantageous new platforms without losing time, momentum, and often market share. Among adoptions that do come in on time and on budget, relatively few yield the intended big-picture results. Integration lapses This reflects the tendency of leaders to separate their IT and people needs into separate categories when tech adoptions require them to focus on both simultaneously. Even the most forward-thinking executives who invest in robust change management often completely delegate this responsibility, detaching themselves from their people's implementation experiences. These lapses are becoming increasingly hazardous as individuals across generations internalize adverse views of AI and even act on them in alarming ways. For example, a March 2025 study by generative AI platform Writer found that 31% of employees—including 41% of Gen Z workers—admit to 'sabotaging' their company's AI strategy by refusing to adopt AI. As a result, roughly two-thirds of executives say adoption efforts have led to tension and division within their organization, with 42% suggesting it's 'tearing their company apart.' New perspective To fully harness the power of today's most innovative tools, leaders must adjust the lens through which they view technology and recognize the outsized influence their people will have before, during, and after implementation processes. This shift in thinking will make it possible for them to fully embrace proven, though underutilized, people-first tech adoption strategies that help drive meaningful returns. These strategies include: 1. Meet your people where they are While top leaders spend extensive time and energy contemplating the wisdom of changes before driving them forward, their people are granted little such runway. Intellectually and emotionally, they're playing catch up, and thus require patience on the part of leaders as well as highly tailored communication and direction that creates and enhances alignment. 2. Emphasize the 'why' To help team members believe, comprehend, and appreciate the rationale behind AI and other tech implementations, leaders should deliver a compelling, authentic, consistent narrative. Done well, such effort will help employees understand the all-important 'why,' a key first step toward internalizing, accepting, and fully utilizing new technologies. 3. Consider systemic impact While some technologies lead to groundbreaking efficiencies, many create new, unforeseen challenges, especially at the people level. Organizations should be proactive about identifying such risks, addressing potential and emerging issues through a variety of tools, from workstream design to communications and training. 4. Foster change agility The AI technology of even six months ago is very different from today, and will be different again in another six months, necessitating that leaders prepare their organizations for future and ongoing tech adoptions. This will require companies to shed legacy cultures of change resistance in favor of change agility—efforts that are especially important in historically change-adverse industries, like healthcare. 5. Stay focused on leading With countless competing priorities, it's tempting for top leaders to delegate their organizations' tech implementation efforts. Yet the gravity of today's AI evolution requires their active participation and leadership across all stages of the adoption work, from shaping the narrative to outlining critical success factors, to communicating the importance of the change. Keeping ahead Fundamentally, today's AI era is as rooted in people issues as it is in technology issues, necessitating human capital-oriented approaches. Leaders that internalize this reality can best harness the power of novel technologies as a means of driving transformational, profitable, and sustainable improvements, staying ahead of the competition and generating returns on AI investments.
Cision Canada
07-05-2025
- Business
- Cision Canada
IBM Report: Canadian CEOs Embrace AI Français
Canadian CEOs leading in AI adoption, transforming workforces, and securing data 72% adopting AI agents ahead of global peers 50% hiring for AI-related roles which did not exist a year ago 14% of AI initiatives have scaled enterprise-wide, compared to 16% globally MARKHAM, ON, May 7, 2025 /CNW/ -- Canadian CEOs are making bold strides in the global race to unlock AI's potential, according to the 2025 IBM Institute for Business Value (IBV) CEO Study. Productivity gains are the key driver behind leaders' desire to adopt generative AI, including the ability to automate routine tasks, optimize workflows, analyze data, and provide actionable insights. The study, which surveyed 2,000 CEOs across 33 countries and 24 industries — including 80 Canadian C-Suite leaders — shows 72% of Canadian CEOs are actively adopting AI agents and preparing to implement them at scale, compared to 61% globally. Yet, these leaders also say only 14% of AI initiatives have successfully scaled AI across their organizations. Further, only 27% of AI initiatives have delivered expected ROI. "Canadian CEOs are taking bold steps to integrate AI into their operations, signalling a clear understanding of its transformative potential," said Rob Wilmot, General Manager and Managing Partner of Consulting, IBM Canada. "But this isn't just about adopting AI – it's about embedding it thoughtfully and effectively across the organization. The IBM study indicates that Canadian businesses have the ambition. Now it's time to focus on execution." Vancouver International Airport (YVR) is an example of leadership in AI adoption, leveraging it and digital twin technology to drive operational efficiency and situational awareness in real time. By integrating predictive AI capabilities, they are enabling proactive issue resolution and data-driven decision-making. Every employee will be equipped with a trainable AI assistant, an AI Buddy, fostering cross-functional collaboration and creating a connected support ecosystem. "AI has been business needs-driven to ensure that we can start small and scale – that we can test its adoption, get people working on it, and then scale it across our operations," said CEO Tamara Vrooman. "Data as a single source of truth that everybody can see has been transformational for partnerships," Vrooman added. "It's helping us work better together and uncover ways to grow." Canadian CEOs Prioritize Data and Risk-Taking as Keys to AI Success The study indicates success in AI adoption hinges on a strong, cohesive business data strategy, and Canadian CEOs are prioritizing data as the foundation for innovation and global competitiveness. Key findings reveal: 76% of Canadian CEOs are investing in technologies before fully understanding their ROI, compared to 64% globally, underscoring a willingness to experiment. 69% are willing to take more risks than competitors to maintain a competitive edge. 43% identify poorly integrated or insufficient data as a significant barrier to AI innovation. 68% agree proprietary data is critical to realizing the full potential of generative AI. 79% view integrated enterprise-wide data architecture as vital for enabling AI-driven transformation. Canadian CEOs: Workforce Upskilling a Key Priority for AI Adoption Insights from the report indicate that, to stay competitive in an AI-driven future, Canadian CEOs are adopting innovative strategies to address workforce challenges, including reskilling existing talent, hiring for emerging AI-related roles, and integrating AI assistants into workflows. With 50% of Canadian CEOs hiring for positions that did not exist a year ago and 58% planning to use automation to bridge skill gaps, it is clear that workforce transformation is a priority. Rapid AI training is also becoming essential, as CEOs say 33% of the workforce will require retraining to meet the demands of an AI-powered world. As Canadian organizations accelerate AI adoption, preparing employees to adapt to the operational and cultural shifts brought by these technologies has become a priority. YVR's Tamara Vrooman emphasized how empowering employees is essential to building confidence and capacity for AI adoption. "How do we set our people up for the future? We feel it's by giving them the confidence to use AI in different situations as part of their own development," she said.
Yahoo
26-03-2025
- Business
- Yahoo
Reusable Water Bottle Market to Worth Over US$ 14.91 Billion By 2033
The future of reusable water bottles is characterized by technological integration, material innovation, personalization, enhanced sustainability, and multi-functionality. These trends not only promise to make reusable bottles more appealing and efficient but also align with broader societal shifts towards sustainability and personalized health management. Chicago, March 26, 2025 (GLOBE NEWSWIRE) -- The global reusable water bottle market was valued at US$ 9.70 billion in 2024 and is expected to reach US$ 14.91 billion by 2033, growing at a CAGR of 4.89% during the forecast period 2025–2033. The demand for reusable water bottles is expanding rapidly in the global market, primarily driven by a significant shift in consumer awareness and environmental consciousness. This trend is not merely a passing fad but a reflection of a deeper societal change towards sustainable living practices. The IBM Institute for Business Value's 2024 survey revealed staggering statistics: 93% of global respondents reported that the pandemic had influenced their views on sustainability, highlighting a growing concern for environmental issues. This heightened awareness has translated into tangible consumer behavior, with more than 60% of respondents in a McKinsey survey expressing willingness to pay a premium for products with sustainable packaging. Access Free Sample Pages: The drive towards reusable water bottles is further fueled by the alarming statistics surrounding plastic waste. As of 2025, the situation remains critical, with millions of tons of plastic waste continuing to accumulate in the environment. The recycling rates for plastic waste remain dismally low, with less than 10% of the seven billion tons of plastic waste generated globally being recycled. These stark figures have prompted consumers to seek alternatives, with reusable water bottles emerging as a practical and impactful solution. The shift is not just individual; governments and organizations worldwide are implementing policies and initiatives to reduce single-use plastic consumption, further propelling the demand for reusable alternatives. This combination of individual awareness, governmental action, and the pressing need to address plastic pollution has created a perfect storm driving the expansion of the reusable water bottle market globally. Key Findings in Reusable Water Bottle Market Market Forecast (2033) US$ 14.91 billion CAGR 4.89% Largest Region (2024) Asia Pacific (39.8%) By Material Type Plastic (37.3%) By Distribution Channel Hypermarket/Supermarkets (43%) Top Drivers Growing consumer awareness about plastic pollution and environmental impact reduction Government regulations promoting sustainable practices and reducing single-use plastics Increased demand for eco-friendly products among environmentally conscious consumers Top Trends Integration of smart technology in water bottles for enhanced functionality Rising popularity of customizable and aesthetically pleasing bottle designs Advancements in sustainable materials and manufacturing processes for bottles Top Challenges Fluctuations in raw material prices impacting production costs and pricing Competition from alternative sustainable drinkware options in the market Ensuring product durability and longevity to justify higher prices Growing Plastic Waste Crisis Giving Impetus to the Reusable Water Bottle Market The annual plastic waste produced due to single-use water bottles and packaged water bottles around the world has reached alarming levels, underscoring the urgent need for sustainable alternatives. As of 2025, the situation remains critical, with plastic waste generation continuing to outpace recycling efforts. In 2024, more than half a trillion plastic bottles were sold annually, with less than one-third being recycled. This trend has persisted, leading to a substantial accumulation of plastic waste in landfills and natural environments. The United States alone generates 42 million metric tons of plastic waste annually, with only 8.7% being recycled. This low recycling rate is a global phenomenon, with only about 9% of all plastic waste ever produced being recycled. The environmental impact of this waste in the reusable water bottle market is profound, affecting marine life, ecosystems, and contributing to greenhouse gas emissions. By 2040, the amount of plastic litter entering the environment is projected to increase significantly if current trends continue. This projection has raised alarm bells among environmentalists and policymakers alike. The challenges in addressing this issue include inadequate waste management infrastructure, particularly in developing countries, and the persistent use of single-use plastics despite growing awareness of their environmental impact. These statistics and projections highlight the critical need for alternatives to single-use plastic bottles, positioning reusable water bottles as a key solution in combating the global plastic waste crisis. The growing awareness of these environmental impacts has been a significant driver in the increasing adoption of reusable water bottles worldwide. Adoption Trends: The Global Embrace of Reusable Water Bottles The current consumption and adoption of reusable water bottle market have seen a significant upswing across various global markets. In the United States, a study by CivicScience revealed that 60% of US adults have adopted reusable water bottles, equating to approximately 155 million people. This trend is particularly pronounced among environmentally conscious millennials and Gen Z consumers, who are driving the shift towards sustainable alternatives. The adoption rate is not uniform across all regions, but there is a clear global trend towards increased usage of reusable bottles. In Europe, the adoption of reusable water bottles has been bolstered by stringent environmental policies and consumer awareness campaigns. The European Union's directives on reducing plastic waste have encouraged consumers to switch to reusable options, making Europe a leader in the reusable water bottle market. In Asia, countries like China and India are witnessing a surge in demand for reusable water bottles, driven by growing environmental awareness and government initiatives to reduce plastic waste. The Chinese market, in particular, is seeing increased interest from the growing middle class, who are prioritizing health and sustainability in their purchasing decisions. While specific adoption rates vary by region, the overall trend indicates a significant shift towards reducing plastic waste and embracing reusable alternatives. This movement is expected to continue growing as more consumers become aware of the environmental impact of single-use plastics and seek sustainable solutions. The adoption of reusable water bottles is not just a consumer trend but is increasingly being supported by corporate and institutional policies, with many workplaces and educational institutions encouraging or mandating the use of reusable bottles. This multi-faceted approach to adoption, combining individual choice with institutional support, is accelerating the global embrace of reusable water bottles. Key Producers: Leaders in the Reusable Water Bottle Market The reusable water bottle market is dominated by several key producers who have established themselves through innovation, sustainability, and extensive distribution networks. CamelBak Products LLC, headquartered in Petaluma, California, USA, is a prominent player known for its innovative hydration solutions, including water bottles and hydration packs. The company focuses on creating products that cater to outdoor enthusiasts and athletes, emphasizing sustainability by using BPA-free materials and promoting the use of reusable bottles to reduce plastic waste. BRITA GmbH, based in Taunusstein, Germany, is another major player in the industry. BRITA's operations are centered around providing clean and safe drinking water through their filtration technology. They offer a range of reusable water bottles with integrated filters, appealing to consumers who prioritize water quality. BRITA has a significant market presence in Europe and is expanding into other regions through collaborations and innovative product offerings. Klean Kanteen Inc., headquartered in Chico, California, USA, is renowned for its stainless steel water bottles. The company in the reusable water bottle market is committed to environmental sustainability, using high-quality, food-grade stainless steel in their products. Klean Kanteen focuses on reducing single-use plastic waste and has a strong corporate social responsibility (CSR) program. Their products are popular among eco-conscious consumers and are distributed widely across North America and Europe. SIGG Switzerland AG, based in Frauenfeld, Switzerland, is famous for its aluminum water bottles. SIGG focuses on producing lightweight, durable, and stylish water bottles, appealing to consumers who value aesthetics and functionality. The company has a strong emphasis on design and quality, with its products distributed globally, particularly in Europe and North America. Material Innovation: Advancing Sustainability in Bottle Manufacturing The major types of materials that make up a large portion of reusable water bottles have seen significant innovation in recent years, driven by the need for sustainability and consumer safety. Stainless steel remains a popular choice due to its durability, non-toxic properties, and ability to maintain the temperature of liquids. It is favored for its resistance to corrosion and ease of cleaning, making it a hygienic option for consumers. The material's robustness allows for long-term use, reducing the need for frequent replacements and thus minimizing environmental impact. Glass is another material gaining traction in the reusable water bottle market. It is valued for its purity, as it does not leach chemicals into the water, providing a clean taste. Glass bottles are often encased in protective silicone sleeves to prevent breakage, combining safety with aesthetic appeal. BPA-free plastics continue to be widely used due to their lightweight nature and affordability. Innovations in this area focus on enhancing the durability and recyclability of plastics, making them a more sustainable option. Silicone and aluminum are emerging as alternative materials, with silicone appreciated for its flexibility and resistance to extreme temperatures, making it suitable for collapsible bottle designs. Technological advancements are integrating smart features into reusable water bottles, such as hydration tracking and self-cleaning capabilities. These innovations cater to health-conscious consumers by providing real-time data on water intake and ensuring the cleanliness of the bottle. Additionally, built-in filtration systems are becoming more common, allowing users to safely refill their bottles from various water sources. Price Points: Comparative Analysis Across Global Markets The average price of reusable water bottle market varies significantly across different global markets, reflecting local economic conditions, consumer preferences, and market maturity. In the United States, consumers can expect to pay between $10 to $30 for a standard reusable water bottle. Premium brands or bottles with advanced features, such as insulation or filtration systems, can cost upwards of $50. The pricing is influenced by factors such as brand reputation, material quality, and additional features. Retail platforms like Amazon and Walmart offer a wide range of options, with competitive pricing often influenced by seasonal sales and promotions. In India, the reusable water bottle market is characterized by a wider range of prices, largely influenced by the material and brand reputation. Basic plastic or stainless steel bottles are available for as low as INR 200 (approximately $2.50), while high-end bottles with additional features can cost up to INR 1,500 (approximately $18.50). E-commerce platforms like Flipkart and Amazon India are popular for purchasing these products, often offering discounts and deals that make them more accessible to a broader audience. European markets generally see higher prices for reusable water bottles compared to other regions, reflecting the continent's strong emphasis on quality and sustainability. Prices typically range from €10 to €40, with premium models, especially those made from glass or featuring advanced insulation technology, reaching up to €60 or more. Retailers such as Decathlon and online platforms like Amazon Europe provide a wide selection of products. The European market is also seeing a rise in locally produced, eco-friendly brands that offer competitive pricing while emphasizing sustainable production practices. In China reusable water bottle market, the pricing of reusable water bottles is diverse, with prices ranging from CNY 20 (approximately $3) for basic models to CNY 200 (approximately $30) for high-end, feature-rich bottles. The market is heavily influenced by domestic manufacturers who offer competitive pricing due to lower production costs. Platforms like Alibaba and are major players in the distribution of these products, often providing bulk purchase options that further reduce costs. The increasing focus on environmental sustainability and health consciousness among Chinese consumers has led to a growing demand for reusable bottles, encouraging manufacturers to offer a wide range of products at various price points. Modify this report to fit your requirements: Leading Markets: Top Countries in Production and Consumption The top four countries in terms of production and consumption of reusable water bottle market are the United States, China, Germany, and Japan. These nations lead the market due to a combination of factors including manufacturing capabilities, consumer awareness, and regulatory environments. The United States stands out as a major producer and consumer of reusable water bottles. This is driven by high environmental consciousness among consumers, with 60% of US adults having adopted reusable water bottles. The country's strong manufacturing base and innovative product designs contribute to its leading position. Additionally, stringent regulations on plastic waste have further boosted the demand for reusable alternatives. The U.S. market is characterized by a wide range of options, from affordable basic models to high-end, technologically advanced bottles. China's position as a top producer and consumer in the reusable water bottle market is fueled by its vast manufacturing capabilities and rapidly growing consumer market. The country's shift towards sustainability, driven by government initiatives and increasing environmental awareness among the growing middle class, has significantly boosted demand for reusable water bottles. China's production capabilities allow it to cater to both domestic and international markets, offering a wide range of products at competitive prices. Germany leads in Europe, both in production and consumption of reusable water bottles. This is largely due to the country's strong environmental policies and high consumer awareness of sustainability issues. German consumers are known for their willingness to invest in high-quality, durable products, which aligns well with the reusable water bottle market. The country's stringent quality standards and innovative designs have made German-produced bottles popular both domestically and internationally. Japan rounds out the top four, known for its innovative designs and high-quality manufacturing. The country's culture of sustainability and efficiency has led to widespread adoption of reusable water bottles. Japanese manufacturers are particularly noted for their focus on functionality and aesthetics, producing bottles that appeal to both domestic and international markets. The country's advanced technology sector has also contributed to the development of smart water bottles with features like temperature control and hydration tracking. Consumer Behavior: Shifting Preferences in Hydration Habits Consumer behavior regarding hydration habits has shifted significantly towards reusable water bottle market, driven by environmental awareness, health consciousness, and lifestyle preferences. Less than 10% of seven billion tons of global plastic waste has been recycled, motivating consumers to reduce their plastic footprint. Health considerations, including proper hydration and concerns about chemicals in single-use plastics, have boosted the appeal of reusable bottles, especially those with hydration tracking features. Moreover, personalization trends have influenced the market, with consumers viewing water bottles as expressions of style and values. Social media and influencer marketing have played a crucial role, particularly among younger demographics. A study found 70% of consumers seek reviews on sustainability efforts before purchasing. The reusable water bottle market now offers diverse designs, colors, and features to meet consumer demands for individuality and environmental consciousness. Despite growing preferences, an intention-action gap persists due to convenience and habit factors. Addressing this gap through education, improved product design, and accessibility is crucial for expanding adoption. The trend reflects a broader shift towards sustainable and health-conscious consumer behavior. Global Reusable Water Bottle Market Major Players: Aquasana Inc. CamelBak Products, LLC Contigo Hydaway Klean Kanteen Nalgene S'well SIGG Switzerland AG, GmbH Tupperware Brands Corporation Other Prominent Players Key Segmentation: By Material Plastic Stainless Steel Glass Silicone Others By Distribution Channel Supermarkets & Hypermarkets Specialty Stores Convenience Stores Online By Region North America Europe Asia Pacific Middle East & Africa (MEA) South America Inquire about this report before purchasing: About Astute Analytica Astute Analytica is a global market research and advisory firm providing data-driven insights across industries such as technology, healthcare, chemicals, semiconductors, FMCG, and more. We publish multiple reports daily, equipping businesses with the intelligence they need to navigate market trends, emerging opportunities, competitive landscapes, and technological advancements. With a team of experienced business analysts, economists, and industry experts, we deliver accurate, in-depth, and actionable research tailored to meet the strategic needs of our clients. At Astute Analytica, our clients come first, and we are committed to delivering cost-effective, high-value research solutions that drive success in an evolving marketplace. Contact Us:Astute AnalyticaPhone: +1-888 429 6757 (US Toll Free); +91-0120- 4483891 (Rest of the World)For Sales Enquiries: sales@ Follow us on: LinkedIn | Twitter | YouTube CONTACT: Contact Us: Astute Analytica Phone: +1-888 429 6757 (US Toll Free); +91-0120- 4483891 (Rest of the World) For Sales Enquiries: sales@ Website: in to access your portfolio
