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Oakley Meta HSTN delivers AI eyewear edge for athletes
Oakley Meta HSTN delivers AI eyewear edge for athletes

Arabian Post

time12 hours ago

  • Business
  • Arabian Post

Oakley Meta HSTN delivers AI eyewear edge for athletes

Arabian Post Staff -Dubai Meta has unveiled the Oakley Meta HSTN, a new smart glasses model tailored for sports enthusiasts that introduces high-resolution video and extended battery life. Pre-orders open on 11 July for the premium $499 edition, with standard variants priced from $399 available later in the summer. Initial markets include the US, Canada, UK, select European countries, Australia, and later expansions slated for Mexico, India, and the UAE. Built on Oakley's performance-driven HSTN design, the glasses feature an ultrawide 12-megapixel camera capable of capturing 3K video—surpassing the previous Ray-Ban Meta's full-HD resolution—and eight-hour active battery life, doubling the endurance of its predecessor, with a charging case offering an additional 48 hours. The frames are IPX4 splash-resistant, making them sweat- and rain-ready, and incorporate open-ear speakers and dual microphones, supporting music playback, calls, and Meta AI interaction. ADVERTISEMENT Meta's chief wearable strategist, Alex Himel, explained that user data showed demand for more robust gear: athletes were using Ray-Ban Meta in high-intensity conditions, prompting this sports-grade iteration. Enhanced lens options such as Oakley's PRIZM treatments aid visual clarity, particularly useful in dynamic outdoor activities like cycling or surfing. Powered by integrated Meta AI, wearers can issue voice commands like 'Hey Meta' to record video, translate languages, query environmental conditions—such as wind speed on the golf green—or post content hands-free. Celebrity endorsements include Kylian Mabappé, Patrick Mahomes, and J.R. Smith, used to reinforce the performance narrative. The launch underscores Meta's broader strategy to diversify its wearable offerings through EssilorLuxottica partnerships, expanding the previously successful Ray-Ban Meta range which sold over two million units. The companies aim to reach 10 million smart glasses units annually by 2026, marking a substantial scaling effort. This product enters a competitive AI-wearables arena. Alphabet is partnering with Warby Parker on its own AI glasses, backed by a $150 million investment, while Snap continues to develop its Specs line for a 2026 release. Analysts view Meta's positioning of the Oakley Meta at the $399–$499 price point as striking a balance between premium features and wider market appeal, drawing comparisons to Apple's tactics in wearable pricing strategies. Critics note the relatively modest IPX4 rating—which protects from splashes but not submersion—indicates room for further durability improvements. Meta acknowledges future iterations will aim at higher standards, such as IP67, to match real-world athlete demands. Privacy advocates continue to monitor smart glasses for discreet recording capabilities, though these Oakley frames still feature a visible LED to indicate active recording. The Oakley Meta HSTN will make its public debut at sporting events including Fanatics Fest and UFC International Fight Week in late June, signalling Meta's intent to align the product with live athletic experiences.

Meta eyes Prada for next AI smart glasses, Ray-Ban Gen 3 nearing launch
Meta eyes Prada for next AI smart glasses, Ray-Ban Gen 3 nearing launch

India Today

time3 days ago

  • Business
  • India Today

Meta eyes Prada for next AI smart glasses, Ray-Ban Gen 3 nearing launch

Meta is reportedly teaming up with luxury fashion house Prada to develop its next generation of AI-powered smart glasses, expanding its eyewear strategy beyond Ray-Ban. Although the Prada collaboration has not been formally announced yet, if the reports turn out to be true, the partnership will mark Meta's entry into high-end fashion tech for its Meta smart glasses lineup. This collaboration will also build on Prada's long-standing eyewear licensing deal with EssilorLuxottica. advertisementFor those who don't know, EssilorLuxottica owns RayBan, which Meta has been working with for years. Meta and EssilorLuxottica first partnered in 2019 and released the first-gen Ray-Ban Meta smart glasses in 2021. EssilorLuxottica also owns Oakley, which Meta has confirmed that it is collaborating with, and will launch the product on June 20. And as mentioned above, EssilorLuxottica also has a licensing agreement with Prada, which the latter extended for another decade in December to a CNBC report, the Prada glasses are still in development, but a former Meta staff reportedly said that Prada's eyewear styles – particularly the ones with thicker temples – would actually be ideal for embedding Meta's AI tech. Earlier this week, Meta confirmed a new partnership with Oakley. These Oakley Meta smart glasses are aimed at athletes and active users and are expected to launch on June 20, as teased by a newly created Instagram account titled 'Oakley | Meta'. advertisement Reports suggest that the Oakley smart glasses will be a bit more rugged and weather-resistant than Meta's Ray-Ban glasses. While the Meta RayBan's are priced starting at $299 (around Rs 26,000) in the US, the Oakley ones are expected to be priced around $360 (Rs 31,000 approximately). The Oakley Meta smart glasses are believed to include similar features to the RayBan ones, such as voice-controlled calls, text messaging, livestreaming, photo and video capture, music playback, and integration with Meta AI via the 'Hey Meta' voice prompt. However, unlike the Ray-Ban version, the Oakley glasses may also feature a centrally placed camera, reportedly to help athletes like cyclists capture a better field of Oakley smart glasses will be Meta's third-edition of the product, with the second-generation Ray-Bans released last year. The current model of the Meta smart glasses includes features such as hands-free AI support, photo and video capture, language translation, and audio playback, all of which is integrated into frames like the Wayfarer and the newer Skyler. Lenses of the glasses can be customised with options like clear, sun, polarised or Transitions, and are compatible with prescription needs. Similar options are also expected with Meta's Oakley and Prada May this year, Meta also finally brought the Ray-Ban smart glasses to India, at a starting price of Rs 29,900. There is currently no news if and when the Oakley Meta glasses will launch in the Indian market.

Ray-Ban Meta Glasses with AI Now in India
Ray-Ban Meta Glasses with AI Now in India

Fashion Value Chain

time14-05-2025

  • Business
  • Fashion Value Chain

Ray-Ban Meta Glasses with AI Now in India

Ray-Ban Meta Smart Glasses Debut in India with AI-Powered Features Meta Platforms, Inc. and EssilorLuxottica have launched the Ray-Ban Meta smart glasses in India, combining cutting-edge technology with iconic design. These next-generation glasses are designed for seamless hands-free functionality, including high-resolution media capture, audio playback, livestreaming, and on-the-go AI assistance. Key features include: 12 MP ultrawide camera for crisp photos and immersive 1080p vertical video. Discreet open-ear speakers with noise suppression and enhanced bass for clear audio while staying aware of surroundings. Five microphones to support hands-free calls, music control, and ambient awareness. Content creators can livestream directly to Instagram and Facebook via a POV (point-of-view) camera, toggling between glasses and phone for up to 30 minutes. With Meta AI, users can activate functions via 'Hey Meta' to: Get local recommendations Translate languages (live translation rolling out soon in India) Identify landmarks Receive personalized content suggestions The AI continues to improve via regular software updates, even offering offline translation through downloadable language packs. Style meets tech in this line, available in classic Wayfarer styles and the new Skyler frame in various colors and lens types—prescription, polarized, clear, or Transitions®. Each pair comes with a sleek charging case and can be managed via the Meta View app, which supports easy content editing, sharing, and multi-glasses pairing. Pricing starts at ₹29,900, with pre-orders open from May 13 at and general availability beginning May 19 at Ray-Ban stores and leading eyewear retailers across India.

Ray-Ban Meta Smart Glasses launched in India with 12MP camera and Meta AI: Price, features and more
Ray-Ban Meta Smart Glasses launched in India with 12MP camera and Meta AI: Price, features and more

Mint

time13-05-2025

  • Mint

Ray-Ban Meta Smart Glasses launched in India with 12MP camera and Meta AI: Price, features and more

Meta has officially introduced its AI-driven smart glasses in India, developed in partnership with EssilorLuxottica under the iconic Ray-Ban brand. Dubbed Ray-Ban Meta Glasses, the wearable device blends classic eyewear aesthetics with modern smart features, allowing users to capture photos and videos, enjoy music, communicate hands-free, and even interact with their surroundings using artificial intelligence. The glasses come equipped with a 12MP ultra-wide camera, open-ear speakers, and a five-microphone array, enabling users to take high-resolution snapshots, record 1080p videos up to 60 seconds, and livestream from a first-person perspective directly to Facebook or Instagram. The companion Meta View app also facilitates sharing content across other platforms. The Ray-Ban Meta Glasses start at ₹ 29,900 for the Skyler and Wayfarer styles in Shiny Black. A Matte Black Wayfarer is available at ₹ 32,100, while the Chalk Grey Skyler and Matte Black Wayfarer variants are priced at ₹ 35,700. Pre-orders are now open, with sales commencing from 19 May via Ray-Ban's official website and leading eyewear retailers across the country. The smart glasses are powered by Qualcomm's Snapdragon AR1 Gen1 chip and offer 32GB of internal storage. According to Meta, users can expect up to four hours of use on a single charge, with an additional 32 hours provided by the charging case. The glasses also carry an IPX4 water-resistance rating, making them suitable for everyday use. At the heart of the Ray-Ban Meta Glasses is Meta AI, the company's proprietary virtual assistant. Activated by the voice prompt 'Hey Meta,' the assistant supports hands-free tasks like music identification, live translation, and contextual queries based on the user's surroundings. Notably, the glasses can identify music tracks playing in the background—ideal for public settings like cafés or stores. The real-time translation feature supports English to Spanish, French, or Italian, with the translated speech played through the open-ear speakers. A transcription option is also available. The AI capabilities go further with the 'Live AI' feature, which monitors the live camera feed to answer location-based queries without requiring a wake command. Users can also send direct messages, place audio and video calls, and receive messages through apps such as Instagram, using simple voice commands. In addition, music playback via Spotify, Apple Music, and Amazon Music is supported, with voice-enabled search options that allow users to request specific tracks, artists, or playlists.

Ray-Ban Meta smart glasses launched in India starting Rs 29,900
Ray-Ban Meta smart glasses launched in India starting Rs 29,900

India Today

time13-05-2025

  • Business
  • India Today

Ray-Ban Meta smart glasses launched in India starting Rs 29,900

Ray-Ban and Meta have officially introduced their smart glasses in India, bringing together traditional eyewear design with built-in artificial intelligence tools. Priced from Rs 29,900, the Ray-Ban Meta smart glasses are now available for pre-order on with wider availability at select optical and sunglasses stores starting May 19. The glasses include Meta AI integration, allowing users to issue voice commands using the phrase 'Hey Meta.' This enables hands-free access to a range of tasks — such as asking general questions, identifying landmarks, or receiving cooking suggestions — without needing to look at a of the notable features of the Ray-Ban Meta smart glasses is its live language translation, which supports English, Spanish, French, and Italian. According to Meta, this feature can work even in airplane mode, provided the necessary language packs have been downloaded in advance. When activated, users can hear translated speech in real time through the glasses, while the person on the other end can read or hear the translation on their terms of design, the Ray-Ban Meta smart glasses are available in the familiar Wayfarer style (in standard and large sizes), along with a new frame called Skyler, designed for a more inclusive fit. Users can choose from different lens types, including clear, sun, polarised, or Transitions, and prescription lens compatibility is also supported. The Ray-Ban Meta smart glasses pair with the newly released Meta AI app, which provides access to past conversations, lets users view photos captured by the glasses, and offers editing features using AI commands. For example, users can request the app to modify images by adding or removing addition to existing support for calls and messages via WhatsApp, Messenger, and native phone apps, Meta says that features like Instagram DMs, audio and video calls will be available soon. The glasses will also support music playback through services such as Spotify, Apple Music, Amazon Music and Shazam, using voice commands. However, many of these features are limited to users with their default language set to the Ray-Ban Meta glasses aim to offer hands-free access to AI tools and everyday functions, they also raise questions about long-term utility, data privacy, and regional language support — factors that could influence adoption in the Indian market. Now, how these glasses perform in real-world use remains to be seen.

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