Latest news with #HeyGen
Scoop
10-06-2025
- Business
- Scoop
Marketing Agencies Urged To Pivot As Meta Moves Toward Fully Automated Advertising By 2026
Press Release – Alexanders Digital Marketing Agencies that once focused on deliverables like social posts and Google Ads are now being challenged to step into a new role: strategic enablers (helping clients convert leads into customers). With Meta announcing its ambition to fully automate advertising campaigns by 2026 using artificial intelligence, social media marketing agencies are quaking in their boots, and being urged to rethink their role in a fast-evolving digital landscape. According to a recent Reuters report, Meta is investing heavily in AI systems that will plan, purchase, and optimise ad campaigns with minimal human input, generating 30-40% better results at 10% of the cost, which could potentially wipe out much of the creative industry around social. The announcement signals a dramatic acceleration toward a future where media buying, and ad creative are machine-led. This shift is already being felt across the industry. AI tools like ChatGPT, Canva, and Meta's own Advantage+ are allowing small and mid-sized businesses to produce marketing content and run campaigns in-house, reducing their reliance on traditional agencies for execution. 'Clients no longer need an agency to write every post, design every banner, or set up every ad campaign,' said Rachel Alexander, founder of Alexanders, Christchurch's first digital marketing agency. 'They have Canva, ChatGPT, HeyGen, MidJourney & Meta automation. What they need now is someone to help them make sense of it all,' she said. Agencies that once focused on deliverables like social posts and Google Ads are now being challenged to step into a new role: strategic enablers (helping clients convert leads into customers). A recent YouTube vlog 'Meta just killed the creative industry: The 2026 Automation Apocalypse' by Julia McCoy, CEO at First Movers & AI thought leader, describes this well. 'Agencies must pivot from being tactical executors to strategic advisors, bringing clarity, structure, and prioritisation to an increasingly overwhelming landscape,' said McCoy. 'Business marketers need to think of their agency as a marketing generalist doctor: diagnosing weak points, recommending tailored treatments, and coaching internal teams through implementation,' said Alexander. With many SMEs building internal marketing teams and experimenting with DIY tools, the opportunity for agencies lies in offering higher-value services such as sales enablement, CRM integration, AI content workflows, and conversion strategy. 'It's less about deliverables, more about direction. Less about content calendars, more about conversion journeys…The marketing agency of the future is less like a factory and more like a consultancy,' said McCoy. Alexander said she is mindful, but not anxious, because we've always been a hybrid between a marketing consultancy and marketing agency. For New Zealand agencies looking to adapt, this means embracing AI, not competing with it and reasserting their value as interpreters, integrators, and insight-driven advisors. 'AI has been disruptive technology but being agile is the key to success. It's helped us survive for 28 years. Time to pivot again!,' said Alexander.
Scoop
10-06-2025
- Business
- Scoop
Marketing Agencies Urged To Pivot As Meta Moves Toward Fully Automated Advertising By 2026
With Meta announcing its ambition to fully automate advertising campaigns by 2026 using artificial intelligence, social media marketing agencies are quaking in their boots, and being urged to rethink their role in a fast-evolving digital landscape. According to a recent Reuters report, Meta is investing heavily in AI systems that will plan, purchase, and optimise ad campaigns with minimal human input, generating 30-40% better results at 10% of the cost, which could potentially wipe out much of the creative industry around social. The announcement signals a dramatic acceleration toward a future where media buying, and ad creative are machine-led. This shift is already being felt across the industry. AI tools like ChatGPT, Canva, and Meta's own Advantage+ are allowing small and mid-sized businesses to produce marketing content and run campaigns in-house, reducing their reliance on traditional agencies for execution. "Clients no longer need an agency to write every post, design every banner, or set up every ad campaign," said Rachel Alexander, founder of Alexanders, Christchurch's first digital marketing agency."They have Canva, ChatGPT, HeyGen, MidJourney & Meta automation. What they need now is someone to help them make sense of it all,' she said. Agencies that once focused on deliverables like social posts and Google Ads are now being challenged to step into a new role: strategic enablers (helping clients convert leads into customers). A recent YouTube vlog 'Meta just killed the creative industry: The 2026 Automation Apocalypse' by Julia McCoy, CEO at First Movers & AI thought leader, describes this well. 'Agencies must pivot from being tactical executors to strategic advisors, bringing clarity, structure, and prioritisation to an increasingly overwhelming landscape,' said McCoy. 'Business marketers need to think of their agency as a marketing generalist doctor: diagnosing weak points, recommending tailored treatments, and coaching internal teams through implementation,' said Alexander. With many SMEs building internal marketing teams and experimenting with DIY tools, the opportunity for agencies lies in offering higher-value services such as sales enablement, CRM integration, AI content workflows, and conversion strategy. 'It's less about deliverables, more about direction. Less about content calendars, more about conversion journeys…The marketing agency of the future is less like a factory and more like a consultancy,' said McCoy. Alexander said she is mindful, but not anxious, because we've always been a hybrid between a marketing consultancy and marketing agency. For New Zealand agencies looking to adapt, this means embracing AI, not competing with it and reasserting their value as interpreters, integrators, and insight-driven advisors. 'AI has been disruptive technology but being agile is the key to success. It's helped us survive for 28 years. Time to pivot again!," said Alexander.
Time of India
24-05-2025
- Entertainment
- Time of India
After Studio Ghibli, ChatGPT's baby filter takes over the internet, but here's why it might not blow up the same way
Just when we thought the internet had peaked with the Ghibli trend, enter: the Baby Filter era. People are flooding their feeds with adorable AI-generated child versions of themselves, their friends, and even their pets (because why not?). The nostalgia is strong, the cheeks are chubby, and the energy is infant-core. These baby faced reels have taken over from the Action Figure fad. But let's pause the cooing for a second. While this trend is undeniably cute and "awww"-inducing, social media experts and internet watchdogs are already raising the question: Will it really explode like the Ghibli wave did? Creating talking AI babies has never been easier. This was created using HeyGen's latest talking baby podcast feature. All you have to do is just type or upload a script. The viral Studio Ghibli trend that broke the internet Let us rewind. The Ghibli trend, inspired by the dreamy aesthetics of Studio Ghibli, had such a wild response that OpenAI CEO Sam Altman jokingly asked people to chill out because ChatGPT was being flooded with requests to Ghibli-fy everything from selfies to sandwich pics. It was artful, emotional, and downright cinematic. The Baby Filter? It is fun. It is cute. But it is kind of… basic? The tech behind the baby filter is solid, it uses AI and machine learning to shrink your face, smooth your skin, and balloon your eyes into toddler territory. The result? You look like a Pixar protagonist with a baby voice. Cool? Yes. Groundbreaking? Not really. Why will the baby filter trend not blow up? What is more, the visual repetition is already setting in. Ghibli content came in infinite styles and scenes, from forest walks to rainy nights with Totoro vibes. Baby filter content? It is the same face swap, again and again, just with different people. 👶🎙 Baby Podcast is live!Can you guess which sitcom this little host is from? You can create a talking baby character in under 10 minutes with just one image and a voice clip.▼ Tutorial in the following tweet#AItools #BabyPodcast #2BrokeGirls #hitpaw #AIbaby And let us not forget that a lot of these baby-filtered videos are being reposted with barely any twist. While the Ghibli trend sparked art and storytelling, the baby filter leans hard into novelty, and novelty, dear internet, wears off fast. podcast. Thats pretty easy, just use Chatgpt input an image of you, say make a baby. Then you got the picture. Put it in @hedra_labs and your good to go. Its really good. I did it with "anime" as well but when the character doesn't have a clear MOUTH its hard to sync... So yes, baby filters are having their moment. But a Ghibli-style cultural takeover? That might be a bit of a nappy dream.
Geeky Gadgets
12-05-2025
- Entertainment
- Geeky Gadgets
10 AI Avatar Use Cases Transforming Marketing, Education and More
What if creating a professional video no longer required cameras, actors, or even a production team? Imagine generating a lifelike presenter who speaks multiple languages, adapts to your brand's style, and delivers your message flawlessly—all with just a few clicks. This isn't a glimpse into the distant future; it's happening now. With advancements in AI, avatars are redefining how we create and share content, making it faster, more accessible, and surprisingly human. Whether you're a marketer, educator, or content creator, these digital personas are unlocking possibilities that were once unimaginable. In this exploration of '10 New AI Avatar Use Cases,' by Skill Leap AI, you'll uncover how these innovative tools are transforming industries and reshaping communication. From hyperrealistic photo-to-avatar conversions to multilingual video translation and real-time interactive experiences, these innovations are more than just tech trends—they're practical solutions to modern challenges. Each use case offers a glimpse into how AI avatars are bridging gaps, saving time, and enhancing creativity. As you read on, you might just find yourself rethinking what's possible in your own workflow. AI Avatars Transforming Content Avatar 4 Features: Professional-Grade Customization HeyGen's Avatar 4 introduces a new standard of professional-grade customization, allowing you to tailor avatars to align with your brand or personal style. You can adjust their appearance, outfits, and backgrounds to suit your needs. These avatars can generate videos in both portrait and landscape formats with simple script inputs, making sure compatibility across diverse platforms. Whether you're creating marketing campaigns, internal training materials, or educational content, these features deliver polished, professional results that elevate your projects. Photo-to-Avatar Conversion: Bringing Images to Life One of the most compelling features of AI avatars is their ability to transform clear photos into hyperrealistic digital representations. By uploading a photo, you can create an avatar with natural motion and voice capabilities, making it ideal for personalized content. This functionality is particularly useful for applications like customer greetings, social media posts, or promotional videos, eliminating the need for extensive video production resources while maintaining a high-quality output. 10 New AI Avatars Use Cases Watch this video on YouTube. Here are more guides from our previous articles and guides related to AI Avatars that you may find helpful. Text-to-Video and URL-Based Video Creation AI avatars simplify video creation by allowing you to generate content directly from text prompts or URLs. By inputting a script or link, the system produces a video complete with customizable avatars and scenes. This feature is especially beneficial for businesses looking to streamline their content production processes. It saves time while making sure high-quality, engaging results, making it a valuable tool for marketing, training, and communication efforts. Template-Based Video Creation: Efficiency Meets Quality For those prioritizing efficiency without compromising quality, template-based video creation offers a practical solution. Pre-designed templates allow you to combine text, visuals, and avatars into cohesive and professional videos. This approach is particularly effective for creating tutorials, promotional content, or presentations. By eliminating the need for extensive editing, template-based tools ensure a polished finish while significantly reducing production time. Multilingual Video Translation: Breaking Language Barriers AI avatars are transforming global communication by allowing multilingual video translation. You can translate videos into multiple languages while maintaining synchronized lip movements and captions, making sure your message resonates with diverse audiences. This feature is invaluable for businesses operating in international markets, as it allows you to connect with customers and stakeholders across linguistic and cultural boundaries. Document-to-Video Conversion: Making Presentations Dynamic Static content such as PowerPoint presentations or PDF documents can be transformed into engaging videos with the help of AI avatars. By incorporating avatars and voiceovers, these tools bring your materials to life, making them more dynamic and accessible. This capability is particularly useful for educators, trainers, and marketers who aim to captivate their audience and present information in a more engaging format. User-Generated Content (UGC) Avatars: Authentic Social Media Engagement AI avatars are meeting the growing demand for user-generated content by allowing the creation of organic, lifestyle-focused avatars. These avatars resonate with social media audiences, offering a cost-effective way to produce relatable and authentic content. By using this feature, you can enhance your brand's online presence and foster stronger connections with your audience. Custom and Hyperrealistic Avatars: Personalization at Scale For a truly unique touch, you can design hyperrealistic avatars or even create digital clones of yourself. These avatars replicate your appearance, mannerisms, and voice, making them ideal for producing consistent, branded content. Whether for corporate communication, personal projects, or creative endeavors, this level of customization ensures a seamless and personalized connection with your audience. AI-Driven Video Podcasts: Simulating Conversations AI avatars are transforming the podcasting landscape by allowing the creation of video podcasts from PDF files or other static content. These avatars simulate conversational formats, presenting complex ideas in an engaging and visually appealing way. This innovation allows you to expand the reach of your content while maintaining audience interest, making it a valuable tool for educators, thought leaders, and businesses. Interactive AI Avatars: Real-Time Engagement Interactive AI avatars take user interaction to the next level by allowing real-time conversations. Integrated with knowledge bases, these avatars can assist with onboarding, customer service, and training, enhancing user experience while streamlining operations. This functionality is particularly valuable for businesses looking to improve customer engagement and operational efficiency, offering a dynamic and responsive way to interact with users. The Expanding Role of AI Avatars in Content Creation The advancements in AI avatars, particularly with tools like HeyGen's Avatar 4, are transforming industries by simplifying video creation, breaking language barriers, and enhancing user interaction. These tools empower you to create compelling, personalized content that resonates with audiences worldwide. By using these technologies, you can stay ahead in a rapidly evolving digital landscape, making sure your communication and content creation strategies remain innovative and effective. Media Credit: Skill Leap AI Filed Under: AI, Guides Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
Yahoo
26-04-2025
- Business
- Yahoo
HubSpot (NYSE:HUBS) Shares Surge 14% Over Last Week Amid Partnership With HeyGen
HeyGen announced a partnership expansion with HubSpot on April 8, 2025, enhancing integration by enabling marketers to auto-generate personalized videos within HubSpot workflows. This integration potentially bolstered HubSpot's appeal, possibly contributing to its 14% share price increase last week. While the market rose by 5% in the same period, HubSpot's significant uptick suggests that the collaboration with HeyGen resonated well with investors, adding weight to the broader market trend. The partnership aimed at improving customer engagement aligns with growing demand for video content, setting the company in a favorable position within the market. We've spotted 2 risks for HubSpot you should be aware of. Diversify your portfolio with solid dividend payers offering reliable income streams to weather potential market turbulence. The recent partnership expansion between HeyGen and HubSpot with HubSpot's integration into workflows appears to align well with the company's broader narrative of leveraging AI and acquisitions like to enhance operational efficiency and customer engagement. This strategic alignment is crucial as HubSpot continues to reshape its operations with AI-driven solutions, aiming for higher revenue growth and improved profit margins. This collaboration has seemingly provided an immediate positive sentiment among investors, as reflected in the recent share price increase. Over the past five years, HubSpot's total shareholder return, encompassing share price appreciation and dividends, surged a very large 283.34%. This impressive performance highlights the company's ability to generate robust returns for its shareholders over the long term. However, in the past year, HubSpot underperformed the US Software industry, which returned 6.7%, indicating potential challenges or shifts in investor sentiment more recently. The integration with HeyGen could positively impact future revenue and earnings forecasts as it enhances HubSpot's product offerings and strengthens customer engagement efforts. Analysts anticipate that these strategic moves could contribute to HubSpot's projected revenue and earnings growth over the next few years. Given a current share price of US$565.96 and a consensus price target of US$779.42, the market appears to be optimistic about HubSpot's growth prospects, although the company is still trading below the analyst price target, suggesting potential upside. Get an in-depth perspective on HubSpot's performance by reading our balance sheet health report here. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NYSE:HUBS. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Sign in to access your portfolio
