Latest news with #HengLiJin
Zawya
13 hours ago
- Business
- Zawya
Fieldnotes Celebrates Second Anniversary with New Store in Raffles City and Limited-Edition Collection
SINGAPORE - Media OutReach Newswire - 20 June 2025 - Homegrown bakery Fieldnotes celebrates its second anniversary this June with the opening of a new cake shop at Raffles City and the launch of a limited-edition merchandise collection. This marks the brand's fourth location in Singapore—and its first in the Central Business District (CBD)—extending Fieldnotes' presence from residential neighbourhoods to the city centre. Expansion to Raffles City and New Dine-In Concept Founded in 2023, Fieldnotes began as a boutique cake brand inspired by botanical aesthetics, subtle natural flavours, and a desire to offer quality cakes in Singapore that cater to everyday enjoyment rather than just special occasions. Over the past two years, it has expanded from a single location into a recognisable name among Singapore's lifestyle-conscious dessert enthusiasts. With the new cake shop opening in Raffles City, the brand aims to reach working professionals and city shoppers looking for desserts to share at the office or bring home. The outlet will also feature design elements that reflect Fieldnotes' connection to nature, including plant installations, stucco walls, and textured finishes. The choice of interior design aligns with the brand's intention to create a calm, organic atmosphere amid the city's hustle and bustle. 'This expansion reflects our commitment to reaching more parts of Singapore and sharing our cakes and flavours with a broader community,' said Ms Heng Li Jin, Director of Fieldnotes. Anniversary Promotions and Merchandise To celebrate its second anniversary, Fieldnotes will also be introducing a series of promotions at its Neil Road outlet. These include special in-store deals, gifts with purchase, and the launch of a limited-edition merchandise collection. The collection, which includes T-shirts, sticker sheets, and cooler bags, marks Fieldnotes' first venture into lifestyle merchandise. Available while stocks last, these items extend the brand's identity beyond food, offering customers new ways to engage with its nature-inspired aesthetic. While no new cake flavours have been officially announced for the anniversary month, the brand continues to explore ingredients such as tea, herbs, cocoa, and nuts. These choices reflect the company's focus on evoking earthy, natural elements through its offerings. Growth and Future Direction The opening of the new cake shop in Raffles City is one step in a broader expansion strategy. A new dine-in concept is currently in development, with plans to incorporate nature more deeply into both the menu and the experiences they offer. According to Ms Heng, Fieldnotes' evolution over the past two years has been guided by a desire to create cakes that are part of daily life. 'Our philosophy is rooted in intentionality, storytelling, and connection—we hope to create meaningful moments through both our cakes and our dine-in spaces,' she shared. More information on store locations, anniversary events, and product availability can be found at the Fieldnotes website and social media #Fieldnotes #NewOutlet The issuer is solely responsible for the content of this announcement. About Fieldnotes Fieldnotes is a Singapore-based bakery and cake shop offering desserts inspired by natural flavours and botanical elements. Established in 2023, the brand focuses on creating cakes that are suitable for everyday occasions, prioritising natural ingredients, intentional design, and accessible flavours. Currently, Fieldnotes has outlets in Neil Road, The Woodleigh Mall, and Tampines 1, with its newest outlet opening soon at Raffles City. Fieldnotes
Malay Mail
13 hours ago
- Business
- Malay Mail
Fieldnotes Celebrates Second Anniversary with New Store in Raffles City and Limited-Edition Collection
SINGAPORE - Media OutReach Newswire - 20 June 2025 - Homegrown bakery Fieldnotes celebrates its second anniversary this June with the opening of a new cake shop at Raffles City and the launch of a limited-edition merchandise collection. This marks the brand's fourth location in Singapore—and its first in the Central Business District (CBD)—extending Fieldnotes' presence from residential neighbourhoods to the city in 2023, Fieldnotes began as a boutique cake brand inspired by botanical aesthetics, subtle natural flavours, and a desire to offer quality cakes in Singapore that cater to everyday enjoyment rather than just special occasions. Over the past two years, it has expanded from a single location into a recognisable name among Singapore's lifestyle-conscious dessert the new cake shop opening in Raffles City, the brand aims to reach working professionals and city shoppers looking for desserts to share at the office or bring home. The outlet will also feature design elements that reflect Fieldnotes' connection to nature, including plant installations, stucco walls, and textured finishes. The choice of interior design aligns with the brand's intention to create a calm, organic atmosphere amid the city's hustle and bustle.'This expansion reflects our commitment to reaching more parts of Singapore and sharing our cakes and flavours with a broader community,' said Ms Heng Li Jin, Director of celebrate its second anniversary, Fieldnotes will also be introducing a series of promotions at its Neil Road outlet. These include special in-store deals, gifts with purchase, and the launch of a limited-edition merchandise collection, which includes T-shirts, sticker sheets, and cooler bags, marks Fieldnotes' first venture into lifestyle merchandise. Available while stocks last, these items extend the brand's identity beyond food, offering customers new ways to engage with its nature-inspired no new cake flavours have been officially announced for the anniversary month, the brand continues to explore ingredients such as tea, herbs, cocoa, and nuts. These choices reflect the company's focus on evoking earthy, natural elements through its opening of the new cake shop in Raffles City is one step in a broader expansion strategy. A new dine-in concept is currently in development, with plans to incorporate nature more deeply into both the menu and the experiences they to Ms Heng, Fieldnotes' evolution over the past two years has been guided by a desire to create cakes that are part of daily life. 'Our philosophy is rooted in intentionality, storytelling, and connection—we hope to create meaningful moments through both our cakes and our dine-in spaces,' she information on store locations, anniversary events, and product availability can be found at the Fieldnotes website and social media #Fieldnotes #NewOutlet The issuer is solely responsible for the content of this announcement. About Fieldnotes Fieldnotes is a Singapore-based bakery and cake shop offering desserts inspired by natural flavours and botanical elements. Established in 2023, the brand focuses on creating cakes that are suitable for everyday occasions, prioritising natural ingredients, intentional design, and accessible flavours. Currently, Fieldnotes has outlets in Neil Road, The Woodleigh Mall, and Tampines 1, with its newest outlet opening soon at Raffles City.
Associated Press
30-04-2025
- Business
- Associated Press
Fieldnotes Launches ‘In Bloom, For Her' Mother's Day Collection with Exclusive Event and Custom Room Spray Experience
SINGAPORE - Media OutReach Newswire - 1 May 2025 - Fieldnotes, a premier online cake delivery service known for its artisanal creations, is unveiling its exclusive Mother's Day collection titled 'In Bloom, For Her'. The collection invites customers to show their love and appreciation for mothers with nature-inspired flavours and feature a special Mother's Day weekend event at the brand's Neil Road outlet, where attendees can experience unique offerings and create their own custom room sprays. Fieldnotes A Blooming Celebration of Flavours and Floral Pairings This year's 'In Bloom, For Her' Mother's Day collection is all about celebrating the quiet strength and grace of mothers with flavours that evoke nature's beauty. One of the highlights is Fieldnotes' fan favourite Pistachio Praline cake, an indulgent creation that brings together the roasted depth of premium Sicilian pistachios, delicate layers of nutty crunch, and smooth, mellow cream. Comforting and elegant, it's a cake designed for meaningful moments and heartfelt sharing. Alongside this, the brand is offering two exclusive bundles, each pairing its Mother's Day cakes with beautiful, nature-inspired bouquets: a sweet preserved rose and a rustic mix of dried blooms. 'We wanted this Mother's Day collection to feel like a love letter in dessert form – soft, sincere, and carefully crafted to make mums feel deeply cherished,' said Ms Heng Li Jin, Director. 'With one of our best-sellers, the Pistachio Praline Cake and the floral bundles, we're bringing nature's beauty and the sweetness of dessert together to create something truly special.' An Exclusive Experience: Create A Custom Room Spray and More To make this year's Mother's Day even more memorable, Fieldnotes will be hosting a special two-day event at their Neil Road outlet on May 10th and 11th, from 1 pm to 5 pm each day. It's the perfect way to complement the gift of cake with an experience that speaks to the senses. At the event, guests can take part in the Bespoke Scent Bar, in collaboration with Apricot & Co., where they can choose from a selection of scents to create their own personalised fragrance. And for an extra touch of love, attendees can write heartfelt messages to their mums on postcards provided at the event. 'We wanted to offer something more than just cakes this year,' the spokesperson continued. 'Our goal is to provide an experience where customers can connect with the spirit of the occasion, create something personal, and leave with a lasting memory of their celebration.' A Taste of Love for Mum: Available Online and In-Store The 'In Bloom, For Her' Mother's Day collection is now available to order online at and at Fieldnotes' physical outlets, including the Neil Road location where the event will take place. Whether it's a sweet treat to enjoy at home or a thoughtful bundle that combines beautiful blooms with cake, there's something for every mum this Mother's Day. This year, celebrate the quiet strength and unwavering support of maternal figures, expressed through thoughtful gestures of respect and appreciation. For more information on the 'In Bloom, For Her' Mother's Day collection or to place an order, visit Keep up with all the latest updates and event news by following Fieldnotes on Instagram at @fieldnotessg. Hashtag: #OnlineCakeOrderDeliverySingapore #OnlineCakeDeliverySingapore #CakeDeliverySingapore The issuer is solely responsible for the content of this announcement. About Fieldnotes Fieldnotes, a renowned online cake order delivery shop in Singapore, crafts nature-inspired cakes that blend unique flavours with fruits, tea, herbs, and cacao. Each cake is freshly made to order, ensuring exceptional quality and taste. With over 10 years of experience, Fieldnotes has earned the trust of leading brands and dessert lovers alike. The brand operates three locations—Neil Road, The Woodleigh Mall, and Tampines 1—offering both dine-in and to-go options, along with same-day or next-day cake delivery for selected desserts to provide a convenient and delightful experience.
Zawya
30-04-2025
- Business
- Zawya
Fieldnotes Launches ‘In Bloom, For Her' Mother's Day Collection with Exclusive Event and Custom Room Spray Experience
SINGAPORE - Media OutReach Newswire - 1 May 2025 - Fieldnotes, a premier online cake delivery service known for its artisanal creations, is unveiling its exclusive Mother's Day collection titled 'In Bloom, For Her'. The collection invites customers to show their love and appreciation for mothers with nature-inspired flavours and feature a special Mother's Day weekend event at the brand's Neil Road outlet, where attendees can experience unique offerings and create their own custom room sprays. A Blooming Celebration of Flavours and Floral Pairings This year's 'In Bloom, For Her' Mother's Day collection is all about celebrating the quiet strength and grace of mothers with flavours that evoke nature's beauty. One of the highlights is Fieldnotes' fan favourite Pistachio Praline cake, an indulgent creation that brings together the roasted depth of premium Sicilian pistachios, delicate layers of nutty crunch, and smooth, mellow cream. Comforting and elegant, it's a cake designed for meaningful moments and heartfelt sharing. Alongside this, the brand is offering two exclusive bundles, each pairing its Mother's Day cakes with beautiful, nature-inspired bouquets: a sweet preserved rose and a rustic mix of dried blooms. 'We wanted this Mother's Day collection to feel like a love letter in dessert form – soft, sincere, and carefully crafted to make mums feel deeply cherished,' said Ms Heng Li Jin, Director. 'With one of our best-sellers, the Pistachio Praline Cake and the floral bundles, we're bringing nature's beauty and the sweetness of dessert together to create something truly special.' An Exclusive Experience: Create A Custom Room Spray and More To make this year's Mother's Day even more memorable, Fieldnotes will be hosting a special two-day event at their Neil Road outlet on May 10th and 11th, from 1 pm to 5 pm each day. It's the perfect way to complement the gift of cake with an experience that speaks to the senses. At the event, guests can take part in the Bespoke Scent Bar, in collaboration with Apricot & Co., where they can choose from a selection of scents to create their own personalised fragrance. And for an extra touch of love, attendees can write heartfelt messages to their mums on postcards provided at the event. 'We wanted to offer something more than just cakes this year,' the spokesperson continued. 'Our goal is to provide an experience where customers can connect with the spirit of the occasion, create something personal, and leave with a lasting memory of their celebration.' A Taste of Love for Mum: Available Online and In-Store The 'In Bloom, For Her' Mother's Day collection is now available to order online at and at Fieldnotes' physical outlets, including the Neil Road location where the event will take place. Whether it's a sweet treat to enjoy at home or a thoughtful bundle that combines beautiful blooms with cake, there's something for every mum this Mother's Day. This year, celebrate the quiet strength and unwavering support of maternal figures, expressed through thoughtful gestures of respect and appreciation. For more information on the 'In Bloom, For Her' Mother's Day collection or to place an order, visit Keep up with all the latest updates and event news by following Fieldnotes on Instagram at @fieldnotessg. Hashtag: #OnlineCakeOrderDeliverySingapore #OnlineCakeDeliverySingapore #CakeDeliverySingapore The issuer is solely responsible for the content of this announcement. About Fieldnotes Fieldnotes, a renowned online cake order delivery shop in Singapore, crafts nature-inspired cakes that blend unique flavours with fruits, tea, herbs, and cacao. Each cake is freshly made to order, ensuring exceptional quality and taste. With over 10 years of experience, Fieldnotes has earned the trust of leading brands and dessert lovers alike. The brand operates three locations—Neil Road, The Woodleigh Mall, and Tampines 1—offering both dine-in and to-go options, along with same-day or next-day cake delivery for selected desserts to provide a convenient and delightful experience. Fieldnotes
