Latest news with #Heinz
Forbes
2 days ago
- Business
- Forbes
Marketing clouds are now a big part of industry-specific IT services.
Miami, Florida, USA - June 1, 2015: Selection of brand name groceries. In full view are SPAM meat, ... More Libby's Viena sausages, Pompeian Olive Oil, Heinz brand Tomato Ketchup, Bubble Bee Tuna, Tostitos Salsa, Chez Boyardee Spaghetti and meat balls. Other products are partially visible in the is a collection of some of the basic staples found in many American kitchens. Other brands includes Kirkland, Quaker Oats, Pomi,Aunt Jemima, Kraft,Hunt's,and International delight. That's just marketing. It's a term that many of us use to dismiss a promotion, suggestion or statement of some kind that we feel is overly fabricated and potentially flaky, without any attachment to real world realities. Now that cloud computing has diversified to offer dedicated service bundles to industry-specific use cases, the technology industry has popularized the notion of human resources clouds, financial clouds, healthcare clouds and just about every other workplace function-specific cloud all the way through to marketing clouds. But is this just marketing? A basic vanilla cloud consists of compute power, storage, data analytics functions, AI services and management controls to enable system administrators and architects to configure its use and direct its state of being at any one time. An industry-specific cloud is an extension of this basic model, but is more likely to have its own custom-aligned data model to treat information according to a specific regulatory approach or framework. With its own access and user identity policy, an industry-specific cloud is engineered to offer the 'burstability' needed to increase and decrease its capacity in line with the type of workloads likely to be present in the industry it works in i.e. a tourism cloud might be more seasonably balanced than a retail cloud and so on. A marketing cloud is therefore optimized for marketing-specific activities and can be thought of as a more 'opinionated' technology with its own operational constraints, amplifications and abstraction layers. While you could (in theory) use a marketing cloud to drive a financial services application, it would be akin to cleaning your clothes in the dishwasher. 'In effect, industry cloud platforms turn a cloud platform into a business platform, enabling an existing technology innovation tool to also serve as a business innovation tool,' said Gregor Petri, VP analyst at Gartner. 'They do so not as predefined, one-off, vertical SaaS solutions, but rather as modular, composable platforms supported by a catalog of industry-specific packaged business capabilities.' Well-known for driving marketing cloud services are Adobe, Salesforce, SAP and Oracle. Also in this space, usual suspects include HubSpot, WebEngage and Braze (both more aligned to customer engagement, but still a marketing cloud tool) and also CleverTap, MoEngage and Iterable, with its emphasis on cross-channel marketing communications. According to AI communications company RingCentral, 'With a marketing cloud, [users] can also use event-driven triggers to set specific responses to customer actions in motion. For example, should customers sign up for a loyalty scheme, marketing clouds can then send each one of them automatic thank-you messages via push notifications.' Developments in this market in recent times include work by data cloud company Snowflake and data-driven marketing company Acxiom focused on providing what the firms call an 'AI-powered marketing data infrastructure' for brands to use in marketing campaigns. Snowflake highlights its privacy and security features here, which means this direct integration eliminates the need to move first-party data. Really important to marketing people, first-party data is defined as data resources that sit within the customer itself. This is (often sensitive or personal, or both) information detailing the interactions that a company has through its own communication channels that covers buyer demographics, purchase (and unfulfilled order) history. It may also extend to website click analytics and more unstructured forms of information, such as email engagement and phone call records with customer service agents. Denise Persson, chief marketing officer at Snowflake points to Acxiom's status as the connected data and technology foundation of Interpublic Group of Companies. Interact, IPG's integrated platform for brand marketing. She suggests that this development is a key part of an AI-powered marketing approach today. 'Brands can automatically optimize campaigns, predict performance and generate personalized content by leveraging Interact's AI features, powered by Snowflake Cortex, unlocking a new level of AI-driven marketing transformation,' said Persson and team. According to database and analytics software company Teradata, using an industry cloud in the vein of a marketing cloud, enterprises with lots of data in legacy systems can more readily get value from it. Industry cloud solutions can be customized for those specific systems, simplifying the cloud migration process and the eventual creation of data analytics from a sea of information. Teradata further states that industry clouds (marketing, manufacturing, healthcare, financial or otherwise) are particularly suited to more easily ingesting industry-particular sources and then sending their data to the schema best aligned with the industry's applicable regulations and best practices. The company says that they're also better-suited to piping that data to specialized applications and machine learning and analytics engines, in order for it to be able to deliver clearer analytics to its intended 'data consumers' or into other data products. 'Today's customers expect hyper-personalized experiences, but many brands fall short because marketing teams are stretched too thin. The way that companies and their customers interact is being reshaped (and the bar for customer experience) continues to rise, so it's imperative that marketers rethink their strategies to meet this demand. Marketing Cloud Next uses Agentforce [Salesforce's agentic AI platform] to empower marketing teams with AI agents that can handle tasks and deliver two-way conversations with customers at scale. This gives marketers the time they need to focus on high-impact initiatives and cultivate deeper customer relationships that were previously out of reach,' said Kimen Warner SVP of personalization & marketing intelligence at Salesforce, when questioned directly on this topic. Balaji Balasubramanian, president, SAP CX, also has views on this subject and explains that 'most marketing clouds operate in isolation' from the core enterprise data and applications. That means they need complex integrations to align customer engagement with business operations. Ever the brand-man, Balasubramanian offers a proposition to claim that SAP Emarsys 'takes a different approach' because it's built to work natively with SAP data models and applications. This he says allows marketing to 'operate in sync' with the whole business suite i.e. sales, service, commerce, HR supply chain and finance. 'This approach gives our customers and ecosystem partners structured workflows and curated reference models based on real marketing use cases (from loyalty orchestration to lifecycle automation) without the overhead of custom builds,' said Balasubramanian. 'Critically for enterprises operating in regulated markets, this enables us to respect data governance frameworks. Customer data can be processed and activated where it lives, supporting GDPR compliance and data residency requirements without needing to route through external tools or environments.' What comes next in the marketing cloud space then? Well, you don't need to be a marketing guru to work this one out… it's market-specific marketing software services. Food and beverage data intelligence platform Tastewise is gaining momentum as a company providing services for food and drink brands. The company says that this is because brands face surging ingredient prices, shrinking shelf space and growing pressure to keep pace with consumers. By tracking what it calls 'trillions of real-time food signals' to automate marketing and sales execution across the F&B industry, the company is works across both the retail and foodservice sectors. These are not just marketing cloud services, these are food and beverage marketing cloud services. According to Alon Chen, CEO and co-founder of Tastewise, F&B companies face a perfect storm from factors including margin pressure, retail space and global volatility. He notes that Tastewise supports 80% of the world's top food and beverage companies, including Mars, Campbell's and Kraft-Heinz.' 'At Kraft-Heinz, a deep understanding of rapidly evolving consumer needs and trends, fueled by data-driven insights, is critical,' said Peter Hall, Kraft-Heinz president of away-from-home division, North America. 'Tastewise's generative AI accelerates our execution speed, enabling us to proactively anticipate and deliver relevant innovations that consistently satisfy both our business goals and what consumers want.' To answer the question then, are marketing clouds 'just' marketing? The answer appears to be no; they have a range of service capabilities and data functionalities that they share with other industry-specific clouds. It's also yes, they are just marketing-aligned service layers, which even the most cynical marcoms-averse person might think is a good thing, because it means the brands you do like will be more adept when iterating with you. Check your email, you may have a special offer.
Daily Record
2 days ago
- Health
- Daily Record
Food giant planning major change to its ingredients list
The company, known for its frozen foods, soups, and condiments, has announced a big change to proceedings Brits are extremely fond of their food. From fish and chips to bangers and mash, our hearty grub is famous all across the world and a lot of the time, is accompanied by a good condiment, whether it's ketchup, mayo, or brown sauce. In fact, those fond of a creamy dip or a salad dressing might want to pay attention, as one of the world's largest food companies is planning a big change to its ingredient list across the Atlantic. Kraft Heinz has announced it will stop using artificial dyes in all US products by the end of 2027. The company also said it won't use any synthetic colours in new products going forward, The Wall Street Journal reported. Artificial dyes, like Red 40, Yellow 5 and 6, Blue 1 and 2 and Green 3, are used in everything from sweets and frosting to pie crusts. They are used to make foods look more appealing or bring back colour that was lost during processing. But many health experts, including those in the US Government, are now rallying against them. In April, the US Department of Health and Human Services and the Food and Drug Administration (FDA) vowed to work with food companies to get rid of six synthetic dyes from US foods by the end of 2026. The effort is part of Robert F. Kennedy Jr.'s "Make America Healthy Again" - or MAHA - initiative. Kennedy, who is US Health Secretary, has blamed artificial dyes and other additives for health problems in children. While some food industry groups argue the dyes are safe and approved by regulators, others are already changing course. Companies like PepsiCo and WK Kellogg are also working to reduce or replace synthetic dyes. Nearly 90 per cent of their US products already have no artificial dyes, Heinz said. But some much-loved items in the US still do, like Crystal Light, Heinz relish, Kool-Aid, Jell-O and Jet-Puffed marshmallow products. "The vast majority of our products use natural or no colours and we've been on a journey to reduce our use of FD&C colours across the remainder of our portfolio," Pedro Navio, Kraft Heinz's North America president, told The WSJ. The company said it will either remove the colours, replace them with natural ones or swap in different colours where exact matches aren't possible. In some products where color isn't necessary, it may be removed entirely. Kraft Heinz made changes to its beloved mac and cheese, removing artificial colours, preservatives and flavours from their recipe in 2016. The company also confirmed that its Heinz Tomato Ketchup has never contained artificial dyes, stating on its website that "the red colour comes simply from the world's best tomatoes." The customer had asked about the availability of specific meals, including Sweet and Sour Chicken and Chicken and Broccoli Melt. A Heinz spokesperson responded: "We've taken the strategic decision to streamline our UK portfolio which includes discontinuing our frozen line with Weight Watchers. "This change will enable us to focus on the product lines that deliver the most value for our customers and pave the way for new innovation that meets changing consumer tastes, lifestyle needs and preferences." Join the Daily Record WhatsApp community! Get the latest news sent straight to your messages by joining our WhatsApp community today. You'll receive daily updates on breaking news as well as the top headlines across Scotland. No one will be able to see who is signed up and no one can send messages except the Daily Record team. All you have to do is click here if you're on mobile, select 'Join Community' and you're in! If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'exit group'.
Scottish Sun
2 days ago
- Business
- Scottish Sun
Heinz launches ‘game-changing' new ketchup that's ‘better than the real thing' – and it's already hit UK shelves
Read more to find out why the new ketchup is going down so well among fans PLAYING KETCH-UP Heinz launches 'game-changing' new ketchup that's 'better than the real thing' – and it's already hit UK shelves Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) SAUCE giant Heinz has unveiled a new ketchup which some customers have claimed is "better than the original". The "game-changing" condiment has 35 per cent more tomatoes, a "DRASTICALLY" different colour, and even boasts several health benefits. Sign up for Scottish Sun newsletter Sign up 3 Heinz has released a new type of ketchup Credit: Alamy Heinz's Tomato Ketchup Zero has sent sauce fans into an online frenzy - with many claiming the new sauce has a better taste. The new Zero ketchup no added sugar and salt, unlike its original counterpart. According to the beloved sauce brand, 9 in 10 customers said "it delivers the great quality you'd expect from Heinz", and tastes better than "other 'Zero' products". Bewildered shoppers poured out on social media, with many shocked at the new launch. One user said: "IS THAT ZERO CAL KETCHUP?" Another chimed in: "IS THAT KETCHUP ZERO I'VE NEVER SEEN ONE WHAT IS THAT?" While a third user said: "It's DRASTICALLY different in colour than ketchup I have what the hell." Heinz also said that the release meets consumer trends, as "50,000 Brits say their top food priority is healthier choices with less sugar and salt". This nationwide launch is available now in Sainsbury's across the UK, and from July in all major retailers. Each bottle costs £3.39. KitKat and ketchup viral trend has die-hard fans feeling 'sick'- but some are more disgusted by how they're eating it On the Sainsbury's website, where the bottles are being exclusively sold right now, users poured positive reviews onto new ketchup's page. One satisfied customer said: "Great flavour, the perfect blend of sweetness mixed with the acidity of the tomato! "Nice smooth consistency, a little goes a long way!" Meanwhile, another said: "Tastes just like the regular product. Looks just like the regular product. Highly recommended." A third chimed in with their opinion, saying: "This, whilst less sweet (and considerably so), had a more tomato flavour & just seemed more balanced all round. "Great on chips too." Head of Innovation for Tomato Ketchup in Europe, Alexandra Bayet, said: "Consumers expect 'Zero' products to fall flat on flavour – because 'Zero' often means 'less'. 'We wanted to turn that on its head and create a ketchup that's all about more of what you love, even with fewer ingredients. The head added: "Developed using our 150-year sauce know-how, taste expertise and containing 35% more sun-ripened tomatoes, grown especially for Heinz, our new Heinz Zero Added Sugar & Salt Tomato Ketchup, delivers a bold, satisfying taste that lives up to the standard set by our iconic original. "So, whether you're choosing Zero or Classic, you can be confident it will taste like Heinz." 3 Heinz Tomato Ketchup Zero has less salt and sugar Credit: Heinz
The Sun
2 days ago
- Business
- The Sun
Heinz launches ‘game-changing' new ketchup that's ‘better than the real thing' – and it's already hit UK shelves
SAUCE giant Heinz has unveiled a new ketchup which some customers have claimed is "better than the original". The "game-changing" condiment has 35 per cent more tomatoes, a "DRASTICALLY" different colour, and even boasts several health benefits. Heinz 's Tomato Ketchup Zero has sent sauce fans into an online frenzy - with many claiming the new sauce has a better taste. The new Zero ketchup no added sugar and salt, unlike its original counterpart. According to the beloved sauce brand, 9 in 10 customers said "it delivers the great quality you'd expect from Heinz", and tastes better than "other 'Zero' products". Bewildered shoppers poured out on social media, with many shocked at the new launch. One user said: "IS THAT ZERO CAL KETCHUP?" Another chimed in: "IS THAT KETCHUP ZERO I'VE NEVER SEEN ONE WHAT IS THAT?" While a third user said: "It's DRASTICALLY different in colour than ketchup I have what the hell." Heinz also said that the release meets consumer trends, as "50,000 Brits say their top food priority is healthier choices with less sugar and salt". This nationwide launch is available now in Sainsbury's across the UK, and from July in all major retailers. Each bottle costs £3.39. KitKat and ketchup viral trend has die-hard fans feeling 'sick'- but some are more disgusted by how they're eating it On the Sainsbury's website, where the bottles are being exclusively sold right now, users poured positive reviews onto new ketchup's page. One satisfied customer said: "Great flavour, the perfect blend of sweetness mixed with the acidity of the tomato! "Nice smooth consistency, a little goes a long way!" Meanwhile, another said: "Tastes just like the regular product. Looks just like the regular product. Highly recommended." A third chimed in with their opinion, saying: "This, whilst less sweet (and considerably so), had a more tomato flavour & just seemed more balanced all round. "Great on chips too." Head of Innovation for Tomato Ketchup in Europe, Alexandra Bayet, said: "Consumers expect 'Zero' products to fall flat on flavour – because 'Zero' often means 'less'. 'We wanted to turn that on its head and create a ketchup that's all about more of what you love, even with fewer ingredients. The head added: "Developed using our 150-year sauce know-how, taste expertise and containing 35% more sun-ripened tomatoes, grown especially for Heinz, our new Heinz Zero Added Sugar & Salt Tomato Ketchup, delivers a bold, satisfying taste that lives up to the standard set by our iconic original. "So, whether you're choosing Zero or Classic, you can be confident it will taste like Heinz." 3 3
Yahoo
2 days ago
- Business
- Yahoo
Kraft Heinz to phase out artificial colours in US portfolio
Kraft Heinz has committed to eliminate all FD&C colour additives from its US product portfolio by the end of 2027. The Heinz ketchup and Jell-O desserts brand owner also said in a statement yesterday (17 June) that it has 'immediately' stopped launching any new products in the US containing FD&Cs, or food, drug and cosmetic colours. A spokesperson confirmed to Just Food that the initiative also includes beverages as the publicly listed group announced a three-pronged approach to eliminate FD&C colours: "Removing colours where it is not critical to the consumer experience; replacing FD&C colours with natural colours; or reinventing new colours and shades where matching natural replacements are not available," Kraft Heinz explained. Almost 90% of Kraft Heinz's US products, measured by net sales, are currently free of FD&C colours, the company said in the statement. Additives in food and drinks have become a contentious topic since President Trump announced the Make America Healthy Again (MAHA) campaign led by US Health Secretary Robert F. Kennedy Jr. Earlier this year, Kennedy reportedly met with major US food companies to push for the elimination of artificial dyes, including a goal to cease their use by the time his term ends in 2028. Then in April, the US Food and Drug Administration (FDA) introduced measures to phase out petroleum-based food dyes by the end of 2026, stating the regulator was 'establishing a national standard and timeline for the food industry to transition from petrochemical-based dyes to natural alternatives'. Asked for more detail on the Kraft Heinz products concerned, a spokesperson told Just Food: "Many of the impacted SKUs are in our beverages and desserts portfolios, including certain products sold under brands like Crystal Light, Kool Aid, Jell-O, and Jet Puffed that currently contain FD&C colours." Meanwhile, Kraft Heinz has mobilised a dedicated team to manage the transition and is also collaborating with licensees of its brands to remove FD&C colours. 'The vast majority of our products use natural or no colours, and we've been on a journey to reduce our use of FD&C colours across the remainder of our portfolio," Pedro Navio, Kraft Heinz's North America president, said in the statement. "Above all, we are focused on providing nutritious, affordable, and great-tasting food for Americans and this is a privilege we don't take lightly." Kraft Heinz, which recently announced it was weighing up 'strategic transactions to unlock shareholder value', also provided some insight on other reformulation measures it has taken. The company said yesterday it has adjusted more than 1,000 recipes to increase protein and fibre, while reducing sugar, salt, and saturated fat. As a result, it is on track to reduce nearly 55 million pounds of sugar across its portfolio by the end of 2025, Kraft Heinz said. As pressures intensify to remove colour additives from food, Kraft Heinz's US food peer General Mills also came out with a similar announcement yesterday. General Mills pledged to eliminate 'certified colours' [those approved by the FDA] from its US cereals and K-12 school foods by summer 2026, and from its entire US "retail" portfolio by the end of 2027. 'Nearly all' of its current K-12 school offerings and 85% of its US retail portfolio are already free of certified colours, meaning the change affects 'only a small portion' of its products, the Cheerios cereal maker said. Chairman and CEO Jeff Harmening said: "Today, the vast majority of our foods are made without certified colours and we're working to ensure that will soon apply to our full portfolio. Knowing the trust families place in us, we are leading the way on removing certified colours in cereals and K-12 foods by next summer." "Kraft Heinz to phase out artificial colours in US portfolio" was originally created and published by Just Food, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
