Latest news with #HCLSoftware
Khaleej Times
6 days ago
- Automotive
- Khaleej Times
HCLSoftware targets Middle East growth with XDO framework launch in Dubai
HCLSoftware, a global leader in enterprise software solutions, and the enterprise software division of HCLTech, kicked off its high-octane Executive Summit at Madinat Jumeirah on June 3. The invitation-only event blended Formula 1 energy with enterprise innovation, drawing C-suite leaders and technologists eager to explore how the company's Scuderia Ferrari partnership and the new Experience (X) Data (D) Operations (O) (XDO) framework accelerate digital transformation across the region. Kalyan Kumar, CPO, HCLSoftware led the unveiling, demonstrating how XDO integrates human-centered experience design, unified data intelligence, and AI-orchestrated operations into a self-managing growth engine. 'Dubai embodies speed, precision, and visionary outcomes - exactly what XDO delivers,' Kumar told delegates. 'With the XDO framework we're not retrofitting AI onto legacy systems; we're creating a unified engine that blends experience, data, and operations to keep enterprises ahead of the competition.' The summit's highlight featured an exciting case study from Ferrari's Digital Platforms team, showcasing how HCL AppScan delivers a holistic approach to application testing through a single platform, thus directly supporting the team's Digital+ initiative. In the high-stakes racing environments where performance and reliability are paramount, HCL AppScan provides end-to-end testing capabilities, eliminating the need for multiple tools, delivering automated testing with unified visibility via a centralised dashboard across a complex, evolving applications landscape, giving the team complete transparency and control. Attendees also engaged with a compelling Deloitte keynote on GenAI mindsets, a customer panel featuring UAE banking and retail brands, and rapid-fire spotlights on AI-driven IT operations and outcome-based service models. Fresh off Deloitte Digital's new research report 'Mindset Matters | Four Keys to Creating GenAI Experiences,' yesterday's summit spotlighted a high-energy session led by Shakeel Sawar, partner of Advertising, Marketing and Commerce, Deloitte Middle East. Drawing on findings that segment consumers into Optimists, Maybes, Unawares and Avoidants, Sawar showed how transparency, consistency, user-control and delight convert generative-AI pilots into revenue-producing experiences. Attendees left with a practical checklist that dovetails perfectly with HCLSoftware's XDO blueprint, ensuring future AI-infused journeys stay human-centric while delivering the operational velocity and data intelligence Gulf organisations demand. 'Generative AI's promise is no longer science fiction; it is a billion-dollar growth lane visible in quarterly P&Ls,' said Sawar. 'Yet adoption hinges on mindset, not just model size. Customers want efficiency, creativity and learning but only when they feel informed, in control and secure.' KK also underscored HCLSoftware's alignment with the 'We the UAE 2031' vision, pledging to grow local talent and partner ecosystems as Gulf enterprises pivot from cost-centric IT to outcome-oriented Digital+ services. 'We're here to help customers trade spreadsheets for telemetry, queues for seamless journeys, and bolt-ons for built-ins - without ripping out what already works,' he said. With a new Dubai hub coming online this quarter, HCLSoftware will extend its portfolio - from Unica+ MarTech platform to Actian Data Intelligence Platform and BigFix secure automation to organisations eager to balance scale with speed. The event drew strong participation from leading global system integrators (GSIs), such as Deloitte, along with key business partners from across the region. The exciting launch event concluded with the inaugural HCL Software Awards and a raffle, which sent one lucky guest to the Abu Dhabi Grand Prix.
Channel Post MEA
10-06-2025
- Automotive
- Channel Post MEA
HCLSoftware Launches XDO Framework In Middle East
HCLSoftware, the enterprise software division of HCLTech, kicked off its high-octane Executive Summit at Madinat Jumeirah on June 3. The invitation-only event blended Formula 1 energy with enterprise innovation, drawing C-suite leaders and technologists eager to explore how the company's Scuderia Ferrari partnership and the new Experience (X) Data (D) Operations (O) (XDO) framework accelerate digital transformation across the region. Kalyan Kumar, CPO, HCLSoftware led the unveiling, demonstrating how XDO integrates human-centered experience design, unified data intelligence, and AI-orchestrated operations into a self-managing growth engine. 'Dubai embodies speed, precision, and visionary outcomes— exactly what XDO delivers,' KK told delegates. 'With the XDO framework we're not retrofitting AI onto legacy systems; we're creating a unified engine that blends experience, data, and operations to keep enterprises ahead of the competition.' The summit's highlight featured an exciting case study from Ferrari's Digital Platforms team, showcasing how HCL AppScan delivers a holistic approach to application testing through a single platform, thus directly supporting the team's Digital+ initiative. In the high-stakes racing environments where performance and reliability are paramount, HCL AppScan provides end-to-end testing capabilities, eliminating the need for multiple tools, delivering automated testing with unified visibility via a centralized dashboard across a complex, evolving applications landscape—giving the team complete transparency and control. Attendees also engaged with a compelling Deloitte keynote on GenAI mindsets, a customer panel featuring UAE banking and retail brands, and rapid-fire spotlights on AI-driven IT operations and outcome-based service models. Fresh off Deloitte Digital's new research report 'Mindset Matters | Four Keys to Creating GenAI Experiences,' yesterday's summit spotlighted a high-energy session led by Shakeel Sawar, Partner – Advertising, Marketing & Commerce, Deloitte Middle East. Drawing on findings that segment consumers into Optimists, Maybes, Unawares and Avoidants, Sawar showed how transparency, consistency, user-control and delight convert generative-AI pilots into revenue-producing experiences. Attendees left with a practical checklist that dovetails perfectly with HCLSoftware's XDO blueprint, ensuring future AI-infused journeys stay human-centric while delivering the operational velocity and data intelligence Gulf organisations demand. 'Generative AI's promise is no longer science fiction; it is a billion-dollar growth lane visible in quarterly P&Ls,' said Shakeel Sawar, Partner – Advertising, Marketing & Commerce, Deloitte Middle East. 'Yet adoption hinges on mindset, not just model size. Customers want efficiency, creativity and learning—but only when they feel informed, in control and secure.' KK also underscored HCLSoftware's alignment with the 'We the UAE 2031' vision, pledging to grow local talent and partner ecosystems as Gulf enterprises pivot from cost-centric IT to outcome-oriented Digital+ services. 'We're here to help customers trade spreadsheets for telemetry, queues for seamless journeys, and bolt-ons for built-ins—without ripping out what already works,' he said. With a new Dubai hub coming online this quarter, HCLSoftware will extend its portfolio—from Unica+ MarTech platform to Actian Data Intelligence Platform and BigFix secure automation to organisations eager to balance scale with speed. The event drew strong participation from leading global system integrators (GSIs), such as Deloitte, along with key business partners from across the region. The exciting launch event concluded with the inaugural HCL Software Awards and a raffle, which sent one lucky guest to the Abu Dhabi Grand Prix.
Zawya
10-06-2025
- Automotive
- Zawya
HCLSoftware targets Middle East growth with XDO framework launch in Dubai
Dubai, UAE – HCLSoftware, a global leader in enterprise software solutions, and the enterprise software division of HCLTech, kicked off its high-octane Executive Summit at Madinat Jumeirah on June 3. The invitation-only event blended Formula 1 energy with enterprise innovation, drawing C-suite leaders and technologists eager to explore how the company's Scuderia Ferrari partnership and the new Experience (X) Data (D) Operations (O) (XDO) framework accelerate digital transformation across the region. Kalyan Kumar, CPO, HCLSoftware led the unveiling, demonstrating how XDO integrates human-centered experience design, unified data intelligence, and AI-orchestrated operations into a self-managing growth engine. 'Dubai embodies speed, precision, and visionary outcomes— exactly what XDO delivers,' KK told delegates. 'With the XDO framework we're not retrofitting AI onto legacy systems; we're creating a unified engine that blends experience, data, and operations to keep enterprises ahead of the competition.' The summit's highlight featured an exciting case study from Ferrari's Digital Platforms team, showcasing how HCL AppScan delivers a holistic approach to application testing through a single platform, thus directly supporting the team's Digital+ initiative. In the high-stakes racing environments where performance and reliability are paramount, HCL AppScan provides end-to-end testing capabilities, eliminating the need for multiple tools, delivering automated testing with unified visibility via a centralized dashboard across a complex, evolving applications landscape—giving the team complete transparency and control. Attendees also engaged with a compelling Deloitte keynote on GenAI mindsets, a customer panel featuring UAE banking and retail brands, and rapid-fire spotlights on AI-driven IT operations and outcome-based service models. Fresh off Deloitte Digital's new research report 'Mindset Matters | Four Keys to Creating GenAI Experiences,' yesterday's summit spotlighted a high-energy session led by Shakeel Sawar, Partner – Advertising, Marketing & Commerce, Deloitte Middle East. Drawing on findings that segment consumers into Optimists, Maybes, Unawares and Avoidants, Sawar showed how transparency, consistency, user-control and delight convert generative-AI pilots into revenue-producing experiences. Attendees left with a practical checklist that dovetails perfectly with HCLSoftware's XDO blueprint, ensuring future AI-infused journeys stay human-centric while delivering the operational velocity and data intelligence Gulf organisations demand. 'Generative AI's promise is no longer science fiction; it is a billion-dollar growth lane visible in quarterly P&Ls,' said Shakeel Sawar, Partner – Advertising, Marketing & Commerce, Deloitte Middle East. 'Yet adoption hinges on mindset, not just model size. Customers want efficiency, creativity and learning—but only when they feel informed, in control and secure.' KK also underscored HCLSoftware's alignment with the 'We the UAE 2031' vision, pledging to grow local talent and partner ecosystems as Gulf enterprises pivot from cost-centric IT to outcome-oriented Digital+ services. 'We're here to help customers trade spreadsheets for telemetry, queues for seamless journeys, and bolt-ons for built-ins—without ripping out what already works,' he said. With a new Dubai hub coming online this quarter, HCLSoftware will extend its portfolio—from Unica+ MarTech platform to Actian Data Intelligence Platform and BigFix secure automation to organisations eager to balance scale with speed. The event drew strong participation from leading global system integrators (GSIs), such as Deloitte, along with key business partners from across the region. The exciting launch event concluded with the inaugural HCL Software Awards and a raffle, which sent one lucky guest to the Abu Dhabi Grand Prix. About HCLSoftware HCLSoftware is a global leader in software innovation and the software division of HCLTech. We develop, market, sell, and support transformative solutions across various industries, including business and industry, intelligent operations, total experience, data and analytics, and cybersecurity. Our commitment to customer success and our core values of integrity, inclusion, value creation, people-centricity, and social responsibility drive us to deliver best-in-class software products that empower organizations to achieve their goals. With a rich heritage of pioneering spirit, HCLSoftware serves more than 20,000 organizations, including a majority of the Fortune 100 and almost half of the Fortune 500. Learn more about how we can help you achieve your goals.
Techday NZ
02-06-2025
- Business
- Techday NZ
HCL Unica+ unveiled as AI-first platform for trust-based marketing
HCLSoftware has launched HCL Unica+, an AI-first MarTech platform designed to support marketing in what the company terms the Intelligence Economy. The platform seeks to address challenges marketers face in an environment characterised by an overload of digital messages, rising customer expectations, and the increasing use of AI-generated content. HCL Unica+ is presented as a software solution that prioritises building trust and customer loyalty over simply acquiring attention through clicks and views. Explaining the thinking behind the platform, Raj Iyer, Executive Vice President and Portfolio Manager at HCLSoftware, said, "The bridge to trust is the intelligence economy which we believe is the future of marketing and the philosophy by which HCL Unica+ was created." "Whereas digital experiences are often generic and irrelevant, brands can use the power of intent to deliver memorable experiences that build trust and strengthen relationships." The company positions the platform as a response to what it describes as the shortcomings of the "attention economy", in which the proliferation of channels and technology has led to "attention fatigue" and declining engagement among customers. HCL Unica+ aims to use data-driven context and insights to improve marketing outcomes by delivering what it calls "memorable experiences" that enhance relationships with customers. Raj Iyer added that HCL Unica+ was developed for the future of marketing: "Historically, marketing has been all about the attention economy and seeking ways to accumulate clicks and eyeballs. However, the subsequent proliferation of channels, digital technologies and social media has overloaded people with messages, resulting in attention fatigue and lower engagement — and made even worse as AI-based content has entered the fray. As marketers, the challenge in this environment is to build trust with customers and earn loyalty by delivering value—in short, a trust economy." The platform is equipped with what HCLSoftware describes as agentic AI capabilities. It promises deep customer understanding through analysis of "digital body language" and intends to provide customer experiences tailored to an individual, often referred to as a "segment of one". One of its features, the Segmentation Agent, enables hyper-personalised marketing offers in real time, aiming to move beyond traditional customer segmentation. The platform's Content Optimizer Agent automates the creation of content tailored to contextual engagement, while the Insights Agent delivers analytics on campaign performance with the intention of providing actionable intelligence. These tools are designed to allow marketers more precision and autonomy in campaign management, with the aim of increasing the relevance of messaging and the efficiency of marketing initiatives. The MaxAI Workbench is a component of the platform that enables marketing teams to build custom AI models for campaign hyper-targeting and audience scoring. The MaxAI Always-on Assistant offers a resource to help design, refine, and execute marketing strategies with the intention of improving efficiency. Additional features highlighted include real-time personalisation, unifying customer data into single profile views, and what the company describes as inherent privacy and responsible AI guardrails. The platform's technology is intended to continuously learn from customer interactions and augment marketing teams' performance, while maintaining compliance and data privacy standards. Liz Miller, Vice President and Principal Analyst at Constellation Research, shared her view on the shift occurring in the marketing sector, stating, "The age of random applications of AI, automation and data is over as customers and marketers alike have heightened expectations for engagement rich with intentionality and notable outcomes." "CMOs and their teams deserve marketing technologies that meet this new era of intelligence head on with platforms that deliver context and understanding of both the customer and the business, drawing from data and insights from across the organization and across the digital and physical reality of the customer." According to HCLSoftware, a key attribute of Unica+ is its ability to unify customer data into a high-definition profile, which it says supports real-time identification, segmentation, and personalised engagement. On the subject of the platform's user experience, Thomas Ricoux, Head of Marketing, Digital, and Customer Relationships at Macif, commented, "With HCL Unica+, we're entering a new era, one that enhances marketers' capabilities thanks to AI, all at the service of our customers' satisfaction. The change in UX/UI enables marketing teams to focus on the performance of their campaigns, with a global and efficient vision." Privacy and responsible use of artificial intelligence are also highlighted. The company has stated that its software operates with "inherent guardrails," designed to allow organisations using the software to remain compliant with regulations and maintain customer trust when deploying AI in their campaigns.
Business Mayor
22-05-2025
- Business
- Business Mayor
The future of marketing: a conversation with Dario Debarbieri and Raj Iyer
HCLSoftware is a Business Reporter client AI has radically changed the game for marketers. How is the marketing environment changing, and what does the future hold? Dario Debarbieri: For marketers, the first lesson of the global pivot to artificial intelligence is that data is more vital than ever. AI is only as good as the data that fuels it, which makes data quality and data management critical, in marketing as elsewhere. And to manage data effectively requires platforms that are agile, flexible and resilient—platforms that can adapt without breaking, that are solid yet versatile. At a business level, these capabilities will mean the difference between success and failure. To thrive in a world of pervasive AI, your data and your platform must be ready for a future of living marketing systems. A brand in the future will evolve like a living organism—because in an AI-powered world, nothing is static. The perception of your brand will depend on the data that fuels those AI tools and frameworks—dynamically, even metabolically. That means your marketing systems must ensure consistency in the data captured by AI tools and systems in order to influence the output they generate. You must be massively consistent in the way you manage your data, for your customers as well as your brand. Hyper-personalisation—an AI superpower for the next-gen marketer—also depends directly on the data that fuels it. The customer experience lifecycle will be transformed by an infusion of data-driven context and insights—allowing AI-generated, dynamically crafted and curated messaging, stories and transactions. In every instance, data will be the lifeblood of these systems. What does all this mean for human marketers? DD: None of this makes humans obsolete. The marketer of tomorrow will pivot to providing the human insights that make campaigns more effective, the ethics and brand culture that inform them and the emotional intelligence that brings them fully to life. This new marketer will be a complete storyteller—while being, in equal measure, a marketing system designer. Read More Malibu campaign gives famous artworks an AI makeover What will that future marketer need? DD: New tools—better, faster, more focused and flexible—and a clear knowledge of how they work and how to use them. Without that, marketers simply won't survive. This creative industrial revolution will feature a fusion of technologies that will shape the profile of every marketer: a convergence of GenAI, data, quantum-powered market simulations and blockchain-enabled brand trust—enabling secure, transparent transactions à la Web3. Turning to the present, where are we with marketing technology today? What are our current capabilities? Raj Iyer: The web browser made the internet accessible to everyone back in 1993-94, but from a business perspective, email was the first killer app. Marketers saw instantly that email gave them a powerful tool to reach a very large audience. Unica capitalised on that trend and redefined marketing technology in the process, making catalogue marketing electronic while creating the martech space as it is today. Thus was born the idea of segmentation at scale, using email to send the most prodigious campaigns cost-effectively. Today, AI too is a killer tool for marketing—but at an exponentially higher level. Until now, marketing has been all about the attention economy, relentlessly seeking better ways to rack up eyeballs and clicks. In fact, the whole idea of a marketing funnel came from the math game that results. But as channels, digital technologies and social media proliferate, people are inundated with messages. The result is attention fatigue—and plummeting engagement, which worsens as AI-based content adds to the clamour for users' attention. So how can we respond to this dilemma? Read More Irish workers take wage cut as executive pay booms - Oxfam RI: As marketers, the goal is to build trust with customers and earn loyalty by delivering value—in short, a trust economy. The attention economy isn't going away, but if you can build trust and loyalty with customers, attention is a given. So, how can we get there? In our view, the bridge to trust is the intelligence economy—an infusion of intelligence and intention that cuts through noise and distraction with data-driven context and deep insights into customers' wants and needs. Whereas digital experiences are often generic and irrelevant, brands can use the power of intent to deliver memorable experiences that build trust and strengthen relationships. To achieve that, we need platforms and tools that can capture that intention, turn relevant data into useful insights and make marketing workflows manageable through intelligent orchestration. AI, data, quantum, blockchain – all these technologies belong to this intelligence economy. This is what we mean by Digital+. What capabilities is the intelligence economy built on? RI: We've touched on the what of the intelligence economy: the deep customer knowledge and data-driven insights that establish intent. Next is the how: the dance of engagement, the contextual customer journeys—guided by HCL Unica+ and the technology stack that powers it. Then comes the why: the memorable feelings and experiences that make customers choose you over competitors. Now, these elements—insight, engagement, and experience—rely, in turn, on other key capabilities, one of which pertains to technology architecture. Tech architects today face a false choice between monolithic and microservices approaches. What the intelligence economy demands, however, is a composable architecture based on packaged business capabilities (PBCs)—modular software components that perform specific business functions and can be seamlessly integrated and removed. Meanwhile, AI feeds into all three of these elements—feeding into insight, for example, with auto-segmentation in the customer data platform; engagement, by dynamically matching channels to customers; and experience, by crafting hyper-personalised journeys based on deep customer knowledge. DD: The marketing platform of the future has other core attributes—data and AI, analytics, hyper-personalisation, security and scalability are all 'must-haves' when implementing the martech of the future. The key takeaway for today's marketers, though, is simple: the platforms, tools and technologies of the intelligence economy are available now—and we're here to make that easy. The future of marketing may lie ahead, but the Digital+ future is now. Click here to learn more. Raj Iyer Raj Iyer is the Executive Vice President and Portfolio General Manager at HCLSoftware, where he leads several product lines and played a key role in scaling the business from a few hundred million in revenue to $1.5 billion. With prior leadership roles at DXC and IBM and experience at three Silicon Valley start-ups, Raj brings deep expertise in enterprise software, AI/ML and global business strategy. Dario Debarbieri Dario, who studied Law and Economics at the Universidad de Buenos Aires, has more than 20 years of global leadership experience across technology and financial services, including roles as CEO, CMO and VP at firms such as IBM and Enterprise Outsourcing. Since August 2022, he has led Marketing at HCLSoftware, bringing deep expertise in AI, cloud, data, CX and emerging technologies, with a strong record of driving performance and international brand growth.
