Latest news with #H&MGroup
Fashion Network
11-06-2025
- Business
- Fashion Network
COS artwork project elevates London, Paris and Helsinki stores
H&M Group's London-based COS brand has launched a collaboration with another London-based business, interior design specialist Studio Ashby under founder and creative director Sophie Ashby, to unveil a curated selection of artworks by mainly British women artists. Displayed in 'reimagined store environments' on the city's Regent Street, as well as Rue Tronchet in Paris and a recently opened location on Aleksanterinkatu in Helsinki, it 'reinforces the brand's deep-rooted connection to modern culture – a consistent source of inspiration,' we're told. Each artwork has been 'thoughtfully integrated into the store interiors, creating warm and immersive environments where fashion, art and culture intersect'. They'll remain part of the COS collection longer term and are designed to 'serve as a synergic backdrop to COS' collections'. While most of the artists chosen are British, in the London flagship, Finnish artist Milla Vaahtera has been chosen for a lighting installation that 'fuses bold glass forms with delicate brass, reinterpreting heritage craft techniques with a modern sensibility". In Paris, a painting by British artist Alice Neave 'explores materiality, colour and texture, joined by the artwork of South African artist Erin Chaplin, examining the relationship between the natural and artificial'. And the Helsinki store features a woven piece by British artist Dalia James, 'exploring the dynamic interplay of colour and geometry, alongside an evocative oil painting by British artist Anna Ilsley, highlighting the complexities of motherhood'. COS also said the spaces have been 'elevated by carefully chosen materials — from bespoke micro-paper and plywood tables handmade by Paper Factor to Kasthall's hand-tufted wool rugs, made to order using surplus production yarn'. The details see the retailer experimenting with colour and texture. It's part of an ongoing process that has seen H&M Group elevating COS, enhancing its overall desirability and making it stand out. That has included it launching its first perfume collection earlier this year and also recent runway initiatives such as last autumn's New York Fashion Week show. COS has become an in-demand affordable-premium label and has featured in the usually-luxury-focused Lyst Index in recent quarters. It comes in a market that's increasingly embracing premium brands as consumers rethink their addiction to fast-fashion due to its sustainability impact and also their love of luxury as prices go through the roof.
Fashion Network
11-06-2025
- Business
- Fashion Network
COS artwork project elevates London, Paris and Helsinki stores
H&M Group's London-based COS brand has launched a collaboration with another London-based business, interior design specialist Studio Ashby under founder and creative director Sophie Ashby, to unveil a curated selection of artworks by mainly British women artists. Displayed in 'reimagined store environments' on the city's Regent Street, as well as Rue Tronchet in Paris and a recently opened location on Aleksanterinkatu in Helsinki, it 'reinforces the brand's deep-rooted connection to modern culture – a consistent source of inspiration,' we're told. Each artwork has been 'thoughtfully integrated into the store interiors, creating warm and immersive environments where fashion, art and culture intersect'. They'll remain part of the COS collection longer term and are designed to 'serve as a synergic backdrop to COS' collections'. While most of the artists chosen are British, in the London flagship, Finnish artist Milla Vaahtera has been chosen for a lighting installation that 'fuses bold glass forms with delicate brass, reinterpreting heritage craft techniques with a modern sensibility". In Paris, a painting by British artist Alice Neave 'explores materiality, colour and texture, joined by the artwork of South African artist Erin Chaplin, examining the relationship between the natural and artificial'. And the Helsinki store features a woven piece by British artist Dalia James, 'exploring the dynamic interplay of colour and geometry, alongside an evocative oil painting by British artist Anna Ilsley, highlighting the complexities of motherhood'. COS also said the spaces have been 'elevated by carefully chosen materials — from bespoke micro-paper and plywood tables handmade by Paper Factor to Kasthall's hand-tufted wool rugs, made to order using surplus production yarn'. The details see the retailer experimenting with colour and texture. It's part of an ongoing process that has seen H&M Group elevating COS, enhancing its overall desirability and making it stand out. That has included it launching its first perfume collection earlier this year and also recent runway initiatives such as last autumn's New York Fashion Week show. COS has become an in-demand affordable-premium label and has featured in the usually-luxury-focused Lyst Index in recent quarters. It comes in a market that's increasingly embracing premium brands as consumers rethink their addiction to fast-fashion due to its sustainability impact and also their love of luxury as prices go through the roof.
Fashion Network
11-06-2025
- Business
- Fashion Network
COS artwork project elevates London, Paris and Helsinki stores
H&M Group's London-based COS brand has launched a collaboration with another London-based business, interior design specialist Studio Ashby under founder and creative director Sophie Ashby, to unveil a curated selection of artworks by mainly British women artists. Displayed in 'reimagined store environments' on the city's Regent Street, as well as Rue Tronchet in Paris and a recently opened location on Aleksanterinkatu in Helsinki, it 'reinforces the brand's deep-rooted connection to modern culture – a consistent source of inspiration,' we're told. Each artwork has been 'thoughtfully integrated into the store interiors, creating warm and immersive environments where fashion, art and culture intersect'. They'll remain part of the COS collection longer term and are designed to 'serve as a synergic backdrop to COS' collections'. While most of the artists chosen are British, in the London flagship, Finnish artist Milla Vaahtera has been chosen for a lighting installation that 'fuses bold glass forms with delicate brass, reinterpreting heritage craft techniques with a modern sensibility". In Paris, a painting by British artist Alice Neave 'explores materiality, colour and texture, joined by the artwork of South African artist Erin Chaplin, examining the relationship between the natural and artificial'. And the Helsinki store features a woven piece by British artist Dalia James, 'exploring the dynamic interplay of colour and geometry, alongside an evocative oil painting by British artist Anna Ilsley, highlighting the complexities of motherhood'. COS also said the spaces have been 'elevated by carefully chosen materials — from bespoke micro-paper and plywood tables handmade by Paper Factor to Kasthall's hand-tufted wool rugs, made to order using surplus production yarn'. The details see the retailer experimenting with colour and texture. It's part of an ongoing process that has seen H&M Group elevating COS, enhancing its overall desirability and making it stand out. That has included it launching its first perfume collection earlier this year and also recent runway initiatives such as last autumn's New York Fashion Week show. COS has become an in-demand affordable-premium label and has featured in the usually-luxury-focused Lyst Index in recent quarters. It comes in a market that's increasingly embracing premium brands as consumers rethink their addiction to fast-fashion due to its sustainability impact and also their love of luxury as prices go through the roof.
Fashion Network
27-05-2025
- Entertainment
- Fashion Network
Weekday kicks off its multi-brand platform with new campaign
Marketplaces are hot right now and the latest to jump in is H&M Group's Weekday, which has 'officially transform[ed] into a creative multi-space destination". That doesn't mean it's transforming into a destination buy tens or even hundreds of labels as is the case with many marketplaces. Instead, it's "welcoming Monki under its roof alongside Cheap Monday, exclusive drops, secondhand, and more'. The company said that 'together, these culture-driven brands will continue to evolve with the now and embrace the many true expressions of youth – all day, every day'. It also pointed out that 'each brand keeps its own distinct identity while creating synergies for the creative generation'. And while the onlinee channel will be key for many of its shoppers, there's also a physical element with its first multi-brand store already open in Stockholm (Götgatan). Next will come Hamburg (Mönckebergstrasse), Vienna (Mariahilfer Strasse), Paris (Rue de Rivoli) and Aarhus (Guldsmedgade) that are set to follow later this year as 'the first steps in expanding the experience into physical spaces, with more to come'. The marketplace move also comes with a launch campaign, Everything Now — Leave Nothing Unexpressed. The brand said it 'marks the beginning of Weekday's new chapter, showcasing that everything you need to express yourself is right here'. It's a 'celebration of youth culture in motion' and shines a light on 'those who live life to the fullest and see every day as a canvas, stage or moment to express who they are'. Weekday aims to be 'their platform for switching moods, trying on new identities, playing with aesthetics and feeling totally free'. And beyond mere clothes, it also aims to 'bring creative energy to life'. Fronting the campaign are Weekday muses Raya Martigny, Jolagreen23, Lennon Gallagher, Rose Gray and Tess McMillan. The retailer said that 'each of them blends Weekday, Monki and Cheap Monday into their own style language, intensifying the diverse expressions of all three brands. As artists, creators and cultural voices, they mirror a generation that never stops experimenting with style and self-expression, always in pursuit of what could be'. They've been photographed and directed by Richie Talboy, 'whose cinematic lens draws viewers into a layered, dynamic world where every frame tells a story within a story'.
Fashion Network
27-05-2025
- Entertainment
- Fashion Network
Weekday kicks off its multi-brand platform with new campaign
Marketplaces are hot right now and the latest to jump in is H&M Group's Weekday, which has 'officially transform[ed] into a creative multi-space destination". That doesn't mean it's transforming into a destination buy tens or even hundreds of labels as is the case with many marketplaces. Instead, it's "welcoming Monki under its roof alongside Cheap Monday, exclusive drops, secondhand, and more'. The company said that 'together, these culture-driven brands will continue to evolve with the now and embrace the many true expressions of youth – all day, every day'. It also pointed out that 'each brand keeps its own distinct identity while creating synergies for the creative generation'. And while the onlinee channel will be key for many of its shoppers, there's also a physical element with its first multi-brand store already open in Stockholm (Götgatan). Next will come Hamburg (Mönckebergstrasse), Vienna (Mariahilfer Strasse), Paris (Rue de Rivoli) and Aarhus (Guldsmedgade) that are set to follow later this year as 'the first steps in expanding the experience into physical spaces, with more to come'. The marketplace move also comes with a launch campaign, Everything Now — Leave Nothing Unexpressed. The brand said it 'marks the beginning of Weekday's new chapter, showcasing that everything you need to express yourself is right here'. It's a 'celebration of youth culture in motion' and shines a light on 'those who live life to the fullest and see every day as a canvas, stage or moment to express who they are'. Weekday aims to be 'their platform for switching moods, trying on new identities, playing with aesthetics and feeling totally free'. And beyond mere clothes, it also aims to 'bring creative energy to life'. Fronting the campaign are Weekday muses Raya Martigny, Jolagreen23, Lennon Gallagher, Rose Gray and Tess McMillan. The retailer said that 'each of them blends Weekday, Monki and Cheap Monday into their own style language, intensifying the diverse expressions of all three brands. As artists, creators and cultural voices, they mirror a generation that never stops experimenting with style and self-expression, always in pursuit of what could be'. They've been photographed and directed by Richie Talboy, 'whose cinematic lens draws viewers into a layered, dynamic world where every frame tells a story within a story'.
