Latest news with #Guerlain
Indian Express
5 days ago
- Entertainment
- Indian Express
Shah Jahan's wife Mumtaz Mahal was the inspiration for this best-selling perfume of all time
Few fragrances in history have captured the essence of eternal love quite like Shalimar by Guerlain. Created in 1925 by Jacques Guerlain, this iconic perfume was inspired by the legendary romance between Mughal Emperor Shah Jahan and his beloved wife, Mumtaz Mahal. Their love story, immortalised in the Taj Mahal, also left its imprint on the world of perfumery, resulting in a scent that remains timeless and revered nearly a century after its creation. Before he became Shah Jahan, he was Prince Khurram, a young royal who fell deeply in love with Arjumand Banu Begum at a bustling bazaar. Her beauty captivated him, and years later, he made her his wife, giving her the title Mumtaz Mahal, meaning the 'Jewel of the Palace.' Their love was legendary—they were inseparable in war and peace. Mumtaz bore him 14 children, but tragedy struck when she passed away at just 39 years old during childbirth. Devastated, Shah Jahan honoured her memory by building the Taj Mahal, a breathtaking monument to their love. Inspired by this epic romance, Jacques Guerlain sought to capture the spirit of devotion and passion in a fragrance, according to the Encyclopaedia of Perfumes. He named his creation Shalimar, after the Shalimar Gardens in Lahore, which were built by Shah Jahan for Mumtaz Mahal and were among her favuorite places. In Sanskrit, 'Shalimar' translates to 'abode of love,' making it a fitting tribute. According to the Encyclopaedia of Perfumes, Guerlain created Shalimar by pouring a bottle of ethylvanillin into a sample of Jicky, an existing Guerlain fragrance from 1889. The result was a warm, sensual, and unforgettable scent, one that would go on to become one of the best-selling perfumes of all time. Shalimar is a masterful blend of citrus, florals, and deep oriental warmth. The key notes include: The zesty citrus opening melts into a delicate floral heart, ultimately settling into a rich and luxurious base—a scent designed to linger, much like the undying love of Shah Jahan and Mumtaz Mahal. The Shalimar bottle, designed by Raymond Guerlain, was crafted to reflect the grandeur of Mughal art. Modeled after the basins of eastern gardens and Mongolian stupa architecture, the bottle was topped with a striking blue fan-shaped stopper, inspired by an antique silverware piece from the Guerlain family collection. Manufactured by Baccarat Crystal, this exquisite design won the Decorative Arts Exhibition Award in 1925, further cementing Shalimar's status as a work of art. Launched during the Roaring Twenties, Shalimar was an antidote to the post-war depression, offering women a sense of luxury, passion, and exotic romance. Nearly 100 years later, it continues to be a staple in the perfume industry, celebrated for its rich history and unparalleled sensuality.
Forbes
14-06-2025
- Lifestyle
- Forbes
Best London Hotels With Spas: 7 Luxury Wellness Escapes To Bookmark
Raffles London at The OWO just around the corner from Big Ben. Wellness isn't a weekend away anymore. In London, where the tempo seems to climb with every passing week, it's becoming a daily survival tactic. The streets are pulsing, inboxes are swelling, and even the city's green spaces buzz with activity. Amid all this, the real luxury is silence. Stillness. Time to switch off. Thankfully, these best London hotels with spas have quietly evolved into sanctuaries that rival even the most remote retreats. Whether you've come straight from the boardroom, a long-haul flight, or you just want to hit that pause button, these hotels offer a rare moment to stop and realign, leaving you emerging feeling refreshed. Here are some of the very best hotels in London with spas right now. The Guerlain spa pool at Raffles London at The OWO. London has its fair share of hotel openings, but few have landed with the gravitas of Raffles at The OWO (three Michelin Keys). The former Old War Office — where Churchill once roamed and Ian Fleming sharpened his spycraft — has been transformed into a kind of urban Versailles, with ten-foot-wide corridors and history etched into every balustrade. The Guerlain Spa, buried four floors below ground, is the beating heart of this modern-day palace. A 20-metre pool glows under soft lighting, while hammams, steam rooms, and an expert team of therapists provide the kind of deep reset rarely found in the city. Don't let the military provenance fool you: this is a deeply luxurious escape, right down to the Guerlain beauty salon and wellness programmes curated by Pillar Wellbeing. There's cryotherapy, Pilates, nutritional consultations — the works. Rooms upstairs lean toward theatrical: the Raffles Suite is a lacquered fantasy in chinoiserie and black marble, while the Granville Suite (named after Churchill's favourite spy) softens things with lemony florals and claw-foot tubs. Dining is equally ambitious and includes the one-star Mauro Colagreco restaurant. There are nine bars and restaurants in total, including a moody, spy-themed speakeasy tucked into the old MI5 records vault. The Sky Pool at the Shangri-La The Shard, which looks out over the whole city. Shangri-La at The Shard doesn't whisper luxury — it sings it from 52 floors above London. The views alone are reason enough to check in. From your bed, watch the London Eye blink to life, or gaze across rooftops to the Thames, snaking silver through the city. There's no traditional spa here, but wellness finds its own rhythm. The Sky Pool, an infinity-edge gem on the 52nd floor, offers swims with a backdrop of the whole of London. The adjoining sauna wraps you in warmth and window views. In-room massages can be arranged, or hit the gym at 2 a.m. — it's always open. Downstairs (well, relatively speaking), the TĪNG Lounge serves British cuisine with Asian flair — think Cornish crab with yuzu kosho or an impeccable afternoon tea. For a nightcap, GŎNG bar is a destination in itself. Come for the Lilibeth cocktail — a fresh, floral blend of gin, elderflower, and citrus — served over a giant floating ice cube shaped like a diamond as a playful nod to the crown jewels locked away at the Tower of London, visible from here. It's the perfect sunset spot. Service is warm and intuitive, but never overbearing. Staff remember your name, your coffee order, the last book you read. It's that rare kind of hospitality that makes you feel known. Yes, it's a skyscraper hotel, but one with soul — and that elusive urban London mix of buzz and stillness. For jet-lagged arrivals, romantic weekends, or just a break from the concrete below, Shangri-La offers a version of the city that feels elevated in every sense. The light and airy spa with a view of the Hyde Park tree tops at the Four Seasons Hotel London at ... More Park Lane. At first glance, this Mayfair address reads classic Four Seasons — Art Deco polish, black marble floors, quietly confident service. But head to the 10th floor and you'll find something a little more surprising: a jewel-box spa in the sky, with sweeping views over Hyde Park and a warmth that feels genuinely personal. It's small but considered. Floor-to-ceiling windows flood the space with natural light (a rarity in city spas), while signature facials by Linda Meredith and The Organic Pharmacy sit alongside cutting-edge treatments from Omorovicza and Cellcosmet. There's a sauna with a skyline view, and if you're lucky, an immersive sound bath happening that day — Sahana Sound's sessions are deeply meditative, perfect for decompressing from city noise. Everything flows naturally here, from spa to dinner. Downstairs, Pavyllon London by French three-star chef Yannick Alléno brings easygoing finesse to fine dining. Think elegant plates with just enough flair, served in a space that morphs effortlessly from quiet business lunch to date-night dinner, and why not a party to sounds spun by a live DJ at the weekends. This isn't the flashiest hotel in Mayfair — but that's its magic. Everything works. Everyone remembers your name. And by the time you check out, you'll wonder why you don't spa in the city more often. The COMO Shambhala Metropolitan London is a place to enjoy award-winning wellness treatments in ... More clean-lined, peaceful rooms in the centre of London. Slip off Park Lane and you'll find one of London's most quietly effective sanctuaries. The rooms at COMO Metropolitan may feel a little pared-back compared to other five-star locales, but the real draw is downstairs at the COMO Shambhala Urban Escape — a minimalist haven built for proper restoration that's a more modest offshoot of the group's mothership; a wellness hotel folded into a jungly Balinese valley so incredibly beautiful that it could well be paradise itself. At COMO Metropolitan London, there's no glitter or gimmick, just deeply intuitive therapies grounded in Asian wellness philosophies. Treatments are tailored and precise, using COMO's own blend of essential oils that's instanty addictive upon the first whiff, and the kind of touch that recalibrates both body and mind. Therapists are among the city's most experienced, and the mood is always calm, never clinical. Guests are encouraged to roll out yoga mats in their rooms or take their practice outdoors — Hyde Park is only minutes away, and private sessions are easily arranged. There's a considered approach to sustainability throughout: wooden key cards, low-waste menus, and gentle nudges toward mindful living rather than a preachy detox. And while it might feel low-key, there's still a pulse of Mayfair glamour, particularly at Nobu — the hotel's restaurant, and still one of the sexiest tables in town. Grab a seat in the serene courtyard post-treatment for a fresh juice or sashimi platter and soak up the contrast: wellness without retreating from the city. The moodily lit pool at the Four Seasons Hotel London at Ten Trinity Square, Tower Hill. A short stroll from the Tower of London, a historic medieval castle close to Tower Bridge, this neoclassical gem whose ballroom was the site of the inaugural General Assembly of the United Nations in 1946, feels almost cinematic. Four Seasons at Tower Bridge is grand in scale — think domed ceilings, Corinthian columns, and hushed corridors echoing with 1920s glamour — but down in the spa, everything softens. It's a proper subterranean sanctuary. The lap pool is long and luxuriously underused, the hammam vast and steamy, and the eucalyptus-scented sauna just the ticket on a grey London afternoon. There's a sense of space and quiet here that's rare in the capital — a place where you can truly vanish for an hour (or three). Treatments lean toward indulgent — deep-tissue massages, restorative facials, and rituals that blur the line between beauty and therapy. It's the kind of spa where you emerge pink-cheeked and slow-blinking, wondering how long you were asleep. Upstairs, the glamour continues. The Rotunda is a stunner for breakfast or afternoon tea under a sweeping frescoed ceiling. And for dinner, Mei Ume delivers elegant Japanese-Chinese fusion in a sultry dining room made for lingering. The elegant spa at the Mandarin Oriental Hyde Park, London. You know you've arrived at the Mandarin Oriental when the doormen tip their hats just so and the lobby's soft scent signals instant exhale. But beyond the gilded doors and glossy marble, the hotel's spa offers the kind of tailored wellness that feels part ritual, part reset. The subterranean spa is a cocoon of tranquillity, with its amethyst steam room, vitality pool, and sleep-inducing loungers. Treatments are immersive: you'll find acupuncture, sound healing, and reiki alongside Biologique Recherche facials and personalised yoga therapy. The in-house Sleep Concierge, hypnotherapist Malminder Gill, is a London insider secret — her sessions for jet lag and anxiety are pure magic. Everything is exquisitely calibrated. And there's an extensive fitness centre with its own pool, as well as personal training and bodywork available on request. For a deeper reset, bespoke day retreats combine movement, breath work, and body therapies. The spa is a destination in itself, but its proximity to Hyde Park adds a unique layer — after a massage, wander into the green or just watch the horses trot by from the windowed relaxation lounge. You're in the heart of Knightsbridge, but it feels miles away. The Akasha spa at Hotel Café Royal with a full length lap pool. At street level, the boutique Café Royal, which has welcomed a roll call of A-listers like from Oscar Wilde and Winston Churchill to Princess Diana and David Bowie over the last 150 years, hums with the rhythm of central London — tourists spilling out of Piccadilly Circus, taxis honking, the neon glow of the West End. But step inside and the noise falls away. The chandelier in the lobby — a shimmering, 700-pound Murano glass cloud — sets the tone: elegant, extravagant, quietly theatrical. The hotel's spa by Akasha Holistic Wellbeing, is tucked away underground and feels like it belongs in another realm entirely. This isn't just a place to squeeze in a massage between meetings. It's a proper retreat, where holistic therapies meet serious spa credentials. There's a sleek 18-metre back-lit pool, a Jacuzzi, sauna, hammam, and treatment rooms tucked into upper gallery of the spa. Treatments range from Watsu (water therapy) to guided meditation, nutrition consults, and Reiki. It's all grounded in the concept of the five elements — earth, water, fire, air, and Akasha, the spiritual source — though you don't have to buy into the philosophy to feel the shift. Back upstairs, the Oscar Wilde Lounge is the kind of place that reminds you of London's layered history. Order a pot of Earl Grey or a glass of Champagne and settle in under the rococo ceiling for one of the city's most decadent afternoon teas.
Campaign ME
09-06-2025
- Business
- Campaign ME
The future of beauty in MENA from ‘The Beauty Edit' by Spark Foundry ME
On 22 May, Spark Foundry ME, part of Publicis Media Middle East, hosted an exclusive beauty summit bringing together LVMH beauty brands and key media partners to discuss the future of beauty in the region. The event was organised by Publicis Media Luxe, Spark Foundry's luxury-focused agency. At the event, industry leaders reflected the changing pace of the beauty industry in the GCC; where discovery is fragmented, expectations are higher, and innovation cycles are faster. It was also a space to explore how beauty brands can stay culturally and commercially relevant through a sharper lens on data, creativity, and consumer insight. The Beauty Edit welcomed teams from Louis Vuitton, Parfum Christian Dior, Tiffany, Guerlain, Givenchy, Loewe, Sephora, Make Up For Ever amongst others alongside platforms including TikTok, Snapchat, Seedtag, Hypermedia, Footballco, Publicis Groupe Sports & Content, and Citizen K. Unboxing the trends The summit focused on unpacking the key movements shaping beauty trends, the modern consumer as well as exploring the intersection of sports and beauty – and how beauty can lead in this space. 'Consumer-first thinking is redefining beauty. Brands that truly know their audience and adapt to shifting preferences in format, texture, and formula are the ones winning in today's dynamic market. Listening is the most simple but powerful tool to be able to react and cater to the consumer,' said Nicola Lavelle, Director of Digital Marketing at Guerlain. She continues, 'The Beauty Summit was a unique and energising experience where we had the opportunity to explore the very latest innovations from our key tech partners in the region. From AI-powered strategies and TikTok trends to sponsored Snap takeovers and the growing influence of women's footfall in KSA, the event offered deep insights into how we can meaningfully connect with our audiences.' The showcase of hypermedia technology for digital out-of-home (DOOH), which blends real-time audience data with eye-tracking to elevate consumer engagement was a notable moment during the event. The future of beauty in MENA The summit also surfaced how luxury brands are embracing cross-industry inspiration to spark innovation. 'The LVMH Publicis Beauty Summit in Dubai really captured how fast the region is moving in organic content, media evolution, and AI-driven creativity,' said Ghia Hawari, Marketing and Communication Director at Tiffany & Co. 'It's a great reminder, especially in luxury, that emotional connection and authenticity are key to creating aspirational experiences and building brand desirability.' Sharing the sentiment, Lavelle added, 'The most impactful partnerships are built on authenticity, identifying and aligning voices that truly reflect the brand's values and identity – this takes time and must be build on authenticity and mutual love for the values of the brand. Influencer voices help bring a beauty brand to life in a way that's personal, diverse, and dynamic, showing a brand through different creators' eyes, audiences from all walks of life can engage, feel represented, and most of all have fun! The goal is to build deeper connections with communities across platforms and spaces.' Another key focus was the rising importance of data-driven storytelling in beauty marketing. 'The Beauty Summit was a great platform to connect with industry peers, exchange insights, and explore emerging trends shaping the future of beauty and consumer engagement,' said Evguenia Leshkova, Retail Director at Louis Vuitton. 'My key takeaway: the power of data-driven storytelling to create impactful, emotionally resonant brand experiences.' For many, the biggest value came from bridging creativity with measurable impact. 'What made the Beauty Summit so impactful was seeing how data and creativity come together to shape the future of beauty,' said Claudia Garcia, Media Manager at Dior. 'We gained sharp insights into what today's consumers truly value, authenticity, innovation, and self-expression, and how those preferences are evolving.' 'This region is defining what's next for beauty, across commerce, content, and consumer behaviour,' said Alain Brahmachari, CEO of Spark Foundry Middle East. 'We created The Beauty Edit to bring the right people into the right room, away from the noise, to think clearly about where we go from here.' 'This wasn't just a knowledge share, it was a strategic pulse check,' added Manal Naboulsi, Business Lead at Spark Foundry Middle East. 'It reflected the scale of ambition we share with our partners, and the role we play in helping them shape what's next.' The Beauty Edit is part of Spark Foundry's ongoing work with LVMH brands across the region, connecting data, creativity, and media to drive meaningful outcomes in a rapidly evolving category.
Vogue
03-06-2025
- Health
- Vogue
Cheval Blanc Spa by Guerlain
Welcome to the second iteration of Vogue's global spa guide, an index of the 100 best spas in the world, built from the expertise of our global editors and trusted contributors. There is a lot to choose from in the world of wellness, and no matter how far you're planning to travel—from a subway ride to a trans-Atlantic flight—we want to make sure it's worth the journey. Whatever your path, let us be your guide. Why go here? It would be difficult to find a spa enthusiast who needs convincing to visit a Cheval Blanc. With six properties around the world, the French luxury hotel group is known in part for its spas developed in collaboration with iconic beauty maisons like Guerlain and Dior (translation: world-class treatments are always on the menu). But this outpost in dreamy St. Barth is especially alluring this year, thanks to a recent, five-month renovation completed in November 2024 in partnership with Guerlain and renowned Parisian architect Isabelle Stanislas. While the spa has always felt like a secluded tropical sanctuary, it's now even more of an ode to the natural beauty of St. Barth, with a soothing new design that incorporates natural materials like raffia and bleached larch, and—perhaps most notably—all sorts of new nature-inspired therapies. 'Certain treatments have been specifically created and designed for Cheval Blanc St. Barth, drawing inspiration from the island's surrounding nature,' says general manager Christelle Hilpron. Photo: Courtesy of Cheval Blanc Spa by Guerlain What's the vibe? Cheval Blanc St. Barth is a beachfront property, but the spa's tropical garden location gives it a lush, tranquil feel. The walk there alone was enough to kickstart my relaxation, not least because I met some turtles on the palm-lined walkway that leads to the entrance—a metaphorical reminder to slow down if ever there was one. The first thing you'll likely notice when you walk into the spa itself is the lovely scent, though it's difficult to pinpoint one fragrance in particular. Guerlain is celebrated for their fragrances (founder Pierre-François-Pascal Guerlain was the official perfumer to Napoleon III), and as part of the spa's recent five-month renovation, they expanded perfume offerings. But in-your-face retail it is not. Though the boutique is a big part of the spa, it still looks and feels minimal and tasteful, with a gallery-like layout. The rest of the spa—which, in an effort to focus mostly on the treatments, does not include typical wellness amenities like saunas and steam rooms—is just as understated. The new boudoir and five treatment rooms, including one new one for couples, are designed with calming neutral palettes (think soft white and sand), but the gold-topped glass bottles on display add a subtle element of glamour. Photo: Courtesy of Cheval Blanc Spa by Guerlain The history? The hotel was originally built in 1991 as the Hotel St-Barth Isle de France. Then, in 2014, LVMH acquired the property and relaunched it as Cheval Blanc St. Barth, introducing the exclusive Guerlain spa as part of the transformation. Photo: Courtesy of Cheval Blanc Spa by Guerlain What should you try? Don't miss the Caribbean Idyll massage, a new treatment that spotlights Guerlain's flowery Idylle fragrance, a blend of white lilacs, jasmine, and peonies. At one point midway through my massage, my therapist asked me to sit up and inhale a sample of the scent. I was a bit annoyed at first (must I get up?), but the brief interlude somehow pushed me further into relaxation mode. Are you sensing a theme here?
Khaleej Times
30-05-2025
- Business
- Khaleej Times
Fragrance revolution: The global bloom of Middle Eastern fragrance
For decades, the beauty and grooming world has been tightly held by iconic European and American perfume houses, with little room for disruption. Then came Korea's skincare wave, and now, it's the Middle East's turn to reshape the fragrance narrative. What was once a regional affair, steeped in ancient tradition and limited reach, has evolved into a global sensation. Today, Middle Eastern perfumery is not only gaining traction among fragrance lovers in the US, the UK, Europe, and even South America, but it's also challenging legacy brands with its distinctive notes, immersive storytelling, and standout presentation. These perfumes, once confined to Khaleeji traditions, have now become coveted collector's items and everyday luxuries for a global audience seeking something deeper, richer, and more rooted. Fragrances from the Middle East are gaining worldwide attention and favour with consumers, who are enamoured by their blends, versatility, mystique, and elaborate packaging. A look at into the recent history of perfumes reflects that Arabian perfumery despite a rich legacy dating back 4,000 years, lingered as a fringe phenomenon until recently. Modern perfume industry remained a strong bastion of brands established in late 19th century Europe and the US. While brands like Chanel, Guerlain and Dior rose to iconic status with many of their fragrances becoming cult classics, many modern designers and niche brands followed suit, creating a prominent space for themselves. With exception to Abdul Samad Qureshi established in 1850, that shares an almost parallel history with Guerlain (1828), and wide international retail presence, Middle Eastern fragrance houses in the region, remained either local or at best a regional phenomenon, catering to largely Gulf population across the region. Any exports were limited to countries with some degree of cultural semblance with the larger gulf region or Islamic culture. Rediscovering the oriental mystique In 1925, Guerlain launched the Shalimar, the first oriental fragrance by a western perfume house incorporating — sandalwood, tonka bean and frankincense — notes strongly associated with Arabic perfumery. Shalimar — 'Temple of Love' inspired by one of the gardens of Taj Mahal — a symbol of the eternal love story of Emperor Shahjahan and his wife Mumtaz Mahal. Despite the legendary success and the cult status of the fragrance, it was a one-off venture. It would take another 70 odd years for Arabian perfumes to make a mark. By late 90's, there was a major shift in the industry catalysed by the western brands need to tap the petro-dollar fuelled economies of the Gulf. The high disposable incomes of the Gulf countries and the prolific usage of perfumes made the region into one of the biggest and the fastest growing markets in the world. All the major fragrance brands started debuting fragrances with notes of oud, amber, rose, sandalwood and frankincense to woo the Middle Eastern customers. From YSL, Gucci, and Dior to newer designers like Tom Ford, fragrances infused with Arabian notes were positioned as the ultimate olfactory elixirs, drenched in the mystique of the Orient and crafted with exotic ingredients from antiquity, offering greater projection and sensuality. The enigmatic scent trail that followed Khaleeji fragrance patrons soon became a global fascination. At the heart of this lingering allure was a single, transformative ingredient that captured the world's imagination: Oud. Resurrecting 4,000 years of tradition One of the most potent tools deployed by global fragrance houses has been their ability to create resonance through adaptation and localisation. As part of this drive, the rich perfume heritage of the Middle East was rediscovered and reintroduced to the world. It soon became clear that Arabia holds one of the oldest perfume traditions in the world, dating back over 4,000 years. Influenced by Mesopotamian and Egyptian practices, perfumery flourished in the Arabian Peninsula, especially after the advent of Islam. The 9th-century Abbasid scientist Abu Yusuf Yaqub bin Ishaaq al-Kindi regarded as the father of Arabic perfumery documented over 100 recipes for fragrance oils in his seminal work, The Book of the Chemistry of Perfume and Distillations. Meanwhile, the pioneering distillation techniques of Jabir ibn Hayyan including methods of filtration and evaporation, continue to underpin the extraction of natural fragrance oils even today. Adding to this mystique is the romance of ancient caravans traversing over 2,000 kilometres of incense trade routes. This third-century BC network of land and sea passages carried frankincense, myrrh, spices, and luxury goods from Mediterranean ports through the Levant and Egypt, across Northeast Africa and Arabia, all the way to India and beyond. Many European perfume traditions, in fact, trace their roots to the Islamic rule of Constantinople during the Middle Ages, a testament to the enduring influence of Arabian perfumery. The wider international success While the international brands had intended to tap the Gulf markets, but unintentionally, they created a space and mainstream acceptance for notes and oud in populations that were earlier dismissive of Arabic notes as being too overwhelming and unwearable. The legend of the Arabian fragrances has grown, and people are fascinated by the opulence, richness, elegance and the longevity of fragrances. Little did the brands know that they were creating competition. Middle Eastern fragrances conquer the world While the international brands looked towards Middle East as a new market, the Middle East brands awoke to the possibility of reaching out to the world and global consumers. The Oud note, by now an international favourite, coveted for its complex scent that traversed through many deluges before settling into its lush bloom, was to become their ace to international success. After all, who could beat the Middle Eastern brands at the 'art of oud'. Unlike the synthetic oud note used in Western perfumes, the Middle Eastern houses used natural Oud oil, which is unmatched in its richness and splendour. However, the single largest factor that has truly disrupted the global perfume market has been the ability of the Arabian perfume brands to pack a punch without puncturing the pocket. The affordability factor has been instrumental in waking people to the possibility of 'Smelling Good while paying Less'. Arabian brands have consistently come up with compositions that have left the western counterparts pale in comparison. The UAE has emerged as Middle East's fragrance capital, leading in innovation, quality, diversity, and desirability. Brands like Arabiyat Prestige from the House of My Perfumes have been quick to adapt the international notes with the most fascinating palette of Arabian accords, creating fragrances that enthral the customers with their composition, character and packaging. State-of-the-art production facilities along with best practises in raw material procurement and production ensure top-notch quality. Today, the Arabian perfumery is in its most exciting phase where it is has truly gone global and making the perfume giants sit up and take notice. The mandate from iconoclast fragrance reviews The Middle Eastern fragrance houses despite their restraints of limited marketing budgets have hugely benefitted from a new class of opinion moulders — the fragrance reviewers. The rise of unbiased young voices across the globe open to experimentation and endorsement beyond the legacy brands has hugely contributed to the expansion of the fragrance industry at a stupendous pace. The influence of the fragrance reviewers on consumer purchase patterns is evident from the fact that some of them can drive huge sales while also holding the power to debunk products and brands. The good thing is that they are talking about the quality and desirability of perfumes from this part of the world. The need of legacy brands to carve new markets has turned out to be the biggest opportunity for Middle Eastern perfume brands. Finally, Arabian perfumery is stepping into its own at the world stage and the consumers worldwide are lapping up the legacy, the magic and the mystique.
