Latest news with #GoogleAds


Time Business News
15 hours ago
- Business
- Time Business News
How to Launch and Grow a Successful Business Anywhere
You don't need to be in a big city or have a fancy office to build a successful business. Today, anyone with a good idea, internet access, and the right plan can launch and grow a business from almost anywhere. Whether you live in a small town, a busy city, or even work from your kitchen table, the steps to success remain the same. With clear action and smart thinking, you can turn your idea into a thriving company. Every business begins with a simple idea. But a good idea isn't enough—it has to solve a real problem or offer something people want. Start by asking yourself what your skills are and what needs exist in your area or online. For example, someone in a rural town might offer handmade products, local delivery services, or online consulting. Others may build apps, start content channels, or sell digital tools. The goal is to create something useful and different, no matter where you are based. Do market research to check who your customers are, what they want, and how they behave. This will shape your product and guide your next steps. Once you've decided on your business idea, the next step is legal setup. In the UK, this means registering as a sole trader, a partnership, or a limited company. Each structure has different rules and tax systems. Registering with HMRC or Companies House makes your business official and builds trust with customers. If you're based in the United States, tools that let you search Utah business entities help verify name availability and ensure proper legal filing. You'll also need to consider legal requirements like data protection, insurance, and any special licenses for your service. Even if you run a business from home, following legal rules is important. It protects you from fines and prepares you for growth in the future. A business plan helps turn your idea into real action. You don't need a hundred pages—just a clear summary of your goals, market, and strategy. It should include: What you offer Who your customers are How you will reach them What your budget looks like How you will grow over time A plan helps you stay on track and gives investors or partners confidence in your vision. Getting input from a professional business consultant can refine your strategy and help avoid common startup mistakes. It's your guide through the startup stage and beyond. Thanks to modern technology, you don't need a storefront to reach customers. Online tools like Shopify, Etsy, social media, and Google Ads can connect you with people across the country—or even the world. Even if you live in a remote area, you can offer services like writing, coaching, or tech support. Use Zoom, email, and live chat to connect with clients. Automate tasks like scheduling, payments, and marketing to save time and reach more people. Digital marketing through Instagram, Facebook, or YouTube helps build brand awareness and trust. A strong online presence makes location less important and service more accessible. You don't need to go big right away. Starting small lets you test your idea and learn what works before investing more money or time. Use feedback from early customers to make improvements. As demand grows, look for ways to scale. This might mean hiring help, using better tools, or adding more products. But do it step by step. Rushing can lead to stress, errors, or wasted money. Scaling smartly means you grow at the right pace and maintain quality. Keep your customers happy and your business strong by improving slowly but steadily. Just because you work from a small place doesn't mean you're alone. Join online communities, local business groups, and free workshops. Talk to other business owners, share ideas, and learn from their experiences. Use free resources like YouTube, and business support sites to learn about taxes, marketing, and growth strategies. Keep reading, watching, and asking questions. Staying informed helps you solve problems, try new methods, and stay ahead of the game. Take the example of someone selling handmade candles from their countryside home. They start by selling on social media and taking part in local markets. They register their business, build a small website, and begin shipping orders through the post. Within a year, they gain followers and move into larger markets. They use customer feedback to create seasonal products and offer custom gifts. Soon, they partner with boutiques and explore international shipping. All this growth came from a rural village—because location didn't limit their plan or passion. Launching and growing a business doesn't depend on where you are—it depends on how you think and act. With a clear plan, legal setup, online tools, and a desire to grow, you can build a successful business anywhere. Whether you're in a big city or a quiet village, the path is the same—start with your idea, take small steps, and keep moving forward. Your success is not about where you begin, but how well you build. TIME BUSINESS NEWS


Zawya
a day ago
- Business
- Zawya
Public first: Google contributed AED 21.8bln to the UAE economy in 2024
Google's Search and Ads alone helped provide AED 20.2 billion in economic activity for businesses in the UAE. DUBAI, UAE – Google announced today the launch of the Google's Economic Impact Report, a report conducted by Public First research agency, that looks at how Google products (Search, Play, Maps, YouTube and Google Ads) have helped people, local businesses, content creators and developers in the UAE throughout 2024. Around the world, Google releases Impact Reports which are based on consumer and business polling, economic modeling, case studies and third party data. The report highlights how Google's AI-powered tools and platforms are profoundly enhancing daily life and productivity for individuals and enterprises across the UAE, driving macroeconomic growth. In fact, Public First estimates that Google contributed an estimated AED 21.8 billion to the UAE economy in 2024. "We're incredibly proud to be a partner in the UAE's boundless ambitions," says Anthony Nakache, Managing Director for Google in the Middle East & North Africa. "The report reflects our investment in accelerating the country's ambitious journey towards a diversified, AI-powered economy. Through strategic investments, local partnerships, and our AI-powered tools, we're bringing substantial economic value and empowering individuals, businesses, and communities in the UAE.' Google is equipping people in the UAE with digital and AI capabilities needed for tomorrow's economy. The report highlights that since 2018, over 430,000 individuals in the UAE were trained in essential digital and AI skills through Google's key skilling initiative "Maharat Min Google" initiative. This effort includes empowering a diverse and vibrant ecosystem of developers. In 2024, the Android and Google Play app ecosystem supported the creation of 30,000 jobs in the UAE, according to the report. The Google Impact Report in the UAE explores the impact of Google's products in 2024 across three areas: People, Businesses and Communities. Below are the additional findings: Making everyday life easier for people in the UAE AED 683 a month on average in consumer benefits is created by Google's services for the average person in the UAE. 63% of adults in the UAE said they have used Gemini, Google's AI Assistant. 90% of users agreed that Gemini helped them to be more productive. 71% of users agreed that Gemini is easier to use in Arabic than other AI chatbots. 50% of adults in the UAE agree that Google Search is essential to their daily lives. 89% of adults in the UAE reported that Google Maps and/or Waze were very useful when they were avoiding getting lost. 90% of adults in the UAE agreed that the ability to make contactless payments on mobile devices through the likes of GPay or GWallet makes their life easier. Fueling the Growth of Businesses in the UAE 91% of businesses in the UAE report using at least one AI tool in their workflows. 73% of 18-24 year olds said they use Google Search at least weekly to shop or browse products online. 80% of adults in the UAE use Google Maps and/or Waze at least once a month to find a local business. 86% said they checked Google reviews before visiting a venue or business at least once a month. 94% of adults in the UAE use Google Search at least once a month to compare the prices of products and services. 97% of public sector workers in the UAE said that Google AI-enabled tools help them to be more productive at work. Empowering Communities in the UAE This section of the report combines Public First research and Google internal data and estimates Google's contribution to creators, developers and publishers. AED 455 million of revenue generated by the Android App Economy for UAE-based developers in 2024. 600+ YouTube channels in the UAE have over 1 million subscribers, an increase of 15% year on year. 20,000+ journalists and journalism students trained by the Google News Initiative in the MENA region, including in the UAE. About the research Google commissioned independent consultancy Public First to explore how Google's innovations and products are helping communities, workers and businesses in the UAE, as well as the future potential of AI across the nation. Public First conducted a survey of 1,110 online adults based in the UAE and a survey of 389 business leaders based in the UAE. These surveys were conducted in English and Arabic in March 2025. All results are weighted using Iterative Proportional Fitting, or 'Raking'. The online adult results are weighted by age, gender, education level, and region to nationally representative proportions. The full report can be found here: For more information about the report methodologies, please contact:


Al Bawaba
a day ago
- Business
- Al Bawaba
Public First: Google Contributed AED 21.8 Billion to the UAE Economy in 2024
Google announced today the launch of the Google's Economic Impact Report, a report conducted by Public First research agency, that looks at how Google products (Search, Play, Maps, YouTube and Google Ads) have helped people, local businesses, content creators and developers in the UAE throughout 2024. Around the world, Google releases Impact Reports which are based on consumer and business polling, economic modeling, case studies and third party data. The report highlights how Google's AI-powered tools and platforms are profoundly enhancing daily life and productivity for individuals and enterprises across the UAE, driving macroeconomic growth. In fact, Public First estimates that Google contributed an estimated AED 21.8 billion to the UAE economy in 2024."We're incredibly proud to be a partner in the UAE's boundless ambitions," says Anthony Nakache, Managing Director for Google in the Middle East & North Africa. "The report reflects our investment in accelerating the country's ambitious journey towards a diversified, AI-powered economy. Through strategic investments, local partnerships, and our AI-powered tools, we're bringing substantial economic value and empowering individuals, businesses, and communities in the UAE.'Google is equipping people in the UAE with digital and AI capabilities needed for tomorrow's economy. The report highlights that since 2018, over 430,000 individuals in the UAE were trained in essential digital and AI skills through Google's key skilling initiative "Maharat Min Google" initiative. This effort includes empowering a diverse and vibrant ecosystem of developers. In 2024, the Android and Google Play app ecosystem supported the creation of 30,000 jobs in the UAE, according to the report. The Google Impact Report in the UAE explores the impact of Google's products in 2024 across three areas: People, Businesses and Communities. Below are the additional findings:Making everyday life easier for people in the UAE• AED 683 a month on average in consumer benefits is created by Google's services for the average person in the UAE.• 63% of adults in the UAE said they have used Gemini, Google's AI Assistant. • 90% of users agreed that Gemini helped them to be more productive. • 71% of users agreed that Gemini is easier to use in Arabic than other AI chatbots.• 50% of adults in the UAE agree that Google Search is essential to their daily lives.• 89% of adults in the UAE reported that Google Maps and/or Waze were very useful when they were avoiding getting lost.• 90% of adults in the UAE agreed that the ability to make contactless payments on mobile devices through the likes of GPay or GWallet makes their life the Growth of Businesses in the UAE• 91% of businesses in the UAE report using at least one AI tool in their workflows.• 73% of 18-24 year olds said they use Google Search at least weekly to shop or browse products online.• 80% of adults in the UAE use Google Maps and/or Waze at least once a month to find a local business.• 86% said they checked Google reviews before visiting a venue or business at least once a month.• 94% of adults in the UAE use Google Search at least once a month to compare the prices of products and services.• 97% of public sector workers in the UAE said that Google AI-enabled tools help them to be more productive at Communities in the UAE This section of the report combines Public First research and Google internal data and estimates Google's contribution to creators, developers and publishers.• AED 455 million of revenue generated by the Android App Economy for UAE-based developers in 2024.• 600+ YouTube channels in the UAE have over 1 million subscribers, an increase of 15% year on year.• 20,000+ journalists and journalism students trained by the Google News Initiative in the MENA region, including in the the researchGoogle commissioned independent consultancy Public First to explore how Google's innovations and products are helping communities, workers and businesses in the UAE, as well as the future potential of AI across the nation. Public First conducted a survey of 1,110 online adults based in the UAE and a survey of 389 business leaders based in the UAE. These surveys were conducted in English and Arabic in March 2025. All results are weighted using Iterative Proportional Fitting, or 'Raking'. The online adult results are weighted by age, gender, education level, and region to nationally representative proportions.


Time Business News
2 days ago
- Business
- Time Business News
Is an Online MBA in Digital Marketing Worth It From ChitakaraU?
Thinking about getting your MBA in digital marketing online but unsure if it's worth the investment? If you're a professional looking to future-proof your marketing career without putting it on hold, Chitkara University Online's program may be exactly what you need. Let's break it down — from curriculum and fees to real career outcomes — to help you decide. An online MBA in digital marketing is a flexible, career-focused business degree that prepares professionals for the modern marketing landscape. It includes skills in: Search Engine Optimization (SEO) Paid Advertising (PPC, Display, Meta Ads) Social Media Strategy Influencer & Content Marketing Email Automation Marketing Analytics & KPIs Chitkara University Online offers one of the most practical and affordable MBA digital marketing programs online in India — designed for digital-first professionals. So, why choose Chitkara University Online over other providers? Here's what sets it apart: ✅ UGC-entitled and AICTE-approved online MBA program online MBA program ✅ Specialized curriculum for digital marketing and strategic brand building ✅ Live + recorded sessions with expert faculty and digital industry leaders with expert faculty and digital industry leaders ✅ AI-powered learning management system (LMS) ✅ Projects, case studies, and a final capstone aligned to real marketing challenges If you're seeking an MBA digital marketing online in India, this course delivers a balance of theory and practice — with the flexibility you need. This program is ideal for: Digital marketers ready to step into leadership roles Traditional marketers transitioning into digital Entrepreneurs looking to scale online Fresh graduates passionate about marketing strategy Whether you're transitioning from creative to strategic roles or looking to enhance your digital marketing expertise, this program has you covered. Feature Benefit UGC-entitled & AICTE-approved Nationally recognized, employer-friendly Specialization in strategic marketing Tailored for digital roles Live + recorded lectures Study at your own pace AI-powered LMS Personalized learning journey Real-world case studies Practical marketing application Industry certifications Resume-ready credentials 'As a marketing executive, the live sessions and branding modules helped me grow into a lead role within months.' — Simran B., Program Graduate The online MBA marketing course includes modules such as: Digital Marketing Strategy Social Media Management Performance Marketing (PPC, Google Ads) Consumer Behavior Analytics Marketing Automation & CRM Tools E-commerce Growth Strategy SEO, Content Marketing & Branding You'll graduate with a digital marketing degree online that's as hands-on as it is theoretical — combining case-based learning with tool-based training. When it comes to online MBA in digital marketing fees, Chitkara University Online is one of the more affordable options among Tier 1 institutions in India. You'll benefit from: Transparent fee structure EMI options for working professionals No hidden charges for exams or certifications Scholarships (based on eligibility) To get current fee details, visit the official program page here. This online MBA in marketing degree can open doors to roles like: Digital Marketing Manager Growth Hacker / Performance Marketer Brand Strategist Social Media Lead Content Marketing Head Digital Consultant or Freelance Specialist With MBA digital marketing India programs gaining global recognition, graduates can also apply for roles in multinational agencies and remote global positions. Aspect Online MBA Traditional MBA Flexibility High Low Fees Affordable Expensive Accessibility Study from anywhere Requires relocation Real-World Tools Integrated into curriculum Often missing Time to Upskill Immediate Post-graduation If you're looking for: A degree that aligns with current marketing trends Flexibility to study without quitting your job Practical learning with access to tools and live projects A UGC-approved online MBA from a reputed university Then the answer is a clear YES — Chitkara University Online's digital marketing MBA is absolutely worth it. Yes, the MBA in digital marketing from Chitkara University Online is UGC-entitled and AICTE-approved, making it valid and accepted by employers, educational institutions, and government bodies across India. The online MBA in digital marketing fees at Chitkara University Online are affordable, with flexible EMI plans and no hidden charges. Students can check the official site for the latest updates. This online MBA marketing program is designed to be completed in two years. However, its flexible format allows working professionals to manage their learning alongside full-time jobs. Graduates from any stream are eligible. This program is ideal for marketing professionals, freshers, entrepreneurs, and anyone aiming to build or scale a career in digital marketing. Graduates can explore roles like Digital Marketing Manager, SEO/SEM Specialist, Brand Strategist, or Performance Marketing Lead. Chitkara University Online's program is industry-aligned to support real career growth. TIME BUSINESS NEWS

Time Business News
4 days ago
- Health
- Time Business News
How to Choose the Best Digital Marketing Agency for Healthcare
In the digital age, healthcare providers must do more than provide excellent care—they must also connect with patients online. That's why hiring the best digital marketing agency for healthcare can make a significant difference. From improving your online visibility to increasing patient bookings, a specialized agency understands both the medical field and modern marketing strategies. In this guide, we'll explore what makes an agency the right fit, what services to expect, and how to make an informed choice. Healthcare is different from other industries. Patients expect trust, privacy, accuracy, and professionalism. Unlike retail or hospitality, you can't run flashy ads or make exaggerated claims. That's why your marketing partner must: Understand healthcare ethics and compliance Know how to target and educate patients, not just sell services Deliver customized solutions for clinics, hospitals, and practices A specialized agency will know how to speak to your audience in a respectful and informative way, building credibility and results. The best digital marketing agency for healthcare will provide a full suite of services designed to boost your brand and grow your practice: Mobile-optimized HIPAA/GDPR-compliant Appointment booking systems Doctor profiles, testimonials, FAQs Local SEO to target patients nearby Medical keyword research Blog content and landing page optimization Backlink building Google Ads for services like 'orthopedic surgeon near me' Retargeting ads for interested patients Budget-friendly campaigns with measurable ROI Regular content across Facebook, Instagram, LinkedIn Engagement campaigns for awareness Promoting health tips, achievements, and testimonials Monitoring platforms like Google Reviews, Practo, Zocdoc Encouraging patient reviews Addressing negative feedback professionally Appointment confirmations and reminders Wellness newsletters Recovery and follow-up sequences Doctor interviews Patient stories Explainer videos on procedures All of this is tailored to meet industry regulations and patient expectations. When searching for a partner, look for the following traits: Choose an agency that has worked with hospitals, clinics, wellness centers, or health tech startups. They should be familiar with terms like HIPAA, patient portals, or telemedicine. The best agencies ensure that your marketing follows healthcare laws and data privacy regulations. They don't use clickbait or unverified health claims. They provide clear metrics on: Website traffic Leads and conversion rates Campaign ROI SEO rankings Transparency helps you make better marketing decisions. Avoid agencies that offer 'one-size-fits-all' packages. Your needs may differ based on: Your specialties (pediatrics vs. dentistry) Location (urban hospital vs. rural clinic) Target audience (elderly patients vs. millennials) The right agency will customize every campaign. Healthcare content must be clear, accurate, and compassionate. Look for teams with medical writers, video editors, and designers who understand patient communication. Do you have experience with healthcare clients? Can you provide case studies or results from past campaigns? How do you handle HIPAA/GDPR compliance? What's your strategy for local SEO and online reviews? How often will I receive performance reports? Can you tailor the service based on my goals and location? These questions will help you gauge the agency's expertise and professionalism. Benefit Impact Expertise in the industry Strategies aligned with patient needs Improved patient acquisition More appointments and inquiries Cost-effective campaigns Better ROI compared to traditional marketing 24/7 online visibility Reach patients anytime, anywhere Stronger patient trust Through quality content and positive reputation Some well-known agencies in the healthcare digital marketing space include: Healthgrades Digital Solutions – USA – USA Smart Clinics Digital – UAE – UAE Practis – USA – USA Minds Metricks – Dubai – Dubai Nexhealth Marketing – Global You can also explore regional agencies with strong portfolios tailored to your local market. Lack of healthcare-specific experience Promising 'overnight' rankings or unrealistic results Using generic content or duplicate blogs Ignoring compliance or legal disclaimers Limited reporting or vague campaign goals Choosing the best digital marketing agency for healthcare is not just about price or popularity—it's about expertise, trust, and results. A qualified agency will understand your field, respect patient privacy, and help you connect with your audience through modern, ethical, and effective strategies. Whether you run a small clinic or a large medical institution, investing in a reliable healthcare marketing partner will elevate your brand and grow your practice sustainably. TIME BUSINESS NEWS