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Time Business News
04-06-2025
- Business
- Time Business News
Online Earning Through SEO: Turning Search Engines Into Sustainable Income
In today's digital economy, more people than ever are seeking ways to earn income online—and one of the most powerful, sustainable methods is through Search Engine Optimization (SEO). While it may sound technical or complex at first, SEO is simply the art and science of making content discoverable on search engines like Google. When mastered, SEO can open up multiple streams of income—from blogging and affiliate marketing to freelance consulting and e-commerce. SEO stands for Search Engine Optimization—a set of practices aimed at improving the visibility of a website or content on search engine results pages (SERPs). When someone searches for a topic, product, or question, SEO determines which websites appear first. Effective SEO is about understanding what people are searching for, creating content that answers those queries, and optimizing that content so it ranks higher. This involves keywords, backlinks, site speed, mobile-friendliness, and user experience. The better your SEO, the more organic (free) traffic you attract—and traffic can translate directly into income. One of the most popular paths to online income through SEO is starting a blog. By targeting high-volume keywords and writing valuable content, you can build a steady stream of organic traffic. Once your blog gains traction, you can monetize it through: Google AdSense (display ads) (display ads) Affiliate marketing (earning commissions by promoting products) (earning commissions by promoting products) Sponsored posts from brands in your niche from brands in your niche Selling digital products like eBooks, courses, or templates Affiliate marketers create SEO-optimized websites or YouTube channels to promote products or services. When someone makes a purchase through their referral link, they earn a commission. Niche sites targeting specific keywords—like 'best running shoes for flat feet' or 'top budget cameras for beginners'—can rank high in search results and generate consistent affiliate income. If you're skilled in SEO, you can offer your services to businesses looking to improve their online visibility. Freelancers can earn by: Auditing websites Conducting keyword research Optimizing existing content Building backlinks Managing full SEO campaigns Platforms like Upwork, Fiverr, and LinkedIn are great places to find clients. If you run an online store (via Shopify, WooCommerce, or Etsy), SEO is a key to success. Optimizing product pages, writing SEO-friendly descriptions, and targeting long-tail keywords can bring organic traffic that converts into sales—reducing your dependency on paid ads. YouTube is the second largest search engine in the world. Learning how to optimize video titles, descriptions, and tags can help your videos rank higher and reach more viewers. Once monetized, your channel can earn through: Ad revenue Sponsorships Affiliate links in video descriptions Selling your own products or services Low Cost : Unlike paid ads, SEO traffic is free once your content ranks. : Unlike paid ads, SEO traffic is free once your content ranks. Scalable : One well-optimized article or video can bring in revenue for years. : One well-optimized article or video can bring in revenue for years. Passive Income Potential : SEO enables you to earn even when you're not actively working. : SEO enables you to earn even when you're not actively working. In-Demand Skill: Every online business needs SEO, making it a valuable freelance or career path. You don't need a tech background to begin. Here's a simple roadmap: Learn the Basics: Use free resources like Google's SEO Starter Guide, or platforms like Moz, Ahrefs, and Neil Patel's blog. Choose a Niche: Focus on a specific topic you're passionate about or have knowledge in. Create Quality Content: Write or produce content that genuinely helps your audience. Do Keyword Research: Use tools like Ubersuggest, Answer the Public, or Google Keyword Planner. Be Consistent: SEO takes time—stay consistent, track your performance, and tweak your strategy. Earning online through SEO is not a get-rich-quick scheme—but it is a powerful way to build long-term, sustainable income. With patience, effort, and the right strategies, SEO can transform your knowledge and creativity into a thriving online business or freelance career. In the world of digital opportunity, SEO is more than just a tool—it's a gateway. Learn it, apply it, and watch the doors open. TIME BUSINESS NEWS
The Star
01-05-2025
- Business
- The Star
Google places ads inside chatbot conversations with AI startups
The Google AdSense network, which traditionally displays ads in search results and in the margins of websites, has expanded to include conversations with chatbots operated by AI startups. — Bloomberg Google's ad network has begun showing advertising within the flow of conversations with chatbots – part of Alphabet Inc's efforts to keep its edge in digital advertising as generative artificial intelligence takes off. Earlier this year, the Google AdSense network, which traditionally displays ads in search results and in the margins of websites, has expanded to include conversations with chatbots operated by AI startups. Google made the move after conducting tests last year and earlier this year with a handful of startups, including AI search apps iAsk and Liner, according to people familiar with the matter who asked not to be identified discussing private information. Showing ads alongside its own search results is the heart of Google's business, bolstered by a business that serves up advertising across much of the web. That empire has come under threat as new entrants like OpenAI and Perplexity AI seek to siphon off the search giant's audience with products aiming to help users find what they are looking for more quickly. As Google invests heavily to protect its lead, finding the best way to monetize generative AI will be crucial, said Tomasz Tunguz, a general partner at Theory Ventures. "Feedback loops are incredibly important,' Tunguz said. "Having greater visibility into what's working' is essential to success. A Google spokesperson confirmed that "AdSense for Search is available for websites that want to show relevant ads in their conversational AI experiences.' Startups iAsk and Liner declined to comment on their relationship with Google. Regulators are increasingly scrutinising Google's influence over the advertising economy that underpins the open web. Google Search, an industry juggernaut, yielded more than US$198bil (RM854.27bil) in revenue in 2024, almost 60% of Alphabet's annual sales. In April, a federal judge found that the Alphabet unit violated antitrust law in the markets for advertising exchanges and tools used by websites to sell ad space, known as ad servers. The company has argued that it has a dominant position because its tools are effective and easy to use. Now, with its burgeoning business relationships with startups, Google aims to profit even if its share of the search market dwindles. Running experiments with AI startups will allow the company to test the waters for advertising in the relatively new world of AI chats. Generative AI startups are increasingly exploring advertising-based business models to offset the high costs of answering users' questions with artificial intelligence. For example, before inviting users to ask follow-up questions, iAsk shows ads below its AI-generated responses. In addition to Google, startups such as Koah Labs have begun allowing brands to serve ads to the chatbot audience. AI search startup Perplexity, one of the most prominent players using AI to reshape internet services, establishes relationships directly with brands that want to buy ads on the site, according to a person familiar with the matter. Perplexity allows brands to sponsor follow-up questions to users' queries. To keep its product accessible for students, a key audience, Liner has focused on delivering a select number of ads tailored to users' searches. People using generative AI tend to click on fewer links – which may pose challenges for startups seeking to make money through online advertising, where brands often pay per click. But Liner users, who come to the site for research, often click on links, and the longer queries allow for more targeted advertising, Chief Executive Officer Luke Jinu Kim said in an interview. With its advertising, Liner is trying to achieve something that is "more like a very early version of Google search ads,' Kim said, adding that he hopes the site will show a small number of ads that are highly related to the query. – Bloomberg
Bloomberg
30-04-2025
- Business
- Bloomberg
Google Places Ads Inside Chatbot Conversations With AI Startups
Google's ad network has begun showing advertising within the flow of conversations with chatbots — part of Alphabet Inc.'s efforts to keep its edge in digital advertising as generative artificial intelligence takes off. Earlier this year, the Google AdSense network, which traditionally displays ads in search results and in the margins of websites, has expanded to include conversations with chatbots operated by AI startups. Google made the move after conducting tests last year and earlier this year with a handful of startups, including AI search apps iAsk and Liner, according to people familiar with the matter who asked not to be identified discussing private information.
