Latest news with #GolfWang
Fast Company
11 hours ago
- Entertainment
- Fast Company
Tyler, the Creator modernizes 2 shoes from the Converse archives
Today, Tyler, the Creator drops two new styles in his ongoing collaboration with Converse: a yacht shoe and a jogger, both of which are 1970s silhouettes pulled from the brand's archives. Tyler knows you're probably going to wear these sneakers with jeans and a T-shirt. But that's the wrong move, he insists. When I speak with him, he's wearing the jogger with a button up, a cropped rain jacket, and trousers. He'd prefer if you wore these kicks with a more polished look. 'Nah, bruh,' he says. 'Wear them with the ill slacks and the ill sweater.' As his stage name implies, Tyler is involved in too many different creative ventures to count. He's a rapper and producer, who also writes for an adult cartoon show called The Jellies, and creator of a music festival called Camp Flog Gnaw Carnival. But like his friend and mentor, Pharrell Williams, he's become increasingly well-known for his personal aesthetic and his contributions to the world of fashion. In 2011, he launched his streetwear label, Golf Wang, and in 2017, he began collaborating with Converse, a subsidiary of Nike, which generated $2.1 billion in 2024. (This was a 14% decline from 2023.) Over the years, his partnership with Converse has evolved into a separate, stand-alone brand called Le Fleur, a nod to his 2017 Grammy-nominated album, Flower Boy. The line is known for its pastel color palette; bold daisy icon, which encapsulates the Converse star; and the way in which it plays with traditional gender norms. Tyler isn't interested in a total redesign of the Converse silhouettes. For this collection, he worked with Lindsay Almeida, Converse's director of entertainment and sports marketing, to explore the archives. He was drawn to the Naut-1, a yacht shoe first released in 1971, and the Coach Jogger, an Olympic running shoe from 1976. He liked these models because they seemed fresh and relevant. 'I honestly hate the idea of nostalgia,' he says. 'I didn't want to reinvent the wheel because I think these shoes were perfect. I just wanted to do them in new colors.' And indeed, Tyler designs the shoes in interesting colors. The joggers, which cost $100, come in a teal and yellow, a dark and light green, and a brown and mustard. The yacht shoes, which cost $90, come in a cream with delicate embroidered flowers, a dark brown, and a teal. While some critics on social media argue that he hasn't done much to bring his own point of view to these designs, Tyler believes that small changes can be impactful. It echoes fashion designer Virgil Abloh, who argued that you only need to change an idea by 3% to create something new. And ultimately, Tyler believes that his strength lies in curating pieces and bringing them together in interesting ways. 'It's in the styling, the way they're worn, the color palettes,' he says. 'I really love wearing a sporty shoe with an outfit that makes folks glitch and say, I didn't know you could wear them like that.' Tyler still designs for Golf Wang, which is grounded in streetwear, with hoodies and jeans. But he says that Le Fleur's aesthetic is more reflective of his personal style these days. 'I didn't want to have to change Golf Wang because it would alienate folks,' he says. 'But Le Fleur is a mirror to where I'm at in life, with unique styles and colorways.' Converse has been struggling over the past decade; last year, its revenues declined 14% from the year before and in May, it laid off 2% of its workforce. A decade ago, it relaunched it's most famous shoe, the Chuck Taylor, with new technology, but consumers did not take to the new version and sales dropped. Part of the company's strategy to grow sales was to bring on new collaborators; Tyler was among them. Since the first release, in 2017, products from the collaboration have been popular and allow Converse to stay in the cultural conversation (not to mention connect with Tyler's nearly 17 million Instagram followers). Still, it's a hard moment for Converse and its parent company, Nike. In an earnings call last December, Nike CFO Matt Friend said that consumers were pulling back on spending. He argued that newness is what would cause consumers to shop. Converse is counting on this new collab to get sneakerheads to pay attention.
Hypebeast
04-06-2025
- Entertainment
- Hypebeast
Golf Wang Is Outside This Summer
Summary Golf Wanghas unveiled the first installment of its Summer 2025 ready-to-wear range in another captivating collection lookbook. TheTyler, The Creator-helmed label is already posting up outside, heating up just in time for the warm weather with an expansive presentation of adaptable outerwear styles – geared for almost any outdoor activity. The range relies on a run of different style influences, culminating in a leisurely yet highly versatile lineup of athleticwear, tech pieces and casual button-down tees. Dipped in a pastel palette of muted shades, the subtly summer selection emphasizes ease of motion, as seen in the lookbook with models gearing up to go fishing, spraying bug spray and handling garden upkeep. Sets span an all-over-printed pair of shorts and a button-down, each of which comes covered in a collage-like pattern. Another set takes a more minimal approach, surfacing in the form of a vintage, color-blocked tracksuit. Elsewhere, Golf offers up a gradient green soccer kit alongside mesh, denim and khaki shorts, with mesh material also surfacing in the silhouette of the all-black fishing vest. Sift through the first drop of Golf Wang's Summer 2025 collection in the lookbook above and expect the full range to drop for purchase at the brand's website on Saturday, June 7 at Golf Wang's officialwebsiteat 8 p.m. PST.
Time Business News
19-05-2025
- Entertainment
- Time Business News
Tyler the Creator Hoodie: An Affiliation With Fashion
Above music, Tyler has made a significant impact in fashion. His bold use of bright colours coupled with his child's play and unapologetic ways in wear has influenced streetwear culture in almost every corner of the globe. One of his most iconic pieces in his fashion line is the Creator Hoodie. It is popularly considered a favourite among the Tyler enthusiasts and fashion lovers because of its aesthetic display and high-quality design. Golf Wang is a significant contribution to the current streetwear revolution. Launched in 2011, the brand represented the eccentric and expressive Tyler through its bright colours, strange graphics, and bizarre designs. The Tyler the Creator Merch is a must-have item in the Golf Wang collection, and each delivers promise excitement and massive sales records fall short of initial demand. The high demand for hoodies illustrates the gloriously blended lines of music and other arts that Tyler manages to create and design. Its great deep thing is quite distinct from the other newly designed hoodies. It is bright colour-blocking, cartoonish prints, and strange detail outside the traditional single or muted tones generally sported in hoodies. From pastel pinks to neon greens, all colours have purposely eye-catching palettes. Most designs feature playful attributes like smileys and stars. The Tyler Creator hoodie flung off on the unfathomable reaches of the noted clothing lines. To add salt to the wound, a lot of stars, such as A$AP Rocky, Pharrell Williams, Billie Eilish, and many other pop stars, have been seen falling as well into Gold Wang's hoods. Its very wide appeal is further sectioned into audiences, be it in the form of music lovers, fashion lovers, or just trendsetters. More to that, Tyler's collaborations with Converse and Lacoste make it broader and reach more of the public. Perhaps one of the most appealing features about a Tyler, the Creator hoodie is that it is an exclusive thing. Rarely does Golf Wang announce a limited-edition drop without it being linked in some way to an album release or an event. The result of this limited drop is a frenzy among fans, often exhausting supplies in a matter of hours and creating prices that may be considered high in the secondary market. Collectors and resellers pursue unique designs because some hoodies appear to be selling at high prices in the secondary market. In this way, the economics of scarcity encourage a high demand for the hoodie and strengthen its reputation as a popular fashion item. Putting on a Tyler Creator hoodie has limitless styling options. For casual, style it with distressed denim jeans and chunky sneakers; for more, layer under an oversized jacket or over a collared shirt. The right colours of the hoodie are what's making it stand out. This hoodie has been influenced by Tyler, the Creator. Due to their high demand, a large number of copies and faux replicas have become available. Ensure you visit either the official Golf Wang website or authorised stores such as SSENSE or Dover Street Market to buy real items. You may also try secondary sites such as Grailed or StockX, which offer authentic premiums for resale. Official tags, marks of high-quality printing, and proper stitching would help you separate the real thing from the fake. An authentic hoodie investment guarantees better quality and the artist's craft. Tyler, the Creator continues to develop as an artist – someone who has a mind as an artist and a fashion designer; therein seems to boost his vibrant impact on fashion. Nothing remains a defining shift from the last collection in that it pushes the verge. It uses strange materials, silhouettes, and themes to create a new approach in design forms. The Tyler, the Creator hoodie has established itself in individuality and artistically laid down individual freedom and direction in which creatives of future generations would aspire. From upcoming innovative designs and partnerships, Golf Wang will be made a steady anchor in the streetwear world for years to come. Tyler, the Creator's hoodie is more than a piece of clothing; it's creativity, self-expression, and cultural relevance. Whether bold design or prominent celebrity endorsement comes together to make it very much suited to today's clothing landscape. For a long time, Golf Fan – or just coming in owning a Tyler the Creator hoodie – is about embracing that lifestyle. TIME BUSINESS NEWS
