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Apparel Group Unveils Go Colors' First Global Store
Apparel Group Unveils Go Colors' First Global Store

Arabian Post

time09-06-2025

  • Business
  • Arabian Post

Apparel Group Unveils Go Colors' First Global Store

Arabian Post Staff -Dubai Apparel Group has marked a significant milestone by launching Go Colors' inaugural international store at Dubai's Silicon Central Mall, signalling the brand's entry into the global retail market. This expansion represents a strategic step for Go Colors, which has established a strong presence in India with its vibrant and affordable fashion offerings. The move aims to capitalise on Dubai's status as a retail hub, known for its diverse, fashion-conscious clientele and high footfall of international shoppers. Go Colors is part of the Apparel Group, a leading retail conglomerate that manages over 75 global brands across the Middle East, India, and beyond. The launch in Dubai is designed to leverage the city's cosmopolitan market, introducing Go Colors' distinct range of colourful apparel, accessories, and lifestyle products to a broader audience. The brand's identity revolves around youthful, trendy designs and a commitment to affordable pricing, which has resonated well with the domestic market and is now poised to attract the diverse demographics of Dubai's shoppers. ADVERTISEMENT Dubai's Silicon Central Mall, a recently developed retail complex situated in the heart of Dubai Silicon Oasis, was chosen for its strategic location and modern infrastructure. The mall is rapidly emerging as a key destination for technology and lifestyle retail, combining innovation with shopping experiences. This aligns with Go Colors' dynamic brand ethos and the Apparel Group's ambition to expand its footprint in premium retail locations. The new store covers approximately 2,000 square feet and features a wide array of products tailored to appeal to men, women, and children, maintaining the brand's core focus on versatility and style. The decision to launch Go Colors internationally reflects broader trends in the retail sector, where Indian-origin brands are increasingly seeking growth beyond domestic boundaries. This expansion is facilitated by Dubai's robust economic framework, ease of doing business, and a strong retail infrastructure that attracts international brands looking to establish a presence in the Middle East. Industry experts note that the Middle East retail market continues to grow steadily, driven by a young population, rising disposable incomes, and a blend of traditional and contemporary shopping preferences. Go Colors' entry into the Dubai market comes amid intensifying competition among apparel brands vying for consumer attention in the region. The brand's strategy focuses on differentiating itself through vibrant colour palettes, frequent new collections, and price accessibility. This approach is expected to attract not only the local UAE residents but also expatriates and tourists, who constitute a significant share of Dubai's retail consumers. By emphasising a youthful and energetic brand image, Go Colors aims to fill a niche that balances trendy fashion with everyday affordability. The Apparel Group's leadership expressed confidence in the growth potential of the new store. The group's CEO highlighted that the launch represents a blend of innovation, market understanding, and the ability to connect with diverse consumer groups. He underlined the importance of Dubai as a gateway for international expansion and pointed to the group's extensive experience in managing multiple global brands as a key asset in navigating new markets. The leadership's vision for Go Colors involves not only store expansion within the UAE but also potential future openings in other strategic locations worldwide. Operationally, the new store employs a mix of local staff trained in customer engagement and product knowledge, ensuring a high standard of service that aligns with the brand's values. The layout of the store is designed to offer a seamless shopping experience, combining colourful, eye-catching displays with intuitive product categorisation. This allows customers to easily navigate through seasonal collections, casual wear, and accessories. Additionally, the store integrates digital elements such as QR codes for product information and promotions, reflecting a growing trend towards blending physical and digital retail experiences. ADVERTISEMENT Market analysts observe that the Apparel Group's expansion strategy is well-timed, considering the growing appetite for fast fashion and lifestyle brands in the Middle East. The region's retail sector is adapting rapidly to shifts in consumer behaviour, with increased demand for value-oriented yet stylish apparel. Go Colors' proposition fits into this paradigm by offering fresh designs frequently, thus catering to consumers seeking variety without compromising affordability. This trend is underscored by data indicating increased spending on casual and lifestyle clothing across GCC countries, driven by younger demographics and evolving fashion sensibilities. While the launch signals optimism, challenges remain for Go Colors as it enters a competitive and sophisticated market. Established international brands and regional players alike have entrenched customer bases, and consumer expectations for quality, trendiness, and service are high. Success will depend on how effectively Go Colors can localise its product offerings, adapt to cultural preferences, and sustain a compelling value proposition. The Apparel Group's experience in the Middle East retail sector, including managing franchises and original brands, is expected to play a crucial role in mitigating these challenges. The store opening is also part of a wider retail resurgence in Dubai, as the city continues to attract global investors and shoppers post-pandemic. Retail experts point to increased foot traffic in malls and rising consumer confidence as indicators of a robust recovery. Government initiatives promoting tourism, retail innovation, and business-friendly policies have contributed to this positive environment. For Go Colors, entering this market now could provide early mover advantages as consumer habits stabilise and purchasing power strengthens.

Go Fashion opens first international store in Dubai in partnership with Apparel Group
Go Fashion opens first international store in Dubai in partnership with Apparel Group

Business Upturn

time05-06-2025

  • Business
  • Business Upturn

Go Fashion opens first international store in Dubai in partnership with Apparel Group

By Aditya Bhagchandani Published on June 5, 2025, 13:26 IST Shares of Go Fashion (India) Limited traded in focus on Thursday after the company announced the commercial launch of its first-ever international store in Dubai. The store, located in Silicon Central Mall, marks Go Colors' debut in the Middle East market through a strategic partnership with Dubai-based retail giant Apparel Group. The expansion is part of Go Fashion's broader ambition to strengthen its global footprint. According to the company's press release filed with the stock exchanges, the new store will offer a curated selection of bottomwear products, including leggings, joggers, trousers, and more—targeting diverse customer segments across occasions from casual to workwear. Commenting on the launch, Gautam Saraogi, ED & CEO of Go Fashion, stated that Dubai was chosen as the first international destination due to its diverse consumer base and strategic importance within the GCC. Apparel Group's extensive retail network and operational expertise are expected to support Go Colors' growth across the region. As of 2024, Go Colors operates 750+ exclusive brand stores in India and is present in over 2,000 large format stores. This international foray comes at a time when the brand is increasingly focusing on affordability, inclusive sizing, and variety—offering over 50 bottomwear silhouettes in vibrant colors. Disclaimer: The information provided is for informational purposes only and should not be considered financial or investment advice. Stock market investments are subject to market risks. Always conduct your own research or consult a financial advisor before making investment decisions. Author or Business Upturn is not liable for any losses arising from the use of this information. Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.

Go Fashion shares rally 5% as Motilal Oswal initiates coverage with buy, sees 31% upside
Go Fashion shares rally 5% as Motilal Oswal initiates coverage with buy, sees 31% upside

Economic Times

time03-06-2025

  • Business
  • Economic Times

Go Fashion shares rally 5% as Motilal Oswal initiates coverage with buy, sees 31% upside

Shares of Go Fashion climbed as much as 5.1% on Tuesday to Rs 904.50 on the BSE after brokerage Motilal Oswal initiated coverage on the stock with a 'buy' rating and a target price of Rs 1,127, citing the company's category leadership in women's bottom-wear and a scalable, brand-led retail model. ADVERTISEMENT The target price of Rs 1,127 indicates an upside potential of 31% from current levels. Motilal Oswal described Go Fashion, which operates under the 'Go Colors' brand, as 'a pioneer and category leader in the women's bottom wear market, holding an 8% share of the organized market.' The brokerage added that the company has 'successfully established a direct-to-consumer (D2C) brand, offering a wide range of products through 776 exclusive brand outlets (EBOs) across 180 cities.' The brokerage highlighted that 'bottom wear addresses functional, repeat-use needs and is less susceptible to fashion cycles compared to top wear,' enabling steady demand and operational stability. The segment, valued at Rs 135 billion in 2020, is the fastest-growing sub-category in the apparel market, with about 12% CAGR and relatively low organized retail penetration, estimated at about 38% by to the brokerage, 'GOCOLORS's success stems from its exclusive focus on women's bottom-wear, a structurally underserved category, which enabled the company to build deep domain expertise, high product variety, and strong brand recall, and its early transition to the EBO model, which provided complete control over pricing, merchandising, and consumer experience.' ADVERTISEMENT Between FY19 and FY25, the company delivered a 20% CAGR in revenue and profit, with EBOs contributing 73% of sales. Gross margins improved 350 basis points to 63.3% over the period, though EBITDA margins stayed flat at about 17% due to negative operating leverage in Go Fashion generated Rs 3.3 billion in cash from operations and Rs 1.6 billion in free cash flow, maintaining an 18% return on capital. ADVERTISEMENT Looking ahead, Motilal Oswal sees a 16% revenue CAGR through FY28, driven by 18% growth in EBO and online channels. It expects operating leverage to offset some pressure from raw material costs, expanding EBITDA margins to 18.2%.'We value the stock at 45x FY27E EPS to arrive at our TP of INR 1,127,' the note said, adding that the stock currently trades at 34x FY27E EPS after a recent correction. ADVERTISEMENT Go Fashion shares have declined 8% over the past year and are down 21% in the last six months. However, the stock has recovered 25% over the past three months and gained 4.3% in the last the stock is trading above six of its eight key simple moving averages, including the 5-day, 10-day, 20-day, 30-day, 50-day, and 100-day SMAs. It remains below the 150-day and 200-day SMAs. The Relative Strength Index (RSI) stands at 56.6, indicating the stock is neither overbought nor oversold. Meanwhile, the Moving Average Convergence Divergence (MACD) is at 18.7, above its centerline but below the signal line. ADVERTISEMENT Also read | Why is it the perfect time to invest in Nifty 200 Momentum 30 Index? (Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of the Economic Times) (You can now subscribe to our ETMarkets WhatsApp channel)

Go Fashion shares rally 5% as Motilal Oswal initiates coverage with buy, sees 31% upside
Go Fashion shares rally 5% as Motilal Oswal initiates coverage with buy, sees 31% upside

Time of India

time03-06-2025

  • Business
  • Time of India

Go Fashion shares rally 5% as Motilal Oswal initiates coverage with buy, sees 31% upside

Go Fashion shares: Motilal Oswal referred to Go Fashion, the company behind the 'Go Colors' brand, as a trailblazer and market leader in the women's bottom wear segment, commanding an 8% share of the organized market. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Financial performance and projections Technical outlook and recent stock performance Tired of too many ads? Remove Ads Shares of Go Fashion climbed as much as 5.1% on Tuesday to Rs 904.50 on the BSE after brokerage Motilal Oswal initiated coverage on the stock with a 'buy' rating and a target price of Rs 1,127, citing the company's category leadership in women's bottom-wear and a scalable, brand-led retail target price of Rs 1,127 indicates an upside potential of 31% from current Oswal described Go Fashion, which operates under the 'Go Colors' brand, as 'a pioneer and category leader in the women's bottom wear market, holding an 8% share of the organized market.' The brokerage added that the company has 'successfully established a direct-to-consumer (D2C) brand, offering a wide range of products through 776 exclusive brand outlets (EBOs) across 180 cities.'The brokerage highlighted that 'bottom wear addresses functional, repeat-use needs and is less susceptible to fashion cycles compared to top wear,' enabling steady demand and operational stability. The segment, valued at Rs 135 billion in 2020, is the fastest-growing sub-category in the apparel market, with about 12% CAGR and relatively low organized retail penetration, estimated at about 38% by to the brokerage, 'GOCOLORS's success stems from its exclusive focus on women's bottom-wear, a structurally underserved category, which enabled the company to build deep domain expertise, high product variety, and strong brand recall, and its early transition to the EBO model, which provided complete control over pricing, merchandising, and consumer experience.'Between FY19 and FY25, the company delivered a 20% CAGR in revenue and profit, with EBOs contributing 73% of sales. Gross margins improved 350 basis points to 63.3% over the period, though EBITDA margins stayed flat at about 17% due to negative operating leverage in Go Fashion generated Rs 3.3 billion in cash from operations and Rs 1.6 billion in free cash flow, maintaining an 18% return on ahead, Motilal Oswal sees a 16% revenue CAGR through FY28, driven by 18% growth in EBO and online channels. It expects operating leverage to offset some pressure from raw material costs, expanding EBITDA margins to 18.2%.'We value the stock at 45x FY27E EPS to arrive at our TP of INR 1,127,' the note said, adding that the stock currently trades at 34x FY27E EPS after a recent correction. Go Fashion shares have declined 8% over the past year and are down 21% in the last six months. However, the stock has recovered 25% over the past three months and gained 4.3% in the last the stock is trading above six of its eight key simple moving averages, including the 5-day, 10-day, 20-day, 30-day, 50-day, and 100-day SMAs. It remains below the 150-day and 200-day SMAs. The Relative Strength Index (RSI) stands at 56.6, indicating the stock is neither overbought nor oversold. Meanwhile, the Moving Average Convergence Divergence (MACD) is at 18.7, above its centerline but below the signal line.: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of the Economic Times)

Go Fashion Q4 net profit rises 54 percent to Rs 20 crore
Go Fashion Q4 net profit rises 54 percent to Rs 20 crore

Fashion Network

time01-05-2025

  • Business
  • Fashion Network

Go Fashion Q4 net profit rises 54 percent to Rs 20 crore

Go Fashion India Limited, parent company of leading women's bottom wear brand 'Go Colors' reported a 54 percent increase in net profit to Rs 20 crore ($2.4 million) for the fourth quarter ended March 31, as against Rs 13 crore in the year-ago period. The company's revenue for the quarter rose by 13 percent to Rs 205 crore, as against Rs 182 crore in the corresponding quarter of the previous fiscal year. For the full financial year, Go Fashion reported a revenue of Rs 848 crore with a net profit of Rs 94 crore. Commenting on the result, Gautam Saraogi, CEO of Go Fashion in a statement said, 'At Go Colors, we continue to deliver robust financial performance despite a challenging demand environment. This performance is in line with our efforts on improving business efficiency and implementing strong cost control measures.' 'Our ongoing investments in technology and product innovation continue to keep us ahead of industry trends. As the broader industry begins to recover, we are well-positioned to deliver stronger performance in the years to come,' he added. During the financial year 2025, the company opened 62 new stores taking its total count to 776 stores as on 31st March 2025.

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