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20-somethings are leaving San Francisco — except for this one neighborhood
20-somethings are leaving San Francisco — except for this one neighborhood

San Francisco Chronicle​

time4 days ago

  • Business
  • San Francisco Chronicle​

20-somethings are leaving San Francisco — except for this one neighborhood

When Jack Giddings, 28, and his girlfriend Amanda Guo, also 28, decided to move in together, they had a short list of amenities that would make for their ideal place: They wanted somewhere with onsite parking, a more modern building and didn't want to deal with long commutes. Giddings works in downtown San Francisco and Guo commutes down to the Peninsula three times a week. While the couple originally looked in the more 'classic' San Francisco neighborhoods that they already knew and loved, like Nob Hill, Russian Hill, the Marina and the Mission, Giddings said, they couldn't find anything that checked their boxes and was in their budget. That's when their search brought them to SoMa, to a building right near Oracle Park. Their new spot has it all, Giddings said. It's just a 15 minute walk to his job and close to the freeways for hers, it's a newer building and, crucially, it has parking included. And there's an added benefit: plenty of nearby parks for their dog, Tuna (who, at just over 4 years old, you might also say is in his 20s in dog years — although the science of that is disputed). The data show that Giddings and Guo aren't alone. Though the city as a whole is seeing its share of 20-somethings shrink — part of an exodus spurred by the pandemic — SoMa is seeing the opposite. According to U.S. Census American Community Survey data from 2013 and 2023, about 16% of San Franciscans were between 22 and 29 in 2013. That declined to roughly 13% in 2023. But in SoMa, the trend was nearly the opposite. About 14% of residents were between 22 and 29 in 2013. That increased to about 20% by 2023, making it the only area to see a statistically significant increase in its 20-something population. Other parts of the city, like Potrero Hill, also saw increases in 20-somethings, per the data. But the margins of error on the population counts muddied the picture, making it possible that the changes were more due to counting errors than to actual changes, and thus not statistically significant. By the city's definition, SoMa, or South of Market, sweeps beneath Market Street from 3rd Street down to 11th Street, bordered on the southeast side by Townsend Street. The area features several tall residential buildings, many with amenities like gyms and roof decks. And over the last two decades, the neighborhood and the areas adjacent to it have seen tens of thousands of new housing units added — making it home to most of the city's new development over those 20 years. Still, it's an area that's struggled in the post-pandemic era, as businesses retreated from office buildings, construction languished and foot traffic slowed dramatically. On top of that, the neighborhood encompasses vastly different experiences, from luxury condos and trendy restaurants to troubled corridors like Sixth Street. To real estate agents, the demographic changes in SoMa weren't a surprise. Allison Fortini Crawford, a realtor with Sotheby's, listed off the very reasons that brought Giddings to SoMa, saying that the area has always attracted a younger age bracket because of its easy access to the freeway to get to tech jobs down the Peninsula, while still offering amenities like grocery stores, bars and restaurants within walking distance. And compared to other neighborhoods close to the freeway like Bernal Heights, SoMa is more 'hip,' she said, and less family-oriented. Real estate agents said that Potrero Hill, which saw a less statistically reliable increase, had many of the same qualities that might make it attractive to a younger crowd — particularly its proximity to the freeway — along with sweeping city views. Still, that doesn't mean SoMa is suddenly transforming into a 20-something haunt like the Marina. Giddings, for example, said that on the weekends, he and Guo spend a lot of their time in other neighborhoods where their friends live. 'We don't really stick around here that much,' Giddings said. 'Outside of baseball season, it's pretty quiet… it definitely caters towards commuters and people who are only here for work.'

‘Gut feeling more important than social media likes', says festival promoter
‘Gut feeling more important than social media likes', says festival promoter

Wales Online

time09-06-2025

  • Entertainment
  • Wales Online

‘Gut feeling more important than social media likes', says festival promoter

'Gut feeling more important than social media likes', says festival promoter John Giddings, who has run the Isle of Wight Festival since it restarted in 2002, said performers need to be able to "deliver" to a crowd and not just keep their attention on a phone screen Festival-goers wear masks with the face of David Bowie on at the Isle of Wight Festival 2016. A leading music festival promoter has said "gut feeling" is more than important than social media likes when booking headline acts. John Giddings, who has run the Isle of Wight Festival since it restarted in 2002, said performers need to be able to "deliver" to a crowd and not just keep their attention on a phone screen. ‌ The 72-year-old, who represents artists ranging from Blondie to Phil Collins, told the PA news agency: "It's gut feeling, really. I've learned the hard way in my years in the music business that some people might have sold a lot of records, but they're useless when it comes to performing. ‌ "You want to book acts that have a catalogue that's going to entertain an audience for an hour, hour and a half, and, secondly, someone who's capable of performing to an audience of 50,000 people in a field, because they need to be able to project to entertain. "When you look back on who we've had – Blur, Red Hot Chili Peppers, Paul McCartney, Bruce Springsteen, the (Rolling) Stones – they're all capable of delivering, even if it's pouring with rain, which it doesn't that much on the Isle of Wight, thank God. "But you've got to be prepared for everything and it's quality of performance, really. Article continues below "I do know artists who've had a million views on TikTok who can't sell 300 tickets at a club in London. Just because all these people want to watch them on socials doesn't mean they're going to pay money to go and see them in a field." Mr Giddings – who also manages through his Solo music agency touring shows for some of the world's biggest names such as Madonna, U2 and Beyonce – said that as well as classic acts, he needs to keep an eye on the breakthrough bands. He said: "Because I'm older, we book acts from past, present and future, there's a discussion in the office as to what new bands are coming up, and you're projecting as to what they're going to be doing in the year's or nine months' time. ‌ "I'll never forget when I booked The Darkness when they first started out, they were supporting someone at Brixton Academy, and I went down there, and I walked in, and Justin (Hawkins) was sitting on the shoulders of his roadie, walking through the audience, playing the lead solo. "I thought, 'blimey, this is the music I grew up on', and then they came and played the Isle of Wight and blew everyone away." Mr Giddings said he was always on the lookout for new acts, adding: "If the truck driver comes up with a good idea and it's a better idea than mine, then go for it, you can't be that arrogant to just believe what you think yourself. ‌ "We've got 15 stages on the Isle of Wight, so whatever stage you're at in your career, you can play one of those stages." Mr Giddings said one of his highlights from the Isle of Wight Festival was Jay Z and added: "I remember thinking 50,000 people couldn't go wilder, and then Kanye West walked on with them and it exploded, and I turned to my left, and there was Beyonce standing there – I thought 'It couldn't get better than this'." Mr Giddings said that he remembered the classic Isle of Wight Festival of 1970, which saw 600,000 hippies descend on the island causing the event to be outlawed for 32 years, and added: "I remember walking over the hill, it was like going to the Battle of the Somme and you could smell them before you saw them." ‌ After 23 years of organising the Isle of Wight Festival, he said: "I absolutely love it, which is my downfall because I work all the time, I never think I've actually had a job. "There's nothing better than sitting in an office in Fulham in November and it's wet and windy outside, and you're imagining putting an act on in a field on the Isle of Wight in June, and then you see it nine months later and people are going wild to it. "It's the most satisfying thing ever to provide entertainment for people." Article continues below The Isle of Wight Festival 2025, which is being headlined by Sting, Stereophonics and Justin Timberlake, runs from June 19 to 22 at Seaclose Park, Newport.

‘Gut feeling more important than social media likes', says festival promoter
‘Gut feeling more important than social media likes', says festival promoter

South Wales Argus

time08-06-2025

  • Entertainment
  • South Wales Argus

‘Gut feeling more important than social media likes', says festival promoter

John Giddings, who has run the Isle of Wight Festival since it restarted in 2002, said performers need to be able to 'deliver' to a crowd and not just keep their attention on a phone screen. The 72-year-old, who represents artists ranging from Blondie to Phil Collins, told the PA news agency: 'It's gut feeling, really. I've learned the hard way in my years in the music business that some people might have sold a lot of records, but they're useless when it comes to performing. Sting performs at the Isle of Wight Festival 2008 at Seaclose Park on the Isle of Wight (Yui Mok/PA) 'You want to book acts that have a catalogue that's going to entertain an audience for an hour, hour and a half, and, secondly, someone who's capable of performing to an audience of 50,000 people in a field, because they need to be able to project to entertain. 'When you look back on who we've had – Blur, Red Hot Chili Peppers, Paul McCartney, Bruce Springsteen, the (Rolling) Stones – they're all capable of delivering, even if it's pouring with rain, which it doesn't that much on the Isle of Wight, thank God. 'But you've got to be prepared for everything and it's quality of performance, really. 'I do know artists who've had a million views on TikTok who can't sell 300 tickets at a club in London. Just because all these people want to watch them on socials doesn't mean they're going to pay money to go and see them in a field.' Mr Giddings – who also manages through his Solo music agency touring shows for some of the world's biggest names such as Madonna, U2 and Beyonce – said that as well as classic acts, he needs to keep an eye on the breakthrough bands. Rod Stewart performs on day four of the Isle of Wight Festival 2017, at Seaclose Park, Isle of Wight (David Jensen/PA) He said: 'Because I'm older, we book acts from past, present and future, there's a discussion in the office as to what new bands are coming up, and you're projecting as to what they're going to be doing in the year's or nine months' time. 'I'll never forget when I booked The Darkness when they first started out, they were supporting someone at Brixton Academy, and I went down there, and I walked in, and Justin (Hawkins) was sitting on the shoulders of his roadie, walking through the audience, playing the lead solo. 'I thought, 'blimey, this is the music I grew up on', and then they came and played the Isle of Wight and blew everyone away.' Mr Giddings said he was always on the lookout for new acts, adding: 'If the truck driver comes up with a good idea and it's a better idea than mine, then go for it, you can't be that arrogant to just believe what you think yourself. 'We've got 15 stages on the Isle of Wight, so whatever stage you're at in your career, you can play one of those stages.' Mr Giddings said one of his highlights from the Isle of Wight Festival was Jay Z and added: 'I remember thinking 50,000 people couldn't go wilder, and then Kanye West walked on with them and it exploded, and I turned to my left, and there was Beyonce standing there – I thought 'It couldn't get better than this'.' Damon Albarn of Blur performs live on day three of the Isle of Wight Festival 2015 (David Jensen/PA) Mr Giddings said that he remembered the classic Isle of Wight Festival of 1970, which saw 600,000 hippies descend on the island causing the event to be outlawed for 32 years, and added: 'I remember walking over the hill, it was like going to the Battle of the Somme and you could smell them before you saw them.' After 23 years of organising the Isle of Wight Festival, he said: 'I absolutely love it, which is my downfall because I work all the time, I never think I've actually had a job. 'There's nothing better than sitting in an office in Fulham in November and it's wet and windy outside, and you're imagining putting an act on in a field on the Isle of Wight in June, and then you see it nine months later and people are going wild to it. 'It's the most satisfying thing ever to provide entertainment for people.' The Isle of Wight Festival 2025, which is being headlined by Sting, Stereophonics and Justin Timberlake, runs from June 19 to 22 at Seaclose Park, Newport.

‘Gut feeling more important than social media likes', says festival promoter
‘Gut feeling more important than social media likes', says festival promoter

South Wales Guardian

time08-06-2025

  • Entertainment
  • South Wales Guardian

‘Gut feeling more important than social media likes', says festival promoter

John Giddings, who has run the Isle of Wight Festival since it restarted in 2002, said performers need to be able to 'deliver' to a crowd and not just keep their attention on a phone screen. The 72-year-old, who represents artists ranging from Blondie to Phil Collins, told the PA news agency: 'It's gut feeling, really. I've learned the hard way in my years in the music business that some people might have sold a lot of records, but they're useless when it comes to performing. 'You want to book acts that have a catalogue that's going to entertain an audience for an hour, hour and a half, and, secondly, someone who's capable of performing to an audience of 50,000 people in a field, because they need to be able to project to entertain. 'When you look back on who we've had – Blur, Red Hot Chili Peppers, Paul McCartney, Bruce Springsteen, the (Rolling) Stones – they're all capable of delivering, even if it's pouring with rain, which it doesn't that much on the Isle of Wight, thank God. 'But you've got to be prepared for everything and it's quality of performance, really. 'I do know artists who've had a million views on TikTok who can't sell 300 tickets at a club in London. Just because all these people want to watch them on socials doesn't mean they're going to pay money to go and see them in a field.' Mr Giddings – who also manages through his Solo music agency touring shows for some of the world's biggest names such as Madonna, U2 and Beyonce – said that as well as classic acts, he needs to keep an eye on the breakthrough bands. He said: 'Because I'm older, we book acts from past, present and future, there's a discussion in the office as to what new bands are coming up, and you're projecting as to what they're going to be doing in the year's or nine months' time. 'I'll never forget when I booked The Darkness when they first started out, they were supporting someone at Brixton Academy, and I went down there, and I walked in, and Justin (Hawkins) was sitting on the shoulders of his roadie, walking through the audience, playing the lead solo. 'I thought, 'blimey, this is the music I grew up on', and then they came and played the Isle of Wight and blew everyone away.' Mr Giddings said he was always on the lookout for new acts, adding: 'If the truck driver comes up with a good idea and it's a better idea than mine, then go for it, you can't be that arrogant to just believe what you think yourself. 'We've got 15 stages on the Isle of Wight, so whatever stage you're at in your career, you can play one of those stages.' Mr Giddings said one of his highlights from the Isle of Wight Festival was Jay Z and added: 'I remember thinking 50,000 people couldn't go wilder, and then Kanye West walked on with them and it exploded, and I turned to my left, and there was Beyonce standing there – I thought 'It couldn't get better than this'.' Mr Giddings said that he remembered the classic Isle of Wight Festival of 1970, which saw 600,000 hippies descend on the island causing the event to be outlawed for 32 years, and added: 'I remember walking over the hill, it was like going to the Battle of the Somme and you could smell them before you saw them.' After 23 years of organising the Isle of Wight Festival, he said: 'I absolutely love it, which is my downfall because I work all the time, I never think I've actually had a job. 'There's nothing better than sitting in an office in Fulham in November and it's wet and windy outside, and you're imagining putting an act on in a field on the Isle of Wight in June, and then you see it nine months later and people are going wild to it. 'It's the most satisfying thing ever to provide entertainment for people.' The Isle of Wight Festival 2025, which is being headlined by Sting, Stereophonics and Justin Timberlake, runs from June 19 to 22 at Seaclose Park, Newport.

‘Gut feeling more important than social media likes', says festival promoter
‘Gut feeling more important than social media likes', says festival promoter

Rhyl Journal

time08-06-2025

  • Entertainment
  • Rhyl Journal

‘Gut feeling more important than social media likes', says festival promoter

John Giddings, who has run the Isle of Wight Festival since it restarted in 2002, said performers need to be able to 'deliver' to a crowd and not just keep their attention on a phone screen. The 72-year-old, who represents artists ranging from Blondie to Phil Collins, told the PA news agency: 'It's gut feeling, really. I've learned the hard way in my years in the music business that some people might have sold a lot of records, but they're useless when it comes to performing. 'You want to book acts that have a catalogue that's going to entertain an audience for an hour, hour and a half, and, secondly, someone who's capable of performing to an audience of 50,000 people in a field, because they need to be able to project to entertain. 'When you look back on who we've had – Blur, Red Hot Chili Peppers, Paul McCartney, Bruce Springsteen, the (Rolling) Stones – they're all capable of delivering, even if it's pouring with rain, which it doesn't that much on the Isle of Wight, thank God. 'But you've got to be prepared for everything and it's quality of performance, really. 'I do know artists who've had a million views on TikTok who can't sell 300 tickets at a club in London. Just because all these people want to watch them on socials doesn't mean they're going to pay money to go and see them in a field.' Mr Giddings – who also manages through his Solo music agency touring shows for some of the world's biggest names such as Madonna, U2 and Beyonce – said that as well as classic acts, he needs to keep an eye on the breakthrough bands. He said: 'Because I'm older, we book acts from past, present and future, there's a discussion in the office as to what new bands are coming up, and you're projecting as to what they're going to be doing in the year's or nine months' time. 'I'll never forget when I booked The Darkness when they first started out, they were supporting someone at Brixton Academy, and I went down there, and I walked in, and Justin (Hawkins) was sitting on the shoulders of his roadie, walking through the audience, playing the lead solo. 'I thought, 'blimey, this is the music I grew up on', and then they came and played the Isle of Wight and blew everyone away.' Mr Giddings said he was always on the lookout for new acts, adding: 'If the truck driver comes up with a good idea and it's a better idea than mine, then go for it, you can't be that arrogant to just believe what you think yourself. 'We've got 15 stages on the Isle of Wight, so whatever stage you're at in your career, you can play one of those stages.' Mr Giddings said one of his highlights from the Isle of Wight Festival was Jay Z and added: 'I remember thinking 50,000 people couldn't go wilder, and then Kanye West walked on with them and it exploded, and I turned to my left, and there was Beyonce standing there – I thought 'It couldn't get better than this'.' Mr Giddings said that he remembered the classic Isle of Wight Festival of 1970, which saw 600,000 hippies descend on the island causing the event to be outlawed for 32 years, and added: 'I remember walking over the hill, it was like going to the Battle of the Somme and you could smell them before you saw them.' After 23 years of organising the Isle of Wight Festival, he said: 'I absolutely love it, which is my downfall because I work all the time, I never think I've actually had a job. 'There's nothing better than sitting in an office in Fulham in November and it's wet and windy outside, and you're imagining putting an act on in a field on the Isle of Wight in June, and then you see it nine months later and people are going wild to it. 'It's the most satisfying thing ever to provide entertainment for people.' The Isle of Wight Festival 2025, which is being headlined by Sting, Stereophonics and Justin Timberlake, runs from June 19 to 22 at Seaclose Park, Newport.

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