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Power of presence
Power of presence

The Sun

time12-06-2025

  • Entertainment
  • The Sun

Power of presence

THE role of brand ambassadors has never been more pivotal in fashion, beauty, wellness and lifestyle. No longer just pretty faces in glossy campaigns, today's ambassadors bring something deeper to the table, which is authenticity and a personal story that aligns with the ethos of the brands they represent. These individuals become a living embodiment of brand values. As global markets become more interconnected and consumers increasingly demand transparency and relatability, the ambassadorship model continues to evolve and leaning into substance just as much as style. The latest cohort of names stepping into these roles illustrates this shift perfectly. Piaget – Gianna Jun Maison Piaget recently announced South Korean actress Gianna Jun as its new Global Ambassador, placing her among the glittering names of the Piaget Society, both past and present. With a heritage steeped in bold design and artistic expression, Piaget has long courted cultural icons from Andy Warhol to Elizabeth Taylor. Jun now joins this legacy, reflecting the Maison's modern elegance and daring design. Her appointment marks not only a tribute to timeless beauty, but also a spark of creative energy for a new generation of jewellery watch lovers. Prada – Lee Gawon As one of fashion's most revered names, Prada continues to set the tone for minimalist luxury and intellectual style. With roots in Milanese craftsmanship and a forward-thinking approach to design, the brand has long captured the attention of artistes and icons alike. This year, Prada welcomes Lee Gawon, a breakout member of rising K-pop group Meovv as its newest brand ambassador. Since debuting in late 2024 with the single Meow, Gawon has stood out for her confidence and boldness, on stage and on the red carpet. Her attendance at the Prada Fall/Winter 2025 show in Milan earlier this year cemented her place as a fashion force. Just months into her career, Gawon is already defining her own path, and Prada is ready to walk it with her. Miu Miu – Ella Gross Often seen as Prada's younger, rebellious sister, Miu Miu is a brand that celebrates individuality, femininity and an offbeat charm. It is only fitting that Ella Gross, also from Meovv, is now part of its ambassador family. Known for her striking visuals and subtle yet powerful presence, Gross's journey with Miu Miu began in Paris during the Fall/Winter 2025 show. Since then, her evolving style and flair for the unconventional have made her an ideal face for the brand which is instinctive and just a little bit unexpected. 1win – Canelo Alvarez 1win, a global sports betting and entertainment platform, has taken its commitment to excellence to the ring by signing boxing titan Canelo Alvarez as its newest global partner. This is a long-term collaboration grounded in shared values of performance and passion. As Alvarez prepares to face William Scull for the IBF title, he carries not only the weight of three existing championship belts (WBA, WBC, WBO), but also the backing of a brand that believes in strategy and victory. In his own words: 'Success takes focus, strategy and passion and 1win brings that same winning energy.' Jawara is a celebrity hair stylist. Hair Rituel by Sisley – Jawara When craftsmanship meets creativity, the results are often extraordinary. Hair Rituel by Sisley has announced a powerful new partnership with celebrity hairstylist Jawara, whose artistic fingerprint is found on runway looks and editorial shoots the world over. From humble beginnings in Brooklyn to styling icons scuh as Beyonce, Rihanna and Dua Lipa, Jawara has become a leading force in beauty. Now, as International Brand Ambassador, he brings his technique and vision to Sisley's high-performance haircare range by bridging artistry with science to elevate everyday rituals. Cartier – Gemma Chan A long-time friend of the brand, Gemma Chan is now a Cartier Ambassador. Known for her commanding performances in Humans, Crazy Rich Asians and more recently The Actor, Chan brings elegance and modernity to every project she touches. Her ambassadorship with Cartier also reflects her personal dedication to storytelling, on-screen and behind the scenes. Currently developing a biopic on Anna May Wong and executive producing various film and TV projects, she is a natural fit for a Maison that values cultural depth. Goh is a Malaysian badminton player. Life-Space Malaysia – Goh Sze Fei Wellness is expanding beyond traditional boundaries and Life-Space, Australia's probiotic brand, is tapping into the power of athleticism by naming Malaysian badminton player Goh Sze Fei as its newest ambassador. This partnership underscores the growing awareness of gut health's role in physical performance. With a training regimen built on discipline and balance, Goh exemplifies the Life-Space ethos. As he continues to soar on court, he now carries a new mission off it which is to champion gut health as the foundation for vitality and better living.

Piaget's Sixtie is inspired by the past, reinterpreted for today's woman
Piaget's Sixtie is inspired by the past, reinterpreted for today's woman

The Star

time19-05-2025

  • Entertainment
  • The Star

Piaget's Sixtie is inspired by the past, reinterpreted for today's woman

Swiss watchmaker and jewelry maison Piaget hosted an exclusive event in Seoul's Hannam-dong to celebrate the launch of its latest jewellery watch, Sixtie. In attendance are Piaget's Global Ambassador South Korean actress Gianna Jun, alongside actresses Park Gyu-young, Kim So-hyun and model Irene, who lent further glamour to the celebration. The Sixtie marks Piaget's first newly designed jewellery watch in 13 years and stands out with its iconic trapeze-shaped design. Options for those who love a pop of colour on their wrists. Embodying the maison's pioneering spirit as a true innovator in both watchmaking and jewellery, the Sixtie is a timeless creation that seamlessly bridges both worlds, encapsulating Piaget's enduring artistry. As Yves Piaget, the fourth-generation heir, once expressed, 'A Piaget watch is first and foremost a piece of jewellery.' South Korean model Irene. Inspired by the bold creativity of the 21st Century Collection, the new Sixtie perpetuates Piaget's stylistic signature – the Play of Shapes – and faithfully carries forward Yves's visionary philosophy. It is the perfect statement for the woman who embraces both timeless elegance and bold self-expression. More than just a timepiece, the unique design of the stunning jewellery exudes effortless grace, regardless of whether it is worn for a special occasion or as everyday wear. Piaget's jewellery timepiece is a work of art. The supple bracelet that drapes beautifully over the wrist harks to the legacy of Piaget's 1960s designs, reinterpreted for the modern woman. The Sixtie measures 29mm x 25.3mm and is only 6.5mm thick, thanks to both the slim quartz movement inside and Piaget's expertise in ultra-thin watchmaking. Kim spotted at the launch. The case geometry itself is pure art, reflected by the soft rounded corners, delicate asymmetry and the play of brushed and polished surfaces. The collection combines geometric purity in its design using a combination of precious metals and gems, resulting in an exquisitely crafted trapeze- shaped watch. Park raising the glamour quotient at the Sixtie event. The watch is available in two case materials – stainless steel or 18K 4N pink gold – in either a two-tone combination or a single tone. Two of the models have bezels set with 51 brilliant-cut diamonds (0.52ct), marking the contrast between the case and the dial. Jun wearing the Sixtie as a wristwatch and a necklace. Alongside the Sixtie, guests at the launch have the opportunity to discover exceptional pieces from Piaget's Private Collection, including cuff watches and swinging sautoirs. There are other iconic creations too, such as the Piaget Andy Warhol watch – a vintage-inspired cushion-shaped design, the Piaget Polo 79 – a reinterpretation of the original 1979 Piaget Polo timepiece, and the Limelight Gala watch – distinguished by its asymmetrical form, sensual curves and mesmerising gold engraving.

'Train to Busan' Director Yeon Sang Ho set to release the new thriller ‘Colony'; the project hits the Cannes sales launch
'Train to Busan' Director Yeon Sang Ho set to release the new thriller ‘Colony'; the project hits the Cannes sales launch

Time of India

time13-05-2025

  • Entertainment
  • Time of India

'Train to Busan' Director Yeon Sang Ho set to release the new thriller ‘Colony'; the project hits the Cannes sales launch

From the director of 'Train to Busan' comes another action and thriller film that still follows a similar biological horror concept. The film has officially entered the Cannes market and is all set for release by next year. 'Colony' features a powerful star cast The film 'Colony' is currently in production and set to be released in 2026. The cast features some of the best and most sought-after names in the Korean entertainment industry. The cast features Gianna Jun , Koo Kyo Hwan , Ji Chang Wook , and Shin Hyun Been in the main roles, with many others to follow in supporting roles. The film is currently being produced by some of the biggest studios and media houses and will be distributed through an online movie streaming platform from South Korea. Sales launch along with Hong Kong FilMart The announcement of the Cannes sales launch has come alongside the streaming platform's lineup at the Hong Kong FilMart . FilMart is Hong Kong's very own international film and TV market, where 'Colony's' streaming platform has presented a powerful lineup of projects. Some of the most renowned additions to the market have been 'Taboo: The Silent Day', which follows a set of friends in Bali who make the mistake of breaking an urn during Bali's sacred Day of Silence, turning their holiday into a nightmare. More additions include 'Big Deal', 'Once We Were Us', 'The Verdict', and 'White Blast'. About the new project 'Colony' 'Colony' is another action-packed thriller that follows the plotline of a genetically mutating virus. It features a biotechnology conference that ends up turning deadly as a mutating virus is released in the building. In order to contain the situation and quarantine the virus, government officials seal the building off from the rest of the world. The major twist comes from the survivors that are still trapped inside with the infected and how they deal with the situation.

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