Latest news with #GenZ-focused
Yahoo
2 days ago
- Entertainment
- Yahoo
Reese Witherspoon's Hello Sunshine Launches Gen Z Label
Reese Witherspoon's Hello Sunshine has launched Sunnie, a Gen Z-focused label 'designed to inspire the next generation of young women to reclaim their time, follow their curiosity and step into their power.' Unveiling the label at Cannes Lions, Witherspoon said Sunnie will feature collaborations with Gen Z creators and celebrities, including Lana Condor and Hello Sunshine Collective talent like Molly Carlson and Raegan Revord. The label will focus on social content, experiential events, book clubs and digital zines, all designed for the Gen z generation. Sunnie's foundational partner e.l.f. Beauty. It kicks off with strategic alliances with the likes of Child Mind Institute, Être, Lyda Hill Philanthropies' IF/THEN Initiative, Step Up, the Women's Sports Foundation, and Purdue University. More from Deadline Disney & Amazon Advertising Units Team Up: "We're Breaking Down Traditional Barriers Between Content And Commerce" Netflix Adds Yahoo To Its Roster Of Programmatic Advertising Partners 'The Morning Show' Season 4: Everything We Know So Far 'It's been a dream of mine to build a space where young women can be the truest version of themselves,' said Witherspoon. 'We've discovered that young women are not defined by doom and gloom as they're often portrayed in media – they're complex, creative individuals with incredible agency. Sunnie will be a celebration of that spirit, giving them the tools and community to navigate life's challenges while embracing their authentic selves.' The announcement was made at Cannes Lions, where the likes of Jamie Lee Curtis and Sterling K. Brown have been speaking. Hello Sunshine, which is owned by Candle Media and is making a Legally Blonde prequel series, already has partnerships with the likes of Making Space Media. Yesterday at Cannes Lions it unveiled a podcast deal with iHeartMedia for Witherspoon's monthly book club. Best of Deadline 2025-26 Awards Season Calendar: Dates For Tonys, Emmys, Oscars & More 'Stick' Soundtrack: All The Songs You'll Hear In The Apple TV+ Golf Series 'Stick' Release Guide: When Do New Episodes Come Out?
Associated Press
4 days ago
- Entertainment
- Associated Press
Hello Sunshine Launches Sunnie, New Multimedia and Experiential Brand for and by the Next Generation of Storytellers, Creators, and Changemakers
LOS ANGELES--(BUSINESS WIRE)--Jun 18, 2025-- Hello Sunshine, a part of Candle Media, announced today the launch of Sunnie, a bold Gen Z-focused media, experiential and lifestyle brand, designed to inspire the next generation of young women to reclaim their time, follow their curiosity and step into their power— without the pressure of having it all figured out. This press release features multimedia. View the full release here: In a culture of always-on content and constant pressure to perform, Sunnie offers space to slow down, reflect, and connect. Online and offline, Sunnie is building a community rooted in joy, curiosity, and real self-expression. This isn't just a brand. It's a movement for showing up fully—and living on your own terms. From Reese's Book Club and Shine Away to its wide range of film, TV, and audio projects, Hello Sunshine has a proven track record of creating women-centered content and experiences that resonate deeply with audiences. With Sunnie, Hello Sunshine expands its mission to change the narrative for women by investing in the next generation. The platform will feature social content, experiential events, book clubs, digital zines, custom curriculums, and more – all designed specifically with and for Gen Z girls. 'It's been a dream of mine to build a space where young women can be the truest version of themselves,' said Reese Witherspoon, Founder of Hello Sunshine. 'We've discovered that young women are not defined by doom and gloom as they're often portrayed in media – they're complex, creative individuals with incredible agency. Sunnie will be a celebration of that spirit, giving them the tools and community to navigate life's challenges while embracing their authentic selves.' Sunnie will feature collaborations with beloved Gen Z creators and celebrities, including Lana Condor and Hello Sunshine Collective talent like Molly Carlson and Raegan Revord to offer unexpected takes on all of life's big questions – from confidence and creative outlets to culture-driving trends, like fashion, entertainment, sports, STEM, and mental health. Sunnie has formed strategic alliances with mission-aligned organizations, including Child Mind Institute, Être, Lyda Hill Philanthropies' IF/THEN Initiative, Step Up, the Women's Sports Foundation, and Purdue University as the official University Partner. To ground the platform in real insights, Hello Sunshine also partnered with Être and YPulse to commission a national research report — The Gen Z Rewrite — surveying 1,000 girls ages 13–18 while establishing the Sunnie Gen Z Advisory Board. 'Young women – despite the many pressures they face – are intentionally creating space for joy,' said Maureen Polo, Head of Direct to Consumer at Hello Sunshine. 'They're writing their own stories, setting boundaries, finding community, and embracing both digital and real-world connections on their terms. And yet, 75% say advertising rarely reflects how they actually talk, dress, or act — a clear signal that the industry still isn't truly seeing them. Sunnie will support and amplify these efforts, providing content, curriculum, and experiences that resonate with how they actually live their lives, not how adults assume they do.' More than just a content platform, Sunnie represents Hello Sunshine's commitment to supporting both Gen Z girls and their caregivers. While Sunnie provides a community for young women, Hello Sunshine will simultaneously offer resources for parents to navigate the complexities of raising young people in today's world. Sunnie is proud to launch with e.l.f. Beauty as its foundational partner – bringing two brands together to create impact for the next generation through groundbreaking storytelling and experiences. Sunnie will come to life on Instagram, TikTok, YouTube, and Pinterest. For more information about Sunnie and Hello Sunshine's mission to empower the next generation, visit About Hello Sunshine Founded by Reese Witherspoon, Hello Sunshine puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms – from scripted and unscripted television, feature films, animated series, podcasts, audio storytelling, and digital series – all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese's Book Club. Fast growing in reach and influence, this community is propelled by meaningful connections with stories, authors, and fellow members. Hello Sunshine is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone's flagship private equity business. View source version on [email protected] KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA INDUSTRY KEYWORD: MEDIA COMMUNICATIONS PUBLISHING SOURCE: Hello Sunshine Copyright Business Wire 2025. PUB: 06/18/2025 06:15 AM/DISC: 06/18/2025 06:14 AM
Business Wire
4 days ago
- Entertainment
- Business Wire
Hello Sunshine Launches Sunnie, New Multimedia and Experiential Brand for and by the Next Generation of Storytellers, Creators, and Changemakers
LOS ANGELES--(BUSINESS WIRE)--Hello Sunshine, a part of Candle Media, announced today the launch of Sunnie, a bold Gen Z-focused media, experiential and lifestyle brand, designed to inspire the next generation of young women to reclaim their time, follow their curiosity and step into their power— without the pressure of having it all figured out. In a culture of always-on content and constant pressure to perform, Sunnie offers space to slow down, reflect, and connect. Online and offline, Sunnie is building a community rooted in joy, curiosity, and real self-expression. This isn't just a brand. It's a movement for showing up fully—and living on your own terms. From Reese's Book Club and Shine Away to its wide range of film, TV, and audio projects, Hello Sunshine has a proven track record of creating women-centered content and experiences that resonate deeply with audiences. With Sunnie, Hello Sunshine expands its mission to change the narrative for women by investing in the next generation. The platform will feature social content, experiential events, book clubs, digital zines, custom curriculums, and more – all designed specifically with and for Gen Z girls. 'It's been a dream of mine to build a space where young women can be the truest version of themselves,' said Reese Witherspoon, Founder of Hello Sunshine. 'We've discovered that young women are not defined by doom and gloom as they're often portrayed in media – they're complex, creative individuals with incredible agency. Sunnie will be a celebration of that spirit, giving them the tools and community to navigate life's challenges while embracing their authentic selves.' Sunnie will feature collaborations with beloved Gen Z creators and celebrities, including Lana Condor and Hello Sunshine Collective talent like Molly Carlson and Raegan Revord to offer unexpected takes on all of life's big questions – from confidence and creative outlets to culture-driving trends, like fashion, entertainment, sports, STEM, and mental health. Sunnie has formed strategic alliances with mission-aligned organizations, including Child Mind Institute, Être, Lyda Hill Philanthropies' IF/THEN Initiative, Step Up, the Women's Sports Foundation, and Purdue University as the official University Partner. To ground the platform in real insights, Hello Sunshine also partnered with Être and YPulse to commission a national research report — The Gen Z Rewrite — surveying 1,000 girls ages 13–18 while establishing the Sunnie Gen Z Advisory Board. 'Young women – despite the many pressures they face – are intentionally creating space for joy,' said Maureen Polo, Head of Direct to Consumer at Hello Sunshine. 'They're writing their own stories, setting boundaries, finding community, and embracing both digital and real-world connections on their terms. And yet, 75% say advertising rarely reflects how they actually talk, dress, or act — a clear signal that the industry still isn't truly seeing them. Sunnie will support and amplify these efforts, providing content, curriculum, and experiences that resonate with how they actually live their lives, not how adults assume they do.' More than just a content platform, Sunnie represents Hello Sunshine's commitment to supporting both Gen Z girls and their caregivers. While Sunnie provides a community for young women, Hello Sunshine will simultaneously offer resources for parents to navigate the complexities of raising young people in today's world. Sunnie is proud to launch with e.l.f. Beauty as its foundational partner – bringing two brands together to create impact for the next generation through groundbreaking storytelling and experiences. Sunnie will come to life on Instagram, TikTok, YouTube, and Pinterest. For more information about Sunnie and Hello Sunshine's mission to empower the next generation, visit About Hello Sunshine Founded by Reese Witherspoon, Hello Sunshine puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms – from scripted and unscripted television, feature films, animated series, podcasts, audio storytelling, and digital series – all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese's Book Club. Fast growing in reach and influence, this community is propelled by meaningful connections with stories, authors, and fellow members. Hello Sunshine is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone's flagship private equity business.
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Business Standard
6 days ago
- Business
- Business Standard
Myntra's End of Reason Sale sees 2X order spike, led by non-metros
E-commerce firm Myntra's 22nd End of Reason Sale (EORS), which ended on 12 June, saw orders double versus business-as-usual (BAU) levels and reported a 1.3-times rise in new customers over the previous edition. More than half the orders came from non-metro areas, highlighting growing demand beyond major cities. Featuring over 4 million styles from more than 10,000 brands, the event ranked among the season's largest fashion, beauty and lifestyle sales. 'We're grateful to the millions of shoppers from across the country, from metros to smaller towns, who made this a truly memorable event,' said Bharath Kumar, Head of Revenue and Growth, Myntra. Shoppers from Tier 2 and beyond played a crucial role in driving strong shopping sentiment, contributing nearly 60 per cent of the total orders placed. Cities such as Guwahati, Bhubaneswar, Jammu, Panipat, Jalandhar, Gorakhpur, Hisar, Mysore and Udaipur emerged as high-traction hubs, showcasing Myntra's growing reach in non-metros. Customers from these regions showed high demand for categories such as ethnic wear, wedding collections, beauty essentials and sportswear. There was also a strong uptick in demand for international brands in non-metros, with a four-times spike in customer demand for global beauty brands compared to usual days. Other categories recorded an average three-times growth. Myntra witnessed strong consumer demand across categories, with several segments reporting multi-fold growth over BAU. Categories such as men's casual wear, women's western wear and sports apparel saw an average 1.6× growth in demand. Wearables, in particular, witnessed a 17-times spike, showcasing strong traction for the category. With the ongoing travel season, trolley bags also saw high traction, recording a 2× growth in demand. The home furnishing category similarly witnessed two-times growth during this EORS. Myntra's Gen Z-focused proposition recorded an 18× growth over BAU during the event, indicating strong shopping sentiment from Gen Z consumers. With over 10,000 styles and more than 500 brands across fashion, beauty, accessories and home, the company's quick delivery service, M-Now, continued to be a customer favourite in Bengaluru. On the first day of EORS, M-Now saw a 4× spike in orders over BAU, highlighting the growing preference for speed in fashion deliveries. A popular proposition during this edition was the VIP Ticket. More than half a million customers purchased the VIP Ticket, gaining one-day early access to the event along with special VIP deals.
Hindustan Times
10-06-2025
- Entertainment
- Hindustan Times
Soccer- Burgeoning 'Baller League' offers zany remix of Beautiful Game
* Baller League among various new Gen Z-focused soccer formats * Players and influencers join together in six-a-side teams * New rules shake up traditional 90-minute game format * Investors pour in millions, viewing figures rising * Some traditional fans deride new formats as gimmicky LONDON, - An enthusiastic announcer rallies the crowd inside London's Copper Box Arena for a noisy five-second countdown to Santan FC vs MVPs United, the former managed by rapper Dave, the latter by popular player Alisha Lehmann and TV host Maya Jama. Former Premier League referee Mark Clattenburg tosses the ball in the air to begin a 30-minute, six-a-side game but before he can take his position on the side, MVPs score in six seconds: the quickest goal yet in the fledgling Baller League UK. Twelve minutes later, it is time for a twist - the "Plus One" rule reduces the teams to one-versus-one plus goalkeepers with the rest allowed back after next goals. Social media-focused soccer tournaments like the German-founded Baller League and Spanish-origin Kings League have sprung up in Europe and elsewhere to offer young consumers a cheaper, crazier and shorter version of traditional 90-minute soccer. Some older fans scoff at these formats as a gimmicky distortion of what Brazilian great Pele called "The Beautiful Game", and predict they will quickly fade. But for now, ex-professionals, online influencers and entertainment figures are piling in. Viewing figures are soaring and investment is mounting into what supporters see as a back-to-roots, playground-style version of the sport. "The way they play the game is the way that kids on the street play it all over the world," EQT Ventures' Partner Ashley Lundstrom told Reuters. 'The ecosystem of fans is so open-minded to a new sport, a new style of sport.' Her company led an investment round for Baller League that raised $25 million in early December 2024. 'SOCIALS BLOWING UP' The UK league, in its inaugural season, has drawn a multitude of personalities including some who could not quite make it in mainstream professional football. "It's so close to being what I've always wanted with being a pro footballer and just having that recognition of, okay, this kid can play," said midfielder Harry Cain, 27, who plays for Yanited managed by YouTuber and Twitch streamer Angryginge. "My socials absolutely blowing up from friends, family. 'Can't believe we just watched you on Sky Sports'." Cain, who produces soccer content for 1 million-plus TikTok followers, said one of his highs was scoring in front of former England international and Baller League UK coach John Terry. The Baller League expanded to the UK this year, with 12 teams, after its founding in Germany in 2023 where games were livestreamed from an old plane hangar in the city of Cologne. The Kings League, established by former Spanish player Gerard Pique, has a growing fanbase, with 80% of its 30 million social media followers under 34. Founded in 2022, the seven-a-side Kings League has expanded to Italy, France, Germany, Brazil and the Americas. "Investors also see that we have a disruptive, creative new product, that is solving perhaps the biggest problem in sports: attracting and retaining the attention of young audiences," Kings League CEO Djamel Agaoua told Reuters. "The increasing competition for audience attention means that it's harder and harder to get younger fans to watch a 90-minute live game." The Kings League raised $60 million in its last funding round last year and is in partnership with Surj Sports Investment, the sports arm of Saudi Arabia's Public Investment Fund, to launch Kings League MENA . With the majority of Saudis under 30, the synergy is obvious. As pay-TV fees increase, the young are increasingly watching sport for free on platforms like YouTube, Kick and Twitch. According to a Deloitte study, about 90% of Generation Z and Millennials consume sport via social media. On the day Santan FC played MVPs United, matchday 8 drew more than 900,000 viewers on YouTube. 'I don't think it's as simple as the older generation watches sports over linear channels and the younger generation does it over social channels,' said Pete Giorgio, global and U.S. sports leader for Deloitte. "Both generations are moving towards a mode where they do not consume sports monolithically." OLD CLUBS TAKING NOTE European clubs have taken note, trying to work with new leagues rather than treat them as rivals. In Italy, Serie A CEO Luigi De Siervo has cast it as a 'cross-marketing" opportunity. Juventus, for example, offer facilities to Zebras FC, a Kings League Italy side led by content creator and Juventus fan Luca Campolunghi. Zebras had 2.5 million engagements across social platforms in its first season. "Collaborating with content creators helps us speak a native digital language that truly resonates with younger audiences,' Juventus' head of brand Gianmarco Pino told Reuters. In France, Ligue 1 club Olympique de Marseille have teamed up to help Kings League France club Wolf Pack FC, founded by former Olympique de Marseille player Adil Rami. However, one football insider in a major European league told Reuters he thought the proliferation of new mini-leagues may prove too much, with one likely to dominate eventually. With the Baller League UK reaching its season finale on Thursday and the Kings World Cup Clubs culminating in Paris on Saturday, the hype is reaching fever-pitch. But not all are convinced. "I just don't think it's particularly entertaining," said a 30-year-old Englishman who supports Premier League team Arsenal and tried the Baller League on YouTube. "Beyond an influencer or a former footballer's team winning, there's no emotional investment in any of these teams which makes it difficult for us to care," he said.
