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Time of India
13 hours ago
- Entertainment
- Time of India
Taylor Swift's NFL impact goes beyond Travis Kelce—Erin Andrews explains how she changed the game
Erin Andrews believes Taylor Swift made football more inclusive for women (Getty Images) Taylor Swift's presence at Kansas City Chiefs games may have initially drawn headlines for her romance with Travis Kelce , but the ripple effects of her involvement in the NFL world have reached far beyond celebrity buzz. Longtime FOX sideline reporter Erin Andrews believes that Swift has played a meaningful role in making the league more accessible and enjoyable for female viewers—and the numbers appear to back her up. How Taylor Swift helped change the game for women watching the NFL, according to Erin Andrews During a live taping of her Calm Down podcast with co-host Charissa Thompson at the Cannes Lions 2025 Festival of Creativity, Andrews addressed how Swift's affiliation with the NFL has helped shift the perception of professional football among casual female fans. While answering a question from the audience about coverage of women's sports, Andrews steered the conversation toward the changing demographic landscape of NFL viewership. 'Our ratings are up for women, which is huge for us,' Andrews shared. 'What's really cool is women aren't as afraid. Listen, America's Game of the Week, which is the game I do on Sundays, the demographic is split down the middle. It's like the highest-rated show for women out there, which is amazing for us.' That surge in interest didn't happen in a vacuum. Andrews pointed to Taylor Swift's popularity and her willingness to step into the NFL spotlight—cheering on Kelce from luxury suites and becoming a visual fixture of Chiefs game days—as a major factor. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 노안+백내장 안보이는 답답함! 더는 방치 하지 마세요! 부산백내장노안 전문안과 더 알아보기 Undo 'But I think the casual fan doesn't feel as afraid to watch professional sports right now, watch the NFL because, well, our girl Taylor helped out with that,' she said. 'It's cool. Which, we're excited. We want casual fans, we want fans that know a lot. Listen to the podcast, watch our broadcasts, we'll help teach you the game.' Interestingly, Andrews and Thompson had once publicly encouraged Swift to consider Kelce as a romantic interest. 'If you are looking for a guy, please try our friend Travis, he is fantastic,' Andrews said in a 2023 podcast episode. 'This is one, Taylor, I know we're not the best of friends, we're not even friends, but I consider you one. Take us up on this, go on a date with this guy.' Swift apparently took that advice to heart. Since going public with Kelce, she's been regularly spotted at NFL games, and in the process, has brought a wave of new fans—especially women—into the league's orbit. According to Marissa Solis, the NFL's senior vice president of global brand and consumer marketing, nearly 47% of the league's audience now comprises women, a number that continues to climb. NFL Commissioner Roger Goodell acknowledged the impact of Swift's involvement. 'Having the 'Taylor Swift effect' is also a positive,' he said. 'Both Travis and Taylor are wonderful young people, and they seem very happy. She knows great entertainment, and I think that's why she loves NFL football.' While it's unclear how long Swift will remain a regular presence at NFL games, what's evident is that her influence has helped redefine how women connect with the sport. With Andrews continuing her Sunday coverage on FOX and Swift expected to return to the stands for the upcoming season, the NFL may have found one of its most unexpected and effective ambassadors. Also Read: Gisele Bündchen is now $100 million richer than Tom Brady and it shows she's not just a supermodel but a business powerhouse Follow all the live updates, scores, and highlights from the India vs England Test match here . Game On Season 1 kicks off with Sakshi Malik's inspiring story. Watch Episode 1 here
Yahoo
16-05-2025
- Sport
- Yahoo
Cowboys schedule: For first time since 2005, both games against the Giants are in the early window
The Dallas Cowboys, America's Team, have six primetime games on their 2025 schedule. That total ranks second among all NFL teams, just behind the Kansas City Chiefs. The Eagles win a Super Bowl, yet they are given just five primetime matchups (it just felt necessary to put that there). One matchup missing from all the optimal time slots for Dallas this year is against the New York Giants. Conor Orr of Sports Illustrated was the first to highlight this point in his NFL schedule column. I'm taking a victory lap for my 2021 column on the Dallas Cowboys and New York Giants no longer being premium television. Flex notwithstanding, this is the first time I can remember (research pending) this game not having even one premium time slot. Advertisement That sounded like an open invitation to do some digging. Even if Monday night, Thursday night, and Sunday night are considered the 'primetime slots,' any game that appears during the 4:25 pm ET window will have less competition for games or be on America's Game of the Week. Therefore, it should be considered a 'prime viewing' window for any matchup. With that criteria in mind, it will be the first time since 2005 that the Cowboys and Giants will not have a matchup in a prime viewing window (Week 18 is currently TBD). It's not like the NFL has tried to make this change slowly. They have decided to cut cold turkey. Last year, Dallas and New York played two Thursday night matchups, one being on Thanksgiving. The Cowboys 27-20 win over the Giants 'averaged 38.8 million viewers, the fourth most-watched Thanksgiving Day game on record and fifth most-watched NFL regular season game on record (records date back to 1988).' Even with drawing in record-setting numbers, let's be honest—it's been a painfully one-sided matchup for years, especially in recent history. Week 1 (2023) — Cowboys 40 Giants 0 Week 10 (2023) — Cowboys 49 Giants 17 Week 4 (2024) — Cowboys 20 Giants 15 Week 13 (2024) — Cowboys 27 Giants 20 *was 27-10 heading into the 4th quarter* Advertisement Dallas against New York has been a marquee matchup for the NFL, having them face off in Week 1 seven times since 2012, three consecutive years from 2015 to 2017. However, the league had to pull the plug on prime scheduling for this game with New York fading into the distance among NFC teams. There's a chance that Week 18 could mean something if the game is put in the 4:25 pm ET window, but history will favor the fact that it probably won't happen. You can get a discount on tickets for games from Vivid Seats ($30 off your first Vivid Seats order of $300 or more ) by using our special BTB discount code: SBN30COWBOYS More from
