Latest news with #Forrester
Yahoo
8 hours ago
- Business
- Yahoo
CEOs and CMOs Are Drifting Further Apart, McKinsey Warns
The chief executive officer (CEO) and chief marketing officer (CMO) relationship has never been without its challenges, and friction between the pair is increasing, per a report from consulting firm McKinsey & Company. The firm found that CEO-CMO misalignment increased 20% between 2023 and 2025 due to factors including a lack of clarity regarding the CMO's remit and marketing's disconnect from company growth metrics. In partnership with the Association of National Advertisers (ANA), McKinsey asked more than 100 C-suite executives -including 75 CEOs and CMOs - from Fortune 1000 companies about growth and relationship dynamics. Responses were gathered across Asia, Europe, Latin America, and the U.S. The research builds upon a similar 2023 report. For the first time, the research includes responses from chief financial officers (CFOs). "It's really about recognizing that the role of the CMO can be so much more than chasing the latest trends and using data science and analytics," said Shelley Stewart III, senior partner with McKinsey's growth, marketing, and sales practice. "That is important, but how does the CMO's role fit more into the core of business day-to-day?" At some companies, the lack of understanding from C-suite peers regarding their remit has resulted in CMOs being excluded from the top table. According to research firm Forrester, only 63% of Fortune 500 companies have a marketing leader who sits on the leadership team and reports to the CEO. McKinsey's report echoed frustrations around a lack of understanding of the CMO role. The data showed the number of CEOs who believe that marketing's role is clearly defined and understood by the C-suite has decreased by 20% (from 90% to 70%). It also found only half of the CMOs surveyed think that marketing executives are involved in the strategic planning process. "The CMO can't be relegated to a very tactical role, it's gotta be much more strategic at the core," said Stewart III, adding that the top marketer should work alongside the strategy and finance chiefs to integrate marketing into its growth drivers. This lack of clarity means marketing departments are underfunded, with 80% of CEO respondents and 77% of CMOs stating their budgets aren't big enough. The trend is also reflected in global ad spend, which Gartner said dropped from 9.1% of revenue to 7.7% in 2024. "It's critical to align marketing with financial objectives to build trust and credibility," said Norm De Greve, svp and CMO of General Motors in the report. "I don't think people spend enough time aligning on the right metrics. I am proactive about sharing what we are doing and how we are driving ROI." A CMO's ability to translate performance metrics such as brand awareness and web traffic into financial metrics like sales and market share is critical. 70% of CEO respondents said they measure marketing's impact based on year-over-year revenue growth and margin. However, only 35% of CMOs surveyed track that as a top metric. This also creates a gap between the CMO and CFO, with one CFO from a global gaming company telling McKinsey: "Once we as a C-suite-including the CMO agree on company goals, strategies, and business metrics we're trying to achieve, I expect the CMO to tie marketing metrics and connect marketing activities to that big picture. I don't want to hear about brand awareness if that's not what we agreed upon as a company goal.' CMOs are increasingly struggling to understand their impact on growth. 79% of respondents say marketing KPIs were aligned with overall growth KPIs, a 9% decrease from last year. Only 30% believe there is "a clearly defined view" on what constitutes marketing ROI. "If you want to create value for your investors, you need growth, and CMOs can and should be at the center of how you think about [that]," said Stewart III. "Customer centricity, no matter what industry you're in, is at the very core of growing a successful business. CMOs should sit at the heart of [that] because they are the ones that actually own and understand the customer journey." Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Globe and Mail
9 hours ago
- Business
- Globe and Mail
Digital Silk Publishes New Insights into B2B Website Redesign Timelines
San Francisco, California--(Newsfile Corp. - June 20, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has published new insights into B2B website redesign timelines, helping San Francisco-based enterprises set informed expectations as they plan digital upgrades. San Francisco B2B Brands Seek Clearer Website Redesign Timelines Amid Rising Digital Expectations To view an enhanced version of this graphic, please visit: According to the newly released resource, most B2B website redesign projects in San Francisco take 14 to 26 weeks, depending on project scope, stakeholder involvement, and whether new branding is needed. This transparency around timeframes comes at a crucial point, as San Francisco remains one of the most competitive B2B markets, particularly in tech and enterprise services. A 2024 study from Forrester notes that 61% of B2B buyers now prefer digital interactions over traditional sales channels. This shift is pushing brands to invest in faster, high-performance website experiences. However, compressed expectations can often misalign with realistic delivery timelines. "Many San Francisco businesses want a sleek, custom platform in 8 weeks, but that's not always feasible—especially when performance and conversion strategy are key," said Courtney Bozigian, VP of Digital Strategy at Digital Silk. "Outlining clear development phases can help clients balance speed, scope, and quality from day one." Key Timelines from the San Francisco B2B Redesign Overview Digital Silk's article highlights the following typical timelines based on San Francisco-based projects: Discovery & Research: 2-3 weeks Sitemap, Wireframes & UX: 3-4 weeks UI Design: 4-5 weeks Development: 6-8 weeks QA, Optimisation & Launch: 1-3 weeks This timeline expands when content creation, multilingual development, or a complete rebrand is included. Growing Demand for Strategic Website Redesigns Increased digital demand and the rise of AI-enhanced platforms are also influencing timeline expectations. Many San Francisco enterprises are incorporating long-term scalability and integration with CRMs, analytics, and marketing automation systems into their web builds. The full article can be read here: About Digital Silk Digital Silk is an award-winning San Francisco Web Design Agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through strategic branding and cutting-edge web design to drive more conversions and digital marketing services to boost awareness and engagement.
Time of India
2 days ago
- Entertainment
- Time of India
The Bold and the Beautiful spoilers: Will Brooke choose Nick or wait for Ridge as jealousy grows in L.A.?
On the June 19 episode of The Bold and the Beautiful , tensions will rise at Forrester Creations as a key meeting takes an unexpected turn — especially for Hope Logan. What was meant to be a routine discussion quickly shifts when Steffy Forrester drops unexpected news that could change the dynamics at the company and beyond. Steffy's bold move shakes hope During the meeting, Steffy announces her desire to bring Daphne Rose back to Los Angeles. Daphne's perfume line was a major success for Forrester, and Steffy seems to have new collaborative ideas in mind. On top of that, Steffy feels Daphne's exit to Paris was too sudden and wants her friend close again. Even though Steffy acknowledges the tension between Daphne and Hope, she expects professionalism from everyone. Hope, however, is clearly uncomfortable with this move and voices her concerns — only to have them dismissed by Steffy, who believes this decision will benefit the company. Hope Logan | Credit: X Daphne's return could trouble Hope and Carter If Daphne comes back to LA, it could do more than just cause workplace tension. With Hope recently engaged to Carter Walton, the situation might lead to friction in their relationship. Past issues between Hope and Daphne could easily resurface, potentially putting Hope and Carter's wedding plans at risk before they even begin. Brooke reflects on a surprising kiss Elsewhere, Brooke Logan opens up to her sister Katie about a surprise visit from Nick Marone. She recounts the kiss they shared and the flood of old emotions it brought back. Nick's appearance has made Brooke question whether Ridge Forrester is truly her future — especially since Ridge has been distant and is currently with Taylor Hayes. Brooke suspects Ridge might be feeling jealous about Nick's sudden interest, and that's giving her a bit of hope about a possible reunion. Katie listens and shares her own thoughts on whether Brooke should chase something new or hold out hope for Ridge's return. As surprises unfold and past relationships resurface, the emotional balance in LA seems more unstable than ever.
Business Wire
2 days ago
- Business
- Business Wire
Axio Named a Leader in Industry Cyber Risk Quantification Report
NEW YORK--(BUSINESS WIRE)--Axio, the SaaS platform that empowers organizations to quantify, manage, and communicate cyber risk, has been recognized as a Leader in The Forrester Wave™: Cyber Risk Quantification Solutions, Q2 2025. 'Organizations looking for a holistic cyber program management solution, and that value support for cyber insurance planning and governance, should consider Axio.' Founded in 2016, Axio has redefined how enterprises approach cyber risk by making Cyber Risk Quantification (CRQ) a core element of cybersecurity program evaluation and strategic decision-making. Axio's designation as a Leader in the Forrester Wav e reflects the platform's powerful alignment with the OCTAVE Allegro framework, its unique scenario-based modeling approach, and its unwavering commitment to helping customers prioritize security investments through real-world impact analysis. 'Being named a Leader by Forrester is a testament to our mission—enabling organizations to make data-driven cyber decisions with confidence,' said Scott Kannry, CEO and Co-Founder of Axio. 'This recognition validates the hard work of our team, and the trust placed in us by our customers and partners who are driving a more risk-informed approach to cybersecurity.' Forrester Highlights Axio's Strengths: Impact-Focused Modeling: Axio's CRQ approach quantifies first and third-party financial impacts across tailored cyber scenarios, enabling security leaders to communicate cyber risk in business terms. Comprehensive Capabilities: The platform delivers top-tier scenario scoping, AI-driven recommendations, cyber insurance support, third-party and AI risk analysis, and comparative portfolio assessments. Customer-Centric Innovation: Forrester praised Axio's intuitive dashboards and quantification wizard, which help security teams simplify complex risk data, especially when reporting to boards and executives. Partner Ecosystem & Support: Axio's partner strategy, onboarding experience, and pricing flexibility serve as major differentiators that help customers accelerate CRQ adoption and achieve measurable outcomes. Forrester commends Axio's vision for strategic cyber program management and upcoming enhancements, including control initiative planning and advanced scenario modeling. A Platform Built for Leaders in Security and Governance In a digital era where cybersecurity is a board-level priority, Axio enables organizations to move beyond compliance checklists and embrace a holistic, quantified view of cyber risk. Axio360 is trusted across industries, from critical infrastructure to financial services, to help security and risk leaders make smarter decisions, justify investments, and improve resilience. About Axio Axio is a leading Cyber Risk Quantification (CRQ) SaaS platform that helps organizations understand and manage their cyber risk in financial terms. With a methodology grounded in leading risk frameworks and enriched by AI-assisted insights, Axio empowers organizations to quantify risk exposure, align security investments with impact, and confidently engage stakeholders from the SOC to the boardroom. Founded in 2016, Axio is headquartered in New York City.
Yahoo
2 days ago
- Business
- Yahoo
Axio Named a Leader in Industry Cyber Risk Quantification Report
NEW YORK, June 18, 2025--(BUSINESS WIRE)--Axio, the SaaS platform that empowers organizations to quantify, manage, and communicate cyber risk, has been recognized as a Leader in The Forrester Wave™: Cyber Risk Quantification Solutions, Q2 2025. Founded in 2016, Axio has redefined how enterprises approach cyber risk by making Cyber Risk Quantification (CRQ) a core element of cybersecurity program evaluation and strategic decision-making. Axio's designation as a Leader in the Forrester Wave reflects the platform's powerful alignment with the OCTAVE Allegro framework, its unique scenario-based modeling approach, and its unwavering commitment to helping customers prioritize security investments through real-world impact analysis. "Being named a Leader by Forrester is a testament to our mission—enabling organizations to make data-driven cyber decisions with confidence," said Scott Kannry, CEO and Co-Founder of Axio. "This recognition validates the hard work of our team, and the trust placed in us by our customers and partners who are driving a more risk-informed approach to cybersecurity." Forrester Highlights Axio's Strengths: Impact-Focused Modeling: Axio's CRQ approach quantifies first and third-party financial impacts across tailored cyber scenarios, enabling security leaders to communicate cyber risk in business terms. Comprehensive Capabilities: The platform delivers top-tier scenario scoping, AI-driven recommendations, cyber insurance support, third-party and AI risk analysis, and comparative portfolio assessments. Customer-Centric Innovation: Forrester praised Axio's intuitive dashboards and quantification wizard, which help security teams simplify complex risk data, especially when reporting to boards and executives. Partner Ecosystem & Support: Axio's partner strategy, onboarding experience, and pricing flexibility serve as major differentiators that help customers accelerate CRQ adoption and achieve measurable outcomes. Forrester commends Axio's vision for strategic cyber program management and upcoming enhancements, including control initiative planning and advanced scenario modeling. A Platform Built for Leaders in Security and Governance In a digital era where cybersecurity is a board-level priority, Axio enables organizations to move beyond compliance checklists and embrace a holistic, quantified view of cyber risk. Axio360 is trusted across industries, from critical infrastructure to financial services, to help security and risk leaders make smarter decisions, justify investments, and improve resilience. About Axio Axio is a leading Cyber Risk Quantification (CRQ) SaaS platform that helps organizations understand and manage their cyber risk in financial terms. With a methodology grounded in leading risk frameworks and enriched by AI-assisted insights, Axio empowers organizations to quantify risk exposure, align security investments with impact, and confidently engage stakeholders from the SOC to the boardroom. Founded in 2016, Axio is headquartered in New York City. View source version on Contacts MediaNicole SundinNSUNDIN@ AxioInfo@ Sign in to access your portfolio
