Latest news with #FlashArray
Techday NZ
3 days ago
- Business
- Techday NZ
Pure Storage launches next-gen FlashArray & FlashBlade for AI
Pure Storage has unveiled new updates to its hardware portfolio, introducing next-generation support in its FlashArray and FlashBlade product lines to address high-performance requirements, including artificial intelligence and machine learning workloads. Product updates The company's latest enhancements are designed to facilitate performance at scale for organisations facing increasingly intensive and diverse workload demands. The updates primarily centre on its FlashArray and FlashBlade offerings, both integral to the broader Pure Storage platform. The new FlashArray//XL R5 has been developed to consolidate varied workloads onto a single platform by delivering a significant increase in performance and capacity. According to the company, this model doubles the Input/Output Operations Per Second (IOPS) per rack unit compared to its predecessor and boosts maximum raw capacity by as much as 50 percent. Steven Allgeier, Vice President Distributed Infrastructure Group at Fiserv, said, "At Fiserv we recognise our customers' urgent need to manage escalating data demands with greater efficiency. With Pure Storage FlashArray, we are able to continuously deliver an optimal all-flash performance with reliability for mission-critical workloads. We are excited to see how the benefits of the next-gen FlashArray//XL R5 will empower our customers to scale for extreme demands." Pure Storage has also introduced the FlashArray//ST, a platform specifically designed for workloads that are sensitive to latency, such as in-memory databases and large online transaction processing (OLTP) systems. The FlashArray//ST can deliver over 10 million IOPS within five rack units, owing to its optimised input/output pathway. The FlashBlade//S has been updated to its R2 version, featuring next-generation controller blades. The company states that this iteration offers up to 30 percent higher performance than competitors for critical applications including genome sequencing, inference, and electronic design automation simulations. These advances aim to expedite time-to-insight and consolidate organisational infrastructure for projects involving complex, data-intensive pipelines. Single architecture approach Another development includes the extension of object storage support to FlashArray, enabling a unified architecture for block, file, and object storage across the entire platform. This approach is intended to simplify management and deliver a consistent experience, addressing the challenges posed by the swift increase of unstructured data in enterprise environments. Pure Storage described its strategy as a response to the common issues in traditional storage infrastructures, such as fragmentation, siloed data, and uncontrolled sprawl. The company's platform seeks to enable enterprises to manage, govern, and use data more effectively across on-premises, cloud, and hybrid environments through an approach described as an Enterprise Data Cloud. John Colgrove, Founder and Chief Visionary at Pure Storage, said, "In an era where data is king and IT complexity remains a major hurdle to accessing and using data for optimal business value, Pure Storage is once again redefining what's possible for customers." "Pure Storage delivers the magic by rejecting the norms we've come to accept for storage infrastructure; they are what's holding us back within this new era of exponential data growth and logarithmic growth of insight value." Colgrove added, "Pure Storage was born to disrupt the industry, as we introduced new capabilities to reliably achieve better and better performance at any scale. We are unwavering in our mission to enable our customers' ambitions, providing the most innovative and reliable foundation they need to confidently meet any future challenge or opportunity." These announcements arrive as organisations of all sizes face mounting pressures from rapid data growth, increasing workload diversity, and the operational demands of emerging applications such as artificial intelligence and machine learning. The new hardware and features from Pure Storage are positioned to support these evolving requirements while aiming to ensure efficiency and scalability for future organisational needs.
Forbes
4 days ago
- Business
- Forbes
Pure Introduces Products That Manage Data For A Post AI Training World
Pure Storage Sign At the Pure Storage Accelerate Event in Las Vegas the company announced next generation solid state storage products with capacities up to 300TB and its Enterprise Data Cloud a storage and data management system that is intended to simplify data management. These products should provide primary storage for heavy data workloads including AI training and inference. Pure introduced new FlashArrays, a new FlashBlade and new Direct Flash Modules. The FlashArray//XL R5, shown below, has raw storage capacities up to 1.9PB and can run up to 200% more transactions per rack unit. Pure Storage FlashArray//XL R5 The FlashArray//ST is geared for high performance, providing more than 10 M input/output operations per second. The company also introduced a FlashBlade//S R2. The FlashArray's have native S3 implementation and support block, file and object storage. Pure has doubled the storage density of the QLC Direct Flash Modules to 300TB. One of these DFMs is shown below. These are custom solid state drive modules designed by Pure. The higher capacity in one drive results in higher energy efficiency and smaller rack space for a given storage capacity. Pure Direct Flash Module John Cosgrove, founder of Pure told me that their DFMs have 1/10th the error rate of other SSDs. This is because they understand and can control the sources of errors better. For instance, half of SSD failures are due to communication bugs with PCIe, but they implement solutions that avoid these communication failures. The company also understands which NAND flash die in the DFMs are more susceptible to failure and takes steps to ensure that any failures don't impact overall performance. As a consequence, even with such large NAND flash capacity the DFMs avoid major drive rebuilds that may be required for other SSDs. This provides reliable data access. Pure's Enterprise Data Cloud provides unified storage access to data on-premise, in the cloud or hosted as shown below. Pure Enterprise Data Cloud The Data Cloud is built up from layers of hardware and software. The evergreen architecture includes Pure Storage Flash Systems, their Blades and Arrays and SLAs that the company says provide financial and operational flexibility by offering a hardware purchase with a consumption-based subscription with hardware replaced over time. The virtualized cloud of storage can manage 100's of storage systems like they are one system. The control plane offers intelligent automation and orchestration of workflows, real-time observability as well as predictive analytics and insights. The later includes anomaly detection and and cyber assessments. A variety of service can be run on the Data Cloud. Pure has partnered with Rubrik to enhance cloud security. Pure Fusion provides work load automation. CrowdStrike provides LogScale integration to enable immutable resilient storage. PureProtect VMware to VMware on-demand recovery is supported as is AI Copilot for easy interaction of the Data Cloud. Patrick Smith, Field CTO for EMEA led a customer panel where they discussed how with foundational models available through intensive AI training these models can be fine-tuned and customized for particular applications that deliver an acceptable degree of accuracy for a particular application. Such fine tuning of existing models rather than creating new models requires much less effort and energy to accomplish. DeepSeek's introduction in January 2025 was an example of such an approach. Nvidia and others have referred to the increasing use of existing foundational models for AI inference solutions as the Post Training World. This post training world requires less intensive computing but it is heavily dependent upon real time data management and solutions. This is an area where companies like Pure Storage hope to provide primary storage to support existing model fine tuning and inference to solve real world solutions in a variety of industries. Pure Storage introduced new hardware including 300TB DFM, FlashArrays and a new FlashBlade along with its Enterprise Data Cloud for managing and protecting on-premise, cloud and hosted data to enable a post-AI training world.
Techday NZ
11-05-2025
- Business
- Techday NZ
Pure Storage & Nutanix join forces for ANZ cloud solution
Pure Storage and Nutanix announced that they were teaming up to offer a new integrated solution that combines the simplicity and flexibility of Nutanix's cloud infrastructure with Pure Storage's industry-leading FlashArray. This provides enterprises in Australia and New Zealand with a smarter and more powerful option for virtualisation. In an economy such as Australia's and New Zealand's, which have for many years been a leading adopter of virtualisation, we see this development as key to enabling enterprise technology teams to get the most of their increasingly strategic reliance on data. This solution will allow our customers to get access to a full-stack virtual infrastructure that's modern, scalable, and ready to handle their most mission-critical, data-intensive workloads – AI included. We are confident that at a time of constrained productivity challenges for Australian and New Zealand enterprises, this solution will help CTOs and CIOs to drive improved IT agility, reduce complexity, and create cost savings. Pure Storage and Nutanix developed this joint solution because the virtualisation market is shifting fast. With licensing costs climbing and vendor lock-in becoming an issue, IT leaders are rethinking their entire stack. The two companies are stepping in with a fresh alternative – one that's built for change and tuned for performance. Whether Australian and New Zealand customers are dealing with sprawling VMs or planning their next AI deployment, this partnership is all about freedom, resilience, and future-ready infrastructure. And the best part? It's simple to deploy, easy to manage, and coming soon. A match made in virtualisation heaven With this collaboration, the Nutanix Cloud Infrastructure solution, powered by the Nutanix AHV hypervisor along with Nutanix Flow virtual networking and security, will integrate with Pure Storage FlashArray over NVMe/TCP to deliver a customer experience uniquely designed for high-demand data workloads, including AI. This solution will be supported on major server hardware partners that currently support Pure Storage FlashArray, including Cisco, Dell, HPE, Lenovo, and Supermicro for both existing and new deployments. Additionally, Cisco and Pure Storage are expanding their partnership of more than 60 FlashStack validated designs to include Nutanix in the portfolio – further simplifying full-stack delivery. Rethinking External Storage External storage options for Nutanix come in two flavors: scale-out x86 server-based storage versus a purpose-built external storage platform. Here is why purpose-built external flash storage is superior: it is comprehensively engineered from the ground up to deliver enterprise-grade performance, availability, and scale, without excess hardware or complexity. These systems cleanly separate storage from compute, so you can scale each independently. Because they're engineered specifically for the most performant and efficient storage, they offer deep, native integration with Prism for full visibility and control over provisioning, snapshots, health monitoring, and more — all from a single interface. Inline deduplication and compression are always on, with no need for tuning or trade-offs. And with non-disruptive upgrades and subscription-based lifecycle management, organizations can stay on the latest technology without forklift replacements. This approach brings true, industry-leading external storage to Nutanix, not just in name, but in architecture and experience. Enterprise Storage That Grows with an enterprise's needs Pure Storage FlashArray isn't just attached to Nutanix — it's engineered to be tightly integrated and evolve with it. With the Pure Storage Evergreen model, customers never have to repurchase storage. No re-licensing. No new forklift projects. Just ongoing, non-disruptive upgrades. It's the only storage subscription that future-proofs enterprise IT infrastructure and aligns with how Nutanix customers think about long-term value. Add in real-time Prism integration, ultra-dense DirectFlash Modules, and hands-off efficiency, and you've got a true first-class storage experience for a Nutanix environment. The difference between Pure Storage FlashArray and other external storage options in a Nutanix environment isn't subtle – it's structural.
