Latest news with #FixDessertChocolatier
Daily Mail
4 days ago
- Business
- Daily Mail
Coles shoppers gobsmacked over 'eye-watering' price of popular item: 'Wow'
Coles has jumped on board the pistachio-filled dessert trend - but the eye-watering price tag has raised eyebrows among shoppers. The supermarket giant is now selling a fancy pistachio cake, perfect for every special occasion - but it will set you back $40. In comparison, a classic mud cake sold at Coles costs just $6.60. The decadent double-layered vanilla cake is filled with pistachio cream cheese buttercream and topped with crushed nuts. But there may be a simple explanation for the price - the delectable gourmet cake weighs 1.2kg, serves up to 18 people and is made with pistachios, a high-demand ingredient amid a global shortage driven by the viral Dubai chocolate trend. In a 19-second video, Coles confirmed that 'the viral Pistachio Cake has landed'. 'It's so tasty and creamy... We have a delicious cake and it's hand decorated with more buttercream on top plus sprinkles of pistachio to add an extra crunch. 'And the rumours are true, it's absolutely delicious... Our pistachio dreams have come true.' However, many shoppers took particular issue with the cake's $40 price tag. 'It's $40 though. I can go to a cake shop for that money,' one claimed. 'It may look tasty and creamy, but I cannot justify $40 for that cake,' added another. 'For $40 you would want it to be amazing,' chimed in a third. 'Too expensive,' another added. While one shopper said she didn't know how much the cake cost until she got a rude shock at the checkout. FEMAIL contacted Coles to determine the reaction they'd received from customers about the price of its pistachio cake, but is still awaiting comment. The video has been viewed over 130,000 times - with many divided over the cake. One shopper said they would be 'waiting for a yellow clearance ticket' – alluding to the cake being marked down in store closer to its expiry date. However, other customers argued the cake was worth the splurge. 'I absolutely loved it,' one said. 'I bought it last week. Absolutely delicious,' another raved. Sydney woman Rose described the cake as 'the best pistachio collab yet'. She specifically pointed out the size was a 'massive 1.2kg pistachio cake' – suggesting that this warranted a more expensive price. 'The cake is super soft and moist and the buttercream is delicious,' Rose said in her video review. 'This is a must try if you love anything pistachio.' Despite the price tag, many said they were keen to give it a go. 'I need to try this,' one said. 'Wow yum, I need to check it out,' another said. Pistachio has long been the hero ingredient of baklava and Middle Eastern desserts and is currently the popular flavour of the moment. The pistachio trend is believed to have originated from a viral Dubai chocolate bar, which became popular via social media. It was made by Luxury Dubai chocolatier Fix Dessert Chocolatier, with their 'Can't Get Knafeh of It' treat featuring layers of crunchy kataifi pastry, pistachio cream and glossy milk chocolate. The craze has since spawned several copycats, including one from Swiss chocolatier Lindt. Lindt recently released their own version of the Dubai Style Chocolate, $20, which is exclusively available at Lindt Chocolate Shops across Australia. Pistachio has also cropped up as the featured ingredient in other popular sweet treats, including Krispy Kreme donuts. In February, they launched a limited edition Pistachio Overload Doughnut in collaboration with Pistachio Papi spread – and it was an instant sell-out. Krispy Kreme Australia even quietly relaunched the popular flavour recently back in stores. The growing taste for pistachio flavoured treats has even been deemed responsible for creating a global shortage of pistachios. In April, reports emerged that the price of pistachios had skyrocketed due to supplies dwindling. Speaking to the Financial Times, Giles Hacking of nut trader CG Hacking, said that the pistachio industry, had become 'tapped out' as a result of the growing demand kicked off by the viral Dubai chocolate bar. Hacking added that chocolatiers were now making mass purchases of the kernels as they scrambled to produce their own version of the viral chocolate bar.
The National
13-06-2025
- Entertainment
- The National
Is a mango-flavoured bar set to be the next viral Dubai chocolate?
We are in the middle of mango season here in the UAE, and that seems to have inspired Fix Dessert Chocolatier. The confectionery company behind the ubiquitous Dubai Chocolate launched a new flavour on Friday. Time to Mango is a white chocolate bar filled with mango, passion fruit and popping candy. Crowds gathered at Mall of the Emirates in Dubai to be among the first to try the new flavour of chocolate from the viral brand. The new sweet treat will be available on Deliveroo from June 16, costing Dh72.25. One Mall of the Emirates shopper, among the first to try it out, told The National that it was 'extremely sweet' but that the fruit filling manages to 'cut through'. They added: 'The popping candy is a fun retro touch – it reminds me of some of my favourite childhood sweets.' Fix Dessert Chocolatier co-founder Sarah Hamouda believes every bite of the bar 'is different'. She said: 'When we're developing a new recipe, we think of each bar as having its own unique sensory experience. How does it look? How does it taste? How does it feel? More importantly, how does this progress with each bite?' Fix began with its famed Can't Get Knafeh Of It bar, a milk chocolate bar filled with pistachio and kunafa. Since then, it has inspired a string of similarly flavoured bars, including Galaxy Pistachio Kunafa and a Lindt bar filled with pistachio butter and kadayif. Before the new Time to Mango bar, shoppers could buy chocolate-dipped dried mango at both Marks & Spencer and Patchi. The Fix-prompted Dubai chocolate trend has become something off a global sensation. Away from chocolate bars, Krispy Kreme has a Dubai chocolate flavour doughnut, which it is now keeping as a permanent fixture on the UAE menu, and Baskin‑Robbins has a range of Dubai Chocolate Royale menu items, which includes a cake, sundae and takeaway pint of ice cream.
Emirates Woman
13-06-2025
- Entertainment
- Emirates Woman
11 fabulous things to do this weekend: FIX's exclusive pop-up to a Labubu workshop
As the weekend approaches, Dubai offers an array of exclusive experiences—from floral-inspired cafés to adrenaline-fueled adventures and soulful wellness retreats. Here's your curated edit of must-try moments. A Floral Escape at Tania's Teahouse From June 9–15, immerse yourself in Peonymania, a limited-edition peony takeover at Tania's Teahouse in Dubai Hills. Sip on two bespoke beverages: the effervescent Pink Fizz Mocktail (cherry, strawberry, orgeat, citrus) or the soothing Restful Reishi & Strawberry Matcha. The first 20 guests to order receive a peony-shaped artisan candle; others enjoy a sweet card and 20% off Flowwow gifting. Offer: Limited edited pop-up where first 20 guests receive a peony-shaped candle; others get a sweet card and 20% off Flowwow gifting. Date: June 9–15 Location: Tania's Teahouse, Dubai Hills Mall Crème's Sweet Weekend at Dar Wasl View this post on Instagram A post shared by Crème UAE (@cremelondonuae) June 13–15, Crème at Dar Wasl hosts a weekend of gifting, free makeup sessions, and cookie indulgence. A chic stop for those craving style and sweetness. Offer: Free makeup sessions and sweet treats. Date: June 13–15 Location: Crème, Dar Wasl Charcoal Sketch Workshop at Al Safa Art & Design Library Unleash your creativity on June 15 (2–4 PM) in a dynamic charcoal sketching workshop. Experiment with texture, movement, and form in this intimate session (AED 250+VAT). Ideal for artists refining their craft. Offer: Hands-on workshop with expert guidance. Date & Time: June 15, 2–4 PM Location: Al Safa Art & Design Library Haya's Kitchen Meets Kave: A Palestinian Culinary Ode Now open at Kave, Alserkal Avenue, this collaboration is a love letter to Palestinian heritage. Think cinnamon-dusted Arabic bread, msakhan on taboon, and dishes meant to be savored slowly. Open weekdays (10 AM–7 PM) and weekends (11 AM–8 PM). Offer: Seasonal Palestinian dishes with nostalgic flavors. Timings: Weekdays 10 AM–7 PM; weekends 11 AM–8 PM (closed Mondays) Location: Kave, Warehouse 20, Alserkal Avenue Fix Dessert's Mystery Kunafa at Mall of the Emirates Kunafa enthusiasts, take note: Fix Dessert Chocolatier debuts a new flavor from June 13–15 at Mall of the Emirates. Details are under wraps—arrive early to taste the innovation. Offer: Exclusive new kunafa flavor launch. Date: June 13–15 Location: Fix Dessert Chocolatier, Mall of the Emirates Candlelight Concerts in the Desert On June 14, the Ritz-Carlton Al Wadi Desert hosts Candlelight Concerts under the stars. Pianist Aldo Dotto performs tributes to Adele (7 PM) and Coldplay (9 PM) amid thousands of candles. Tickets: AED 200. Offer: Open-air classical tributes to Adele and Coldplay. Date & Time: June 14, 7 PM & 9 PM Location: Ritz-Carlton Al Wadi Desert, Ras Al Khaimah Labubu Customization Workshop at CULINRA June 16 (3–6 PM), adorn your Labubu figure with rhinestones and charms at this playful workshop (AED 259, includes a beverage and bites). Limited spots—ideal for collectors. Offer: Custom Labubu figure with materials provided. Date & Time: June 16, 3–6 PM Location: The Link, 24th floor Mediterranean Brunch Launch Starting June 14, indulge in a three-course Saturday brunch (1–5 PM) with seafood linguini, wagyu tenderloin, and decadent desserts. Packages from AED 350 (mocktails) to AED 550 (bubbly). Offer: Three-course brunch with premium beverage options. Date & Time: Every Saturday from June 14, 1–5 PM Location: Global Wellness Day at Samadhi x Banyan Tree June 14 brings a complimentary wellness retreat (4–6:30 PM) with vinyasa flow, deep stretch sessions, and nourishing snacks. Pre-register to secure your spot. Offer: Free yoga sessions and wellness goody bags. Date & Timings: June 14, 4–6:30 PM Location: Samadhi Wellness, Jumeirah 3 Summer Truffle Market at Scalini Dubai View this post on Instagram A post shared by Scalini Dubai (@scalinidubai) A seasonal pop-up that's all about the truffle. Scalini teams up with Casinetto and Umbria's San Pietro Pettine to host its Summer Truffle Market from June 14 to July 14. Browse truffle-infused products—honey, olive oil, salt, and whole black summer truffles—sourced straight from Italy. The experience kicks off on June 14 with a live pasta-making demo and intimate tasting menu led by Carlo Caporicci of San Pietro Pettine. Expect hand-rolled tagliolini, pillowy ravioli, and generous truffle shavings. Offer: Live truffle demo and tasting menu on June 14; retail items available until July 14. Date: June 14–July 14 (tasting event on June 14) Location: Scalini Dubai, Restaurant Village, Four Seasons Resort, Jumeirah Beach The Art of Sushi Making at Nobu Dubai View this post on Instagram A post shared by Nobu Dubai (@nobudubai) On June 15, Nobu Dubai invites guests to a masterclass in sushi-making. Learn the secrets of perfect nigiri and maki from Nobu's expert chefs, followed by a tasting of your creations. Limited to 12 participants. Offer: Sushi-making class with expert chefs. Date & Time: June 15, 12–2 PM Location: Nobu Dubai, Atlantis The Palm Whether you're chasing blooms, flavors, thrills, or tranquility, this weekend is a masterclass in curated living. Choose your moment—and make it unforgettable. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images & Feature Image: @thejoorryy
Miami Herald
31-05-2025
- Business
- Miami Herald
Trader Joe's latest viral treat sold out in a day, here's when it's back
You've got to hand it to Trader Joe's. The grocery retailer knows how to launch new products and get us all to make a fuss about it. Most people shop at Trader Joe's because of their budget-friendly prices on everything from unique snacks and fresh flowers to staples like eggs and milk. But several times a year, Trader Joe's seems to hit it out of the park with new products, releasing items that people go crazy for. Don't miss the move: Subscribe to TheStreet's free daily newsletter Just this year, there was the mini canvas tote bag, which people literally lined up before dawn to get their hands on. The coveted bags were available for about one minute in special-edition pastel shades of blue, pink, purple, and green. The Cashel Blue Cheese Irish Potato Chips have been such a sensation that they earned the title of Trader Joe's #1 new product for the company's 16th Annual Customer Choice Awards. Then in the middle of May, Trader Joe's released a Dubai Chocolate Bar, and people lost their minds. I happen to live in a small-ish city, but we have four Trader Joe's locations here, and I called all of them, hoping to get my hands on the viral snack. No luck. Yes, Costco also has these chocolate bars, but sometimes going to Costco is just a whole thing. Image source: Elliott Cowand Jr/Shutterstock Originally crafted by Dubai-based Fix Dessert Chocolatier and popularized on TikTok in late 2023, the "Can't Get Knafeh of It" bar gained global attention for its unique combination of flavors and textures. So it's no wonder that when Trader Joe's "Dubai Style" pistachio cream and kataifi-filled treats hit the shelves on May 26, they were pretty much gone within a day. By the way, Kataifi is shredded phyllo dough that creates a crispy texture in a sweet cookie-like bar. Think of the Dubai-style dark chocolate bar as a super-elevated Twix. Related: Trader Joe's rivals could learn a lesson from the cult favorite company The Trader Joe's rendition, produced by Turkish chocolatier Patislove, offers a similar taste to the Fix Dessert Chocolatier goodie at a fraction of the cost, making it accessible to a wider audience, per usual for Trader Joe's. Of course, people who know and love Trader Joe's are loyal partly because of its commitment to low prices, and the Dubai chocolate bar was no exception. At just $3.99 for a 3.5-ounce bar, the Trader Joe's nibble was a bargain compared to Costco's Fiorella Dubai chocolate, which will cost $44.99 for three 7-oz. bars. The Fix Dessert Chocolatier version will set you back $150 plus shipping for a box of six. Trader Joe's uses the launch of new products like the Dubai Style chocolate bar as a sort of market test on the fly, giving customers the chance to vote with their wallets. If customers love a product enough that it sells out, and they ask for a restock, the company is likely to respond by bringing it back. Some products - including the Chili & Lime Flavored Rolled Corn Tortilla Chips and the Step up to the Snack Bar Mix - get so popular that they become available year-round. The Dubai Style chocolate bar should be back in stock around June 10, according to my local Trader Joe's. And who knows, if enough customers clamor for it, it just might become a permanent item. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Yahoo
28-05-2025
- Business
- Yahoo
How A Pregnancy Craving Led To One Of The Most Viral Chocolate Bars Of Our Time
If you're a chocolate lover with a social media account, you've probably indulged in, seen, or simply heard of Dubai chocolate. Arguably the most viral chocolate bars of our time, Dubai chocolate bars have an endearing origin story. As the name suggests, Dubai chocolate was born in Dubai, United Arab Emirates, to satisfy a pregnancy craving that Egyptian-British mother-to-be Sarah Hamouda had back in 2021. While pregnant, Hamouda and her husband began a chocolatier business known as Fix Dessert Chocolatier to channel her cravings into a marketable reality. Pregnancy cravings often meld unlikely food pairings that may or may not be appetizing to the rest of us. But Hamouda's craving for a dessert-stuffed chocolate bar was a near-instant hit. While cream, syrup, and nut-butter-stuffed chocolates are nothing new, Fix chocolates draw from the flavors and recipes of the Middle East to create two desserts in one ultra-chunky, colorful, and creatively named chocolate bar. While the pistachio- and knafeh-filled Dubai chocolate is the most globally popular, Fix Dessert Chocolatier also offers a Biscoff cheesecake spread-stuffed bar and a "Cereously Chewsy" bar stuffed with Nutella, brownies, custard, and cereal, to name a few. In a 2024 interview with CNN, Hamouda revealed that the brand had seen an exponential increase in demand thanks to the bars becoming a viral sensation on TikTok. The small home-kitchen-based chocolatier cranks out 500 chocolate bars per day, which usually sell out in a matter of minutes. Read more: Where To Buy Dubai Chocolate In The US, And How Much It Costs The chocolate was well-received locally, but it took a TikTok video of Fix customer and food influencer Maria Vehera breaking apart and munching on these colorful and decadent creations for it to become the global sensation it is today. Since publishing the video on TikTok in 2024, it's received 126.5 million views and inspired countless foodies, chocolatiers, and even popular grocery chains to come up with their own versions. Since 500 chocolate bars a day isn't nearly enough to satisfy the global demand for Dubai chocolate, we've done a bit of research on where to buy Dubai chocolate in the U.S., including how much it costs. Local chocolate shops and online vendors sell high-quality dupes for around $25, only $5 more than Fix. Additionally, the wholesale giant, Costco, has created a new box of chocolate to mimic the viral treat. We've even come up with our own Dubai chocolate recipe to try at home. Pistachio cream like this Gusto Etna pistachio butter, UniqBite toasted kataifi, and even premade Gusto Etna Dubai pistachio chocolate bar filling are all available for purchase on Amazon. These chocolate bars are in such high demand that we've covered rumors of it causing a pistachio shortage. You can always opt for more plentiful fillings like Biscoff cookie butter or Nutella and brownie filings that are also part of Fix's delectable chocolate creations. Read the original article on Tasting Table.
