Latest news with #Fenty
Daily Mirror
20 hours ago
- Lifestyle
- Daily Mirror
Two beauty writers tried Curlsmith's viral leave in cream
Two writers, with very different curl patterns, put the new Curlsmith leave in conditioner to the test Curlsmith is a renowned name in the curly hair world and one of its cult products is a 'weightless' leave in conditioner that shoppers online are raving about. So naturally, here at the Mirror we decided to put it to the test to see if it lives up to its pretty stellar reputation of helping enhance curl texture whilst hydrating. With claims to work on different curl patterns, Jada with type 3b curls, and Eve with type 2b curls both tried it out. The brand's Air Dry Cream, £23, promised 'soft, defined curls without the crunch, buildup, or greasy feel'. The formula uses a blend of Castor Oil, Babassu, Jojoba, and Murumuru Butter to hydrate the hair and fight frizz. Not only that but it aims to be weightless on all curls, even the most fine and low-density. Curlsmith claims that a small amount 'about the size of a 5p coin' applied to soaking wet hair is all that's needed for leave hair looking beautiful without the need for additional products. Jada's thoughts "I have type 3b curls and it can be quite challenging finding things that really work for them. Once I find a product that works, it then becomes a challenge to figure out how wet my hair should be when I use it and how much of it I need. With the Curlsmith Weightless Air Dry Cream I tried it a few different ways. I did try it with the advised small amount but with the length and thickness of my hair, I think it needed more. "My favourite had to be a very generous amount immediately after combing my hair, while it's still soaking wet, which I then let air dry over a number of hours. I was thrilled with the results, although I did find that the tips of my hair did get quite frizzy as the day went on. Usually to combat this I'd use a leave in conditioner and a styling cream, such as Fenty's Homecurl, as I find my curls can be quite thirsty. There isn't a massively strong smell to the Curlsmith leave in conditioner which I find to be a refreshing change as sometimes hair products can overpower my perfume. "With any curly hair product there is a little trial and error involved and I think next time I'll be even more generous with the product around the tips of my hair to prevent it poofing up too much. I must say it's not lying about being weightless, my hair didn't feel weighed down at all." Eve's thoughts "My hair can never make up its mind whether it has 2b or 2c curls - it truly depends on the day and the curl routine (as it the case with most textured hair) and it has taken me a while to find a good, simple but effective curl routine that works for my hair. Especially now I've got a bob. So I was really intrigued to see how Curlsmith's Weightless Air Dry Cream, which has had some pretty impressive reviews and results, would fare. "As instructed, I washed my hair and raked it through my short locks with the desired 5p coin amount, smoothed down my hair using the 'praying hands' method to seal in the moisture and hopefully reduce frizz, and then left it to work its magic. It took about 3 hours to air dry and my curls felt lovely, really soft and had a fluffiness to them. While the curls at the back - which often need a bit more TLC when I'm diffusing - looked a bit limp and wavy, the ringlets at the front had body, life and had some definition. I also decided to wet it on day three hair and add a bit more product, which gave me a few more baby curls. "Packed with hyaluronic acid, wild murumuru, babassu oil, silky castor oil and grated ginger, the formula clearly injected my hair with hydration and, as the bottle says, it really did feel weightless with some real volume. But it didn't wow me with definition and bounce, which is something I was expecting having trawled through tried and tested comments. That being said, it certainly had fluffiness that defied gravity and the cream didn't leave behind any crunchy or greasy residue, which some products do. "It also didn't have a particularly strong scent, which made for a nice change - some have a more chemically smell. Now, new curly hair products need some time for trial and error and next time I'll definitely be adding in some gel or try and get my hands on the brand's Hydro Style Flexi Jelly (as recommend as a good pairing with the Air Dry Cream) to see if that offers up a bit more hold. "But as lightweight, leave-in conditioners go, this one is certainly at the top of my product list and rivals my usual contenders of Hask's 5-in-1 leave in condition, £6.99 on Amazon, and Only Curls' £18 moisturising cream. At £23, it is quite expensive but considering the silky smooth results of my hair, I do think it's worth it."
The Sun
5 days ago
- Entertainment
- The Sun
Rihanna stuns in see-through mesh lingerie for sizzling new Savage x Fenty ad
RIHANNA stunned as she strips off to racy see-through lingerie for a sizzling new ad. The global superstar flaunted her curves to promote her lingerie range. 5 5 The 37-year-old is best known for her two-decade long music career that featured global hits such as Umbrella and Diamonds. She first launched her Fenty cosmetics brand in 2016 before founding her own fashion house, Fenty Maison, in 2019. In 2018, she started her lingerie brand, Savage X Fenty which sells bras, underwear, sleepwear, and loungewear. In the new ad Rihanna can be seen posed on balcony with a tropical backdrop of palm tree's and flowers. The singer put on a racy display donning a revealing black mesh underwear set which showed off her many tattoos. Her glam makeup complemented her sexy look as she sported her signature manicured brows, a nude gloss and a gold tinted eye shadow. She styled her ensemble with matching black heels and stacked cross necklaces. Rihanna is well into her pregnancy with her third child with rapper ASAP Rocky. The star had sparked pregnancy rumors for weeks by appearing to hide her bump under baggy clothes. The Diamonds singer announced her baby news back in May when she attended the Met Gala in New York. Rihanna reveals she's pregnant and expecting third child with partner A$AP Rocky at Met Gala She donned a tight-fitting top and skirt which showed off her baby belly. Rihanna, who is already mom to sons RZA, 3, and Riot, 1, had previously revealed she wanted more kids, stating that she wants a baby girl after having two boys. She told Entertainment Tonight: 'I wanna have a girl. I wouldn't know what to do 'cause I only know about boys so far. It will be a new adventure! '[It's] The best, I live for it. It's never a dull moment," she said of being a boy mom. "I love when they climb off the chandeliers. I love when they literally are so scary that I'm forced to have fun. Me running around, me lifting them up, it's all fun." 5 5
Campaign ME
04-06-2025
- Business
- Campaign ME
How Roblox is unlocking next-gen commerce for MENA brands
Roblox is redefining e-commerce by integrating physical product sales within its immersive gaming environment. This presents a significant opportunity for brands, especially in MENA, to tap into next-generation commerce and bridge digital and real-world shopping experiences. A look at key numbers and evaluating market potential 97.8 million daily active users globally engage with Roblox, creating a massive audience for brand exposure. 50 per cent of Gen Z respondents are likely to consider a brand in the real world after experiencing it virtually. 90 per cent of total orders for Twin Atlas came from in-game commerce, proving strong demand for physical products linked to digital experiences What's in it for brands in the MENA region? Massive reach : The integration of commerce into gaming allows brands to access younger audiences, particularly Gen Z and Gen Alpha, who engage socially and transact digitally. : The integration of commerce into gaming allows brands to access younger audiences, particularly Gen Z and Gen Alpha, who engage socially and transact digitally. New revenue streams : Brands can create virtual storefronts where users not only explore and engage but buy physical products linked to exclusive digital rewards. : Brands can create virtual storefronts where users not only explore and engage but buy physical products linked to exclusive digital rewards. Stronger brand engagement: Retailers and manufacturers can leverage gamification to drive repeat purchases and deepen customer loyalty. SWOT Analysis – Should MENA brands move quickly? Strengths High digital penetration and mobile-first economy in MENA. Rising interest in gamified shopping experiences among youth. Established brands like Fenty and The Weeknd already leveraging Roblox commerce. Weaknesses Limited adoption of in-game retail in MENA. Need for regional localisation in language and payment methods. Opportunities First-mover advantage for brands entering metaverse-driven commerce. Ability to integrate regional cultural elements to enhance local engagement. E-commerce meets entertainment, offering immersive brand storytelling. First-mover advantage for brands entering metaverse-driven commerce. Ability to integrate regional cultural elements to enhance local engagement. E-commerce meets entertainment, offering immersive brand storytelling. Threats Brands lagging behind in digital transformation risk missing engagement with Gen Z & Gen Alpha audiences. Regulatory concerns may require careful adaptation of commerce mechanics. What are the next steps for MENA brands? Explore commerce integration on Roblox experiences targeting local users. Partner with gaming studios to create branded activations linked to physical products. Leverage accelerated mobile pages (AMP) to ensure product authenticity and consumer trust. Use AI and personalisation to tailor shopping experiences for regional preferences. Move fast — the space is evolving quickly, and early adopters will reap the benefits. By Ravi Dutt, Managing Partner, AtomX Media
Yahoo
04-06-2025
- Entertainment
- Yahoo
Rihanna and A$AP Rocky Considering Having Baby No. 3 in Barbados: ‘Surrounded by Family'
Rihanna is over the moon to be expecting her baby No. 3 with A$AP Rocky, and a source exclusively tells In Touch that the Fenty founder is giving serious thought to delivering the child in her native of Barbados. 'Rihanna is happiest at home in Barbados surrounded by her family,' the source explains. 'She loves the idea of taking the kids over there and just parking herself for a few months before her due date so she can totally unwind and relish the last stage of her pregnancy.' Rihanna, 37, has only continued to embrace motherhood since announcing her first pregnancy in 2022, now expecting her third child with A$AP (real name: Rakim Mayers), 36, in just three years. She and the 'Sundress' rapper welcomed their first son, RZA, in May 2022, followed by their second, Riot, in August 2023. The insider says that 'having so much help with the kids and new baby right after' is a 'big draw' on why the 'Disturbia' songstress is pushing toward delivering her baby in her home country. 'She's got two high energy boys to take care of, sure she has nannies, she's not doing it all alone, but she's still got to be very hands on,' the source says. 'Having her family be able to step in and take that over while she focuses on her newborn would be fantastic.' However, the insider says that Rihanna had a 'great experience' with the last two deliveries of her children in Los Angeles and 'hasn't ruled that out.' 'If she ends up going that direction then she will likely take a long holiday to Barbados and fly back at the last possible moment to L.A,' says the insider. 'And, she'll make sure a bunch of her family comes to L.A. to help out after the baby is born. One way or the other she will be surrounded and supported by her family." Rihanna revealed she was pregnant with baby No. 3 on May 5, which also coincided with the Met Gala. Before making her baby bump debut on the red carpet in a structured menswear-inspired ensemble, the 'Unfaithful' songstress was spotted in gray casual wear, where her pregnant belly could be poking out. 'It feels amazing, you know,' A$AP told reporters of becoming a father for the third time ahead of Rihanna's arrival at the Met Gala red carpet. 'It's time that we show the people what we was cooking up. And I'm glad everybody's happy for us, 'cause we definitely happy, you know.' The 'Pon De Replay' singer had been hesitant to put a specific number on how many children she hoped to have. When asked about how many kids she wanted during an August 2024 interview with Interview magazine, Rihanna responded, 'As many as god wants me to have.' 'I don't know what god wants, but I would go for more than two,' the 'Battleship' actress told the outlet. 'I would try for my girl. But of course, if it's another boy, it's another boy.'
Yahoo
02-06-2025
- Entertainment
- Yahoo
Ronald Fenty, Rihanna's Father, Dead At 70
Barbados Prime Minister Mia Mottley has confirmed that Rihanna's father, Ronald Fenty, has passed away in Los Angeles after battling an unspecified illness. He was 70. Mottley took to Instagram on Saturday (May 31) to honor Fenty's life and legacy, calling him a 'son of Barbadian soil, whose life story reflected the resilience and spirit of our nation.' In a heartfelt tribute, she praised not only the role he played in raising Rihanna, but also his deeper connection to the Bajan community. 'While he may be known for playing a significant role in shaping the woman our National Hero Rihanna has become, the truth is that his journey here on earth has touched many more lives.' According to TMZ, Rihanna's brother Rajad was seen entering Cedars-Sinai Medical Center earlier this week, possibly accompanied by the 'Lift Me Up' singer. 'To Rihanna, her mother Monica, her brothers Rorrey, Rajad and Jamie, sisters Kandy and Samantha, and all members of the Fenty family, I offer my deepest sympathies. I equally extend my condolences to Ronald's friends and loved ones, both here in Barbados and abroad,' Mottley's post continued. 'In this time of mourning, we stand united with the Fenty family, offering our prayers and support. May his spirit rest in eternal peace, and may all who loved him find comfort in that love and the memories they were blessed to have shared.' Ronald Fenty's relationship with Rihanna wasn't always the smoothest. In 2019, she filed a lawsuit against him, accusing him of using her trademarked name 'Fenty' to promote his own entertainment ventures. That legal battle was put to rest in 2021 when she filed to have the suit dismissed. The two, however, clearly smoothed over the rift as he shared with TMZ in 2023, that he was 'over the moon' about Rihanna becoming a mother for the second time. Fenty is survived by his three children with Rihanna's mother, Monica Braithwaite: Rihanna, Rajad, and Rorrey, and three other children from previous relationships. Rihanna has not spoken publicly on the passing of her father as of publication. VIBE sends condolences to Rihanna and her family at this time. More from Rihanna Returns With New Song "Friend Of Mine" For 'Smurfs' Film Rihanna Has Fans Thinking She Might Be Pregnant With Twins Ciara Claims Rihanna, A$AP Rocky Are Already Hinting At Baby No. 4 While Discussing Baby Fever
