Latest news with #Fastrack
India.com
14 hours ago
- Entertainment
- India.com
After Air India plane crash, Virat Kohli and Genelia D'Souza's controversial ad goes viral, it was banned due to...
Star cricketer Virat Kohli once had a crush on actress Genelia D'Souza. He mentioned in an interview that he admired her, but nothing ever developed between them. Genelia went on to date actor Riteish Deshmukh, and the two eventually got married. Virat, on the other hand, began dating actress Anushka Sharma, and the couple tied the knot in 2017. They first met during an ad shoot. Interestingly, before meeting Anushka, Virat had also done a commercial with Genelia Deshmukh for Fastrack, shot inside an aeroplane, a campaign that later became controversial. Controversial plane advertisement of Virat Kohli and Genelia D'Souza Virat and Genelia's advertisement created a stir online and was banned shortly after its release on Indian television. It was deemed too suggestive for the Indian audience and was pulled by the authorities due to its 'adult content'. The video featured Genelia as an air hostess who seduces 'pilot' Virat into having sex with her mid-air during an operational flight. The ad implied that the autopilot mode was introduced by airlines for such encounters. The advertisement is still available on YouTube, and netizens are now trolling Genelia, questioning why she agreed to be part of such a script. The caption of the video says, 'The ad of Genelia and Virat was so controversial that it got banned within its release.' Watch Virat Kohli-Genelia D'souza's viral advertisement here: The Reddit post went viral after an Air India passenger plane crashed in Ahmedabad on June 12 while en route to London. The ad of Genelia and virat was so controversial that it got banned within its release byu/Fuzzy_Tadpole_3117 inBollyBlindsNGossip Around 300 people lost their lives in this tragic accident. There were 242 people on board – 230 passengers, two pilots, and 10 crew members, when the aircraft crashed into a medical college just seconds after taking off for London Gatwick Airport from Ahmedabad. Of these, only one, an Indian-origin British national, survived the crash. Former Gujarat Chief Minister Vijay Rupani was among the victims.
Hans India
14-06-2025
- Business
- Hans India
Rawbare Day-Night Sunglasses: A New Horizon in Market Competition and Affordable Pricing
In modern lifestyles, eye protection has become essential. We work under various lighting conditions day and night, which places considerable strain on our eyes. In this context, the Rawbare Day Night Sunglasses collection has brought about a new revolution in the sunglasses industry. Today's analysis focuses on how this product outshines others in terms of market competition and pricing. Current Market Overview and Competitive Landscape The Indian sunglass market is going through a massive shift right now. Traditionally, this segment has two key divisions: on one hand, premium brands like Ray-Ban, Oakley, and Prada prevail, costing more than 10,000 INR; on the other hand, local and entry-level products range between 500 and 1000 INR. There was a huge vacuum between these two extremes, and brands like Rawbare have now stepped into fill that gap. The current market is witnessing a competition between mid-priced brands like Fastrack, Vincent Chase, Lenskart, and Titan Eyeplus. However, the technological excellence and pricing strategies of Rawbare Day Night Sunglasses have added a new dimension to this competition. Rawbare's Position Compared to Competitors Quality-wise wise Rawbare Day Night Sunglasses outpace their competitors in several key areas. Firstly, their UV400 protection system prevents 100% UVA/UVB radiation - exceeding the ISO 12312-1 standard. Independent tests have shown that these sunglasses can reduce the glare from reflected light by up to 99.6%. From a technical standpoint, Rawbare's dual-purpose lens technology is a standout. These lenses automatically adapt to the intensity of ambient light—cutting glare by 40% in bright sunshine and boosting contrast in dusk-and-dark conditions. This technology is far more advanced than the ordinary polarized lenses offered by Fastrack or Vincent Chase.' In its frame construction, Rawbare uses a blend of cellulose acetate and nylon fiber with a tensile strength of 120 MPa. This material is extremely lightweight (just 28 grams) yet remarkably sturdy. By comparison, most competitor brands use standard polycarbonate, which is less durable. Rawbare's Unique Value Proposition The core strength of Rawbare Day Night Sunglasses lies in its versatile use cases. A single sunglass can be used all day and night. Driving, outdoor sports, and office work - their effectiveness is proven in all scenarios. Such versatility is absent in other brands. Conducting a survey on 5000 people, the company has made 6 different frame sizes that are perfect fits for 98% of adult faces. This anthropometric customization is rare among their competitors. In environmental awareness, too, Rawbare is ahead of the curve. Biodegradable cellulose acetate is sourced from FSC-certified plantations. In the production process, 92% of solvent waste is recycled. This eco-friendly approach is extremely appealing to today's conscious consumers. Affordable Pricing and Value for Money The biggest advantage of Rawbare is their pricing strategy. Their sunglasses are available at a range of 1599-2499 INR, which is 60-70% cheaper than luxury brands. Although their technical features are nearly on par - or even superior in some cases A consumer survey reveals that 89% of consumers believe the quality of Rawbare's sunglasses is on par with brands three times its price. Thanks to the Direct-to-Consumer selling model, traditional retail markups are bypassed. As a result, the company can afford to offer products at a lower price to their customers while profiting 22% higher than the industry average. Customer Satisfaction and Market Acceptance Consumer review analysis also tells that Rawbare Day Night Sunglasses have an 87% consumer satisfaction rate. Especially its durability, comfort, and trendy designs have impressed the customers. Independent research conducted by Delhi Eye Science Institute has shown that Rawbar users experience 27% less strain on their eyes than unpolarized sunglass users. Rawbare's Contribution to Health Protection The rising usage of digital screens in today's age is the reason behind the increasing eye problems. Rawbare's Amber-tinted variant can filter 45% of HEV(High energy visible) light in the 415-455 nanometer range. This blue filtration system is especially beneficial for urban professionals who spend most of their days in front of computers. From the security perspective, Rawbare lenses have passed the test in which a 6 mm steel ball was propelled at 45 m/s without any cracks or distortion. This test satisfies EN 166 industrial eye security standards. As a result, these sunglasses are suitable for high-impact sports like cycling and mountaineering. Market Impact and Future Prospects Rawbare's augmented reality try-on feature has elevated the online buying experience. Using a facial-mapping algorithm, shoppers can virtually confirm how the sunglasses will fit their face. Thanks to this enhanced online shopping tool, the product return rate has decreased by 35%. More than 50,000 monthly organic impressions are being generated through influencer partnerships on social media. This digital ecosystem is rapidly boosting the brand's popularity. By providing real-time inventory updates and guaranteeing dispatch within 24 hours, they have addressed digital shopping's biggest pain points—and elevated the overall standard of customer service The tide of change in the Industry The success of Rawbare proved that the eyeware industry's age-old 10x markup model no longer works. Other brands, too, are adopting the direct-to-consumer model, ditching intermediaries. Conclusion Rawbare's Day-Night sunglasses have set a brand-new benchmark in the market. Combining cutting-edge technology, ethical manufacturing, and wallet-friendly pricing, they clearly outshine the competition. For middle-income shoppers, they're a rare chance to own luxury-quality eyewear at everyday prices. Their soaring popularity proves that striking the perfect balance between quality and affordability is what truly wins customers' hearts.
Hindustan Times
02-06-2025
- Lifestyle
- Hindustan Times
8 Fastrack watches you'll want on your wrist right now: Stylish must-have picks!
Fashionably late? Not on our watch, literally! Fastrack watches are the perfect blend of style, tech, and timeless cool. If you're a minimalist who swears by analog or a gadget geek who loves everything smart, Fastrack has a wrist companion tailored to your vibe. From sleek stainless steel classics to voice-commanding AMOLED beasts, these timepieces do way more than just tell time. So go ahead, glance at your wrist, strike a pose, and flex some serious wristwear swagger. Bold, sleek, and ready to impress; this stainless-steel stunner is built for the guy who walks into the room like he owns the place. The classic black dial paired with a silver-toned strap gives it a boss-man vibe you'll want to flaunt with formal shirts or a leather jacket. Styling tip: Pair with a crisp white shirt or tailored blazer for maximum style points. Hello, tech luxe! With a gorgeous AMOLED display and features like SpO2, heart rate, and BT calling, this is the watch for stylish professionals who want it all. It even comes with a crown dial and AI voice assistant, basically your wrist just got a promotion. Styling tip: This pairs beautifully with a black turtleneck and tailored trousers, channeling tech CEO energy. Fastrack Tees Analog Grey Dial Unisex-Adult Watch Sporty, casual, and gender-neutral; this watch is all about off-duty chic. With a grey dial and a lightweight strap, it feels like a second skin. Perfect for college days, brunches, or when you just want to keep it low-key stylish. Styling tip: Works well with graphic tees, joggers, and a denim jacket. Fastrack watches on Myntra: Go limitless, literally! With a gigantic 2.01' UltraVU display, BT calling, 110+ sports modes, and 7-day battery life, this watch is your pocket-sized personal assistant. The best part? Over 200 faces to match your mood. Styling tip: Let the watch shine, team with sleeveless gym wear or rolled-up sleeves. Fastrack Limitless Glide X Smart Watch (Black) Smart, sleek, and super functional;this Glide X smartwatch tracks your sleep, heart rate, and oxygen levels while looking fly with its 1.83' UV HD display. Bluetooth calling? Check. 100+ sports modes? You bet. Styling tip: Ideal for daily wear, style it with polos, cargo pants, or even ethnic fusion fits. Classic meets casual in this fuss-free, stylish analog watch for everyone. Simple dial, comfortable strap, and perfect for daily errands or college wear, it's the definition of everyday elegance. Styling tip: Unisex and versatile; works with boyfriend jeans, kurtas, or joggers. Sleek metal body? Check. 1000 nits brightness? Yep. The Astor FS2 Pro is your future-ready smartwatch with SpO2, BP, sleep monitor, and BT calling packed into one edgy device. Designed to dazzle and deliver. Styling tip: Let it level up your office or evening look. Pair with a collared shirt and chinos. Fastrack Radiant FX4 1.51" AMOLED Metal Smart Watch with Single Sync BT Calling, Functional Crown, All-Round Health Tracking, 100+ Sports Modes, IP68 – Smartwatch for Man & Woman (Black) This watch designed to keep up with your non-stop life without missing a beat. The functional crown adds a satisfying twist to scrolling, while single sync Bluetooth calling means your phone can stay put, answer calls directly from your wrist! Styling tip: Pair this versatile timepiece with your casual tees or even sharp ethnic kurtas for a cool, contemporary contrast. It's the perfect blend of tech and tradition on your wrist. So if you're suiting up for a boardroom battle or tracking your morning run, Fastrack's lineup of watches keeps you one step ahead in style and function. Analog or smart, sleek or sporty; there's a perfect timepiece for every mood and moment. Bracelet watches for women: Top 8 picks where fashion rules every minute! 10 Armani Exchange watches at discounts you should not miss! Up to 40% off Watches on a budget: Up to 75% off on men's and women's watches Yes! Most Fastrack smartwatches support both iOS and Android devices. Absolutely! Analog watches pair beautifully with ethnic looks, while sleek smartwatches can add contrast to traditional wear. Most models offer water resistance—check the product specs for depth and durability ratings. Use the Fastrack Reflex World app to switch between 100+ stylish watch faces. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.
Fashion Value Chain
31-05-2025
- Entertainment
- Fashion Value Chain
Titan Company, PVR and Xperia Group Team Up to Surprise Mission Impossible Fans with Fastrack Showcase at PVR Juhu
Moviegoers at PVR Juhu were in for a jaw-dropping surprise this weekend-just as the credits rolled, they saw themselves on the big screen, not as extras in the movie, but as the face of Fastrack's brand-new Mission Impossible sunglasses. The experiential in-cinema moment In a bold fusion of fashion, film, and tech-driven spectacle, Titan Company Limited, PVR Cinemas, and Xperia Group pulled off an immersive in-theatre experience. Before the movie began, select audiences were invited to try on sunglasses from the edgy new range at a custom-built booth in the cinema lobby, designed and fabricated by Xperia. Photos were clicked instantly-and as the movie ended, those images lit up the big screen, catching the crowd by complete surprise. The result: audible gasps, cheers, and a truly unforgettable 'magic moment.' Titan Company, PVR and Xperia Group Team Up to Surprise Mission Impossible Fans with Fastrack Showcase at PVR Juhu The idea and execution came from Xperia Group, a frontrunner in experiential advertising that crafts immersive brand experiences using technology and storytelling. With PVR as a long-standing creative partner, the collaboration brought Fastrack's fearless, stylish identity directly to its audience-live, loud, and in full cinema scope. Commenting on the collaboration, Mr. Maneesh Krishnamurthy, Head of Marketing (Eyewear) at Titan Company said, 'Fastrack has always embraced the unconventional and we wanted to continue to pioneer innovative advertising with the launch of Mission Impossible limited edition sunglasses. We are thrilled to work with Xperia and PVR to present our latest introduction in a quirky, interactive, and totally unexpected way.' Mr. Saibal Gupta, Managing Director of Xperia Group, added, 'For a brand like Fastrack, engagement needs to be instant, energetic, and unforgettable. Our activation at PVR was engineered for speed and surprise-from styling and photography to the big-screen reveal. It was a seamless blend of creativity, tech, and timing-something we've built our reputation on. The crowd's reaction said it all.' The Fastrack X Mission Impossible collection featuring 6 styles Ghost, Rogue, Ilsa, Benji, Recknor, and Hunt and is designed for those who live life on the edge. Each style channels a bold persona and is available at Titan Eye+ stores and starting at â¹3,500. Here is the link of the video: and the video have been created by Collective creative labs.
Hindustan Times
30-05-2025
- Lifestyle
- Hindustan Times
Bracelet watches for women: Top 8 picks of decorative watches where fashion rules every minute!
Bracelet watches for women are far more than just time-telling accessories. They're a quiet nod to personal style, carrying the mood of fine jewellery with the practicality of a watch. From intricate chain links to polished metal bands, these timepieces play up aesthetics without ignoring purpose. The best bracelet watches for women do more than match your outfit; they add a touch of refinement without trying too hard. In a space where minimalism and boldness often cross paths, finding a watch and bracelet set that hits the right note feels like a small triumph. If you're after designs that pair fashion with function, here are eight bracelet watches that bring all the style without missing a minute. This Fossil bracelet watch blends a silver dial with a polished gold stainless steel strap, creating a soft yet striking contrast. The 30 mm case keeps things feminine, while the crystal detailing adds a hint of sparkle. It is a solid pick for refined, daily dressing. Pair this with:A crisp white shirt, slim gold hoops, soft nude nail polish and a structured tan handbag for a balanced, polished look. This rose gold bracelet watch leans into its ornamental side, with a Swarovski crystal-studded strap and a playful flippable butterfly detail. The pink dial softens the overall look, making it ideal for festive dressing or meaningful gifting. It brings a delicate charm without losing structure. Pair this with:A satin saree, rose gold earrings, soft pink lipstick and a matching clutch for a polished occasion-ready look with warmth. Bold with a dash of flair, this Fastrack bracelet watch brings edge through its oversized 46.5 mm case and rose gold finish. It's equal parts fashion statement and daily essential, balancing metalwork with a modern dial. Perfect for those who like their accessories to speak up. Pair this with:High-waisted jeans, a black crop top, chunky trainers and layered rose gold rings for a confident, city-ready mix of casual and sharp. This Titan bracelet watch brings soft curves and a rose gold glow to your wrist. With a petite oval dial and fine detailing, it shifts easily from office hours to evening plans. Its water resistance and brass case keep it practical without skipping visual appeal. Pair this with:A flowy midi dress, nude kitten heels, rose gold studs and a soft cashmere scarf for a feminine look that stays polished. This Timex bracelet watch pairs a cool-toned blue dial with a sleek silver stainless steel strap. Clean lines and a solid round face give it a fuss-free charm. With quartz movement and water resistance, it keeps things classic while easily sliding into daily routines or smart-casual looks. Pair this with:A navy blazer, tapered trousers, silver studs and soft pink lip balm for a crisp workwear outfit with just the right lift. This French Connection bracelet watch offers a softer take on metallics, pairing a printed silver-toned dial with a rose gold strap. The butterfly clasp adds a subtle detail, while its compact dial keeps things refined. A solid pick for those who want polish without going overboard. Pair this with:A rose blouse, pearl studs, slim-fit trousers and neutral loafers for an office-to-evening setup that feels put together without being too stiff. This Fastrack bracelet watch leans into bold styling with its asymmetric brass dial and all-black stainless steel strap. It's sleek, a little edgy and designed for anyone who prefers a punch of personality on the wrist. A cool option that goes from casual to late-night with ease. Pair this with:A monochrome co-ord, stacked silver rings, black mules and a matte lip for a sharp outfit that doesn't try too hard. This DressBerry bracelet watch goes full rose gold with a textured dial that catches the light just enough. Its metal strap adds a smooth finish, while the clean layout keeps it wearable through most settings. A neat little blend of trend and versatility, all wrapped in a soft shimmer. Pair this with:A pleated midi skirt cropped cardigan, rose gold studs and a nude crossbody bag for a light, polished daytime look with ease. Luxury on a budget: Michael Kors drops prices! Minimum 30% off on my top 3 picks Axell Pitstop Reverse Panda Watch: A luxury gift he will cherish daily Automatic precision and rose gold style: The Kenneth Cole watch you'll love Affordable picks: Best watches for men under 5000 A bracelet watch combines the style of a decorative bracelet with the function of a timepiece. Unlike regular leather or silicone strap watches, these often feature metal links, charms or design elements that make them look more like jewellery. Yes, many bracelet watches for women are designed for daily wear. Look for stainless steel options or those with water resistance if you're after something more durable. The best bracelet watches for women often strike a balance between comfort and style. Absolutely. Bracelet watches for women are often picked for formal occasions because they look refined and coordinate easily with other jewellery. A watch and bracelet set can even replace the need for extra accessories. They do. From slim and delicate to bold and chunky, bracelet watches are available in plenty of sizes. Most also offer adjustable links or clasps to fit your wrist comfortably. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.
