Latest news with #Fandango
Yahoo
6 days ago
- Business
- Yahoo
Samba TV Study Finds Strong Link Between Amazon Ads and Box Office Results, Revealing Important Tactics to Influence Theater-going Audiences
New analysis reveals Amazon Ads are 25% more effective than their media weight at driving box office results CANNES, France, June 16, 2025 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI-driven media intelligence, and Amazon Ads today unveiled a study that shows how outcome-based advertising across digital solutions directly lifts movie ticket purchases. In collaboration with Fandango, this new analysis of 10 major theatrical campaigns showcased the power of Amazon Ads solutions, quantifying how these campaigns drove awareness of new films in theaters, consideration to watch, and ultimately conversion via new ticket sales on Fandango. The analysis of 213 million ad impressions correlated with Fandango purchase data, provided a unique research environment for Samba TV's measurement science team to study, specifically how Amazon Ads directly impact ticket purchases, particularly among audiences who watch less traditional television. Brands that invested in Amazon Ads were 8.5 times more likely to reach light TV viewers, a critical audience who accounted for 77% of ticket purchases on Fandango. These findings underscore Amazon's ability to uncover and activate hard-to-reach audiences that may be missed by more traditional marketing strategies. "Traditional media strategy separates awareness from conversion, but Samba's adaptive audiences prove you can drive both with a unified strategy,' said Samba TV Vice President of Measurement Science Alyson Sprague. 'Our study with Amazon Ads and Fandango demonstrates how Samba Media Intelligence can align attention plus intention to deliver business outcomes. By layering our outcome-driven insights, we're proving that strategic reach drives both awareness and ticket sales when executed with data and media strategies designed to achieve both.' The study highlights the next evolution in movie marketing, revealing that Amazon Ads campaigns delivered a 23% median lift in purchase consideration and a 13% median lift in confirmed purchases on Fandango, compared to unexposed audiences. Beyond conversions, the campaigns also drove significant impact on discovery, generating a 17% median lift in visits to movie detail pages. These metrics demonstrate a clear link between media exposure and consumer action, reinforcing the power of Amazon Ads to drive conversion across the entertainment funnel. 'We're committed to helping our entertainment partners reach the right audience and deliver measurable business outcomes,' said Amazon Ads Senior Manager of Third-party Measurement Program Kristina Ciampi. 'This study with Samba TV is a demonstration of what's possible when research and media come together.' The study also highlights the complementary power of how traditional TV marketing and Amazon Ads work in tandem. When combined, these campaigns delivered the highest lifts in both awareness and purchase intent, by 2x and 5.4x respectively. This further reinforces the effectiveness of an omnichannel strategy that pairs linear reach with digital precision. The study demonstrates how Samba TV data aligns attention plus intention to deliver business outcomes. To understand whether campaigns are driving impact, advertisers need access to comprehensive, full-funnel insights. Samba TV's first-party dataset spans TV, digital, and social channels, enabling brands and agencies to measure performance based on real-world business outcomes from box office sales to brand lift, retail visitation, and digital conversions. About Samba TVSamba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences. We are the global leader in television technology powering real-time insights and audience targeting to enable unparalleled marketing efficiency and effectiveness. Our proprietary first-party data from tens of millions of opted-in televisions, across more than 20 TV brands sold in over 100 countries, provides advertisers and media companies a unified view of the entire consumer journey. Our independent measurement has future-proofed advertising for the next generation, empowering advertisers to connect with their audiences on any platform, across every screen. Media Contacts For Samba TV:Katie in to access your portfolio
Time of India
14-06-2025
- Entertainment
- Time of India
Thunderbolts lost millions despite rave reviews, what's next for Marvel?
Thunderbolts premiered to strong enthusiasm—a whopping 88 per cent critic score on Rotten Tomatoes and a 93 per cent audience rating. Disney CEO Bob Iger even heralded it as 'the first and best' result of Marvel's new film strategy. But six weeks in, its $371 million global box office haul places it among the MCU's lowest earners. With a production and marketing outlay reaching $275 million, analysts say it would need about $425 million just to break even. Critical acclaim, financial crash Shawn Robbins, director of analytics at Fandango, suggests Marvel has entered a 'new era' where blockbuster success cannot be assumed. Indeed, while pre‑pandemic MCU films largely topped $500 million, only 6 of 13 movies have crossed that mark since 2020. Still, Marvel's vast ecosystem—including Disney+, theme parks, and merch—helps cushion losses. Standalone films are fading, but the big guns still fire Michael Bock from Exhibitor Relations notes that 'lower‑tier comic book movies aren't cinematic slam dunks anymore,' pointing to Thunderbolts' rapid decline at the box office. In response, Marvel is scaling back stand‑alone origin films and doubling down on tentpole events and crossover extravaganzas, think Fantastic Four: First Steps, Avengers: Doomsday (Dec 2026), Spider‑Man 4, and Avengers: Secret Wars (Dec 2027). These are seen as safer bets with built‑in fanbases. Quality over quantity: The creative course correction After Marvel fatigue set in—sparked by an overload of interconnected films and TV series—Kevin Feige admitted the studio had overstuffed its release schedule . The misfires of The Marvels and Quantumania forced introspection. Now, Marvel is pulling back, emphasising fewer, bigger, and more polished projects. Thunderbolts was viewed more like a narrative bridge than a standalone hit, What's Marvel's next move? Marvel has signalled that it will prioritise proven franchises like Avengers and Spider‑Man. Lesser-known characters may only get spotlight time in team‑ups rather than their own blockbusters . With rising production costs and tighter budgets, the MCU's strategy appears to be about smart storytelling over sheer volume.
Time of India
14-06-2025
- Entertainment
- Time of India
Red Tunks returns: James Gunn considers costume options; Zack Snyder looks back on his own Superman challenges
The red trunks are returning, and they've ignited more than nostalgia. As James Gunn gets set to reboot the DC Universe with Superman opening on July 11, one of the most controversial aspects of the classic superhero's uniform has been in the spotlight: to trunk or not to trunk? In a recent interview with Fandango, Gunn revealed the behind-the-scenes debate surrounding Superman's iconic red briefs. Tired of too many ads? go ad free now Interestingly, prior to making the final decision, he consulted Zack Snyder, the director of Man of Steel and other franchises, for his opinion. Zack Snyder admits he tried and failed to make trunks work Snyder, whose take on Superman, who was played by Henry Cavill, discarded the red trunks altogether, revealed that he had tried myriad different takes throughout his tenure at the top of the Extended Universe. "I attempted a billion other versions," Snyder said to Gunn, "but I simply couldn't get there." Gunn explained that he too initially felt similarly reticent, despite coming up with the trunks-wearing iteration of the character. Corenswet's observation shifted Gunn's opinion It was the new Superman actor, David Corenswet, who made Gunn realize the trunks in a different way, according to Gunn. They were testing out different suit designs that were both with and without trunks in the costume test phase. Corenswet had one excellent argument: Superman must be relatable. "He's this hugely powerful alien," Gunn said. "He could be frightening. But he wants children to look at him and not be scared. He wants to be perceived as a symbol of hope, not fear." Corenswet explained the trunks as a visual language that conveys "hope" and not "threat"—comparing the appearance to a professional wrestler, bold and colorful but familiar and non-threatening. A fresh universe with respect for the past As co-head of DC Studios alongside Peter Safran, Gunn is steering the franchise in a new direction. Yet, despite this reboot, there's a sense of continuity in honoring the creative voices that came before. Gunn mentioned that after taking over, he reached out to Snyder, affirming there was no animosity between them. 'We're good,' Gunn assured fans on social media. With Superman established as the launching point for this new universe, it's evident that Gunn is attempting to walk a fine line between legacy and innovation. And yes, Superman will once again take to the skies with trunks intact.
Geek Tyrant
13-06-2025
- Entertainment
- Geek Tyrant
How Long Has Clark Kent Been Superman in James Gunn's DCU? Now We Know! — GeekTyrant
James Gunn's Superman reboot is shaping up to be a fresh start with a lived-in world, and thanks to a new interview with Fandango, we now know exactly how long Clark Kent has been flying around as the Man of Steel in this new DC Universe… three years. Gunn gave fans a little more insight into what to expect from Superman and how it fits into the larger universe he's building, saying: 'We're introducing a whole new world, which is a lot of fun. We're in an alternate reality where superheroes have existed for 300 years, and now we're just picking up on the story of one particular superhero three years after he comes on the scene, who happens to be the most powerful metahuman of all time.' So, David Corenswet's Clark Kent has already been suiting up for a while before the story kicks off. This isn't another crash-to-Earth, learn-to-fly origin tale. Gunn's Superman drops us into a DCU where the character's superhero duties are already part of the daily routine. This gives the a lot of room to play with other heroes and conflicts from the get-go. This also sets Gunn's film apart from most past Superman debuts. The last time we met a new cinematic Superman who didn't need to walk us through the origin again was in 2006's Superman Returns with Brandon Routh. Superman hits theaters on July 11, and I actually love that Gunn is giving us a DC Universe already up and running, with Superman three years deep into helping people.
Geek Tyrant
13-06-2025
- Entertainment
- Geek Tyrant
Why Lex Luthor Hates Superman So Much, According to James Gunn and Nicholas Hoult — GeekTyrant
Lex Luthor's vendetta against Superman isn't just about jealousy, it's deeper, more existential, and, according to Superman star Nicholas Hoult and director James Gunn, relatable in today's world. In a recent interview with Fandango at MEGACON Orlando, Hoult broke down what really drives Lex's hatred of the Man of Steel, saying: 'We are weak, and that's what Superman shows us, that we are.' Hoult describes Lex as someone who built his empire on power, intelligence, and the belief that humanity could, and should, be its own savior. But then Superman drops from the sky, and suddenly Lex isn't the smartest, most admired man in the room. The attention, the faith, the admiration that Lex worked for is gone in a flash. Hoult added: 'Suddenly this person has taken all that adoration that [Lex] feels he deserved.' It's not just Superman's abilities that infuriate Lex, it's what he represents. His presence threatens Lex's entire sense of self-worth. If a godlike alien can save the day, what's the point of everything Lex has accomplished? Gunn, who's both writing and directing the new Superman film, chimed in with a modern analogy: 'I think Lex looks at Superman like a lot of print artists look at AI. He sees him as a threat to his livelihood and his legacy.' This frames Lex not just as a villain, but as someone watching the world shift beneath his feet, where everything he values and built is being overtaken by something he can't control, and didn't ask for. It's less megalomania, more existential dread. Something I can 100% relate to. Gunn continued by pointing out that for Lex, Superman isn't just a superpowered alien, he's an uninvited cultural phenomenon: 'He's a simple guy wearing a stupid costume that all of a sudden everybody loves, and every woman loves, and all of the things that [Lex] cares about now are all going to him.' There's also a pragmatic side to Lex's menace. Hoult pointed out that the challenge of making a human villain feel like a real threat to an unstoppable alien. The answer lies in Lex's brain, not brawn. 'Strategy and manipulation' are his weapons, not fists or lasers. That contrast, power vs. control, strength vs. intellect, is where the tension in Superman will come from. Hoult also made it clear he's just getting started in the role. 'There is much I want to do with Lex.' If this take on the character hits the way it sounds like it might, it will be interesting to see how his story arc will play out beyond this first Superman movie.
