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‘Pink October' encourages awareness to prioritise breast health
‘Pink October' encourages awareness to prioritise breast health

Sharjah 24

time11-06-2025

  • Health
  • Sharjah 24

‘Pink October' encourages awareness to prioritise breast health

To provide tailored support and awareness to the UAE workforce, FOCP encourages companies and institutions across the nation to play a crucial role in the ongoing fight against breast cancer by partnering with the Pink Caravan and making its vital services accessible to their employees. Social responsibility and awareness Corporate participation is essential in amplifying the reach and impact of breast cancer awareness efforts. By partnering with the Pink Caravan initiative, companies can demonstrate their commitment to social responsibility and actively contribute to enhancing the health and well-being of women and men in the workplace. 'Early detection saves lives and it's a responsibility we all share,' said Aisha Al Mulla, Director of FOCP. 'In the UAE, companies and corporations are pillars of our community, so their platforms, networks, and influence can play a transformative role in promoting awareness, encouraging screenings, and supporting a culture of proactive health. Through our Pink October campaign, we urge business leaders and industry decision-makers to step up, speak out, and join us in championing the importance of early detection. Together, we can build a healthier, stronger, and more resilient society.' Tailored options for corporate and institutional entities This year's Pink October campaign offers a range of tailored solutions to encourage corporate involvement, designed to make participation impactful and effective. Companies can book Pink October's mobile clinic to visit their premises, providing expert-led mammogram screenings for female employees aged 40 and above, as well as clinical breast examinations for women and men aged 20 and above. These services are delivered with the utmost professionalism and privacy, ensuring a comfortable and supportive experience for all participants. For organisations seeking a comprehensive approach to employee health, the Pink October Corporate Wellness Day is ideal, combining clinical breast examination, mammogram vouchers, and engaging awareness lectures that empower staff with life-saving knowledge. In addition to these core offerings, companies can also benefit from Mini Mobile Clinics, which provide screening services at the workplace. They can also book awareness seminars and workshops, available both onsite and online. These educational sessions are designed for both women and men, covering the essentials of breast self-examination and the importance of early detection. They are complemented by informative brochures distributed to all attendees. The impact of Pink Caravan and their Pink October campaign is clear, and year after year, thousands of women and men across the UAE gain access to screenings and educational resources, thanks to the support of forward-thinking corporate partners. Corporate bookings for the Pink October campaign are now open, and to reserve your Mobile Clinic, Corporate Wellness Day, or Awareness Seminar, simply email the Pink October team at

FOCP's ‘Pink October' encourages corporates and institutions to participate in Breast Cancer Awareness month
FOCP's ‘Pink October' encourages corporates and institutions to participate in Breast Cancer Awareness month

Zawya

time11-06-2025

  • Health
  • Zawya

FOCP's ‘Pink October' encourages corporates and institutions to participate in Breast Cancer Awareness month

Pink October focuses on early breast cancer detection and awareness. It offers free mammogram screenings and clinical breast examinations through mobile clinics. The initiative provides educational sessions and workshops on breast self-examination for both women and men. Corporate participation is encouraged through tailored packages, including mobile clinic bookings and Corporate Wellness Days. The campaign aims to empower communities, reduce breast cancer rates, and promote proactive health checks. Sharjah: The Friends of Cancer Patients (FOCP) has launched its Pink October campaign to promote early breast cancer detection through community education and accessible screening programs. The campaign, delivered through FOCP's Pink Caravan initiative, aims to raise awareness and ensure individuals have the knowledge and resources necessary to prioritise their breast health To provide tailored support and awareness to the UAE workforce, FOCP encourages companies and institutions across the nation to play a crucial role in the ongoing fight against breast cancer by partnering with the Pink Caravan and making its vital services accessible to their employees. Social responsibility and awareness Corporate participation is essential in amplifying the reach and impact of breast cancer awareness efforts. By partnering with the Pink Caravan initiative, companies can demonstrate their commitment to social responsibility and actively contribute to enhancing the health and well-being of women and men in the workplace. 'Early detection saves lives and it's a responsibility we all share,' said Aisha Al Mulla, Director of FOCP. 'In the UAE, companies and corporations are pillars of our community, so their platforms, networks, and influence can play a transformative role in promoting awareness, encouraging screenings, and supporting a culture of proactive health. Through our Pink October campaign, we urge business leaders and industry decision-makers to step up, speak out, and join us in championing the importance of early detection. Together, we can build a healthier, stronger, and more resilient society.' Tailored options for corporate and institutional entities This year's Pink October campaign offers a range of tailored solutions to encourage corporate involvement, designed to make participation impactful and effective. Companies can book Pink October's mobile clinic to visit their premises, providing expert-led mammogram screenings for female employees aged 40 and above, as well as clinical breast examinations for women and men aged 20 and above. These services are delivered with the utmost professionalism and privacy, ensuring a comfortable and supportive experience for all participants. For organisations seeking a comprehensive approach to employee health, the Pink October Corporate Wellness Day is ideal, combining clinical breast examination, mammogram vouchers, and engaging awareness lectures that empower staff with life-saving knowledge. In addition to these core offerings, companies can also benefit from Mini Mobile Clinics, which provide screening services at the workplace. They can also book awareness seminars and workshops, available both onsite and online. These educational sessions are designed for both women and men, covering the essentials of breast self-examination and the importance of early detection. They are complemented by informative brochures distributed to all attendees. The impact of Pink Caravan and their Pink October campaign is clear, and year after year, thousands of women and men across the UAE gain access to screenings and educational resources, thanks to the support of forward-thinking corporate partners. Corporate bookings for the Pink October campaign are now open, and to reserve your Mobile Clinic, Corporate Wellness Day, or Awareness Seminar, simply email the Pink October team at info@

FOCP, EHS to drive cancer detection efforts
FOCP, EHS to drive cancer detection efforts

Gulf Today

time22-05-2025

  • Health
  • Gulf Today

FOCP, EHS to drive cancer detection efforts

Friends of Cancer Patients (FOCP) and Emirates Health Services (EHS) have signed a new partnership at Sofitel Dubai The Obelisk, to enhance cooperation in cancer prevention, early detection, and to provide both moral and financial support to patients across the UAE. The agreement, signed by Dr Shamsa Majid Lootah, Director of the Public Health Department at EHS, and Aisha Al Mulla, Director of FOCP, underscores FOCP's ongoing commitment to working collaboratively with national healthcare institutions to benefit the wider community. It sets out a framework for expanding early detection programmes and strengthening both financial and emotional assistance for patients. EHS has long been a strategic partner of FOCP, with both organisations having previously joined forces on cancer awareness initiatives. The renewed partnership provides a platform to broaden the scope of collaboration and align efforts in support of the UAE's national strategy to curb cancer prevalence and lessen its impact on patients and their families. Commenting on the partnership, Dr. Essam Al Zarouni, Acting Executive Director of the Medical Services Sector at EHS, affirmed that the MoU represents an advanced integration model among national sectors pursuing the country's healthcare goals. This collaboration aligns with the National Strategy for Wellbeing 2031 objectives and the UAE Centennial 2071. For her part, Dr Shamsa Lootah highlighted that EHS is committed to expanding strategic partnerships with key community stakeholders to support its focus on disease prevention and early detection, particularly for cancer. Through ongoing awareness programmes and initiatives, EHS aims to raise public awareness, encourage healthy lifestyles and improve early diagnosis and treatment, in line with its commitment to comprehensive healthcare. Aisha Al Mulla, Director of FOCP, said: 'The new partnership with EHS represents a significant step forward in our shared mission to raise community awareness of cancer and strengthen patient support systems. It builds on a longstanding collaboration between us.

FOCP, EHS partner to drive national cancer detection efforts
FOCP, EHS partner to drive national cancer detection efforts

Sharjah 24

time21-05-2025

  • Health
  • Sharjah 24

FOCP, EHS partner to drive national cancer detection efforts

The agreement, signed by Dr Shamsa Majid Lootah, Director of the Public Health Department at EHS, and Aisha Al Mulla, Director of FOCP, underscores FOCP's ongoing commitment to working collaboratively with national healthcare institutions to benefit the wider community. It sets out a framework for expanding early detection programmes and strengthening both financial and emotional assistance for patients. EHS has long been a strategic partner of FOCP, with both organisations having previously joined forces on cancer awareness initiatives. The renewed partnership provides a platform to broaden the scope of collaboration and align efforts in support of the UAE's national strategy to curb cancer prevalence and lessen its impact on patients and their families. A strategic step towards shared goals Commenting on the partnership, Dr. Essam Al Zarouni, Acting Executive Director of the Medical Services Sector at EHS, affirmed that the MoU represents an advanced integration model among national sectors pursuing the country's healthcare goals. This collaboration aligns with the National Strategy for Wellbeing 2031 objectives and the UAE Centennial 2071. For her part, Dr. Shamsa Lootah highlighted that EHS is committed to expanding strategic partnerships with key community stakeholders to support its focus on disease prevention and early detection, particularly for cancer. Through ongoing awareness programmes and initiatives, EHS aims to raise public awareness, encourage healthy lifestyles and improve early diagnosis and treatment, in line with its commitment to comprehensive healthcare. Aisha Al Mulla, Director of FOCP, said: 'The new partnership with EHS represents a significant step forward in our shared mission to raise community awareness of cancer and strengthen patient support systems. It builds on a longstanding collaboration between us. It reflects our joint conviction that coordinated efforts between the non-profit and healthcare sectors are vital to advancing early detection, improving prevention, and alleviating the challenges faced by patients and their families throughout their treatment journey.' Patient support and assessment As part of the agreement, FOCP's Patient Affairs Department will assess each cancer case to determine eligibility for financial assistance, in line with the organisation's established policies and procedures. In parallel, it will provide moral support, acknowledging its essential role in enhancing treatment outcomes and overall patient well-being. Awareness campaigns and joint programmes FOCP and EHS will collaborate on early cancer detection initiatives through public awareness campaigns, joint research projects, and specialised workshops and conferences. These efforts are designed to expand access to cancer-related services within the community, supporting prevention, early detection, and effective treatment.

AED1.92mn in treatment funding marks Q1 for 110 cancer patients
AED1.92mn in treatment funding marks Q1 for 110 cancer patients

Sharjah 24

time24-04-2025

  • Health
  • Sharjah 24

AED1.92mn in treatment funding marks Q1 for 110 cancer patients

In parallel with its treatment efforts, FOCP led impactful community engagement and awareness initiatives reaching 1,100 individuals. These included the 4th Middle East edition of Relay for Life and its annual Ramadan Zakat campaign. The quarter also marked the organisation's first Board of Directors meeting for the year, where Najla Al Midfa was officially appointed as the newest board member. FOCP Board holds first meeting of 2025 The first Board of Directors meeting for 2025 was chaired by Sawsan Jafar, Chairperson of the Board of Directors, and attended by Sheikha Lubna bint Khalid Al Qasimi, Vice President. The board reviewed and approved the organisation's annual budget, reflected on key achievements from the previous year, and discussed progress on FOCP's 2023–2027 five-year strategic plan. The meeting also focused on strategies to expand the reach of FOCP's programmes and increase the number of beneficiaries. Particular emphasis was placed on enhancing the scope of support provided and intensifying awareness efforts around the early detection of all cancer types. AED 1.92 million in treatment support during Q1 During the first quarter, FOCP allocated AED 1.92 million to cover the treatment costs of 110 cancer patients. Of the total amount disbursed, AED 613,847 (31.9%) was allocated to medication and pharmaceutical supplies. Radiotherapy accounted for AED 536,720 (27.7%), while AED 459,770 (23.9%) supported chemotherapy treatments. FOCP also funded bone marrow transplants with AED 180,000 (9.3%), diagnostic tests and laboratory analyses with AED 116,030 (6%), and surgical procedures with AED 23,320 (1.2%). Relay for Life FOCP hosted the 4th Middle East edition of Relay for Life, the region's largest fundraising event dedicated to supporting cancer patients and survivors. The event, themed 'Worth Living,' took place at the American University of Sharjah and brought together more than 3,500 participants, including cancer survivors, healthcare professionals, families, corporate partners, and university students. Over 100 volunteers contributed their time to support the 24-hour event, overseeing logistics, registration, workshops, activities, and the walking marathon. Emotional and community support initiatives In the first quarter of 2025, FOCP delivered emotional and moral support to 342 cancer patients through 10 dedicated events, organised in partnership with seven collaborators and sponsors. The organisation's wider community engagement and awareness initiatives also included 9 events, reaching a total of 650 individuals. As part of its outreach, FOCP arranged recreational visits for patients and their families to destinations such as Al Noor Island and Sharjah Safari, while also facilitating visits to cultural and healthcare venues, including the Sharjah Heritage Museum, Tawam Hospital in Al Ain, Mleiha Wheat Farm, InterContinental Abu Dhabi, the Khorfakkan branch of Sharjah City for Humanitarian Services. Additionally, with support from the Sharjah Children Centre, FOCP organised a hospital visit to Mediclinic City Hospital, where gifts were distributed to young patients, bringing moments of joy and comfort during their treatment journeys. Advocacy and regional support FOCP also demonstrated strong advocacy for cancer awareness through active participation in major regional events, including the 3rd International Conference of the Emirates Rare Diseases Society in Dubai, and the 10th Gulf Cancer Awareness Week held in Kuwait this year. To foster additional support for the awareness week, and in line with the World Cancer Day on the 4th Feb, FOCP also collaborated with the Sharjah Light Festival to illuminate key landmarks with the campaign's message. Additionally, FOCP participated in the 12th Annual Marathon organised by the Friends of Arthritis Patients Association at Al Mamzar Beach in Sharjah, and the 'Cancer Run' organised by Cleveland Clinic Abu Dhabi, further extending its outreach and advocacy efforts. Zakat and Ramadan campaigns bring support and relief Under the banner 'Togetherness Conquers', FOCP launched its annual Zakat campaign during the holy month of Ramadan, focusing on easing the financial burden of cancer treatment for patients and their families. The campaign attracted wide engagement from individuals, institutions, and corporate donors, contributing to improved health outcomes and the psychological well-being and social stability of beneficiaries. In the Holy month of Ramadan, FOCP collaborated with TIME Grand Plaza Hotel in Dubai hosting an Iftar event for 50 children with cancer, alongside survivors and their parents. Timed to coincide with International Women's Day, the event honoured the strength and resilience of mothers. A second key event was the annual Iftar held at Al Jawaher Reception and Convention Centre, which brought together 200 patients, their families, FOCP board members, and staff. An additional Iftar was organised for 100 guests at Sheraton Sharjah Beach Resort & Spa. To further extend the spirit of giving, 400 Ramadan food boxes were distributed in collaboration with the UAE Food Bank and the Esaad initiative, ensuring patients and their families could share in the season's blessings. In partnership with Landmark Group, 30 children were invited to choose new Eid clothing at Oasis Mall in Sharjah, followed by a joyful visit to Fun City.

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